Global citrus gummies market is expected to be valued at USD 194 million in 2023 and to reach a valuation of USD 304.1 million by 2033. The demand for citrus gummies is estimated to grow at a steady 5% CAGR.
With an increasing number of consumers looking for healthy snack options, citrus gummies have emerged as a popular choice due to their perceived health benefits. Citrus fruits, particularly oranges and lemons, are high in vitamin C and other antioxidants, and these nutrients are often highlighted in marketing materials for citrus gummies. In addition, many manufacturers are using natural flavors and colors to appeal to health-conscious consumers.
Citrus gummies, which are often fortified with vitamins, minerals, and other nutrients, are well-aligned with this trend. For example, some citrus gummies contain probiotics to support digestive health, while others are formulated with melatonin to promote sleep. As consumers become more interested in the health benefits of specific ingredients, manufacturers are likely to continue experimenting with new functional gummy formulations.
With more consumers adopting vegan and plant-based diets, there is a growing demand for snacks and supplements that are free from animal products. Citrus gummies can be made without gelatin or other animal-derived ingredients, making them a popular choice among this demographic. Some manufacturers are also using plant-based alternatives to traditional gummy ingredients, such as pectin instead of gelatin.
To keep up with changing consumer preferences, many citrus gummy manufacturers are introducing new flavors and formulations. For example, some companies are offering grapefruit, lime, and other citrus flavors alongside traditional orange and lemon. Others are adding additional ingredients like ginger, turmeric, and elderberry to create more functional gummies. This expansion of product lines is helping to keep the citrus gummy market fresh and appealing to a wider range of consumers.
Consumers are increasingly concerned about the environmental impact of the products they buy. Citrus gummy manufacturers are responding by using eco-friendly packaging and sustainable sourcing practices. For example, some companies are using compostable packaging made from plant-based materials, while others are sourcing their citrus fruits from sustainable farms. These sustainability initiatives can help manufacturers stand out in a crowded market and appeal to environmentally conscious consumers.
| Attributes | Details |
|---|---|
| Citrus Gummies Market CAGR (2023 to 2033) | 5% |
| Citrus Gummies Market Size (2023) | USD 194 million |
| Citrus Gummies Market Size (2033) | USD 304.1 million |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Citrus gummies market is expected to expand at a moderate rate of 5%.
Short term (2023 to 2025): While the North American market dominates the global citrus gummies market, there is growing demand for these products in other regions, particularly Asia-Pacific and Europe. Many manufacturers are expanding their distribution networks to reach consumers in these regions, and some are even tailoring their products to appeal to local tastes and preferences. For example, conventional citrus gummies with flavors like yuzu and pomelo may be more popular in Asian markets than traditional orange or lemon flavors.
Medium term (2025 to 2028): With growing concerns about food safety and ingredient sourcing, many consumers are seeking out products that are transparent about their ingredients and production processes. Conventional citrus gummies manufacturers are responding by providing more detailed information about their sourcing and production methods, including information about where their citrus fruits come from and how they are processed. Some companies are also using third-party certifications like Non-GMO Project Verified and USDA Organic to provide additional reassurance to consumers.
Long term (2028 to 2033): Cannabidiol (CBD) is a non-psychoactive compound derived from the hemp plant, and is believed to have a range of potential health benefits. Citrus gummy manufacturers are increasingly incorporating CBD into their products to appeal to consumers looking for natural and alternative remedies for stress, anxiety, and pain relief. While the regulatory landscape for CBD is still evolving, many manufacturers are positioning their products as dietary supplements to navigate the legal gray area.
The health benefits of citrus gummies are undeniable, thanks to the vitamins derived from citrus fruits. The composition of these gummies aids in maintaining the proper functioning of the immune and nervous systems, essential for combating infections. Not only that, but they also promote healthier bones, cartilage, skin, and teeth. And the best part? Citrus gummies are largely free of chemical additives, unlike other supplements.
As consumers increasingly seek cleaner and all-natural products, the demand for citrus gummies is experiencing significant growth. Manufacturers are producing natural citrus gummies with minimal fat and sugar, catering to the health and fitness trends. Additionally, the vegan population is driving the use of plant-based sources like chia seeds as ingredients.
Chia seeds, for example, are rich in antioxidants, aid in weight loss, and reduce the risk of heart diseases. As consumers continue to prioritize their health and wellness, the demand for citrus gummies will only continue to grow. It's clear that citrus gummies are more than just a tasty snack - they are a wholesome and beneficial dietary supplement.
Increasing Communicable Diseases
The high incidence of communicable diseases is driving the demand for citrus gummies as a critical ingredient in improving metabolic health. With weakened immunity systems, the need for medicines and foods that improve immunity levels is more important than ever.
Citrus gummies are emerging as a popular option for people affected by autoimmune diseases, as they are an easily edible option with many advantages, including great taste, nutritional value, and easy oral administration.
As an over-the-counter medical option, citrus gummies offer a convenient and accessible nutraceutical for people looking to improve their metabolic health. With the sales of citrus gummies surging in direct proportion to the increasing prevalence of communicable diseases, it's clear that they will remain a highly sought-after option for improving overall health and well-being. The impact of these gummies on the health and lives of individuals cannot be understated.
Principal Consultant
The adoption of no-sugar citrus gummies is still restricted by the level of sugar content, which is a concern for diabetic patients. Additionally, the resemblance in appearance to candy and sugary taste can have a dual impact on sales. While it helps in selling the products to children, excessive consumption can lead to severe side effects like vomiting, diarrhea, and dehydration, which require guardians to closely monitor consumption.
Moreover, the high cost of production associated with gluten-free food, dairy-free, and allergen-free citrus gummies is also narrowing the profit margin. The sparse availability of raw materials has further added to the production cost, which is becoming a significant concern for manufacturers.
Despite these challenges, manufacturers are leveraging technological advancements to develop innovative, healthier, and affordable alternatives to meet the growing demand for citrus gummies. As the market evolves, it is essential to overcome these challenges and provide healthier options for consumers to reap the benefits of these gummies without compromising their health.
Europe is poised to remain the largest market for citrus gummies through the forecast period, accounting for over 25% share. The region’s lucrativeness is majorly attributed to high health consciousness among consumers in the region.
Moreover, the region is also severely affected by autoimmune diseases. For instance, over 83 people out of 100,000 European citizens are affected by multiple sclerosis, a condition that threatens the immunity system and central nervous system.
Due to the proven efficiency of citrus gummies in improving the strength of the nervous system and immunity, they are gaining remarkable traction. Owing to high awareness among consumers, Europe will remain the leading region for the citrus gummies market for the years to come.
The United Kingdom is expected grow at a rate of 7.5% through the forecast period. The ease of availability and accessibility of citrus gummies in the region is driving the market growth. Citrus gummies are widely available in supermarkets, health food stores, and online retailers, making it convenient for consumers to purchase them. Additionally, the affordable price point of citrus gummies compared to other health supplements is making them a popular choice among budget-conscious consumers.
Asia Pacific excluding Japan will remain the second largest region through the forecast period. Sales of citrus gummies in Asia Pacific are driven by the presence of a large population base that is at risk of communicable and immunity-based diseases.
The Indian market is expected to grow at a rate of 4.5% through the forecast period, whereas the Chinese market is likely to experience a high growth of 6.7%.
Increasing incidence of autoimmune diseases such as multiple sclerosis, lupus, and rheumatoid arthritis, which affect the immunity and nervous systems, are propelling demand for nutritional supplements. This is transmuting into a revenue opportunity for manufacturers of conventional citrus gummies in the region.
Low-income and emerging economies in the region are heavily burdened with tuberculosis, malaria, and autoimmune diseases which continue to cause high rates of mortalities in the region. Rising awareness among consumers is calling for better medication and nutritional supplements, thus driving the demand for citrus gummies.
North America is expected to dominate the citrus gummies market, with the US playing a key role in capturing more than 1/5th of the global market value. The growth of the market in North America is driven by the increasing prevalence of communicable diseases and subsequent demand for nutritious food products. According to the National Institutes of Health (NIH), approximately 23.5 million people in the US, representing 7% of the nation's population, suffer from some form of autoimmune disease, and this patient base continues to expand annually.
Sales of citrus gummies are further bolstered by the presence of a large base of working-class consumers with high spending power, seeking nutrition due to unhealthy and hectic lifestyles. The market is also supported by the presence of key players such as Pfizer Inc. and The Honest Company, Inc., which have a large production base in the region. With these factors in play, the North American citrus gummies market is poised for continued growth in the years to come.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
By nature, conventional citrus gummies are expected to remain sought-out products, capturing more than 3/5th of the market value.
On the other hand, organic citrus gummies are gaining prominence ascribed to increasing consumer awareness regarding the advantages of non-GMO supplements.
Bottles and jars are expected to remain the most popular packaging, accounting for more than 4/5th of market value. Consumers opt for bottles and jars due to the safety, longevity, and reusability they offer. These factors give bottles and jars an edge over stand-up pouches and other packaging options.
By sales channels, modern trade, pharmacies, and online retailers are poised to cumulatively channel more than 50% of revenue, with the former accounting for nearly a quarter of the market value.
Among these, the online retail segment is expected to register impressive growth owing to rising penetration of the internet.
Market players are actively responding to the rising demand for organic food products, with a particular focus on organic citrus gummies. An increasing number of manufacturers are expanding their product portfolios and production capacities to facilitate the production of organic citrus gummies.
In addition, manufacturers have realized that packaging design plays a critical role in influencing consumer behavior while making a purchase. As a result, they are focusing on creating attractive packaging designs that can grab consumers' attention.
Furthermore, manufacturers are actively working on strengthening their sales channels and expanding their geographical footprint. For instance, after acquiring Unilever in 2019, OLLY launched its citrus gummy supplements in Singapore in March 2020, highlighting the importance of expanding market reach to tap into new opportunities.
The market is estimated to acquire USD 194 million in 2023.
Rising demand for convenient and healthy snacks drives the market.
Europe accounts for the dominant market share.
Increasing consumer interest in functional foods leads to growth opportunities.
High health consciousness among consumers drives the market in the region.
1. Executive Summary | Citrus Gummies Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Organic 5.2. Conventional 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Customer Orientation 6.1. Children 6.2. Adult 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 7.1. Bottles & Jars 7.2. Stand-Up Pouches 7.3. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Hypermarket/Supermarket 8.2. Convenience Stores 8.3. Online Retailers 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. Asia Pacific 9.5. MEA 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Bayer AG 17.2. Herbaland Naturals Inc. 17.3. Hero Nutritionals LLC 17.4. Nutranext LLC 17.5. Olly Public Benefit Corporation 17.6. Pfizer Inc. 17.7. Pharmavite LLC 17.8. The Honest Company, Inc 17.9. Zanon Vitamec 17.10. Lactonova Nutripharm Pvt Ltd. 18. Assumptions & Acronyms Used 19. Research Methodology
Explore Food and Beverage Insights
View Reports
Citrus Gummies Market
