The global cider market is expected to be valued at USD 17.9 billion in 2023 and reach a valuation of USD 27.3 billion by 2033. The demand for cider is estimated to record a steady 5.1% CAGR, with the United Kingdom, the United States, China, and India emerging as key producers.
Cider is becoming more popular among people who drink alcoholic drinks, because it doesn't have gluten and can be much sweeter and more refreshing than beer. A lot of cider makers, like ACE Cider and Crispin Cider Co., say that most of their ciders are gluten-free by nature. Demand for gluten-free products is going up because more people are getting a celiac disease, which is linked to an intolerance to gluten, and more people becoming aware of how important it is to eat and drink well. People also think that consuming drinks that don't have gluten in them can help lower cholesterol and improve digestive health.
Natural drinks with nutrients that are good for health and boost the immune system, and hence, are becoming popular with customers. People in developing countries are likely to be willing to pay a higher price for a product with more health benefits. It shows how important the health conditions in these countries are. Cider is becoming popular as a gluten-free alternative to beer, as the number of people with celiac disease rises and the demand for gluten-free products goes up.
One of the leading trends impacting the demand for cider is that people, especially millennials, are buying high-end products because their living standards are getting better. Millennials are likely to drink fruit-based drinks because they care about their health. Developed countries like the United States and the United Kingdom are drinking less beer, which has helped the growth of better craft ciders. For example, in 2017, Kier's Cloudy Apple and Sarah's Red Apple were both released by HP Bulmer Limited.
The product is said to appeal to both men and women, since 51% of drinkers are men and 49% are women. This number is equal to 40% of the people between the ages of 20 and 30. Younger people tend to drink less alcohol and choose healthier drinks in general, which makes cider one of the most popular drinks. Dry cider has less sugar and carbs than traditional beers, and is thought to be healthier.
| Attributes | Details |
|---|---|
| Cider Market CAGR (2023 to 2033) | 5.1% |
| Cider Market Size (2023) | USD 17.9 billion |
| Cider Market Size (2033) | USD 27.3 billion |
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The global need for cider is anticipated to expand at a CAGR of 5.1% between 2023 and 2033. The growth potential of the demand for cider could be looked at from short-term, mid-term, and long-term perspectives.
| Short-term Outlook (2023 to 2026) | The growing demand for organic and natural products is creating opportunities for cider producers to focus on producing these types of ciders. |
|---|---|
| Mid-term Outlook (2026 to 2029) | The growth of the demand for cider is expected to present opportunities for producers to expand into new markets, both domestically and internationally. |
| Long-term Outlook (2029 to 2033) | The cider market is benefiting from advances in technology and packaging, which are making it easier and more convenient for consumers to purchase and consume ciders. Innovations in packaging, such as the use of cans and single-serve bottles, are making it easier for consumers to enjoy ciders on the go and at outdoor events. |
Growing Popularity of Cider as an Alternative Alcoholic Beverage: Cider is becoming more popular globally as a healthier and more natural alternative to traditional alcoholic beverages like beer and spirits.
Changing Consumer Preferences: The increasing demand for natural, gluten-free, and low-calorie products is driving the growth of the market.
Expansion of Distribution Channels: The expansion of distribution channels, including the increasing availability of ciders in bars, restaurants, and retail stores, is making it easier for consumers to access and purchase these products.
Growing Craft Beverage Industry: The growth of the craft beverage industry is driving demand for unique and locally produced ciders.
Growing Millennial Population: The millennial generation, with its focus on natural and locally sourced products, is a key target market for ciders.
Growing Demand for Premium and Specialty Ciders: The growing demand for premium and specialty ciders presents opportunities for producers to focus on producing these types of ciders and capturing a share of this lucrative market.
The cider industry in the United States is experiencing growth due to several factors, including the increasing popularity of ciders as an alternative alcoholic beverage, changing consumer preferences towards natural, gluten-free, and low-calorie products, and the expansion of distribution channels. The growth of the craft beverage industry in the United States is also driving demand for unique and locally produced ciders. The millennial generation, with its focus on natural and locally sourced products, is a key target market for ciders, and the growing tourism industry in the United States is driving demand for imported ciders.
The United Kingdom has a long history of cider production and a mature market, and it is currently one of the leading cider-consuming countries in the world. The United Kingdom market is characterized by a strong tradition of cider-making, a wide range of local and regional producers, and a well-developed distribution network.
However, the market is highly competitive, and the United Kingdom faces increasing competition from other countries, including the United States and Australia, which are rapidly growing their cider industries. In addition, changing consumer preferences and trends, such as the shift towards healthier and more natural products, may impact the United Kingdom cider market.
Chinese consumers are becoming more health-conscious and are seeking alternative alcoholic beverages, such as ciders, which are perceived as healthier options compared to traditional drinks like beer and spirits. The country's rich cultural heritage and appreciation for diversity and novelty have contributed to an increasing interest in imported beverages, including ciders. Furthermore, the growing tourism industry in China is also driving demand for imported alcoholic beverages, including ciders, as tourists seek out new and unique experiences. With its huge population and increasing urbanization, China is poised to become a significant market for cider producers.
The growing middle class in India, with increasing disposable income and a preference for premium products, including alcoholic beverages, presents a favorable market for ciders. Additionally, the changing consumer preferences in India towards new and innovative products, including ciders, are driving the demand for these products. The growing tourism industry in India is also increasing the demand for imported alcoholic beverages, including ciders. The Indian government has relaxed regulations on the production and distribution of alcoholic beverages, making it easier for new entrants and international players to enter the market. India has a large and young population, which is a key target market for alcoholic beverages, including ciders.
These factors suggest that India has the potential to become a lucrative cider market in the future, but the market is still in its early stages and has a limited presence compared to established markets in Europe and North America. Nevertheless, international and local players are beginning to tap into this opportunity by launching new cider products and expanding their distribution networks.
The flavored segment in the cider market is growing due to several factors, such as increasing consumer preferences for unique and diverse flavors, growing awareness about the health benefits of flavored ciders made from natural ingredients, and increasing availability of a wide range of flavored ciders in the market. Additionally, the growth of the flavored cider segment can also be attributed to the growing popularity of fruity and sweet flavors, especially among younger consumers. This has led to a significant increase in the demand for flavored ciders, leading to an increase in the production and sales of flavored ciders.
Cider market players employ several competitive strategies to stand out in the market, including
Differentiation: Offer unique products or unique experiences to stand out in the market. Angry Orchard, which offers a variety of flavors and styles, has positioned itself as a premium cider brand with a focus on quality and innovation.
Cost leadership: Focus on producing ciders at the lowest possible cost to offer competitive prices. Strongbow, which uses a high-volume, low-cost business model, has positioned itself as a value-driven brand with a focus on affordability.
Niche Differentiation: Cater to a specific segment of the market, offering specialized products and experiences. Woodchuck, which offers a range of ciders made from locally sourced apples, has positioned itself as a craft cider brand with a focus on authenticity and heritage.
Market Development: Expand into new markets or create new market segments. Rekorderlig, which introduced ciders made with exotic fruit flavors, has positioned itself as a brand that offers ciders with a unique taste and experience.
Diversification: Expand into new product categories or markets to reduce dependence on a single product or market segment. Boston Beer Company, which owns the Sam Adams brand, has diversified its product offerings to include ciders, beer, and hard seltzers.
Anheuser-Busch InBev: Anheuser-Busch InBev is a multinational beverage company based in Belgium. It has a significant presence in the market with brands such as Stella Artois Cidre, Beck's Blue Alcohol-Free, and Hoegaarden Rosée.
Heineken: Heineken is a Dutch brewing company with a significant presence in the global beer market. It also has a presence in the market with brands such as Strongbow, Bulmers, and Orchard Thieves.
Boston Beer Company: Boston Beer Company is an American brewing company based in Massachusetts. It is best known for its Samuel Adams brand of beers, but also has a presence in the cider industry with its Angry Orchard brand of ciders.
Molson Coors Beverage Company: Molson Coors Beverage Company is a multinational brewing company based in Colorado. It has a significant presence in the beer market and has expanded into the market with its Crispin Cider brand.
Aspall Cyder: Aspall Cyder is a British cider company based in Suffolk. It is one of the oldest cider producers in the United Kingdom and is known for its premium and organic ciders.
The United States, the United Kingdom, China dominate the global market.
The market is forecast to register a CAGR of 5.1% through 2033.
During 2018 to 2022, the market registered a CAGR of 5.1%.
The growing popularity of craft beverages are the current market trends.
The global market size to reach USD 27.3 million by 2033.
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Cider Market
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