Champagne Market Outlook (2023 to 2033)

The champagne market is capturing a valuation of US$ 7.3 billion in 2023 and is predicted to reach US$ 11.9 billion by 2033. The market is registering a CAGR of 5% during the forecast period.

What are the Trends Driving the Global Market?

The growing culture of nightlife and peer approval of drinking habits are expected to drive the demand for champagne. Traditionally champagne was consumed while celebrating milestones or celebrating shared success.

Rising consumption of champagne during casual meetings, albeit in small quantities, is expected to boost the overall sales of champagne. Due to globalization, people travel for work and settle in different parts of the world.

They are trying to follow the customs of different cultures they have become more accepting of different religious practices. It has considerably reduced the taboo- attached to the consumption of alcohol in some countries. It is expected to influence the demand for champagne markets globally.

Strict regulations on using specific grape varieties are expected to eradicate low-quality champagne production. Such as Pinot Noir, Chardonnay, Pinot Meunier, Pinot Blanc, and Pinot Gris and on processes like Guyot, Royat, Chablis, and Vallée de la Marne. It is expected to provide manufacturing guidelines to manufacturers. This, in turn, may guarantee that consumers are served superior quality drinks and increase sales of champagnes in regional markets.

Chief Countries are Driving the Global Market in Various Ways:

Key brands focus on branding and adverting champagne brands, often portraying them as drinks for royalties. As a result, the elite class is ready to surge to experience the grandeur. The development of wine cellars and wine testing shows is expected to increase consumer awareness and demand for the consumption of champagne globally.

France, the chief exporter, recorded a drop of 90% in the volume of bottles shipped due to travel restrictions. But as the economy recovered from the shock of the pandemic, demand for champagne in key cities like the United States, France, Australia, and the United Kingdom skyrocketed.

The demand for champagne is expected to surge during the assessment period due to consumer willingness to spend on good quality wine. Few elite consumers may substitute the pleasure of traveling and high-end dining for consuming luxury champagne from the safety of their house.

But the key concern of manufacturers is the rising ocean freight chargers, which are expected to increase consumer prices. It may discourage the export of champagnes across international boundaries across countries like China, Japan, New Zealand, Australia, and the United States.

Attributes Details
Market CAGR (2023 to 2033) 5%
Market Valuation (2023) US$ 7.3 billion
Market Valuation (2033) US$ 11.9 billion

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Champagne Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

Producing champagne is an elaborate process. At first, grapes are pressed and poured into a tank for the first fermentation. This results in an acidic solution combined with Pinot Noir, Pinot Blanc, OR Chardonnay to create a basic blend.

The second fermentation mixture of yeast and sugar is added and sealed in a cool place. This fermentation leads to the formation of alcohol and carbon dioxide, which gives it sparkles. Producing is expensive and takes a long time. Key players are investing in developing technologies to produce champagne to overcome these challenges chemically. Easy availability is anticipated to increase the demand for champagne in the coming years.

Companies are investing heavily in branding and social media advertising. To educate consumers regarding ingredients and manufacturing processes to attract and engage with them. They are developing innovative packaging, labeling, and organizing elaborate product launches for better visibility. The rising food and tourism industry is expected to impact the sale of champagnes even further.

The market grew at a CAGR of 2% between 2018 and 2021. The market captured a valuation of US$ 6.4 billion in 2018 and US$ 7.0 billion in 2022. The rising investment in research and developmental activities by key players fueled the global market during this time frame.

Consumption of champagne is for your heart. Champagne made specifically from red and white grapes contains antioxidants that avert damage to blood vessels, reduce bad cholesterol and avoid the formation of blood clots.

It is expected to lower the risk of heat-related illnesses and strokes. A rise in awareness regarding the benefits of consuming champagne for health is expected to propel the demand for champagne in the market.

Top Segments in the Global Market are

Which is the Leading Product Type in the Global Market?

Economically Priced Champagne Accounted for Half of the Sales

By price point, economically priced champagne accounted for a 50% share of total revenue generated by the market globally. Rising middle-class and upper-middle consumers, due to the availability of jobs due to globalization, are expected to penetrate the global market in developing economies. An increase in the spending capacity of consumers to purchase champagnes on various occasions is anticipated to contribute to revenue generation.

Which Sales Channel is Leading the Global Market?

Online Channels Emerging as One-stop Solution Post Pandemic

During the pandemic, online portals acted like one-stop solutions for customers, offering multiple champagne brands of numerous flavors at one destination. Consumers easily accessed different discount offers, varying bottle sizes, and price ranges.

Key brands invested heavily in integrating artificial intelligence to provide consumers with enhanced viewing and easy purchasing experience. It allowed them to engage with consumers to better understand consumer preference for champagnes and offer product variations accordingly.

Consumers could easily purchase products with a click of a button from the safety of their houses. Consumers could buy products with a click of the bottom. As a result, an online sales channel is expected to have contributed maximum revenue to the market during the assessment year.

The online distribution channel is predicted to secure a share of 11.1% during the forecast period. Key players collaborated with different online marketplaces such as and developed their websites to offer doorstep delivery to customers.

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Top Countries are Driving the Global Market

Countries Market Share (2023 to 2033)
United States 25.6%
Germany 8.4%
Japan 5.1%
Australia 3.1%
China 5.5%
India 6.7%
United Kingdom 4.1%

How is the United States Market Shaping?

Big Social Events Driving Champagne Sales in the United States

North America is one of the key players in the market globally. The United States experienced a quick surge in demand for Champagne as the economy started to recover. Big social events like Biden's run for presidency further pushed the sale of Champagne in regional markets.

As the countries like the United States and Canada successfully carried out a vaccination drive, the demand for Champagne surged at an increasing rate. Consumer lifestyle and willingness to spend on vintage wine brands consumer are boosting the demand for champagnes in North America.

As per FMI, the United States champagne market is capturing 25.6% of the global market.

Why has India Considered a Promising Market for Champagne?

Surging Consumer Spending Capacity Driving Indian Market

Asia Pacific is emerging as a promising champagne industry due to increased consumer spending capacity. The social acceptance of consuming alcohol influence the drinking culture in a country. As youngsters in countries like India and China are open to trying new cuisines and beverages, the demand for champagne rises.

Presently champagnes are a celebratory drink in many countries in the Asia Pacific. Still, as the acceptance of consuming alcohol during festivities grows, the demand for Champagne is expected to surge. As per FMI, the Indian Champagne market secures a share of 6.7% in the global market during the forecast period.

How is the France Market Growing in the Global Market?

France to Continue Exhibiting Strong Growth as Leading Champagne Producer

There is a shift in the consumption of alcohol in developed countries like France and the United Kingdom. France produces about 80% of Champagne globally with its classic ingredients and procedures. As people try to teach a healthy lifestyle, they prefer beverages with low alcohol content.

Many manufacturers have developed natural flavors like fruity, candy, and nutty to cater to this demand. As drinking is a part of the lifestyle and people often drink during meetups, brands that develop beverages with low-alcohol content and ingredients that are beneficial for health are expected to stand out among the competition.

Competitive Landscape

Key companies are entering into previously uncharted categories to widen their product portfolios. In a few cases, they have revisited existing products which could decline sales due to consumer preference changes. It is expected to blur the lines between consumer requirements and products available in the market.

Another prevalent trend in the global market is consumer preference for sustainable packaging. Consumers are more sensitive to adverse impacts on the environment and choose brands that follow sustainable practices throughout their supply chain.

The key players adopt various marketing strategies to upsurge the global market are mergers, acquisitions, collaboration, partnerships, and product launches. These players are expanding their reach through e-commerce to increase their sales volume.

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Other Prominent Players in the Global Market are

  • Laurent Perrier
  • Centre Vinicole - Champagne Nicolas Feuillatte
  • Louis Vuitton SE
  • Taittinger
  • Pernod Ricard
  • LANSON-BCC
  • Thiénot Bordeaux-Champagnes
  • Piper-Heidsieck, Pommery
  • Veuve Clicquot Ponsardin

Recent Developments in the Global Market are:

  • In 2020, Moet & Chandon announced its newly launched brand identity with packaging design and logo.
  • In 2020, Veuve Clicquot announced its newly launched Champagne Extra Brut Extra Old.
  • In 2019, Laurent-Perrier announced its new collection, Harmonies. It is paired with various food and Champagne.
  • In 2021, Veuve Clicquot announced its first eco-friendly packaging, a recyclable paper bottle with 100% biodegradability. The product is called ‘The Eco-friendly Future Bottle.’
  • In 2020, Taittinger announced its first Champagne collaboration with Sylvie Fleury.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered Price Range, Sales Channel, Region
Key Companies Profiled Laurent Perrier; Centre Vinicole - Champagne Nicolas Feuillatte; Louis Vuitton SE; Taittinger; Pernod Ricard; LANSON-BCC; Thiénot Bordeaux-Champagnes; Piper-Heidsieck, Pommery; Veuve Clicquot Ponsardin
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market by Category

By Price Range:

  • Economy
  • Mid-range
  • Luxury

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Departmental Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

Region:

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • The Middle East Africa

Frequently Asked Questions

What is the Forecasted Growth Rate for the Global Champagne Market?

The global champagne market is forecasted to develop at an impressive 5% CAGR until 2033.

What was the Net Worth of the Global Champagne Market in 2023?

The total demand for champagne in 2023, in terms of value, to be around US$ 7.3 billion.

What is the key Challenge Faced by Champagne Sellers Worldwide?

Growing use of histopathology technology with rising cases of cancer worldwide.

Which Type Segment Creates Higher Revenue for Champagne Market by Price Point?

The economically priced champagne segment generated almost 50% of the total revenue in 2022.

Which Champagne Consuming Country is Driving the Global Market?

The United States is expected to drive the market with nearly 25.6% of the global market share.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Price Range, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Price Range, 2023 to 2033

        5.3.1. Economy

        5.3.2. Mid-range

        5.3.3. Luxury

    5.4. Y-o-Y Growth Trend Analysis By Price Range, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Price Range, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        6.3.1. Offline Sales Channel

            6.3.1.1. Supermarkets/Hypermarkets

            6.3.1.2. Departmental Stores

            6.3.1.3. Convenience Store

            6.3.1.4. Other Sales Channel

        6.3.2. Online Sales Channel

            6.3.2.1. Company Website

            6.3.2.2. E-commerce Platform

    6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Price Range

        8.2.3. By Sales Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Price Range

        8.3.3. By Sales Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Price Range

        9.2.3. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Price Range

        9.3.3. By Sales Channel

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Price Range

        10.2.3. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Price Range

        10.3.3. By Sales Channel

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Price Range

        11.2.3. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Price Range

        11.3.3. By Sales Channel

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Price Range

        12.2.3. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Price Range

        12.3.3. By Sales Channel

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. U.S.

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Price Range

            13.1.2.2. By Sales Channel

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Price Range

            13.2.2.2. By Sales Channel

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Price Range

            13.3.2.2. By Sales Channel

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Price Range

            13.4.2.2. By Sales Channel

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Price Range

            13.5.2.2. By Sales Channel

    13.6. U.K.

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Price Range

            13.6.2.2. By Sales Channel

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Price Range

            13.7.2.2. By Sales Channel

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Price Range

            13.8.2.2. By Sales Channel

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Price Range

            13.9.2.2. By Sales Channel

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Price Range

            13.10.2.2. By Sales Channel

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Price Range

            13.11.2.2. By Sales Channel

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Price Range

            13.12.2.2. By Sales Channel

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Price Range

            13.13.2.2. By Sales Channel

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Price Range

            13.14.2.2. By Sales Channel

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Price Range

            13.15.2.2. By Sales Channel

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Price Range

            13.16.2.2. By Sales Channel

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Price Range

            13.17.2.2. By Sales Channel

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Price Range

            13.18.2.2. By Sales Channel

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Price Range

            13.19.2.2. By Sales Channel

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Price Range

            13.20.2.2. By Sales Channel

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Price Range

        14.3.3. By Sales Channel

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Laurent Perrier

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. Centre Vinicole - Nicolas Feuillatte

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. Louis Vuitton SE

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Taittinger

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Pernod Ricard

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. LANSON-BCC

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. Thiénot Bordeaux-Champagnes

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Piper-Heidsieck, Pommery

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Veuve Clicquot Ponsardin

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Moët & Chandon

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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