The clarified butter market is expected to register a 9.4% CAGR, reaching a global market value of USD 6.11 billion by 2033, up from an anticipated USD 2.49 billion in 2023. Globalization has played a significant impact in the global acceptance of clarified butter. Millennia’s, or modern-day consumers, have a deep interest in food and have experimented with flavor and nutrition.
They have more options due to lower cross-border obstacles in the circulation of regional culinary ingredients. Consumers' changing taste preferences and increased emphasis on nutritional enrichment have opened up new opportunities for dairy makers, prompting them to introduce various types of clarified butter around the world, boosting clarified butter market expansion.
| Attributes | Details |
|---|---|
| Clarified Butter Market CAGR (2023 to 2033) | 9.4% |
| Clarified Butter Market Size (2023) | USD 2.49 billion |
| Clarified Butter Market Size (2033) | USD 6.11 billion |
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The growing popularity of ghee due to the health benefits conferred by Ayurvedic medicine is expected to drive the global clarified butter market. Clarified butter is a healthful diet that is suggested by fitness studios, yoga institutes, and doctors.
The growing popularity of ghee as a super food is likely to draw consumers and dairy product makers' attention to ghee. To enhance their market share, players in the clarified butter market are investing in innovation and new product releases.
Increasing consumer awareness and concern about nutritional enrichment that is helpful to health has resulted in a rise in the adoption of clarified butter in a variety of cuisines. Clarified butter is a good source of healthy fats and contains fat-soluble vitamins A, D, and E, which aids in bone development, digestion, and inflammation reduction.
The growing adoption of clarified butter in various food applications to improve flavor is also fueling the expansion of the global clarified butter market. Clarified butter is utilized in the manufacturing of bakery products such as croissants, puff pastry, Danish pastry, and so on, which has increased demand for clarified butter.
In comparison to other replacements for the same function, this super food adds flavor to the cuisine and makes it rich and heavy on the taste. Clarified butter produces a strong aroma when heated, which has a very attractive fragrance and can stimulate the appetite and attract foodies, which is another element that contributes to growth in demand of clarified butter.
Overconsumption of ghee, for example, has been linked to cardiovascular disease and is expected to stifle growth during the forecast period. However, reasons such as growing populations, rising disposable incomes, accessibility, improved public knowledge of the benefits, and untapped potential in developing nation’s present promising growth prospects.
The high price of ghee in comparison to other cooking oils is expected to limit clarified butter market expansion. The increased consumer shift toward a vegan and low-fat diet is also expected to limit market growth in the coming years.
Clarified butter is often used in items for retail or food service, breakfast or dinner, frying or sautéing dishes. The clarified butter market is expected to be favorably driven by changing consumer taste preferences and the consumption of healthy food products.
As a result, market participants must increase their advertising and promotion of clarified butter products, emphasizing its health benefits and so developing a global market for clarified butter.
Favorable actions implemented by the governments of the rising countries are anticipated to have a substantial impact on the global ghee market. The introduction of numerous food fortification programs in India, such as the requirement to fortify Vanaspati Ghee to promote healthy eating habits among customers, is what is fueling the industry's expansion.
Over the course of the forecast period, these developments are anticipated to have a substantial positive impact on the growth of the worldwide ghee market.
| Attributes | Details |
|---|---|
| Conventional Clarified Butter Market Share | 55% |
More than 55% of global income was generated by conventional segment in the clarified butter market by nature category. These are commonly used as fundamental cooking components in Middle Eastern and Southeast Asian cuisines.
The growth is attributed to early adopters and widespread acceptance among households in these locations. The rising popularity of healthy fats in industrialized countries has paved the path for industry players to launch conventional clarified butter.
For example, Vital Farms introduced Original Ghee Butter in squeeze bottles and liquid whole eggs in cartons in the United States in March 2019.
Organic clarified butter has been designated as the top-selling quantities due to rising health, ingredient, and environmental consciousness in the midst of the current health crisis.
| Attributes | Details |
|---|---|
| Offline Distribution Channel | 85% |
| Online Distribution Channel | 12.1% |
More than 85% of global revenue was generated through offline distribution channels segment in the clarified butter market by distribution channel category. Points of sale in the channel include specialised stores, department stores, mom-and-pop shops, convenience stores, supermarkets, hypermarkets, and superstores.
Customers increasingly prefer to acquire needed products and groceries such as clarified butter from supermarkets and hypermarkets because they are one-stop shops. The consumers love to shop at these establishments since they provide a variety of discounts.
Online channels segment in the clarified butter market by distribution channel category are predicted to grow at a CAGR of 12.1% until 2033. Due to their hectic lifestyles and increased desire for convenience, millennial are more reliant on e-commerce channels, fuelling the trend of food shopping through online platforms.
Clarified butter is not widely accessible in retail stores in North America and Europe. Regardless of geographical limits, online methods are increasingly chosen for purchasing clarified butter.
The growing reliance of individuals, particularly the younger generation, on e-commerce platforms is likely to boost market growth in the future years. This is owing to the rising desire for convenience and consumers' busy lifestyles, which are positively driving the trend of buying food online.
| Attributes | Details |
|---|---|
| Asia Pacific Market Share | 45% |
During the forecast period, Asia Pacific emerged as the leading regional market, accounting for more than 45% of the total during the forecast period. Ghee or clarified butter is widely consumed in India, Pakistan, Bangladesh, Sri Lanka, Singapore, the Philippines, Japan, and China.
Biscuits, cookies, chicken, scallops, paneer, oats, soups, bone marrow, lamb, naan, steak, beef, celery, muffins, brussels, halwa, rice, dal, biryani, pancakes, fudge, skillets, and paratha are all popular meals made with clarified butter.
Rising awareness among Asian consumers about the health advantages of ghee use is projected to drive the clarified butter market in Asia Pacific. The existence of important industry players, together with the ease of product availability, is expected to propel the regional market.
| Attributes | Details |
|---|---|
| China Market Size 2033 | USD 1,799.72 million |
| China Market CAGR | 14.3% |
| Japan Market CAGR | 4.9% |
| Attributes | Details |
|---|---|
| Canada CAGR | 8.3% |
| United States Market Size | USD 513.2 million |
The global clarified butter market is expected to increase steadily in North America during the forecast period. The growing desire for nutritious food and good fat among Americans is expected to boost ghee sales in the region.
The rising awareness of health and wellbeing among Americans is expected to fuel market expansion even further. The ease of product availability on various e-commerce platforms is also projected to enhance sales of clarified butter in the region.
| Attributes | Details |
|---|---|
| Europe CAGR | 14.8% |
| Germany CAGR | 6% |
Europe clarified butter market is predicted to grow at the significant CAGR of 14.8% during the projection period. The presence of a significant health-conscious population in countries such as Germany, the United Kingdom, France, and Italy is expected to increase the usage of clarified butter as a superfood in everyday diets.
Saputo, Arla Foods amba, Almarai, Heritage Foods Limited, Britannia Industries, HAP, Jhandewalas Foods Limited, Parmalat Canada, and GCMMF are key players in clarified butter market.
The established firms have recognised the market potential, which has served as an attractive factor for many newcomers in the field. The venture capital firms have been expanding their investments in these start-ups in order to capitalize on the opportunity.
Investment
| Date | July 2019 |
|---|---|
| Company | Harbinger Ventures |
| Details | Harbinger Ventures invested USD 7.6 million in start-up 4th & Heart, a revolutionary ghee maker. Similarly, NutriMoo, another firm that produces dairy products as well as ghee, received a USD 1 million investment from IndoCan Honey Pvt Ltd. |
Launch
| Date | 2018 |
|---|---|
| Company | Heritage Foods Limited |
| Details | In 2018, Heritage Foods Limited opened its first store in Andhra Pradesh, India. This strategic strategy aims to increase its regional footprint in the country. |
Product launch
| Date | September 2019 |
|---|---|
| Company | Amul |
| Details | Amul announced the rollout of reduced pack sizes of dairy, milk, ghee, and other commodities in September 2019 to suit rural demand. |
| Date | February 2019 |
|---|---|
| Company | Mother Dairy Fruit & Vegetable Private Ltd. |
| Details | Mother Dairy Fruit & Vegetable Private Ltd. announced the release of Khaanti Ghee, a traditional East Indian delicacy, for consumers in Kolkata. |
The market is valued at USD 2.49 billion in 2023.
Japan's market is projected to expand at a CAGR of 14.3% through 2033.
China’s market is likely to register a 14.3% CAGR through 2033.
The market is predicted to be worth USD 6.11 billion by 2033.
Asia Pacific emerged as the leading regional market.
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Clarified Butter Market
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