China packaging primers market is set to reach a valuation of US$ 564.1 million in 2023, registering a steady 4.8% CAGR between 2023 and 2033. The market is likely to attain a valuation of US$ 901.5 million in 2033. The top 5 players are set to account for a 20% to 25% share in the market in 2033.
Advent of advanced packaging technologies coupled with product maximization in China is expected to create lucrative opportunities for manufacturers. Due to its aesthetic packaging and lightweight nature, the demand for packaging primers in China is all set to surge in the coming years.
Modern-day packaging tends to feature digital printing. Packaging primers facilitate adhesion between substrate and ink and establish strong linkages among them. They are particularly effective for inkjet printing applications.
Primers also control the interaction between ink and substrate and are helpful for maintaining dot gain. Large dots typically lead to blurry graphics, while small dots may make the quantity of ink seem insufficient. Through the use of primers, ink use can be maximized without affecting photo quality adversely.
The development of primers depends on the filmic materials or paper coating types. As there is a wide variety of filmic materials and paper types, no one primer is compatible with all. Typically, digital print and flexo/gravure methods are used for applying primers.
Here’s a brief look at the prominent qualities that primers can help maintain in packaging:
Different primers may also be need to be created for achieving compatibility with a variety of inks. Right now, one of the most significant challenges for players in the China market for packaging primers involves water-based ink printing. For high productivity to prevail, the water-based ink must dry quickly.
Curl minimization is also a pertinent challenge that primers need to address. This stems from ink’s tendency to expand when it is applied to a particular side of a paper or film. This tendency may damage the printer, but a good primer can prevent such an occurrence.
FMI expects the solvent-based coatings segment to generate substantial packaging primers demand China between 2023 and 2033. Overall, the China market is likely to present an absolute dollar opportunity amounting to US$ 364.1 million in the years ahead.
| Attributes | Key Insights |
|---|---|
| Estimated China Packaging Primers Market Value (2023) | US$ 564.1 million |
| Projected Market Value (2033) | US$ 901.5 million |
| Value-based CAGR (2023 to 2033) | 4.8% |
| Top Players Share in 2022 | 20-25% |
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According to Future Market Insights (FMI), the China market for packaging primers registered a sluggish 3.4% CAGR between 2015 and 2022. The market settled at a US$ 537.4 million in 2022. Compared to the acceleration observed by FMI from 2015 to 2022, the coming years promise to be brighter.
Packaging primers can be solvent-based, water-based, or wax and poly coatings that can easily enhance the efficiency of printing on various surface. They can provide adequate friction for better slip control, moisture resistance, anti-blocking, and release. Plastic coatings and solvent-based primers provide print finishes that are high in quality and offer protection for numerous applications.
A significant factor driving the China market is the country’s burgeoning e-commerce sector. Flexible packaging recorded the strongest acceleration despite the fact that the packaging industry in China has a large base. The regular introduction of new flexible packaging products with additional benefits such as lightweight, sustainability, and convenience for use is facilitating market expansion.
The only factor hindering the market’s growth is the country’s strict governmental laws and certification policies. Packaging companies need to comply with these rules, which increases their operational difficulties as they need to meet the set standards and regulations.
Manufacturers of packaging primer solutions serve nearly every application in cosmetic & personal care, food & beverage, and pharmaceutical industries. This is set to add value for brand owners as well as providing operational advantages.
Rising Adoption of Printing Tech in China Packaging Market to Drive Packaging Primers Demand in the Country
In the last few years, digital printing has expanded the scope for brands to engage with their target audiences. Packaging primers offer benefits such as increased manufacturing productivity. They are effective at rapid ink drying and adhesion , and also at enhancing the end-product quality.
Packaging primers enable the adhesion between substrates and inks in inkjet printing which forms a strong bond between these two. This incorporation of printing technologies in the Chinese packaging industry is projected to offer an ample amount of opportunities to primers manufacturers to maximize their sales and financial profitability.
Principal Consultant
Reduction of VOC Emissions to Drive Adoption of Water-based Coating Segment and Spur Packaging Primers Sales in China
In the case of water-based coatings, water acts as a vehicle to transport the resin and additives onto the element to be treated. Water-based diluents lower the emission of solvents to nearly zero and only harmless water is released into the environment. Based on these factors, water-based coatings are recognized as water-soluble and environmental friendly.
The water-based coatings process also reduces the emission of VOCs (Volatile Organic Compounds) into the atmosphere by a significant extent compared to solvent-based coatings. Also, water-based coatings are non-flammable, odorless, and have extremely low toxicity levels.
As water-based coatings have no solvents or fewer solvents, they are an ideal way to reduce businesses’ VOC (Volatile Organic Compounds) output. For manufacturing companies, this is a means of spending less on environmental compliance advising or keep them from playing significant fines for crossing the VOC quotas. Though solvent-based coatings represent dominance in the packaging primers market, water-based coatings are likely to gain significant attention over the coming years as well.
Ability of Solvent-Based Coating to Cure Efficiently to Make it Dominant Segment in China Market for Packaging Primers
Based on primer type, FMI expects the solvent-based coating segment to generate significant demand in the coming years. Solvent-based film coating consists of a liquid layer made from a variety of organic compounds. It provides protection and is generally regarded as better than water-based coating in terms of resilience and preventing corrosion.
There are several regions within China where the environment tends to stay humid for multiple months every year. In such environments, curing water-based coating tends to be time consuming. In an industry where productivity is the priority, this leads to efficiency issues.
However, solvent-based coating segments are not held back by this issue and they can cure efficiently even in the most humid environments. This is likely to make solvent-based coating the number one choice in the years ahead, especially across humid regions in China.
Despite the benefits of solvent-based coating over the limitations of water-based coating, the fact is that the former is more damaging for the environment. If the Chinese government introduces strict laws to prevent environmental damage, this segment may find itself threatened.
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The leading players operating in the China market for packaging primers are focusing on expanding their resources and manufacturing capabilities through acquisitions and partnership strategies. Also, the players are offering more innovative products to address the growing demand for more utility.
For instance:
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | US$ 564.1 million |
| Projected Market Size (2033) | US$ 901.5 million |
| Anticipated Growth Rate (2023 to 2033) | 4.8% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2015 to 2022 |
| Market Analysis | US$ million for Value |
| Key Segments Covered | Primer Type & Application |
| Key Companies Profiled | The Sherwin-Williams Company; Henkel Investment Co. Ltd.; Axalta Coating Systems; BASF SE; PPG Industries Inc.; The Lubrizol Corporation; Coim Group; DIC Group; Wacker Chemie AG; Stahl Holdings B.V.; Michel Man, Inc. 8; Paramelt B.V.; Empowera TechOrganics; Mica Corporation; UFlex Ltd.; Reltek LLC.; Union Specialties Inc.; Levaco Chemical GmbH; LEAUNA-harze GmbH; AquaBased Technologies; Actega; Interplast Chemicals; Aqua Coat; Siegwork Druckfarben AG & Co. KGaA |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities, and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The value of the total market in 2023 could sum up to US$ 564.1 million.
The packaging primers in China might grow at an average 4.8% CAGR through 2033.
The solvent-based coatings generate most demand in this regional market.
The top three players account for 20 to 25% of the regional market.
Sherwin-Williams, Henkel, and Axalta are the leading suppliers in China market.
1. Executive Summary | China Packaging Primers Market
1.1. China Market Outlook
1.2. Market Analysis
1.3. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation Trends
4. Key Success Factors
4.1. Product Adoption Analysis
4.2. Product USPs / Features
5. Market Demand Analysis 2015 to 2022 and Forecast, 2023 to 2033
5.1. Historical Market Volume (Tons) Analysis, 2015 to 2022
5.2. Current and Future Market Volume (Tons) Projections, 2023 to 2033
5.3. Y-o-Y Growth Trend Analysis
6. Market - Pricing Analysis
6.1. Regional Pricing Analysis
6.2. Pricing Break-up
7. Market Demand (Value in US$ Billion) Analysis 2015 to 2022 and Forecast, 2023 to 2033
7.1. Historical Market Value (US$ Billion) Analysis, 2015 to 2022
7.2. Current and Future Market Value (US$ Billion) Projections, 2023 to 2033
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Market Background
8.1. Packaging Market Outlook
8.2. Macro-Economic Factors
8.3. Forecast Factors - Relevance & Impact
8.4. Value Chain Analysis
8.4.1. Key Participants
8.4.1.1. Raw Material Suppliers
8.4.1.2. Manufacturers
8.4.1.3. End Users
8.4.2. Profitability Margin
8.5. Market Dynamics
8.5.1. Drivers
8.5.2. Restraints
8.5.3. Opportunity Analysis
9. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Primer Type
9.1. Introduction
9.2. Historical Market Size (US$ Billion) and Volume (Tons) Analysis, By Primer Type, 2015 to 2022
9.3. Current and Future Market Size (US$ Billion) and Volume (Tons) Analysis and Forecast, By Primer Type, 2023 to 2033
9.3.1. Water-based Coatings
9.3.2. Solvent-based Coatings
9.3.3. Wax Coating
9.3.4. Poly Coating
9.4. Market Attractiveness Analysis, By Primer Type
10. Market Analysis 2015 to 2022 and Forecast 2023 to 2033, By Application
10.1. Introduction
10.2. Historical Market Size (US$ Billion) and Volume (Tons) Analysis, By Application, 2015 to 2022
10.3. Current and Future Market Size (US$ Billion) and Volume (Tons) Analysis and Forecast, By Application ,2023 to 2033
10.3.1. Film Makers (pre-converting step)
10.3.2. Aluminum Makers (pre-converting step)
10.3.3. Paper Makers & Coaters (pre-converting step)
10.3.4. Film, Aluminum & Paper Converting (converting step = lamination)
10.4. Market Attractiveness Analysis, By Application
11. Market Structure Analysis
11.1. Market Analysis, by Tier of Packaging Primers Companies
11.2. Market Concentration
11.3. Market Share Analysis of Top Players
11.4. Market Presence Analysis
11.4.1. By Regional Foot Print of Players
11.4.2. Product Foot Print by Players
11.4.3. Channel Foot Print by Players
12. Competition Analysis
12.1. Competition Dashboard
12.2. Competition Benchmarking
12.3. Competition Deep Dive
12.3.1. The Sherwin-Williams Company
12.3.1.1. Overview
12.3.1.2. Product Portfolio
12.3.1.3. Profitability by Market Segments
12.3.1.4. Sales Footprint
12.3.1.5. Strategy Overview
12.3.1.5.1. Marketing Strategy
12.3.1.5.2. Product Strategy
12.3.1.5.3. Channel Strategy
12.3.2. Henkel AG & Co. KGaA.
12.3.2.1. Overview
12.3.2.2. Product Portfolio
12.3.2.3. Profitability by Market Segments
12.3.2.4. Sales Footprint
12.3.2.5. Strategy Overview
12.3.2.5.1. Marketing Strategy
12.3.2.5.2. Product Strategy
12.3.2.5.3. Channel Strategy
12.3.3. Axalta Coating Systems
12.3.3.1. Overview
12.3.3.2. Product Portfolio
12.3.3.3. Profitability by Market Segments
12.3.3.4. Sales Footprint
12.3.3.5. Strategy Overview
12.3.3.5.1. Marketing Strategy
12.3.3.5.2. Product Strategy
12.3.3.5.3. Channel Strategy
12.3.4. BASF SE
12.3.4.1. Overview
12.3.4.2. Product Portfolio
12.3.4.3. Profitability by Market Segments
12.3.4.4. Sales Footprint
12.3.4.5. Strategy Overview
12.3.4.5.1. Marketing Strategy
12.3.4.5.2. Product Strategy
12.3.4.5.3. Channel Strategy
12.3.5. PPG Industries Inc.
12.3.5.1. Overview
12.3.5.2. Product Portfolio
12.3.5.3. Profitability by Market Segments
12.3.5.4. Sales Footprint
12.3.5.5. Strategy Overview
12.3.5.5.1. Marketing Strategy
12.3.5.5.2. Product Strategy
12.3.5.5.3. Channel Strategy
12.3.6. The Lubrizol Corporation
12.3.6.1. Overview
12.3.6.2. Product Portfolio
12.3.6.3. Profitability by Market Segments
12.3.6.4. Sales Footprint
12.3.6.5. Strategy Overview
12.3.6.5.1. Marketing Strategy
12.3.6.5.2. Product Strategy
12.3.6.5.3. Channel Strategy
12.3.7. Coim Group
12.3.7.1. Overview
12.3.7.2. Product Portfolio
12.3.7.3. Profitability by Market Segments
12.3.7.4. Sales Footprint
12.3.7.5. Strategy Overview
12.3.7.5.1. Marketing Strategy
12.3.7.5.2. Product Strategy
12.3.7.5.3. Channel Strategy
12.3.8. DIC Group
12.3.8.1. Overview
12.3.8.2. Product Portfolio
12.3.8.3. Profitability by Market Segments
12.3.8.4. Sales Footprint
12.3.8.5. Strategy Overview
12.3.8.5.1. Marketing Strategy
12.3.8.5.2. Product Strategy
12.3.8.5.3. Channel Strategy
12.3.9. Wacker Chemie AG
12.3.9.1. Overview
12.3.9.2. Product Portfolio
12.3.9.3. Profitability by Market Segments
12.3.9.4. Sales Footprint
12.3.9.5. Strategy Overview
12.3.9.5.1. Marketing Strategy
12.3.9.5.2. Product Strategy
12.3.9.5.3. Channel Strategy
12.3.10. Stahl Holdings B.V.
12.3.10.1. Overview
12.3.10.2. Product Portfolio
12.3.10.3. Profitability by Market Segments
12.3.10.4. Sales Footprint
12.3.10.5. Strategy Overview
12.3.10.5.1. Marketing Strategy
12.3.10.5.2. Product Strategy
12.3.10.5.3. Channel Strategy
12.3.11. Michelman, Inc.
12.3.11.1. Overview
12.3.11.2. Product Portfolio
12.3.11.3. Profitability by Market Segments
12.3.11.4. Sales Footprint
12.3.11.5. Strategy Overview
12.3.11.5.1. Marketing Strategy
12.3.11.5.2. Product Strategy
12.3.11.5.3. Channel Strategy
12.3.12. Paramelt B.V.
12.3.12.1. Overview
12.3.12.2. Product Portfolio
12.3.12.3. Profitability by Market Segments
12.3.12.4. Sales Footprint
12.3.12.5. Strategy Overview
12.3.12.5.1. Marketing Strategy
12.3.12.5.2. Product Strategy
12.3.12.5.3. Channel Strategy
12.3.13. Actega
12.3.13.1. Overview
12.3.13.2. Product Portfolio
12.3.13.3. Profitability by Market Segments
12.3.13.4. Sales Footprint
12.3.13.5. Strategy Overview
12.3.13.5.1. Marketing Strategy
12.3.13.5.2. Product Strategy
12.3.13.5.3. Channel Strategy
12.3.14. Empowera TechOrganics
12.3.14.1. Overview
12.3.14.2. Product Portfolio
12.3.14.3. Profitability by Market Segments
12.3.14.4. Sales Footprint
12.3.14.5. Strategy Overview
12.3.14.5.1. Marketing Strategy
12.3.14.5.2. Product Strategy
12.3.14.5.3. Channel Strategy
12.3.15. UFlex Ltd.
12.3.15.1. Overview
12.3.15.2. Product Portfolio
12.3.15.3. Profitability by Market Segments
12.3.15.4. Sales Footprint
12.3.15.5. Strategy Overview
12.3.15.5.1. Marketing Strategy
12.3.15.5.2. Product Strategy
12.3.15.5.3. Channel Strategy
12.3.16. Reltek LLC.
12.3.16.1. Overview
12.3.16.2. Product Portfolio
12.3.16.3. Profitability by Market Segments
12.3.16.4. Sales Footprint
12.3.16.5. Strategy Overview
12.3.16.5.1. Marketing Strategy
12.3.16.5.2. Product Strategy
12.3.16.5.3. Channel Strategy
12.3.17. Union Specialties
12.3.17.1. Overview
12.3.17.2. Product Portfolio
12.3.17.3. Profitability by Market Segments
12.3.17.4. Sales Footprint
12.3.17.5. Strategy Overview
12.3.17.5.1. Marketing Strategy
12.3.17.5.2. Product Strategy
12.3.17.5.3. Channel Strategy
12.3.18. Levaco Chemical GmbH
12.3.18.1. Overview
12.3.18.2. Product Portfolio
12.3.18.3. Profitability by Market Segments
12.3.18.4. Sales Footprint
12.3.18.5. Strategy Overview
12.3.18.5.1. Marketing Strategy
12.3.18.5.2. Product Strategy
12.3.18.5.3. Channel Strategy
12.3.19. LEAUNA-harze GmbH
12.3.19.1. Overview
12.3.19.2. Product Portfolio
12.3.19.3. Profitability by Market Segments
12.3.19.4. Sales Footprint
12.3.19.5. Strategy Overview
12.3.19.5.1. Marketing Strategy
12.3.19.5.2. Product Strategy
12.3.19.5.3. Channel Strategy
12.3.20. AquaBased Technologies
12.3.20.1. Overview
12.3.20.2. Product Portfolio
12.3.20.3. Profitability by Market Segments
12.3.20.4. Sales Footprint
12.3.20.5. Strategy Overview
12.3.20.5.1. Marketing Strategy
12.3.20.5.2. Product Strategy
12.3.20.5.3. Channel Strategy
12.3.21. ARCOR Epoxy Technologies
12.3.21.1. Overview
12.3.21.2. Product Portfolio
12.3.21.3. Profitability by Market Segments
12.3.21.4. Sales Footprint
12.3.21.5. Strategy Overview
12.3.21.5.1. Marketing Strategy
12.3.21.5.2. Product Strategy
12.3.21.5.3. Channel Strategy
12.3.22. Interplast Chemicals
12.3.22.1. Overview
12.3.22.2. Product Portfolio
12.3.22.3. Profitability by Market Segments
12.3.22.4. Sales Footprint
12.3.22.5. Strategy Overview
12.3.22.5.1. Marketing Strategy
12.3.22.5.2. Product Strategy
12.3.22.5.3. Channel Strategy
12.3.23. Aqua Coat
12.3.23.1. Overview
12.3.23.2. Product Portfolio
12.3.23.3. Profitability by Market Segments
12.3.23.4. Sales Footprint
12.3.23.5. Strategy Overview
12.3.23.5.1. Marketing Strategy
12.3.23.5.2. Product Strategy
12.3.23.5.3. Channel Strategy
12.3.24. Siegwerk Druckfarben AG & Co. KGaA
12.3.24.1. Overview
12.3.24.2. Product Portfolio
12.3.24.3. Profitability by Market Segments
12.3.24.4. Sales Footprint
12.3.24.5. Strategy Overview
12.3.24.5.1. Marketing Strategy
12.3.24.5.2. Product Strategy
12.3.24.5.3. Channel Strategy
13. Assumptions and Acronyms Used
14. Research Methodology
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China Packaging Primers Market
