CBD Oil Market Outlook (2023 to 2033)

As per the latest market research conducted by FMI, the global CBD oil market is expected to record a CAGR of 31% from 2023 to 2033. In 2023, the market size is projected to reach a valuation of US$ 389 million. By 2033, the valuation is anticipated to reach US$ 5,980.6 million.

Increasing amounts of skincare products that treat acne and wrinkles contain cannabidiol oil. For instance, Sephora recently added a line of CBD-infused beauty products to its retail locations. Similar to this, Ulta Beauty plans to introduce a range of products based on cannabidiol. Also, a number of new businesses are entering the market for cosmetics containing cannabidiol. Owing to its therapeutic benefits, there is a significant expansion in the CBD oil capsules market for health and wellness applications, which is the main reason for driving the growth of the current market. The increased acceptability and use of products as a result of government approvals is another important factor anticipated to increase the manufacturing of CBD-infused goods.

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CBD Oil Market Dynamics

Increasing Understanding to control Market Demand and Supply

Small and medium-sized businesses are using cannabidiol more frequently as a result of growing public awareness of its therapeutic effects. Also, hemp oil is widely used in the pharmaceutical industry since it eases physical pain, which is a good indicator. This supports the market's expansion in turn.

Market Growth was Impacted by Cosmetic Industry’s Growth and Expansion

This market is expected to expand both directly and indirectly as a result of the personal care and cosmetics industry's growth and expansion. This is due to the fact that cannabidiol is useful for treating skin disorders, including eczema and psoriasis, as well as inflammation, discomfort, and redness brought on by ongoing outbreaks.

Increasing Research and Development Operations

Increased financing from the federal government related to research and development proficiencies is also encouraging the expansion of the industry. The best and quickest use of resources is likely to be ensured through research and development activities focused on sustainable development, increasing the market value.

Attributes Value
CBD Oil Value (2022) US$ 373.72 million
CBD Oil Market Expected Value (2023) US$ 389 million
CBD Oil Market Forecast Value (2033) US$ 5,980.6 million
CBD Oil Market Expected CAGR (2023 to 2033) 31%

CBD Oil Market Outlooks 2018 to 2022 in Comparison to 2023 to 2033 Forecasts

Increasing demand for CBD oil in the production of medicines owing to its pain-reducing properties has been facilitating growth in the CBD oil market over the past few years. From 2018 to 2022, the market recorded a CAGR of 11.3%.

CBD oil regulates the endocannabinoid system (ECS) activity and interacts with neurotransmitters. This property makes it an ideal ingredient for anxiety and anti-depression drugs.

In 2018, The World Anti-Doping Agency (WADA) removed cannabidiol (CBD) oil from its list of a prohibited substances. However, all synthetic cannabinoids that mimic the effects of THC are prohibited.

Backed by favorable policies, the global CBD oils market recorded a CAGR of 31.5% and surpassed sales revenue of US$ 284.2 million in 2021, says FMI.

Entrepreneurs in the CBD oil industry are concentrating on creating lotions, skin care, pet care, and textile items using cannabidiol, which on the other hand, is driving the CBD oil for pets market. Increasing market prospects are likely to be offered, particularly in emerging economies, by increasing sales of a variety of CBD-fortified products, new product launches, and the expansion of the product pipeline.

The market is expected to expand as a result of increased research and development (R&D) efforts to lower THC concentration and growing pressure to obtain regulatory approval from agencies more quickly. However, regulations imposed on the application and sales of certain items are likely to hinder sales during the predicted period.

Due to a strong network of online sales channels, widespread knowledge of the many advantages of cannabidiol, and the introduction of retail products like CBD oil, CBD gummies, and CBD beverages in these regions, Europe and North America collectively are expected to hold more than 70% of the global market share for CBD oil.

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Nandini Roy Choudhury

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Is CBD Oil Becoming a New Painkiller?

Research has demonstrated that hemp and marijuana-derived CBD oil plants have the ability to reduce anxiety and tension. When taken as a supplement, CBD oil has therapeutic advantages for neurological illnesses and conditions like depression, discomfort from the nerves, insomnia, and inflammatory pain. This has accelerated the use of CBD oil in the production of drugs used to treat anxiety and pain.

Many pharmaceutical companies are looking to integrate CBD oil into pain-relief medication and introduce new products in the market. For instance, in 2021, dosist™ introduced its progressive new range of CBD+ topical products with all-natural solutions designed to help with pain relief.

The legalization of CBD oil's medical claims has been made possible by relaxing cannabis laws and rising public knowledge of its advantages. Numerous celebrities address their sleep difficulties using CBD oil and related products. In the future years, the sales of CBD oil products are likely to be boosted by celebrity evangelists' endorsement.

CBD Oil Market Country-wise Analysis

What Are the Reasons Pushing CBD Oil Demand in the United States?

Due to favorable rules governing the use of CBD products and an increasing population who are concerned about their health, the United States is predicted to dominate the CBD oil market over the projected period. The United States agricultural bill's approval in 2020 increased the sales of CBD oil.

Around 50 million persons in the United States suffer from sleep disorders, according to the American Sleep Association. CBD oil modulates and interacts with neurotransmitters, thus helping in achieving deep sleep and alleviating insomnia. The prevalence of sleep disorders is on the rise, and more studies are showing how well CBD works to treat these conditions, which is expected to help the industry expand in the United States.

Why is the United Kingdom Leading the Europe CBD Oil Market?

  • The United Kingdom is forecast to follow the United States and become the second-significant CBD oil market through 2033. The country has one of the most evolved regulatory frameworks for CBD products and has emerged as a significant CBD market across Europe.
  • Increasing foreign investment and a rise in research and development activities are projected to allow the CBD oil market to become a significant contributor to the United Kingdom’s economy.
  • The United Kingdom’s Food and Standards Agency (FSA) categorized CBD oil as a novel food ingredient. This allowed top CBD companies to apply for and acquire novel food authorization certification for their product range. This led to an increase in demand for high-street products and thus fueled the market growth in the country.
  • The majority of CBD oil is imported from parts of Europe and the United States owing to restrictions on the cultivation and extraction of hemp flowers which is a significant CBD source.
  • According to the law, hemp farmers are required to lawfully destroy hemp flowers and leaves after harvesting. This makes United Kingdom’s CBD oil industry financially non-viable in long term and thus negatively influences the market growth.
  • Medicine and Healthcare products Regulatory Agency (MHRA) stated that any product containing CBD oil and THC cannot be sold as medicine, while the retailers can label and market CBD products as food supplements. These policies are likely to boost the adoption of CBD in the food industry like the production of CBD gummies and other products in the United Kingdom.

What is Driving CBD Oil Market Growth in China?

  • Cultivation and production of hemp and CBD are legal only in Yunnan and Heilongjiang provinces of China. The majority of produced hemp is exported as it is legal to export CBD to European and American markets.
  • With government approval for the use of CBD oil in cosmetics production in 2015, its application in the production of topical creams, ointments, and balms is expected to skyrocket.
  • Significant cosmetic brands are advocating towards use of CBD products. For instance, “One Leaf”, one of the leading face mask companies in China, has started running promotional campaigns for its CBD products through social media and online marketplaces.
  • Gradually rising CBD application in China’s cosmetic sector is likely to emerge as a primary growth driver.

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CBD Oil Market Category-wise Insights

Why is there a Rise in the Demand for Hemp CBD Oil?

Demand for this market is being driven by the high efficacy of CBD extracted from hemp for various medicinal uses, such as creating a treatment for Parkinson's illness.

Growth is anticipated to be fueled by rising consumer awareness of the health advantages of CBD extracted from hemp oil throughout the assessment period. The rise in healthcare spending by consumers and the legalization of medical marijuana in North America and Europe are both factors contributing to the demand for hemp oil in the pharmaceutical sector.

Which Distribution Channel is Most Preferred for CBD Oil?

According to FMI, more than 50% of CBD oil sales are likely to be accomplished through online channels.ommerce retail allowed top established and new entrants in CBD oil manufacturing, marketing, and sales to reach customers all around the world.

Some CBD oil manufacturers are selling their products exclusively through e-commerce websites to reach more consumers and create a loyal customer base. However, FMI predicts that the CBD oil market might reflect a paradoxical trend. The demand might shift towards brick-and-mortar stores through 2033.

What Are the Key CBD Oil Applications?

By application type, the food and beverage industry is expected to record high growth due to increasing demand for CBD gummies and snacks across the globe. Market players are working to produce new flavors and are trying to make CBD snacks more accessible to gain a competitive advantage.

FMI expects this segment to grow exponentially owing to an increasing focus on getting certification by international organizations and growing awareness regarding the health benefits of consuming CBD gummies.

Competitive Background

The demand for CBD oil is consistently rising encouraging several newcomers to venture into the market. Consequently, competition is increasing in the market. Established companies are focusing on strategic collaborations to gain a competitive edge.

Recent Developments

  • Medterra introduced functional CBD gummies containing 25 mg of the company’s pure CBD in April 2020. Medterra’s CBD is produced from premium quality ingredients and is THC-free. Its other products include Keep Calm CBD gummy, Stay Alert CBD gummy, and Sleep Tight CBD gummy with a variety of flavors.
  • CV Sciences Inc. launched “Plus CBD Gummies” at Natural Product Expo East 2018. These gummies are available in citrus punch and cherry mango flavors. These products comply with strict regulatory standards and are gluten-free and vegan-friendly.

Strategic partnership and collaboration are in the cards to enter potential markets of Asia and Africa. For instance, in April 2020, Australian CBD firm Creso signed an agreement with Pakistani pharmaceutical firm Highnoon laboratories to sell CBD-derived therapeutic products in Pakistan.

Significant Players in the Market Include

  • CV Sciences
  • Medical Marijuana
  • Aurora Cannabis
  • Canopy Growth Corporation
  • Canntrust
  • Tilray
  • Kazmira LLC

These key players are identified as leading market players, according to Future Market Insights. They collectively accounted for more than 15% of the global market share in 2021.

As the CBD oil market is in a nascent stage, market players are focusing on gaining maximum share by expanding their product portfolio through new product launches.

CBD oil Market – Report Scope

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million for Value & Units for Volume
Key Regions Covered North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Argentina, Rest of Latin America, EU-5, BENELUX (Belgium, Netherlands, Luxembourg), NORDIC (Denmark, Finland, Iceland, Norway, Sweden), Poland, Russia, Rest of Europe, China, India, Japan, GCC Countries, South Africa, Israel, Türkiye, Iran, Rest of Middle East & Africa, Australia, New Zealand, South Korea, the Philippines, Malaysia, and Thailand
Key Segments Covered By Product Type, By Distribution Channel, By Application, and By Region
Key Companies Profiled CV Sciences, Medical Marijuana, Aurora Cannabis, Canopy Growth Corporation, Canntrust, Tilray, and Kazmira LLC
Report Coverage Market Overview, Market Background, Market Forecast, Segmental Analysis, Regional Profiling and Competition Analysis
Customization & Pricing Available upon Request

Key Segments Covered in CBD oil Market Study

Product Type:

  • Hemp Oil
  • Marijuana Oil

Application:

  • Pharmaceuticals
  • Food & Beverages
    • Gummies
    • Chewing Gums
    • Chocolate bars
    • Candies
    • Beverages
    • Dairy Products
    • Bakery Products
    • Snacks
  • Cosmetics
  • Others

Distribution Channel:

  • Direct/B2B
  • Indirect/B2C
  • Hospital Pharmacy
  • Retail Pharmacy
  • Hypermarkets/Supermarkets
  • Convenience Store
  • Online Retail
  • Others

Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How Big is the CBD Oil Market?

The market is valued at US$ 389 million in 2023.

What is the Growth Potential of the CBD Oil Market?

The growth potential of the CBD oil market is 31% CAGR through 2033.

How Big Might be the CBD Oil Market by 2033?

The market is estimated to reach US$ 5,980.6 million by 2033.

What is the Top Trend Driving the CBD Oil Market?

Pharmaceutical companies are integrating CBD oil into painkiller medications, which may propel market growth.

Who are the Key CBD Oil Market Players?

CV Sciences, Medical Marijuana, and Aurora Cannabis are key CBD oil market players.

Table of Content
1. Executive Summary | CBD Oil Market
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Product Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Product Type, 2023 to 2033
        5.3.1. Hemp Based
        5.3.2. Marijuana Based
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Application, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Application, 2023 to 2033
        6.3.1. Pharmaceuticals
        6.3.2. Food & Beverages
        6.3.3. Personal Care & Cosmetics
        6.3.4. Nutraceuticals
        6.3.5. Others
    6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product Type
        8.2.3. By Application
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product Type
        8.3.3. By Application
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product Type
        9.2.3. By Application
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product Type
        9.3.3. By Application
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. U.K.
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Product Type
        10.2.3. By Application
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Application
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Product Type
        11.2.3. By Application
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Application
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Product Type
        12.2.3. By Application
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Application
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1. USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Product Type
            13.1.2.2. By Application
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Product Type
            13.2.2.2. By Application
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Product Type
            13.3.2.2. By Application
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Product Type
            13.4.2.2. By Application
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Product Type
            13.5.2.2. By Application
    13.6. United kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Product Type
            13.6.2.2. By Application
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Product Type
            13.7.2.2. By Application
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Product Type
            13.8.2.2. By Application
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Product Type
            13.9.2.2. By Application
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Product Type
            13.10.2.2. By Application
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Product Type
            13.11.2.2. By Application
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Product Type
            13.12.2.2. By Application
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Product Type
            13.13.2.2. By Application
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Product Type
            13.14.2.2. By Application
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Product Type
            13.15.2.2. By Application
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Product Type
            13.16.2.2. By Application
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Product Type
            13.17.2.2. By Application
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Product Type
            13.18.2.2. By Application
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Product Type
            13.19.2.2. By Application
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Product Type
            13.20.2.2. By Application
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Product Type
        14.3.3. By Application
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. CV Sciences
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Medical Marijuana
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Aurora Cannabis
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Canopy Growth Corporation
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Canntrust
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Tilray
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. Kazmira LLC
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. NuLeaf Naturals, LLC
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Isodiol International, Inc.
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Folium Biosciences
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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