The chicory market is estimated to reach USD 753.8 million in 2025. It is set to rise at a CAGR of 5.2% during the assessment period 2025 to 2035 and reach a value of USD 1,251.4 million by 2035.
| Attributes | Description |
|---|---|
| Estimated Chicory Market Size (2025E) | USD 753.8 million |
| Projected Chicory Market Value (2035F) | USD 1,251.4 million |
| Value-based CAGR (2025 to 2035) | 5.2% |
The surging preference for natural, organic, and sustainable products is impelling the demand for chicory in various food products. This preference is driven by many factors, such as health and wellness, environmental concerns, ethical considerations, transparency, and trust.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Growing Demand for Chicory Among Women
Chicory, a perennial herb related to the dandelion, has gained significant popularity among women due to its numerous health benefits and versatile applications. This trend is driven by many important factors, such as lifestyle trends, marketing and availability, and health and wellness.
Additionally, as many women embrace plant-based diets, chicory provides a versatile alternative to coffee and other caffeinated beverages. Companies are increasingly targeting women with chicory-based products, highlighting their health benefits and versatility. Moreover, chicory root is a rich source of inulin, a prebiotic fiber that promotes the rise of beneficial bacteria in the gut.
Middle Class, Health-Conscious Customers Key Target Audience for Chicory Brands
Middle to upper-income customers are more likely to be sensitive in their purchasing decisions, seeking high-quality products that provide benefits for their money. Chicory, with its potential health benefits and versatility, is perceived as a valuable addition to their diet. Additionally, this demographic is increasingly concerned about sustainability and ethical intake. They are more likely to choose products that are produced sustainably and support ethical practices.
Rising Awareness of Diabetes Among Public to Surge Adoption
| Attributes | Details |
|---|---|
| Top Product | Chicory Inulin |
| Market Share in 2025 | 58% |
By product type, the chicory market is divided into chicory leaf and chicory inulin .The chicory inulin segment is slated to hold 58% market share in 2025. Chicory root, a source of insulin, has shown some potential benefits for individuals with diabetes. Some studies suggest that inulin may help enhance how the body uses insulin, the hormone that regulates blood sugar. Thus, the multitude of health benefits related to chicory root has led to its wide usage in various food products.
Growing Usage as a Coffee Substitute to Favor Demand
| Attributes | Details |
|---|---|
| Top Application | Food & Beverages |
| Market Share in 2025 | 64% |
Based on application, the market is divided into food & beverages, dietary supplement, and others. The segment food & beverages segment is slated to hold 64% market share in 2025. Chicory finds its way into a variety of food and beverages such as chicory coffee, salads, flavoring, and medicinal uses. Chicory coffee is the most common use and the roasted and ground root is brewed like coffee, often mixed with coffee beans to enhance flavor and reduce caffeine content.
Principal Consultant
China
China is slated to expand at a CAGR of 7.5% from 2025 to 2035. The surging awareness of prebiotics and gut health among the urban population is fostering market growth in the country.
Due to increasing cases of lifestyle-related disorders coupled with a growing geriatric population, people in China have become more aware of their gut health. This factor has favored the adoption of natural herb-infused food products.
USA
The USA is poised to grow at a CAGR of 4.5% during the study period. The product adoption can be credited to the high demand for caffeine-free alternatives and functional foods in the USA coupled with emphasis on wellness, changing lifestyle, and innovation and product development.
Americans are increasingly prioritizing their health and well-being. This includes seeking out products that support a healthy lifestyle, enhance overall health, and minimize potential health growth.
Furthermore, there is an increasing understanding of the significance of gut health and its impact on overall well-being. Functional foods that support gut health, including those containing prebiotics such as chicory root, are in high demand.
Germany
European consumers, mainly in countries such as Germany, have a strong emphasis on health and wellness. They are increasingly aware of the potential health risks associated with synthetic chemicals and artificial ingredients. Additionally, In Germany ‘Muckefuck’ is a traditional coffee substitute made from roasted chicory root. This long-standing tradition has fostered familiarity and acceptance of chicory as a coffee alternative within German culture.
France
Chicory’s growing popularity in France and other parts of Europe is deeply linked to the coffee shortage. During times of war when coffee imports were disrupted, chicory became a readily available and affordable substitute. This, along with the rising health consciousness is expediting demand for chicory.
Companies such as Cargill, Incorporated, Leroux, BENEO, Cosucra Groupe Warcoing S.A., and Delecto Foods Pvt Ltd are adopting various growth strategies. Cargill procures premium European chicory roots from places known for their homegrown production.
The company strategy underlines the importance of developing strong ties with the local farmers so that there is a constant and sustainable supply of products.
Additionally, Leroux emphasizes sourcing the finest chicory roots, prioritizing environmental stewardship and fair trade principles. Their strategy involves selecting high-quality raw materials to maintain product excellence.
Moreover, European chicory root is the main sourcing area for BENEO, particularly those regions that have superior growing conditions. Cosucra sources chicory roots from farmers in Belgium and local sustainability and transparency are prioritized.
Their plan consists of introducing chicory root ingredients under brand names such as Fibruline, Swelite, Nastar, and Pisane. By maintaining close relationships with local farmers and advancing sustainable practices, Cosucra ensures a reliable source of high-quality chicory roots.
Delecto Foods Pvt Ltd. emphasizes sourcing premium-quality chicory roots, focusing on purity and environmental stewardship. Their strategy involves selecting the finest raw materials to produce high-quality chicory products.
By following strict quality control measures and sustainable sourcing practices, Delecto Foods ensures that its chicory products meet industry standards and customer expectations.
Marketing & Advertising Strategies of Leading Players
Ricoré by Nestle: It is an instant coffee mix that also has chicory and is mostly consumed in France and other European countries. It was on-air from 1981 to a little bit over 2005 with its jingles "L'ami du petit-déjeuner, l'ami Ricoré" as it showed family breakfast scenarios that were solved by Ricoré. The campaign further established the brand as a product related to morning customs.
Chicory Root Coffee Brands: They focus on promoting the health benefits of chicory and tie up with food bloggers to include chicory coffee in different recipes. They also leverage contextual advertising wherein they put ads within a recipe content, which helps them target customers who are looking for ideas for meal preparation.
CPG Brands Using Contextual Commerce: Many CPG brands focus on health-focused campaigns, in-recipe advertising, and shoppable media to market their products. In in-recipe advertisements, they put ads within recipe content to target customers looking for meal inspiration. Additionally, they use shoppable recipe integrations that help customers add ingredients directly to their shopping carts.
Primal Kitchen: It provides health-centric and clean food products. Some of its marketing strategies include commerce media integration, brand equity focus, and others. In commerce media integration, it uses commerce media to increase expansion by hitting high-intent customers with the means of relevant content, including influencer partnerships and recipes. Additionally, it emphasizes brand equity by providing adequate content rather than depending wholly on discounts or coupons.
These instances depict how brands in the chicory and broader CPG market use targeted advertising, contextual placements, and strategic content partnerships to effectively involve consumers and boost sales.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The market is witnessing the entry of many startups, including Rootz Chicory, Nutra Chicory, Farm2Food, and others. These players are engaged in innovative growth practices such as product innovations, partnerships, influencer marketing, and others to keep ahead of the competition.
Many of these companies are focused on sustainable sourcing to deliver high-quality products to the ever-increasing base of health-conscious customers. Additionally, they are emphasizing surging the applications of chicory in the food & beverages industry to expand their reach.
Café Chicory
Café Chicory focuses on creating premium coffee substitutes made from roasted chicory. Its chicory-based beverages provide a caffeine-free option, which is popular among people who emphasize decreasing their caffeine consumption or avoiding it. Additionally, they infuse chicory in other natural ingredients to develop blends that imitate the coffee flavor and are more sustainable and eco-friendly.
Rootz Chicory
Rootz Chicory is a producer of high-quality chicory root extracts, which are mainly utilized in coffee and as a natural flavoring in various food products. They focus on encouraging sustainable farming practices while growing chicory as a crop resilient to climate. They strive to increase the plant’s applications in the food & beverages industry.
Nutra Chicory
Provides a range of chicory-based health products, such as dietary supplements and herbal teas. Their products are marketed for their digestive benefits and rich fiber content. It advances in developing formulations that combine chicory with other functional herbs, focusing on the overall benefits while penetrating the growing demand for natural wellness products.
Chicory Co
It is known for its New Orleans-style coffee blends, which often include chicory. This company offers chicory root-based food products, such as functional snacks, additives, and beverages. It is popular for the prebiotic fiber content of its chicory derivatives, which provide digestive health advantages. It also has a focus on improving the nutritional profile of common beverages and snacks, placing chicory as a superfood with a diverse array of health benefits.
Farm2Food
They derive organic chicory from sustainable farms to distribute to food manufacturers. They provide chicory extracts for functional food products including energy bars, drinks, and cereals. It also focuses local sourcing and strives to increase the use of organic chicory in mainstream food production, aiding both health-focused food trends and sustainability.
Chicory Harvest
It has expertise in agricultural production of chicory, emphasizing sustainable farming principles and offering chicory to manufacturers for preparing food additives, natural sweeteners, and coffee alternatives. Moreover, the company is engaged in finding out new and innovative ways to boost the efficiency of the cultivation of chicory, making sure to adhere to environmental sustainability and helping local economies.
Key Competitors
| Type of Competitor | Details |
|---|---|
| Global Brands | Large corporations like Nestlé (Ricoré) and BENEO, which have established distribution networks and brand loyalty. |
| Regional Producers | Local chicory growers and processors in Europe (e.g., France, Belgium), dominating traditional markets. |
| Functional Food Leaders | Companies offering prebiotic-rich products (e.g., Cargill, Cosucra) with strong research and innovation capabilities. |
| Alternative Ingredients | Competitors providing other prebiotics like FOS (fructooligosaccharides), ginseng, or fermented foods. |
| Direct-to-Consumer Brands | Emerging players focusing on niche markets, such as organic chicory coffee or plant-based dietary supplements. |
Competitive Factors
| Aspect | How It Affects Startups |
|---|---|
| Price Competition | Established players may leverage economies of scale to offer lower prices, challenging startups. |
| Brand Recognition | Large brands benefit from strong consumer trust and market presence. |
| Innovation | Functional food companies often lead in research and development. |
| Distribution Networks | Big players have established global supply chains, ensuring wider availability. |
| Regulatory Compliance | Established brands may have resources to navigate complex regulatory environments easily. |
Barriers to Entry for Startups
| Barrier | Mitigation Strategies |
|---|---|
| Raw Material Sourcing | Build partnerships with local farmers or explore vertical integration to control supply. |
| Market Awareness | Invest in educational marketing campaigns and collaborate with influencers to build awareness. |
| Distribution Challenges | Focus on digital-first strategies, leveraging D2C (Direct-to-Consumer) models and subscription plans. |
| Research & Development | Leverage partnerships with research institutions or government grants for food innovation. |
Key Differentiators for Startups
| Differentiator | Why It’s Important |
|---|---|
| Product Differentiation | Stand out by offering unique formulations or applications of chicory. |
| Sustainability | Appeal to eco-conscious consumers by emphasizing ethical sourcing and sustainability. |
| Health Focus | Position products as part of a health-conscious lifestyle with proven benefits. |
| Localized Branding | Tailor marketing to cultural preferences and consumer behavior in target markets. |
Startup-Friendly Opportunities
| Opportunity | Why It’s Attractive |
|---|---|
| Niche Targeting | Focus on underserved market segments (e.g., vegans, caffeine-sensitive individuals). |
| Digital Marketing | Startups can outperform large competitors with agile, targeted digital campaigns. |
| Collaborations | Partnering with health food brands or e-commerce platforms can enhance visibility. |
| Direct-to-Consumer Sales | D2C channels provide better control over branding, pricing, and customer relationships. |
Competitive Advantages for Startups
Startups can emphasize R&D to launch trend-driven and distinct products. Additionally, the personalized marketing approach can help them cater to regional markets or niche segments. They can also get involved with customers to establish brand loyalty through transparency and storytelling.
In terms of product, the chicory market is segmented into chicory root and chicory inulin.
In terms of application, the market is segmented into food & beverages, dietary supplement, and others.
By region, the report offers detailed analysis on North America, Western Europe, Eastern Europe, Asia Pacific, Japan, South Korea, and more.
The market is predicted to reach a size of USD 1,251.4 million by 2035.
The market size is poised to reach USD 753.8 million in 2025.
The prominent companies in the market include Cargill, Incorporated, Starwest Botanicals, Delecto Foods Pvt Ltd., and others.
Asia Pacific is one of the lucrative markets for product manufacturers.
Explore Food and Beverage Insights
View Reports
Chicory Market
