The cider market is estimated to be worth USD 109.8 billion in 2025 and is projected to reach a value of USD 137.6 billion by 2035, expanding at a CAGR of 4.3% over the forecast period from 2025 to 2035.
The industry is witnessing consistent growth which is driven by with increasing consumer demand for low-alcohol drinks and fruit drinks. As customers with a health-conscious outlook look for refreshing substitutes for beer and spirits, the natural taste and its variety in flavor profiles have made it increasingly popular among diverse groups of consumers.
Among the key drivers of this industry is the growing demand for craft and premium. Customers are seeking more and more artisanal and locally sourced options, and they desire brands that emphasize authenticity, organic, and traditional fermentations. Also, the increased trend towards gluten-free drinks has further driven the consumption as a substitute for beer.
Despite its growth, the industry faces some issues. They include limited deep penetration into its traditional cider-consuming regions like Europe and North America. Competition with beer, wine, and hard seltzer, as well as variations in taxing regimes among alcoholic beverages, also limits long-term industry expansion.
There are, in fact, vast opportunities for product innovation and new segmentations. Flavored options such as berry, citrus, and spiced have been pulling younger consumers. Also, the growing demand for low-sugar and alcohol-free options is a possible avenue for brands looking to appeal to health-conscious consumers.
Industry trends include the expansion of canned options for ease and portability, the expansion of organic and sustainable cider-making, and increased transparency of cider-based cocktails. As consumer preference continues to evolve, the industry will likely continue to grow with better product variety and international growth.
Another dominant trend driving the industry is the growing direct-to-consumer and e-commerce influence. With the help of online platforms, there is now greater access to craft and niche brands, thereby increasing online sales, enabling producers to tap into a wider audience and introduce subscription-based or limited series offerings.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 109.8 billion |
| Industry Value (2035F) | USD 137.6 billion |
| CAGR (2025 to 2035) | 4.3% |
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The industry is increasing steadily due to the increasing consumer demand for fruit alcoholic beverages and brewing innovation. Producers focus on high product quality, utilizing diverse types of fruits and natural fermentation methods to create strong flavor profiles. Compliance with regulation is still important, ensuring adherence to alcohol levels and labeling regulations.
Retailers, for example, supermarkets, off-licenses, and online, cater to differences in consumer preferences by carrying a selection of mainstream, craft, and premium brands. The growing demand for organic, gluten-free, and low-strength options has led retailers to carry more products to attract health-conscious and experimental consumers.
End consumers value variety in taste, cost, and brand image. Customers are increasingly trying new flavors from classic apple to international flavors such as pear, berry, and spiced options. As the industry trends toward healthier drinking, lower-sugar options and creative fermentation methods remain key drivers for industry growth, providing a dynamic and changing marketplace.
The below table gives an overview of the change in CAGR over six months of the base year (2024) and current year (2025) for the industry. This analysis uncovers the critical fluctuations of performance and shows the pattern of revenue realization - giving stakeholders a clearer sight on the annual growth trajectory. H1 is short for the first six months of the year, from January to June. H2, the latter half of the year, the months of July through December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 4.1% |
| H2 (2024 to 2034) | 4.2% |
| H1 (2025 to 2035) | 4.3% |
| H2 (2025 to 2035) | 4.5% |
The above table depicts the anticipated CAGR across the industry demand space. The industry is estimated to grow at 4.1% in H1, 2024 and is projected to touch 4.2% in H2, 2024. Progressing into 2025, CAGR rises even more up to 4.3% in the first half before proceeding to reach 4.5% during the second half. This is the first half (H1 2025) the industry gained 10 BPS, and in the second half (H2 2025) the industry gained 20 BPS, indicating increasing momentum of consumption worldwide.
Theindustry from 2020 to 2024 experienced an increase in demand driven by craft production, premiumization, and growing popularity of fruit-flavored options. Consumers asked for authentic, artisanal, and local options, and therefore brands like Strongbow, Rekorderlig, and Angry Orchard expanded their product portfolios with organic and gluten-free offerings.
Low-strength and fruit-flavored options like berry and tropical fruit-flavored options were gaining traction with health-conscious consumers. Strong online development was also present in the industry, as subscription boxes were becoming increasingly popular. Sustainability initiatives dominated the agenda, as manufacturers launched sustainable packaging, organic apple farming, and carbon-free production methods.
In the period between 2025 and 2035, the category will grow on the strength of innovation in hybrid drinks, functional ingredients, and no- and low-alcohol options. Botanicals, adaptogens, and probiotics will be embraced by businesses for wellbeing consumers. Increased usage of AI-based fermentation processes will make cider production more efficient with minimal wastage.
Personalized options, taste optimization, and experience-based consumption patterns will drive product innovation. Additionally, barrel-aged and off-dry fruit options will appeal to premium segment consumers, whereas use of regenerative farming practices will address sustainability goals.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| Craft, artisanal, and local options expansion. | Growth in demand for fruit-flavored and gluten-free options. |
| Growth in demand for cider-beer hybrid and cider-wine hybrid products. | Growth in demand for health-oriented and non-alcoholic options. |
| Launch of low-calorie and flavored options. Craft and premium cider innovation. | Launch of probiotic and botanical functional options. AI-optimized fermentation technology. |
| Transition to low-sugar, healthy, and organic products. | Transition to sustainable, ethically sourced ingredients. |
| Need for personalized flavors and interactive drinking experiences. | Need for heritage-style and barrel-aged options. |
| Brand investment in sustainable apple farming and eco-friendly packaging. | Transition to carbon-neutral manufacturing. |
| Embracing regenerative agricultural practices and biodegradable packaging. | Greater emphasis on zero-waste manufacturing. |
| Growth in direct-to-consumer online sales and subscription box. | Applying artificial intelligence to flavor profile and optimizing fermentation for better quality and efficiency. |
The industry is prone to several risks such as changing consumer tastes, supply chain issues, regulatory limitations, price volatility, and others. Businesses need to actively manage these risks to support industry growth and brand strength.
Changing consumer trends are a major challenge, as demand for low-alcohol, craft, organic, and flavored options keeps changing. Failure to keep up with these trends can result in falling sales. To counter this, brands need to diversify product lines, invest in industry research, and adopt new flavors or health-oriented formulations.
Supply chain disruptions may impact raw material access, including apples and other fruits utilized in making cider. Harsh climate, plant illness, and global logistics breakdowns can lead to unstable prices and delays in production. To mitigate this, cider producers must source ingredients from varied regions, establish long-term relationships with suppliers, and locate substitute fruit varieties.
Concerns about sustainability are also on the rise, and customers are driving environmentally focused sourcing, reusable packaging, and carbon-free manufacturing. Not adhering to these parameters can mean damage to reputation. Investing capital into sustainable cultivation techniques, renewable-packaging materials, and energy-reduction manufacturing will be crucial to long-term survivability in business.
To thrive, brands must be vigilant about innovation, supply chain resilience, compliance with regulations, pricing strategies, and sustainability efforts as they adapt to evolving consumer trends and industry conditions.
| Segment | Value Share (2025) |
|---|---|
| Flavored | 64% |
This industry can be bifurcated into product types, with flavored options expected to have a major share of around 64% industry share in 2025, while unflavored options will have a 36% industry share. The flavored segment is gaining popularity due to its taste profiles, largely attracting younger drinkers and casual alcohol consumers.
The interest in fruits-most options like berry, mango, pear, and citrus has increased much with innovation by brands such as Angry Orchard (Boston Beer Company), Kopparberg, Strongbow (Heineken), and Rekorderlig.
Alongside the arousing need for high discovery by these brands, different new exotic flavors are being introduced to change consumer preferences. Increasing demand for low-in alcohol and gluten-free beverages has also supported the growth of flavored cider as many brands take the health-conscious route to present themselves as alternatives to beer.
However, the unflavored segment retains a significant 36% industry share, primarily based on its traditional appeal and strong heritage in regions like the UK, Ireland, and France. Such brands as Westons, Thatchers, and Aspall continue to dominate this sector, catering to the classic consumer of apple-based options with minimal add-ons.
The steady demand for pure, high-quality, unflavored options sourced from autumn apple harvesting is partly attributed to the craft cider movement among purists and connoisseurs as well. Changing consumer preferences suggests continued growth for flavored cider, while unflavored options enjoys its dear base of traditional cider-consuming customers.
| Segment | Value Share (2025) |
|---|---|
| Glass bottles | 48% |
The industry is segmented by packaging type, with glass bottles expected to dominate, holding a 48% industry share in 2025, while aluminum cans will account for 30%. The culture of packaging for premium and craft preferred glass bottles due to their best quality, tradition, and sustainability.
Many of the historical brands like Thatchers, Aspall, and Westons are still bottling in glass because it gives authenticity and premium feel to the products. Glass bottles are the most used containers for pubs, restaurants, and specialty liquor stores where considerations of presentation and brand perception play a major role in the buying decision.
Apart from that, glass is recyclable many times over, which goes a long way to meet the growing requirement for eco-friendly packaging by consumers. Meanwhile, aluminum cans have been on the rise, making up 30% of the industry by 2025. The drivers of this trend-partitioned portable and convenient, not doubting sustainability themselves, led to increasing volumes of canned options.
Global brands like Strongbow from Heineken, Angry Orchard belonging to Boston Beer Company, and Kopparberg quickly followed suit to ensure that their range complements the ready-to-drink concept, bringing out more options geared toward the younger consumers seeking on-the-go beverage alternatives.
Lightweight and easily transportable cans, too, make the carbon footprint smaller than glass altogether. Canned options have gained further traction as ready-to-drink (RTD) alcoholic beverages, as outside consumption occasions such as festivals and picnics become more ubiquitous.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 5.1% |
| UK | 4.3% |
| France | 4.8% |
| Germany | 4.6% |
| Italy | 5% |
| South Korea | 6% |
| Japan | 3.8% |
| China | 7.2% |
| Australia | 5.4% |
| New Zealand | 5.6% |
The USA industry will grow steadily between 2025 and 2035 at a CAGR of 5.1%. Low-alcohol, flavor appeal is particularly favored among younger generations of consumers like millennials and Gen Z, who want lighter and sweeter variations of alcoholic beverages and spirits.
While craft cideries drive native apple varieties and handmade production styles, the USA industry sees growing interest in gluten-free products and alternative flavors. Cider is picking up steam in off- and on-premise retail channels. Moreover, extensive availability at supermarkets and bars and strong promotional efforts by leading players are expected to further fuel growth.
In the UK, the industry is expected to grow at a steady rate of 4.3% CAGR during the forecast period. The nation has a long history production, and the industry is strong with growing demand for premium and craft options. Regional taste profiles and old-fashioned manufacturing processes are becoming fashion brands, particularly among urban consumers who look for new taste sensations.
The move towards lower-alcohol drinks and the health trend is driving cider's popularity, especially among women. As there is an increase in the craft industry, the UKindustry will be subject to steady but sustained increases in domestic and export consumption.
The French industry will witness modest growth at a CAGR of 4.8%. France, which houses some of the world's most famous cider-making regions, such as Normandy and Brittany, boasts a rich cultural heritage with cider. Ciders produced using specific regional apple varieties and old production methods remain in demand.
In the coming years, the French industry will be fueled by the increasing trend of consumers looking for premium, locally produced drinks. France's youth, attracted by the range in casual and gourmet establishments, is also driving the increasing demand for options throughout supermarkets, restaurants, and bars.
Germany, with a traditional beer culture, is developing a drift toward cider at an estimated CAGR of 4.6%. While alcoholic preference remains among beer, it is finding a space for itself, particularly with fitness-conscious consumers looking for low-alcoholic options.
With a rise in the demand for premium and craft options, specifically those processed using locally available apple harvests, industry growth will be induced. German customers are increasingly turning towards small-batch, naturally fermented options as part of the global trend of artisan and sustainable drinks. Higher demand, combined with creative packaging and branding, will further drive growth.
Italy will experience a high growth rate in theindustry, with a CAGR of 5%. Italy, being a wine country, is gradually turning into anindustry, especially in the urban areas where the consumer is looking for more varied alcoholic products.
Increasing popularity with fresh fruit flavor and weak alcohol strength to appeal to the new generation exists. In addition, the transition towards craft options and gluten-free drinks are additional drivers. The Italian industry will experience growth over the next decade as the product is consolidated in its variegated alcoholic beverages industry.
South Korea's industry will expand at a high CAGR of 6.0%. As a more recent industry, South Korea is spurred by expansion within a growing, increasingly health-oriented population, rising disposable incomes, and the popularity of the Western style of drinking.
Young urban professionals, particularly in metropolitan cities like Seoul, are taking up as a hip substitute for beer and soju, which are traditional liquor drinks. Demand for local and foreign options, especially for distinctive flavors, will be on the rise. Social media and influencer campaigns have also been instrumental in popularizing among the youth population.
The Japanese industry is anticipated to see moderate growth at a CAGR of 3.8%. While the country boasts a good history of alcoholic drinks, it is a niche within the bigger drinks industry. Demand is especially robust from the youth, who are looking for a substitute for beer and sake.
The growing popularity of reduced alcohol strength beverages, combined with fruit-flavored drinks, should help fuel the industry's ongoing growth. However, historical Japanese alcoholic drinks' industry dominance does mean that it is still going to struggle to gain mass-market penetration, even with increasing interest in consumption.
The Chinese industryis expanding explosively at a 7.2% CAGR by calculation. The national middle-class growth of urban young consumers, and specifically that of national urban young consumers, is pushing the importation of higher-quality beverages. Cider presents itself as a fashionable, healthier choice for beer and spirits, and therefore, it is rising in popularity in bars, cafes, and supermarkets.
While local manufacturing is still at an early stage, collaboration with overseas manufacturers is growing in volume. Social marketing and influencer marketing are similarly playing a central role in upping the presence for Chinese consumers high on tech allegiance. With the sharp expansion in the numbers of youth and mounting disposable income, the Chinese industry will maintain its expansion course in the next two years or so.
The Australian industry is forecasted to record a 5.4% CAGR growth during the period 2025 to 2035. Consumption has grown remarkably, with especially health-aware consumers looking for beverages other than beer and spirits. Consumers in Australia are increasingly becoming attracted to options utilizing locally grown apples and natural products.
With premium and craft options gaining popularity, the industry is set to grow, with additional local players emerging to provide products to cater to increasing demand. The trend towards lower-strength drinks, coupled with the fact that it is gluten-free, is set to continue driving industry growth during the forecast period.
The New Zealand industry is set to witness steady growth at a rate of 5.6% CAGR. New Zealand has a rich culture, and indigenous cider producers offer high-quality options made from its rich apple orchards. The increasing popularity of light, fruity alcoholic drinks among urban customers is driving demand.
Craft options, normally made after embracing sustainable practices, are increasingly popular among New Zealanders. Besides that, increasing growth in health-drinking culture and demand for gluten-free beverages are further fueling the demand. With more foreign brands further building their reach across New Zealand, the business is on upward growth.
The industry is comparatively consolidated, with major and regional players vying for industry share. Major players are concentrating on innovation by introducing diversified flavors, including all sorts of fruity, berry, citrus and spiced options, to attract changing consumer preferences. Demand for organic, low-calorie and gluten-free options is now intensified by health-conscious millennials, resulting in brands adding products with natural ingredients and minimal additives to their portfolio.
Sustainability is another key competitive aspect with companies directing investments toward eco-friendly packaging such as recyclable cans and biodegradable bottles. These multinationals are also using digital marketing and social media campaigns to build their brand among the younger audience.
Strategic acquisitions and partnership arrangements with local brewers and distributors are aiding in strengthening the industry presence of leading brands in emerging regions such as Asia, the Pacific, and Latin America. Now, the premiumization with craft-like and complex ciders in flavor and artisanal manner is gaining momentum, allowing brands to command a premium price and penetrate the upscale retail and hospitality segment.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Heineken N.V. | 25% |
| Anheuser-Busch InBev | 20% |
| C&C Group plc | 15% |
| Carlsberg Group | 10% |
| Aston Manor Cider | 5% |
| Other Companies | 25% |
| Company Name | Key Offerings/Activities |
|---|---|
| Heineken N.V. | Produces Strongbow focuses on sustainable practices as well as expanding the flavored range. |
| Anheuser-Busch InBev | Owns Stella Artois Cidre emphasizes premiumization and global distribution expansion. |
| C&C Group plc | Offers Magners and Bulmers invest in marketing and distribution partnerships. |
| Carlsberg Group | Markets Somersby innovates with new flavors as well as targets emerging industrie s. |
| Aston Manor Cider | Specializes in private-label ciders and focuses on production efficiency and domestic industry growth. |
Key Company Insights
Heineken N.V. (25%)
Heineken N.V. dominates the world industry with its top brand, Strongbow. The business is dedicated to sustainability, making environmentally friendly packaging, and minimizing carbon emissions. Heineken keeps innovating by launching new flavors to suit varied consumer tastes.
Anheuser-Busch InBev (20%)
Anheuser-Busch InBev has a high industry share in the form of Stella Artois Cidre. The corporation prioritizes premiumization campaigns and increases its international distribution network to access a broader customer base.
C&C Group plc (15%)
C&C Group plc, which owns Magners and Bulmers, spends a lot on marketing campaigns and selective distribution agreements to fortify its marketplace stand. The corporation prioritizes true Irish heritage in branding.
Carlsberg Group (10%)
Carlsberg Group's Somersby brand has achieved success due to innovative flavor profiles and penetration into growing industries. The company targets younger consumers through creative marketing.
Aston Manor Cider (5%)
Aston Manor Cider is a private-label specialist that serves large retailers. The company prioritizes manufacturing efficiency and seeks growth in the home industry.
Other Key Players (25% Combined)
The industry is expected to reach USD 109.8 billion in 2025.
The industry is projected to grow to USD 137.6 billion by 2035.
China is expected to experience significant growth with a 7.2% CAGR during the forecast period.
Flavored cider is one of the most popular categories.
Leading companies include Heineken N.V., Anheuser-Busch InBev, C&C Group plc, Carlsberg Group, Aston Manor Cider, Kopparberg, Rekorderlig, Thatchers, Aspall, and Woodchuck Hard Cider.
The industry is segmented into flavored and unflavored.
The industry is segment into glass bottles, plastic bottles, and aluminum cans.
The industry is categorized into hypermarkets/supermarkets, specialty stores, and online retail.
The industry is analyzed across North America, Latin America, Europe, Asia Pacific, and MEA (Middle East & Africa), identifying regional demand patterns and growth opportunities.
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Cider Market
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