The clean label flour market is likely to expand at an average CAGR of 7.0% during the forecast period. The market is expected to hold a share of USD 3.7 billion in 2023 while it is anticipated to cross a value of USD 5.9 billion by 2033.
The research report on the clean label flour market reveals that the dynamic food and beverage, bakery industry is opting for organic raw products. Hence, the demand for clean label flour is increasing. A health-conscious generation with dynamic eating habits is looking for transparency in ingredients that are present in the food and their effects on their bodies.
Bakeries and confectioneries are promoting a different type of organic flour bread as they promote their brand under the organic and healthy banner. The other clean label food products include butter, pastes, and vegetable. Clean label ingredients are products with simple descriptions and high organic content. The concept has penetrated the food and beverages industry as concepts like clean label baking are coined lately.
The clean label flour market outlook states that the clean label products on store shelves have skyrocketed, including clean label flour in several retail outlets in recent years. Clean label flour is an essential ingredient and has massive consumption in multiple applications including bakery products, packaged foods, sauces and dressings, confectionery, and more, which are driving its market growth. The vendors do texturing, thickening & stabilizing, fat replacement, glazing, and structure control while not necessarily processing it much. As clean label ingredients themselves get utilized as a natural additive, the procedures like emulsification and bonding become easier.
| Attributes | Details |
|---|---|
| Clean Label Flour Market CAGR (2023 to 2033) | 7.0% |
| Clean Label Flour Market Size (2023) | USD 3.7 billion |
| Clean Label Flour Market Size (2033) | USD 5.9 billion |
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Short-term Growth (2023 to 2026): This period is expected to witness a steady growth rate in the market. Certain demographic and innovative elements of the market are likely to be dominant as a result of the subjective effects of macro- and industry-level variables. Though, the market flourished at a CAGR of 5.3% between 2018 and 2022.
Mid-term Growth (2026 to 2029): This period is likely to witness peak demand from across the end-use industry such as bakeries, restaurants, FMCG, hotels, and other food services. The expansion of the clean label flour market is being driven by an increase in people who are worried about their health and are gravitating toward healthy food products like clean label flour in their daily diet. Clean Label Flour is becoming more popular because of its all-natural and barely processed.
Long-term Growth (2029 to 2033): The market for clean label flour is expected to expand during this period as consumers become more aware of the detrimental effects on their health caused by eating certain synthetic food additives. Thus, the clean label flour market is anticipated to thrive at a strong CAGR of 7.0% between 2023 and 2033.
Health-concerned Individuals
Clean label flour consumption accounts for around 15-20% of global clean label ingredients consumption, with Europe and North America being the topmost customers and matured markets for ready-to-eat meals, snacks, and others. Developing clean label flour markets such as Asia Pacific, exhibit an increased adoption of clean label ingredients.
Asian Pacific countries such as India and China, are expected to experience substantial expansion in terms of consumption of clean label flour. Health consciousness is continuously playing an important role in customers’ choices in line with the growing inclination towards healthier food products due to increasing obesity and heart problems. Such factors have undoubtedly resulted in increased sales of clean label flours in the last few years.
Millennial Population Causing an Upsurge in the Clean Label Industry
Millennials are huge drivers of the ‘clean label’ trend. They make up around 25% of the population and are predicted to have spending power in trillions. Food service providers could emphasize ongoing trends to innovate healthier foods to keep up with millennials. Growing health awareness among millennials has led the foodservice providers to come up with healthier products.
The result is likely to increase the use of clean label ingredients, subsequently spurring the growth of the clean label flour market.
Principal Consultant
| Region | Absolute Market Growth |
|---|---|
| United States | USD 600 million |
| United Kingdom | USD 360.0 million |
| China | USD 504.0 million |
| Germany | USD 347.0 million |
| Spain | USD 315 million |
Organic Movement along with Expanding Bakery and Confectionery Industry is propelling the Regional Growth
| United States Market CAGR (2023 to 2033) | 6.5% |
|---|---|
| United States Market Absolute Doller Growth (USD million/billion) | USD 600 million |
As per FMI’s analysis, the United States clean label flour market is thriving at a steady CAGR of 6.5% between 2023 and 2033. The market is anticipated to cross a value of USD 875 million by 2033. The growth is attributed to the surging bakeries that use organic ingredients along with multi-cultural restaurants.
The wide range of companies promoting clean label ingredients as healthy and simple products is also contributing to regional growth. Through these factors, the United States market is likely to hold an absolute dollar growth of USD 600 million between 2023 and 2033.
Revolutionary Bakery Projects along with Higher Flour Consumption Garner the Regional Growth
| Spanish Market CAGR (2023 to 2033) | 5.9% |
|---|---|
| Spanish Market Absolute Doller Growth (USD million/billion) | USD 315 million |
Spanish clean label flour market thrives at a CAGR of 5.9% between 2023 and 2033 while it is anticipated to hold a value of USD 590 million by 2033.
Europe is likely to remain at the forefront of the consumption of clean label flour. In Europe, it is broadly used in bakery applications followed by pasta, and noodles as a replacement for flour with additives. Over the past few years, the clean label products on store shelves have skyrocketed, including clean label flour in several retail outlets.
Clean label flour is an essential ingredient and has massive consumption in multiple applications including bakery products, packaged foods, sauces and dressings, confectionery, and more, which are driving the regional market growth.
| Segment | Top Product Type |
|---|---|
| Top Sub-segment | Wheat |
| CAGR (2023 to 2033) | 4.0% |
| CAGR (2017 to 2022) | 3.6% |
| Segment | Top Application |
|---|---|
| Top Sub-segment | Bakery Products |
| CAGR (2023 to 2033) | 6.3% |
| CAGR (2017 to 2022) | 6.1% |
Wheat as a source of clean label flour is expected to remain the preferred product among a wide range of end users. Whereas rice is expected to gain traction with a high growth rate in the forecast years, with demand being high in Europe, North America, South Asia, and Oceania.
The demand for wheat can be primarily attributed to economic cost and greater awareness among consumers. Wheat has been a primary alternative to white flour for many years and the trend is likely to continue in the upcoming years. The segment thrives at a CAGR of 4.0% between 2023 and 2033. Previously, the segment flourished at a lower CAGR of 3.6% between 2017 and 2022.
Based on application, the bakery product fuels growth at a leading significant CAGR of 6.3% between 2023 and 2033. The higher consumption and increasing bakeries with healthy and organic product themes are propelling the segment’s growth.
Furthermore, the higher penetration of bakery-based food giants in the Asia Pacific region is garnering the growth of the bakery product segment. Previously, the segment thrived at an elevated CAGR of 5.0% between 2017 and 2022.
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The global clean label flour market is highly competitive and mainly dominated by the top 10 players. Players are continuously evolving in this market to launch better products than their competitors.
The key players operating in the clean label flour market are increasing their presence in the global market through mergers, acquisitions, and alliances with local or medium-scale companies in the clean label flour industry. Further, these players are launching new products in the market to cater to the changing demands of consumers.
Investments in research and development are carried out by almost all the key players, as evolving consumer demand remains a primary driving force for the clean label flour market.
Market Developments
The market is estimated to secure a valuation of USD 3.7 billion in 2023.
The growth potential of the market is 7% through 2033.
The global market size to reach USD 5.9 billion by 2033.
Kerry Group, Cargill, Inc., and Grain Craft, Inc. are key market players.
The United States market is anticipated to expand at 6.5% CAGR from 2023 to 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Wheat 5.2. Corn 5.3. Rice 5.4. Coconut 5.5. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Bakery Products 6.2. Baby Foods 6.3. Pasta and Noodles 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User 7.1. Food Industry 7.2. HoReCa 7.3. Retail Sales 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 8.1. Hypermarkets /Supermarkets 8.2. Convenience Stores 8.3. Specialty Stores 8.4. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Ardent Mills 17.2. Ingredion Incorporated 17.3. Arrowhead Mills 17.4. Groupe Limagrain 17.5. Codrico Rotterdam B.V. 17.6. Siemer Specialty Ingredients 17.7. Kerry Group 17.8. Cargill, Inc. 17.9. Grain Craft, Inc. 17.10. Hodgson Mill 17.11. Wheat Montana Farms 18. Assumptions & Acronyms Used 19. Research Methodology
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Clean Label Flour Market
