The global Cissus Quadrangularis market was put at 15.6 million USA Dollar in 2023, and is projected to grow at a CAGR of 14.6% in between 2023 and 2030. This trajectory would see the market valued at USD 16.9 million in 2025. Global sales will also continue at a 14.6% CAGR over the following decade (2025 through to 2035) reaching USD 26.4 million in 2035.
Growing demand for herbal and natural supplements is one of the growing factors for the growth of Cissus Quadrangularis market. Its composition of strong anti-inflammatory, bone-healing and antioxidant constituents combined with its multifaceted activities make it highly lucrative raw material for a number of nutraceutical, pharmaceutical and sports nutrition products.
One of the key driving factors responsible for the growth of cissus quadrangularis market is the growing demand for the product in health supplements and functional foods has led to an increase in consumer preference for natural solutions for joint health, bone strength, weight management, and digestive wellbeing. Not only that, the plant extract is gaining acceptance from health care practitioners and wellness brands, as science continues to vindicate its medicinal properties.
Expanding Applications
Apart from being used in dietary supplements, Cissus Quadrangularis is being used in a variety of industries, such as:
Functional Foods & Beverage-The growing consumers to target herbal-based diets lead the food manufacturers to include Cissus Quadrangularis in beverages such as protein shakes, energy bars, and herbal drinks.
Pharmaceuticals & Traditional Medicine-The plant is popularly used in Ayurveda, Unani and TCM system of medicine for curing fractures, arthritis and metabolism abnormalities.
Cosmetics & Personal Care-Functional cosmetic companies are investigating the use of Cissus Quadrangularis due to its anti-aging, skin reparative and wound healing properties. Therefore, it is one of the possible ingredient in skin care products, botanic serums and herbal beauty formulations.
Attributes and Market Projections
| Attributes | Description |
|---|---|
| Estimated Global Cissus Quadrangularis Market Size (2025E) | USD 16.9 million |
| Projected Global Cissus Quadrangularis Market Value (2035F) | USD 26.4 million |
| Value-based CAGR (2025 to 2035) | 14.6% |
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and current year (2025) for the global Cissus Quadrangularis market. This analysis reveals crucial shifts in performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the growth trajectory.
| Particular | Value |
|---|---|
| H1 (2024 to 2034) | 5.3% |
| H2 (2024 to 2034) | 5.4% |
| H1 (2025 to 2035) | 5.4% |
| H2 (2025 to 2035) | 5.5% |
In the first part of the decade (H1 2025 to H1 2030) of 2025 to 2035, Cissus Quadrangularis demand is expected to rise at a CAGR of 5.4%, followed by a slightly higher growth of 5.5% in the second half of the decade (H2 2030 to H2 2035). This steady growth attests to the increasing consumer interest in plant-based health supplements and increasing awareness of the therapeutic potential of herbal medicine.With the science affirming its benefits, investment in herbal medicine and functional foods is set to zoom. This will further propel the market specifically in nutra, pharma and personal care.
The compound benefit of Cissus Quadrangularis such as anti-inflammation, the strength it provides to bones and control on weight management supported by extending distribution channels will be a catalyst for sustainable market upsurge. Furthermore, rising adoption in western markets for ayurvedic & herbal formulations is expected to contribute towards Cissus Quadrangularis overall demand as a whole even in developing regions.
Tier 1-This is where the biggest multinational companies and established nutraceutical, pharmaceutical, and herbal supplement brands are, having strong revenue, brand equity, and market dominance. These firms operate through extensive distribution networks, heavy R&D investment, and marketing strategies that dominate their field, ensuring that they stay leaders. Herbalife Nutrition-One of the largest global brands in herbal and dietary supplementation, with Cissus Quadrangularis in their offerings for weight management and joint health.
Nature’s Bounty (Nestlé Health Science)-A market leader in natural supplements, capitalizing on its large retail footprint and direct e-commerce channel. Himalaya Wellness-A leader in Ayurvedic herbal products, including those based on Cissus Quadrangularis, for treating bone and joint difficulties.
Tier 2-Class includes average-sized corporations and area specialty supplement brands сon that a considerable market presence but is at a smaller scale than the Tier 1 giants. They stand out with high quality, niche formulations and branding strategies targeted at health- and eco-conscious consumers.
NOW Foods-A trusted name in the natural supplement industry, they provide Cissus Quadrangularis in capsule form for bone and joint support. GNC (General Nutrition Centers)-A leading name in the sports nutrition and herbal supplement industries, using Cissus Quadrangularis in their muscle recovery and weight loss brands. Banyan Botanicals-A high-quality Ayurvedic brand offering organic herbal preparations including extracts of Cissus Quadrangularis.
Various tier 1 and tier 2 players are known and data continues to proliferate in tier 3 categories.
The Tier 3-Category highlights new entrants and small businesses that are gaining traction in the herbal and functional foods market. These brands sometimes do not have mass distribution but use online marketplaces, DTC sales and social media marketing for rapid players. Bulk Supplements-A newer brand that has a Cissus Quadrangularis powder available for customers that prefer to form their own DIY supplements.
Ayush Herbs-An Ayurvedic medicine company offering herbal remedies made with Cissus Quadrangularis Small organic supplement startups-Numerous emerging brands promote Cissus Quadrangularis supplements through Amazon, Shopify, and social media influencers, targeting the younger health-conscious demographic. Many of these companies place a premium on competitive pricing, innovation, and targeted marketing strategies, which allow them to thrive in the face of strong competition from recognisable brands.
Rising Awareness Among Consumers & Health-Oriented Compositions
Shift:As consumers become more educated about the health benefits of natural supplements, they are especially seeking plant-based solutions that promote joint health, reinforce bones, and encourage weight loss. Organic, sugar-free and clean-label Cissus Quadrangularis products are in high demand in the USA, Europe, and parts of Asia. The supplement market is undergoing a transformation, as consumers move away from synthetic and artificial ingredients and embrace herbal formulations that are natural and supported by excellent clinical data.
Strategic Response:NOW Foods has launched organic and non-GMO Cissus Quadrangularis capsules, catering to the clean-label supplement trend.High-potency Cissus Quadrangularis has been reformulated in Herbalife Nutrition's joint support supplements, which target athletes and aging consumers.Himalaya Herbal Healthcare has introduced sugar-free gremlins Cissus-infused formulations to woo consumers seeking weight loss and bone health benefits.
Sports Nutrition & Fitness Applications Rise
Shift:Cissus Quadrangularis has become increasingly popular as a sports supplement due to its benefits in promoting muscle recovery, decreasing inflammation, and preventing injuries. The rise in demand from fitness freaks, bodybuilders, and professional players further trying to find herbal alternatives to synthetic performance enhancers.
Strategic Response: On offer are GNC (General Nutrition Centers) Cissus Quadrangularis supplements in pre- and post-workout blends to help body-builders get quicker muscle recovery.Swanson Health Products introduced a high-potency Cissus Quadrangularis extract designed for joint pain relief in active customers.A new herbal Ayurvedic fitness formulation from Banyan Botanicals combines Cissus with Ashwagandha and Boswellia for improved physical endurance and muscle repair.
Expansion into Functional Foods & Beverages
Shift: Infusing herbal elements into functional foods and drinks is an up-and-coming trend; Cissus Quadrangularis is appearing in herbal teas, fortified juices, and wellness drinks. The trend is being driven by consumers looking for alternatives to traditional capsules and powders delivery formats.
Strategic Response: Organic India unveiled Cissus-infused green tea and wellness beverages, promising holistic health benefits.Zandu (Emami Group): It has launched an Ayurvedic beverage with Cissus Quadrangularis extract for the support of bones and joints.A few startup brands are trying Cissus-infused protein bars and gummies appealing to younger demographics seeking convenient supplement options.
Explosive Growth of E-Commerce & Direct-to-Consumer (DTC)
Shift: Since consumers are increasingly turning to the internet to buy health supplements, Cissus Quadrangularis is now easily available on pages such as Amazon, iHerb, and on the brand websites. Subscription-based models and personalized supplement plans are gaining traction, offering auto-renewals, bulk discounts, and AI-driven customization capabilities that improve consumer convenience, product adherence, and long-term health outcomes.
Strategic Response: Himalaya Herbal Healthcare presented a DTC model, where people received custom packs of Cissus Quadrangularis supplements.Swanson Health Products noted that Cissus-based products sold via subscription-based models surged 30% online.Amazon, Walmart, and other e-commerce platforms now offer various Cissus Quadrangularis products, expanding its accessibility worldwide.
Investments in Clinical Research & Regulatory Compliance
Shift: As demand rises, regulatory scrutiny and consumer confidence in clinically-backed supplements are emerging as important market drivers. Many companies are relying on scientific studies to prove effectiveness & also prove IEC compliance for FDA, EU, and other bodies.
Strategic Response: Clinical trials funded by NOW Foods have confirmed Cissus Quadrangularis's effectiveness in both promoting bone density and reducing joint pain.Himalaya Herbal Healthcare gained certifications for organic and sustainable sourcing, lending credibility to its products.Some major players have received GMP and NSF certificates for the same, which guarantees the product and its equivalence with global safety standards.
Sustainability & Ethical Sourcing Statements
Shift: Consumers are putting sustainability first, asking for recyclable packaging, fair-trade sourcing, and carbon-neutral supply chains. Becoming a responsible Cissus Quadrangularis source maker is a competitive edge.
Strategic Response: Banyan Botanicals introduced 100% recyclable packaging for its Cissus-based dietary supplements.And Organic India pledges that its Cissus comes from certified organic farms with fair ethical production.Herbalife Nutrition launched pure supplement packaging, boosting sales to environmentally conscious consumers.
Strategies of Competitive Pricing & Expansion into new Market
Shift: Traditionally viewed as a premium supplement, Cissus Quadrangularis manufacturers are leveraging affordable pricing strategies to grow consumer base. Indian, Southeast Asian, and African emerging markets are catching up as well.
Strategic Response: Budget Cissus Quadrangularis capsules were released by GNC & Swanson Health Products, democratizing the supplement.Local demand was answered by the launch of Cissus-infused Ayurvedic formulations by Indian and Southeast Asian brands at low-end pricing.
Cissus Quadrangularis extracts are initially available for public consumption only for wholesale prices from bulk suppliers that exist for third-party use in supplements.
It is something to look forward to in the coming years
Shift: All consumers do not prefer similar Cissus Quadrangularis; the preferences vary from region to region, which makes manufacturers to customize their offerings. North America and Europe focus on joint health and sports recovery while Asia and Africa focus on traditional medicinal uses and affordability.
Strategic Response: For India, Himalaya Herbal Healthcare launched targeted formulations that combined Cissus with traditional Ayurvedic herbs.The use and acceptance of herbal medicine is also culturally relevant in African and Southeast Asian e.g., regions that are relatively cheap; therefore, these markets are also growing.European Cissus specialists are aiming at premium health-conscious customers with scientifically proven, high-potency Cissus products.
The global Cissus Quadrangularis branded medicine sales are expected to experience a steady CAGR of 4.640% in the period between 2025 to 2035. Traditionally, Cissus Quadrangularis has been used in dietary products for diverse applications such as bone health, joint care, and weight management.
Its demand in various regions are mainly driven by its increasing awareness as an anti-oxidant, anti-inflammatory as well as bone strengthen properties. The market is exploding & e-commerce, clean-label trends & personalized nutrition are key drivers.
| Country | CAGR 2025 to 2035 |
|---|---|
| USA | 3.9% |
| Germany | 4.1% |
| China | 5.3% |
| Japan | 4.8% |
| India | 5.8% |
Cissus Quadrangularis USA market is anticipated to grow at a 3.9% CAGR during the forecast period on account of:Growing demand for natural, plant-based supplements as consumers seek clean-label formulations. High prevalence in bone health dietary supplements in particular among older persons and fitness enthusiasts.
Further diversify into e-commerce and subscription models (see also: amazon and iHerb) The latter are auto-replenishment solutions.More brands will choose sustainable packaging to contribute to preservation and revitalization.Big Players Capitalizing on This Trend: NOW Foods, NutraHerb and Swanson Health are all expanding their organic and vegan-friendly lines of products.
Germany Cissus Quadrangularis market is anticipated to grow at a CAGR of 4.1%, chiefly attributable to:An increasing consumption of herbal and botanical extracts in daily health routines. Provides value as a recognised sports nutrition brand for articular health and muscular recovery supplements.
Strong retail channel distribution via pharmacies, specialty and online health storesNew EU regulations on supplement quality created incentives for brands to produce luxury, standardized extracts. Key Players Strengthening This Trend: Nature’s Way and BioTech USA have clinically-researched formulations.
Rising urbanization, along with growing disposable income are fuelling the demand for natural supplements. The government is targeting TCM programs into modernization and health fads. Expansion of digital health platform (Alibaba Health, JD. Diabetics eat undercalorie ) Common in joint care formulations in middle-aged to elderly individuals. Moving Closing Statement: GNC China and Himalaya Wellness have already taken steps to venture into digital health platforms. India: Traditional Medicine and Ayurveda Marching on in Power
Background: Ayurvedic medicine is widely accepted in India, where Cissus Quadrangularis (Hadjod) is already one of the well-known herbs. Increase of domestic and international demand in the natural joint-care solutions market. Rising herbal exports and rising demand for plant-based nutraceuticals, mainly due to government support.
Well-established e-commerce presence (in India-Amazon, Flipkart, HealthKart) enhances product accessibility. Tree of Life: Ayurvedic branding | Key players tackling this trend: Himalaya, Dabur and Patanjali are tapping into Ayurvedic branding for mass-market appeal.
| Segment | Value Share (2025) |
|---|---|
| Capsule (By Product Form) | 47.8% |
The increasing consumer demand for supplements that are easy to consume and compatible with high bioavailability is driving the adoption of capsules. Joint health, bone strength, and weight management are some areas where capsules are ideal, delivering precise dosage, longer shelf life, and improve digestion. In an effort to attract USA, Germany, and Japan's vegan and vegetarian consumers, premium brands are moving ahead with new plant-based, gelatin-free capsules.
Moreover, there is a growing trend in the nutraceutical as well as sports nutrition markets towards orders of encapsulated Cissus Quadrangularis extracts via nutritional personalized supplement programs and subscription models through companies such as Amazon, iHerb, and direct-to-consumer corporate branding sites. The growing busy lifestyle and demand for on-the-go health solutions is anticipated to Vimumim fuel demand for capsules in the global market, specifically among millennials and older adults seeking natural joint support supplements.
| Segment | Value Share (2025) |
|---|---|
| Pharmaceutical Grade (By Grade) | 42.7% |
With an increasing body of research supporting Cissus Quadrangularis's role in enhancing bone health, fibrous tissue regeneration in fate and femur fractures, and joint-related conditions, the need for pure pharmaceutical-grade extracts is rising.
Orthopedic applications, post-surgical recovery treatments, and anti-inflammatory characteristics are especially propelling growth in this segment, leading this to be a favored selection in the pharmaceutical and nutraceutical industries.As a pharmaceutical compound, Cissus Quadrangularis is heavily consumed when using capsules, tablets, and medications designated to treat osteoporosis, arthrosis, and obesity.
The segment is expected to face high demand in the USA, Europe, and India as different pharma companies and research bodies are now using Cissus Quadrangularis-based supplements in clinical treatments due to the higher purity levels and stringent quality control with the segment. Drug-grade products have also grown in prescription-driven supplements as well as therapeutic applications due to regulatory approval and increased consumer confidence in products meeting the Good Manufacturing Practices (GMP).
An aging population coupled with an increasing awareness of natural medicinal alternatives will keep the demand for pharmaceutical-grade Cissus Quadrangularis and hence volume growth will continue over the long-term among healthcare professionals and consumers seeking evidence-backed herbal remedies.
Key players in Cissus Quadrangularis market are enhancing their footprint through product innovation, scientific validation, as well as strategic partnership. Leading players within this space, meanwhile, are turning their focus to cleaner-label applications, high-potency solutions, and expansion of formats to maximێze the cross-market appeal of herbal supplements as demand soars.
For Instance :
Some big brands-like Nature’s Way and NOW Foods-offer standardized Cissus Quadrangularis extracts, marketing clinical research and organic certifications to attract health-conscious consumers.
Sports nutrition brands like MuscleTech and Bulk Supplements market Cissus Quadrangularis as a natural supplement that improves joint health and muscle recovery, targeting athletes and fitness enthusiasts.
Source: In pharmaceutical and nutraceutical companies Cissus Quadrangularis used in eye health formula and anti-inflammatory products further solidifying its medicinal place.
Online-retail giants, such as Amazon and iHerb made it more accessible, whereas brands are also introducing subscription-based supplement plans to promote long-term customer engagement.
The global market is estimated at a value of USD 16.9 million in 2025.
Some leading brands are Double Wood LLC, Rajvi Enterprise, Ramsun Rasayanics, VitaJing Ltd.
The India is projected to hold a revenue share of 5.8 % over the forecast period.
The industry is projected to grow at a forecast CAGR of 14.6 % from 2025 to 2035.
There are three main forms of Cissus Quadrangularis available in : powder, tablets, and capsules.
On the basis of grade, the market is segmented into food-grade, pharmaceutical-grade, and others. Food-grade Cissus Quadrangularis has been used in supplements, fortified food, and beverages, attracting wellness-seeking consumers.
The health supplement sector is the top consumer of Cissus Quadrangularis by far, and it is mainly used for joint support, weight management, and bone health management. In food and beverage industry, it is found in functional beverages as well as herbal drinks
Cissus Quadrangularis Market Segmented byType Direct Sales (B2B) Indirect Sales (B2C) Hypermarkets/ Supermarket Convenience Stores Specialty Stores Online Retailers Others
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
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Cissus Quadrangularis Market
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