Global demand for chardonnay is expected to reach a market valuation of US$ 498 million by the end of the year 2023, accelerating at a CAGR of 7% over the forecast period (2023 to 2033) to reach US$ 973.3 million. The chardonnay market is relatively niche and is experiencing utmost and rapid growth, driven by the fact that Chardonnay is often aged in oak, producing wines with a rich, buttery flavor. While it is grown and produced in many countries, the leading producers of Chardonnay are France, Italy, Spain, the United States, Australia, and Chile. Furthermore, adding to the growth is the increasing popularity of Chardonnay as one of the most widely planted and popular white wine grape varieties across the major regions of the world. The market is supported by:
Europe, especially France, is the major market for Chardonnay. The Burgundy region is particularly famous for its Chardonnay wines, which are known for their rich, buttery flavor and complexity. Apart from the European region, the expansion of the retail and foodservice industry and the increasing populations in the North American region leading to a rise in disposable income are targeted towards massive market development. The United States of America leads the production of wines in the North American region.
Key producers are working on manufacturing Chardonnay in order to gain a greater market share. Both domestic and international companies are investing in and utilizing advanced technology to expand their business operations and capture a significant portion of the market revenue. Some of these companies include E. & J. Gallo Winery, Constellation Brands, and Treasury Wine Estates. In addition to this, various regional and boutique wineries are coming up offering a more specialized and unique product.
The Chardonnay market is highly competitive, with many companies vying for market share. These companies have a strong presence in the market and are implementing various strategies to gain an advantage, such as emphasizing product quality and pricing, developing new Chardonnay-based products, building a strong brand reputation and distribution network. Wine producers and marketers have been successful in promoting Chardonnay as a high-quality, premium white wine, which has helped to increase consumer demand and the perceived value of the wine. As a result, competition in the market is intense, with companies constantly vying to outdo one another in terms of product quality, price, brand reputation, and distribution network.
For instance, Australian singer Kylie Minogue released her second wine, a Provençal rosé made on the Mediterranean coast of Hyères. This new release is expected to be successful, similar to her previous wine, the Signature Rosé, which was a hit in the UK and sold out three times since May. This new wine is in the same price range as the joint wine venture by Brad Pitt and Angelina Jolie, Miraval, and is part of a series called the "Collection". A bottle costs $23, it is a 2019 vintage with aromas of pink grapefruit, watermelon and lemon blossom, and only 672 cases have been produced. The wine can be purchased exclusively through kylieminoguewines.com and Minogue has described it as "a getaway in a bottle."
| Data Points | Key Statistics |
|---|---|
| Anticipated Market Value of Chardonnay in 2023 | US$ 498 million |
| Expected Market Value of Chardonnay in 2033 | US$ 973.3 million |
| Growth Rate (2023 to 2033) | CAGR of 7% |
Chardonnay is a green-skinned variety of grape that is widely used for the production of champagne, white wine, Franciacorta, sparkling wine, and dessert wine.
The chardonnay is the most popular white wine across the globe, and this variety is invented in the wine region Burgundy (eastern France), and now it is commercially cultivated wherever wine is made, from Europe to Oceania. The popularity of chardonnay peaked at the end of 1980s.
Chardonnay is the most widespread grape variety across the globe, it has the ability to grow in soils with high concentration clay, limestone, and chalk; these components of soil provides a better yield for the chardonnay production.
The maximum consumption of chardonnay takes place in HoReCa and household as well. Every region has its ethnic taste and flavour, a chardonnay-based white wine produced among the regions varies in taste, each region has its own uniqueness.
The manufacturers of wine have discovered that chardonnay is grown in warm climate if full of tropical flavors whereas the chardonnay produced in cooler climate has an essence of apple, mushroom and leaves (fallen leaves).
The developing and new wine regions, cultivating chardonnay are observed as a ‘rite of passage’ or ease in entrance into the global market of wine.
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The main reason behind the chardonnay market growth is the higher shelf life of white wine produced from chardonnay as it is used after a few years with the same pleasant taste and aroma.
A wide range of chardonnay can be produced across the globe, generally in cooler and warmer climates. This seasonal chardonnay offers several unique flavors.
Pineapple, yellow apple, and meyer lemon are the few examples of popular flavors of chardonnay that are preferred in a warmer climate whereas green apple, cement rock, lime, and lemon are the most common flavors preferred in cool weather.
Additionally, with increased celebration and dinner parties on several occasions and high disposable incomes lead to a surge in the intake of white wine among the population. These are the key factors that are fuelling the growth of the global market for chardonnay.
However, the climatic irregularity along with seasonal changes affects the production of raw material due to uneven and critical rainfall. These are the key factors that have a direct impact on chardonnay production.
Some of the key manufacturers operating their business in the global chardonnay market are
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A new winemaker generation is bringing experimentation, expertise, experience, and bold concepts that are pulsating up the landscape of chardonnay and creating it a fashionable drink. Chardonnay is at rank one variety in the USA market and is at 3rd position in the United Kingdom.
Rendering to IRI, the overall chardonnay sales have grown by 1 per cent in the last 1 year to $US 2.3 Bn. These days consumers are looking for innovations in flavors of white wine that they consume, which is creating opportunities for the manufacturers to introduce chardonnay-based wines.
Apart from that, continuous research and development in the production technologies of wine is the key factor which is making growth prospects for the global chardonnay market.
The chardonnay market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size.
The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the chardonnay market, including but not limited to: regional markets, nature, product type, flavors, and distribution channel.
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The chardonnay market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the chardonnay market report projects the attractiveness of each major segment over the forecast period.
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