The global Celery Juice market is estimated to be worth USD 16,750.4 million in 2025 and is projected to reach a value of USD 30,890.2 million by 2035, expanding at a CAGR of 6.5% over the assessment period of 2025 to 2035.
The usage of the juice self is easy driven by the consumer enlightenment of the acquired health benefits. The celery juice is known for its cleansing properties, effects against inflammation and for being very nutrient-rich, so over the years it has made a permanent place in the wellness industry. The problem along with the positive impact of social media influencers and the rise of health-friendly buyers who promote natural remedies has led to the demand for celery juice skyrocketing at a global level.
The increased circulation of lifestyle diseases like obesity, digestive disorders, and cardiovascular diseases has somewhat furthered the turn to plant-based drinks. Customers are more often choosing celery juice as an alternative to chemical-laden drinks. Along with this, the need for juices that are organic, cold-pressed, and have no preservatives is changing the market structure thus manufacturers are shifting to food and drinks of a much better standard.
Celery juice's introduction to functional product formulations has also been a major contributor to the market dynamic. The beverage and food industries are reacting to this development by presenting new idea blends made of CSV and other superfoods like green tea and hibiscus to improve nutrition. Furthermore, the digital commerce expansion plus direct-to-customer sales channels are making possible for the vegetable bagel to reach all corners of the earth.
On account of the strength of the consumers who are interested in the health and well-being, the market for celery juice will be marked by steady growth. The market players are dealing with the problem of the rising demand by increasing their product portfolio, improving the distribution network and adopting sustainable packaging solutions.
| Attributes | Description |
|---|---|
| Estimated Market Size (2025E) | USD 16,750.4 million |
| Projected Market Value (2035F) | USD 30,890.2 million |
| Value-based CAGR (2025 to 2035) | 6.5% |
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and current year (2025) for global Celery Juice market. This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision about the market growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 6.1% |
| H2 (2024 to 2034) | 6.4% |
| H1 (2025 to 2035) | 6.5% |
| H2 (2025 to 2035) | 6.8% |
The above table presents the expected CAGR for the global Celery Juice demand space over a semi-annual period spanning from 2025 to 2035. In the first half (H1) of the year 2024, the business is predicted to surge at a CAGR of 6.1%, followed by a slightly higher growth rate of 6.4% in the second half (H2) of the same year.
Moving into 2025, the CAGR is projected to increase slightly to 6.5% in the first half and remain relatively moderate at 6.8% in the second half. In the first half (H1 2025), the market witnessed a decrease of 16 BPS, while in the second half (H2 2025), the market experienced an increase of 34 BPS.
Growing Consumer Shift toward Natural and Functional Beverages
Consumer priorities have shifted and they are more inclined toward natural and functional beverages which have health benefits beyond basic nutrition. The rising concerns pertaining to side effects of artificial ingredients, excessive sugar consumption, and synthetic preservatives have evolved into a need for cleaner plant-based drinks like celery juice.
Celery juice, which is abundant in antioxidants, vitamins, and minerals, is usually advertised for having detoxifying and anti-inflammatory properties, thus it becomes the choice of the health worried people. Besides, the prevailing trend of wellness in a holistic way, consumers have been showing interest in the kind of drink that helps in digestion, hydration, and immunity.
As a consequence, natural juice brands are surfacing across both retail and online platforms, focusing on cold-pressed, organic, and preservative-free options based on the consumer demand. To make the point even clearer, doctors and alternative medicine professionals are now associating celery juice with healing benefits like inflammation reduction, gut health promotion, and weight loss support. Thus, the market has got the chance to increase far more than expected.
Expansion of E-Commerce and Direct-to-Consumer Sales Channels
The e-commerce and direct-to-consumer (DTC) sales sectors have been a major driver for the spike in celery juice demand. Nowadays, people are more prone to buying health and wellness products online due to receiving benefits like time-saving, wider product range, and a no-fuss access to the organic and premium assortments.
Besides that, the availability of subscription services, Customized Meal plans, and Also direct deliveries have últimately helped the clients to start taking celery juice without having to depend on common stores only. The e-commerce portals bring about more info on products such as transparency of the ingredients, and customer reviews, which let them make wise purchases.
In addition, brands' social media marketing campaigns focus on collaboration with community members and influencers to make the digital footprint more substantial which ultimately leads to more consumer involvement. Accordingly, the anticipated further rise of the demand for celery juice through the Internet stems from both the quick uptake of the e-grocery model and the consumer's inclination toward practical and health-oriented choices.
Rising Adoption of Plant-Based and Organic Lifestyles
The celery juice market is largely influenced by the global tendency of people switching to plant-based and organic stores. As a result, celery juice is extremely beneficial not only because it is plant-based, but also it does not contain any artificial additives or allergens typically present in processed beverages.
Furthermore, the organic movement is a true success story, with-with buyers of chemicals and sustainably sourced products at the forefront of the process. Many celery juice labels are joining the bandwagon by having certified organic choices, which will provide clear guidance regarding the origin and the method of production applied.
Also, the rise of organic juice bars, health food stores, and premium beverage brands that produce celery juice as part of their product lines adds another factor bolstering its demand. Furthermore, government intervention and regulatory approvals for organic farming and clean-label goods are encouraging new companies to invest in celery juice production. Plant-based diets are still the top preference of consumers, and that is why celery juice is projected to grow steadily in the future.
Global Celery Juice sales increased at a CAGR of 6.1% from 2020 to 2024. For the next ten years (2025 to 2035), projections indicate that expenditure on Celery Juice will rise at a CAGR of 6.8%.
Between 2020 and 2024, the global celery juice market witnessed steady growth, driven by the rising consumer preference for natural and functional beverages. The increasing awareness of celery juice’s health benefits, including its detoxifying, anti-inflammatory, and digestive properties, contributed to its expanding market presence.
The surge in plant-based diets, clean-label products, and organic food consumption further accelerated sales, with brands focusing on premium, cold-pressed, and preservative-free formulations. Additionally, the rapid growth of e-commerce and direct-to-consumer sales channels allowed consumers greater access to celery juice, significantly boosting market revenue during this period.
Looking ahead, from 2025 to 2035, the celery juice market is projected to experience sustained expansion, supported by evolving dietary trends and increasing adoption of holistic wellness practices. The growing demand for organic and minimally processed beverages will continue to shape the industry, with manufacturers investing in innovative blends and sustainable packaging.
Moreover, advancements in cold-pressed juice technology and the increasing penetration of online retail are expected to enhance market accessibility. With rising consumer spending on health-oriented beverages and a growing inclination toward plant-based nutrition, the celery juice market is poised for consistent growth throughout the forecast period.
Tier-1 companies that can be classified as industry leaders and they exceed the annual sales of more than USD 50 million, holding about 40% to 50% of the market segment. These companies maintain their leadership by utilizing a combination of high production capacities, a wide range of product portfolios, and strong distribution networks.
Their regional spread is wide, they benefit from the presence of the brand name and customer loyalty. Furthermore, these pioneers in the market heavily fund research and development, which in turn allows them to create new products like celery juice with organic ingredients, cold pressed and superfood functional blends.
Some of these are Suja Life, Evolution Fresh, Pressed Juicery, the well-known Coca-Cola Company (through Simply Beverages). They are the main actors in the celery juice industry because of their capacity to scale production effectively, optimize the supply chain, and participate in dynamic marketing campaigns.
Tier 2 class are the ones that make profits of USD 10 to 50 million in a year and make up about 25-35% of the market. These companies are concentrated on certain strong regional markets and have roots in geo regions that are specific to them.
They mainly deal with organic and premium celery juice products tailored to the wishes of their specific consumer groups, for instance, sugar-free, preservative-free, and locally sourced offerings. Despite lacking the extensive geographical coverage that Tier 1 companies boast, they frequently sign strategic deals with health food stores, juice bars, and online retail platforms to promote their products. The prominent Tier 2 companies that one can think of are Blueprint Organic, Tio Gazpacho, Lakewood Organic, and Sol-ti.
These companies build their brand image through the introduction of new products, the use of biodegradable packaging, and the organization of events aimed at health-oriented consumer groups, and thus they excel and gain market share in the celery juice segment which is on the upward trend.
Tier 3 are small-sized and handicraft businesses with annual revenues less than USD 10 million that hold 15-25% market shares. These companies, which prioritize operations in local neighborhoods, offer exclusively organic, locally sourced, and handcrafted celery juice.
Their primary customers are farm-to-table food lovers and residents who are loyal to the community-based businesses they depend on farmers' markets, local health food shops, and their online store to reach their customers directly.
Even though these companies are not as big as Tier 1 and Tier 2 manufacturers, they manage to stay in the market and even compete with their focus on the quality of the raw materials and their commitment to sustainability. Pure Green, The Juicery, Juice Press, and other local cold-pressed juice brands are the best examples of Tier 3 companies. Emerging trends in customers' demand for fresh and natural beverages strongly push these small companies to enter and remain in celery juice production.
| Countries | Market Value (2035) |
|---|---|
| United States | USD 1,102.5 million |
| Germany | USD 734.8 million |
| China | USD 589.4 million |
| India | USD 368.2 million |
| Japan | USD 147.2 million |
Celery juice consumption is primarily by the United States that leads the consumption volume of this product. The health awareness factor and the rise in preference for organic liquids are some of the factors that are fueling the growth of this market.
The sector is accelerated by the influx of individuals who take detox diets, eat a plant-based diet, and drink functional beverages that are believed to aid in gut health and overall wellness. The signing of top juice brands, the robustness of retail distribution networks, and the presence of widespread availability of cold-pressed juice choices in supermarkets and online platforms are other supporting aspects to the growth of the sector.
Fantastically, the trend of celebrity endorsements and social media wellness trends have brilliantly ceaselessly increased the popularity of celery juice in the USA The organic agriculture practice is on the rise; hence, there is an increase in the number of juice brands that offer organic and premium products, thus, the market is benefiting from wider geographic coverage.
Celery juice in Germany is among the foremost European markets and is primarily driven by the heightened consumer interest in health functional beverages and organic products. Evolving consumer mentality about fruit and vegetable drinks has made cold-pressed and preservative-free juices a coveted item in the market.
Due to the EU's stringent food and drink safety guidelines, manufacturers have set higher standards resulting in more high-quality, organic-certified celery juice. To add to that, the consumption of detoxifying and digestion-enhancing drinks made with only natural ingredients is on the rise among consumers in Germany, hence unwillingness in the case to look for anything other than celery juice.
This has given rise to supermarkets, health food stores, and e-commerce sites in making available celery juice; both of them are the leaders in such trade along with biodegradable packaging and sustainable production schemes which resonate with the environmental consciousness.
The popularity of celery juice in Australia has increased significantly as people become more conscious of the use of natural health remedies and the trends of holistic nutrition. Juicing is one of the ways that consumers incorporate cold-pressed, chemical-free, and healthful juices in their drink routine.
The use of locally talks about the availability of fresh celery sourced and the country’s focus on sustainable farming is a factor in the growth of the market. Fresh and organic beverages are the choices that the Australian consumers are fond of, which is why there is an increase in demand for high-end celery juice.
Additionally, juice bars, cafes, as well as organic grocery chains are the main distribution channels through which celery juice can be obtained easily in major cities like Sydney and Melbourne. The fast-growing health drink market in Australia is boosted by not only the online shops but also the direct-to-consumer channels. This has allowed small and medium-sized brands to be successful in the health drink market which is ever-changing in Australia.
| Segment | Value Share (2025) |
|---|---|
| Multiple product mix (Juice type) | 59.3% |
Profound while the celery juice market is gaining ground from the diversification of manufacturers who launch different product variations to meet the consumer preferences which are constantly changing. Cold-pressed; organic, and functional celery juice blends are the most sought-after by health devotees as they are looking for drinks with extra nutritional benefits added to them, hence the increase in the supply of these products.
The product category that accounts for one of the majority is pure celery juice, which is the most preferred since it is thought to assist in detoxification and improve the health of the digestive system. This variant is chosen by consumers who drink single-ingredient juices since it has the potential to help with hydration, digestion, and inflammation.
The diluting of single-serve packaged celery juices that are readily available in tetra packs, glass bottles, and plastic bottles on the retail sector is due to their convenience as well as long shelf life. Celery juice batches that are frozen and powdered sold as concentrates are the other products that have captured the attention of the market due to the long-time storage they offer and the flexibility to be used in smoothies and health drinks.
Food consumer behavior changes to health and environment-oriented with the introduction of organic and non-GMO celery juice products that is the major market trend. Manufacturers are keen on treasuring the environment through the use of sustainable resource management; which entails the use of clean and eco-friendly packagings and less processing among other marketing strategies to win the hearts of environmentally conscious customers.
| Segment | Value Share (2025) |
|---|---|
| Online Retail ( Distribution channel) | 56.3% |
Online retail that develops the most popular and the largest segment in the celery juice market. Customers are more often acquiring celery juice through electronic commerce platforms, brand-owned websites, and subscription-based delivery services due to the easy access, the good service, and the availability of a large range of product options. The shift of the online retail is due to the consumer change in shopping habits, with many of them preferring DTC (direct-to-consumer) models that ensure they get the freshest and the best quality juice.
Online platforms besides, are giving the customers the chance to read the full product description, customer reviews, and in case they would like to buy in bulk, to do so, which consequently also will be a good way to enhance their confidence to the customer. Along with that, brands utilize social media marketing and digital advertising to capture the interest of people who are looking for the organic, cold-pressed, or functional celery juice mixes.
On the other hand, whereas supermarkets, hypermarkets, and specialty health stores have a considerable hold on the market, online retail has outstripped them by an increasing margin due to the development of high internet penetration, the trend of mobile shopping, and the rise of doorstep delivery services.
The celery juice market is becoming increasingly competitive as key players focus on product innovation, organic certifications, and direct-to-consumer sales strategies to strengthen their market presence. Leading brands are emphasizing cold-pressed, organic, and functional juice formulations to cater to the growing demand for health-conscious beverages.
Prominent companies in the market are expanding their distribution networks across online and offline channels, leveraging e-commerce growth and subscription-based delivery models to enhance accessibility. Many brands are also investing in sustainable packaging solutions to appeal to environmentally conscious consumers.
For instance
The global Celery Juice industry is estimated to be worth USD 16,750.4 million in 2025 and is projected to reach a value of USD 30,890.2 million by 2035, expanding at a CAGR of 6.5% over the assessment period of 2025 to 2035.
Sales of Celery Juice increased at 6.8% CAGR between 2020 and 2024.
Some of the leading players in this industry include JuicePress, Suja Life, Evolution Fresh, BluePrint Organic, Pressed Juicery, Daily Greens, Lakewood Organic, Urban Remedy, Greenhouse Juice Co., and Raw Generation.
The Asia-Pacific region is projected to hold a revenue share of 32% over the forecast period.
North America holds 35% share of the global demand space for Celery Juice in 2025.
This segment is further categorized into Conventional and Organic.
This segment is further categorized into Multiple Product Mix and Single Product Mix.
This segment is further categorized into Store-Based Retailing, Specialty Stores, Online Retailing, Supermarkets, and Hypermarkets.
Industry analysis has been carried out in key countries of North America, Latin America, Eastern Europe, Western Europe, East Asia, South Asia & Pacific, Central Asia, Balkan and Baltic Countries, Russia & Belarus and the Middle East & Africa.
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Celery Juice Market
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