Chilled Meal Kits Market Outlook (2023 to 2033)

The global chilled meal kits market size is expected to reach USD 10,062 million in 2023 and further accelerate at a CAGR of 16.3% between 2023 and 2033. Furthermore, with the rising popularity of easy prep meals among the middle-class population, the overall sales of chilled meal kits are projected to total a massive valuation of USD 26,436.6 million by 2033.

Chilled meal kits are pre-portioned or partially-prepared food ingredients and recipes that are utilized by consumers to prepare home-cooked meals. These products are generally offered by companies under subscription services (meal delivery services) and have gained immense popularity globally.

The process of planning, shopping, preparing, and cooking can be extremely time-consuming. As a result, busy bees (busy consumers) are looking for novel offerings such as chilled meal kits to save their time and escape from laborious efforts.

The introduction of chilled meal kits has taken cooking at home to a new level. Today, several families are turning to prepared foods or easy prep meals as a way to save time and spice up their lunch and dinner menus. Adoption of these kits helps consumers to ease the burden and cooking fatigue as they do not have to make food from scratch.

Growing demand for convenient pre-meals across the world due to busy lifestyles and rapid urbanization is expected to boost the sales of chilled meal kits during the forecast period. Similarly, the growing popularity of chilled meal kits due to their convenience, health benefits, and affordability will create lucrative opportunities for chilled meal kit companies over the next ten years.

As the world continues to become more health-conscious, meal kits are becoming increasingly popular. Meal kit services have made it easier for people to cook healthy meals in their own homes. They allow people to enjoy a quick and easy way to prepare nutritious meals with minimal effort or mess.

Regionally, South Asia chilled meal kits industry is likely to surge at a stellar CAGR of 20.2% during the next ten years, making it a happy hunting growing for chilled meal kit manufacturers. This growth can be attributed to factors such as increasing disposable incomes leading to higher spending power, rapid urbanization resulting in more time-pressed consumers demanding convenient meal solutions, and growing health consciousness driving people towards healthier options like chilled meal kits.

Attribute Key Insights
Chilled Meal kits Market Estimated Value (2023E) USD 10,062.7 million
Projected Market Value (2033F) USD 26,436.6 million
Value-based CAGR (2023 to 2033) 16.3%
USA Market Share 33.2%

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2018 to 2022 Global Chilled Meal Kits Market Outlook Compared to 2023 to 2033 Forecast

The global market for chilled meal kits expanded at a CAGR of 12.6% during the historical period from 2018 to 2022. However, with rising consumer preference for convenient prepared meals, the overall demand for chilled meal kits is anticipated to surge at a CAGR of over 16.3% between 2023 and 2033.

Chilled meal kits have gained immense traction across the world due to their more convenient nature. These kits allow consumers to enjoy their meals without putting too much effort into gathering ingredients and cooking them.

Factors such as busy lifestyles and changing eating habits are providing a major impetus to the growth of the global chilled meal kits industry. As more and more people are becoming aware of the benefits of healthy prepared food products, sales of chilled meal kits are slated to increase at a stellar pace during the next ten years.

As more and more consumers are demanding higher-quality meal kit products, there has been a dramatic increase in the number of suppliers, manufacturers, and distributors operating in this space.

In response to the growing market demand for chilled meal kits, manufacturers have stepped up production capabilities. They are using innovative strategies to streamline operations, such as automation and advanced robotics technologies. This has helped them reduce costs while increasing their output efficiency.

As a result, many of these manufacturers have been able to grow their presence in the global market by expanding into new countries or regions. At the same time, retailers have responded by providing a wide selection of chilled meal kits on their shelves

Country-wise Insights

Why is the USA Considered a Prominent Market for Chilled Meal Kits?

Convenient Nature of Chilled Meal Kits Making Them Popular Among Americans

According to Future Market Insights, the USA currently holds a massive share of 33.2% in the global chilled meal kits market and it is expected to retain its dominance during the forecast period. This can be attributed to the rising popularity of chilled meal kits among Americans due to their busy lifestyles.

Chilled meal kits are convenient for consumers as they provide them with pre-made ingredients, recipes, and instructions required to cook meals at home. This form of convenience has driven an increasing demand for these products within the USA marketplace.

Consumers are looking for easy ways to make fresh meals without having to go through the hassle of buying all separate ingredients and spending time preparing each dish from scratch. Similarly, an increase in consumer interest in healthier eating options that can be fixed quickly but still taste great will boost sales of chilled meal kits in the USA during the forecast period. This demand is being met with constant innovation from meal kit providers who tailor their offerings according to customer needs and trends in different parts of the USA.

What is the Growth Projection for the India Market?

Rising Consumer Spending and Surge in the Number of Start-ups Booting Market in India

India’s chilled meal kits market is anticipated to grow at an impressive CAGR of 20.0% during the next ten years (2023 to 2033), owing to the rising consumer spending on prepared meals, growing health awareness, and increasing number of startups offering chilled meal kits.

In recent years, this segment (chilled meal kits) of the food industry has experienced an impressive growth rate across countries like India and China due to its convenience, health benefits, and affordability. With the changing consumer preferences and rising demand for ready-made meals in India, many companies are entering the market to capitalize on this opportunity.

Why is the Market for Chilled Meal Kits Thriving at a Prolific Pace in the United Kingdom?

Growing Demand for Plant-based Chilled Meal Kits Boosting the United Kingdom Market

As per FMI, the United Kingdom chilled meal kits industry is anticipated to expand at a stupendous CAGR of 12.6% between 2023 and 2033 owing to the rising popularity of vegetarian chilled meal kits among consumers and the strong presence of leading manufacturers.

The United Kingdom is becoming a leading producer of chilled meal kits due to the rising demand for convenient, nutritious meals that can be quickly prepared. Meal kits are pre-portioned meals that contain all of the ingredients and instructions needed to create easy-to-follow recipes at home.

With increasing concerns over health and nutrition, Europeans are increasingly turning to chilled meal kits as an alternative to store-bought frozen meals. This is partially due to their commitment to innovative product development and strong marketing efforts in the country.

Similarly, the growing consumer shift towards plant-based diets is generating high demand for vegan-based chilled meal kits. This will further aid in the expansion of the United King market during the forecast period

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Insights

Why is Demand for Vegetarian Chilled Meal Kits Rising in the Market?

Growing Trend of Veganism Propelling Demand for Vegetarian Chilled Meal Kits

Based on product, the global market for chilled meal kits is segmented into vegetarian and non-vegetarian. Among these, the vegetarian segment is likely to grow at the highest pace during the next ten years owing to the rising trend of veganism.

Increasing demand for vegetarian food meals is emerging as a key trend shaping the chilled meal kits industry. As more consumers become aware of the health benefits of plant-based diets, they are increasingly seeking out meals made with plant-based ingredients. This has prompted manufacturers to increase their production of vegetarian chilled meal kits.

Similarly, another reason why this particular category of the meal kit is trending is that it offers a convenient option for those who are looking to add more plant-based proteins into their diets but don’t have the time or energy to plan out an entire week's worth of meals from scratch.

Competitive Landscape

Key players operating in the market for chilled meal kits include Tyson Foods, Inc. (Tyson Taste Makers), Hello Fresh SE, Campbell’s, Home Chef (The Kroger company, Blue Apron Holdings, Inc., Gousto, Martha &Marley spoon, Sun basket, Lina’s Mat Kassel (LMK Group AB), My Food Bags Ltd, Dinner (MMM Consumer brand Inc.), Purple carrot, Gobble Inc., and Hungry root.

These players are continuously introducing new products, improving their production capacities, and strengthening their distribution channels to increase their revenue share. Besides this, they are adopting strategies such as mergers, partnerships, acquisitions, and collaborations to expand their global presence.

  • In November 2022, HelloFresh, a global food solutions group and the world’s leading meal kit company, launched its services in Spain. This expansion marks an important milestone in HelloFresh’s global growth strategy to expand its total addressable market.
  • In January 2022, Kraft Heinz completed the acquisition of a majority stake in Just Spices, a technology-enabled direct-to-consumer business.
  • In December 2021, HelloFresh announced that it will double its investment in capacity expansion, allowing for new market launches and further improving the customer experience by providing more flexible meal choices.
  • In 2019, Gobble, a meal prep company backed by leading Silicon Valley investors, launched Sunday Meal Prep aimed at working professionals seeking fresh, healthy weekday lunches.

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Scope of the Report

Attribute Details
Estimated Market Size (2023) USD 10,062.7 million
Projected Market Size (2033) USD 26,436.6 million
Anticipated Growth Rate (2023 to 2033) 16.3% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million for Value and million. Sq. M. for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered USA, Brazil, Mexico, Germany, United Kingdom, China, India, Japan, Australia, and GCC Countries
Key Segments Covered Product, Customer Age, Gender, and Region
Key Companies Profiled Tyson Foods, Inc. (Tyson Taste Makers); HelloFreshSE; Campbell’s; HomeChef(The Kroger Company; Blue Apron Holdings, Inc.; Gousto; Martha&Marley spoon; Sunbasket; Lina’s Matkassel(LMK Group AB); My Food Bags Ltd; Dinner (MMM Consumer brand Inc.); Purple carrot; Gobble Inc.; Hungryroot
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Chilled Meal Kits Industry by Category

By Product:

  • Vegetarian
    • Nonvegetarian
      • Poultry Based
      • Beef Based
      • Pork Based
      • Seafood Based

By Gender:

  • Female
  • Male

By Customer Age:

  • 18-30
  • 31-45
  • 45-60
  • 60 onward

By Sales Channel:

  • Stored-based retailing
  • Modern Grocery Store
    • Convince store
    • Discounters
    • Hypermarket
    • Supermarket
  • Traditional Retailers
    • Food specialist
    • Independent small Grocer
    • Other Grocers
  • Online Retailing /Delivery
  • Direct Sales

By Region:

  • North America
  • Latin America
  • Europe
  • Middle east and Africa
  • East Asia
  • South Asia
  • Oceania

Frequently Asked Questions

How big is the global market for chilled meal kits?

The global chilled meal kits market size is expected to reach USD 10,062.7 million in 2023.

At what rate is the demand for chilled meal kits expected to rise between 2023 and 2033?

Between 2023 and 2033, demand for chilled meal kits is expected to rise at a CAGR of 16.3%.

What is the projected valuation for the global chilled meal kits market?

The global market for chilled meal kits is likely to surpass USD 26,436.6 million by the end of 2033.

Which are the major countries driving demand for chilled meal kits?

The USA, China, Canada, Germany, and Mexico are the major countries driving demand for chilled meal kits.

At what rate will the market for chilled meal kits grow in China?

The overall market for chilled meal kits in China is projected to grow at a CAGR of 16.4% between 2023 and 2033.

How will growth unfold in the United Kingdom market?

The United Kingdom market is projected to grow at a CAGR of 12.6% during the forecast period.

What is the demand outlook for the India market?

The market for chilled meal kits across India is projected to grow at a stellar CAGR of 20.0% over the next ten years.

Table of Content
	1. Executive Summary | Chilled Meal Kits Market
	2. Market Overview
	3. Market Background
	4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product
		5.1. Vegetarian
		5.2. Non vegetarian
			5.2.1. Poultry Based
			5.2.2. Beef Based
			5.2.3. Pork Based
			5.2.4. Seafood Based
	6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Customer Age
		6.1. 18-30
		6.2. 31-45
		6.3. 45-60
		6.4. 60 Onward
	7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel
		7.1. Stored-based retailing
		7.2. Modern Grocery Store
			7.2.1. Convenience store
			7.2.2. Discounters
			7.2.3. Hypermarket
			7.2.4. Supermarket
		7.3. Traditional Retailers
			7.3.1. Food specialist
			7.3.2. Independent small Grocer
			7.3.3. Other Grocers
		7.4. Online Retailing /Delivery
		7.5. Direct Sales
	8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Gender
		8.1. Female
		8.2. Male
	9. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Europe
		9.4. East Asia
		9.5. South Asia
		9.6. Oceania
		9.7. Middle East and Africa (MEA)
	10. North America Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Europe Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. East Asia Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. South Asia Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Oceania Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. MEA Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Key Countries Global Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Tyson Foods, Inc. (Tyson Taste Makers)
		19.2. HelloFreshSE
		19.3. Campbell’s
		19.4. HomeChef (The Kroger company)
		19.5. Blue Apron Holdings, Inc.
		19.6. Gousto
		19.7. Martha & Marley Spoon
		19.8. Sunbasket
		19.9. Lina’s Matkassel (LMK Group AB)
		19.10. My Food Bags Ltd
		19.11. Dinner (MMM Consumer brand Inc.)
		19.12. Purple Carrot
		19.13. Gobble Inc.
		19.14. Hungryroot
	20. Assumptions & Acronyms Used
	21. Research Methodology
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