The global cat toys market size is forecasted to be appraised at USD 1,840 million by 2033, up from USD 1,015.1 million in 2023, advancing at a CAGR of 6.1% during the forecast period.
Cat toy manufacturers are focusing on the development of durable and resilient toys that come in a variety of colors and designs, which is likely to pique the interest of cat owners, accelerating the market growth.
The importance of purchasing toys that are particularly designed for cats that have specific needs is likely to surge the demand for cat toys. Although, there have been rising incidences of skin rashes due to the usage of such products, which is expected to hamper the market size.
Pet parents are becoming increasingly aware of research on the best cat toy on the market for their pets. Hence, cat toy companies are using this to their advantage and producing cat toys by focusing on the design, utility, and style of the toys. This leaves room for further innovation in cat toys such as eco-friendly and natural cat toys, which is anticipated to boost the sales of cat toys during the forecast period.
Poorly manufactured cat toys can be detrimental to the cat’s health due to their low quality and the presence of hazardous chemicals. Hence, consumers are becoming cautious about their toy purchasing habits and opting for eco-friendly options for cat toys.
The inclination toward increasing online purchasing and purchases through supermarkets is on the rise although the existence of pet specialty stores is gradually declining. This is owing to the significantly growing demographic of cat owners being tech-savvy youngsters and working professionals, as well as the growth of the e-commerce platform.
| Attribute | Details |
|---|---|
| Global Cat Toys Market Valuation in 2022 | USD 951.9 million |
| Estimated Global Market Share in 2023 | USD 1,015.1 million |
| Forecasted Global Market Size by 2033 | USD 1,840 million |
| Projected Global Market Growth Rate from 2023 to 2033 | 6.1% CAGR |
| Historical Market Growth Rate from 2018 to 2022 | 5.1% |
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| Attribute | Details |
|---|---|
| Primary Market Driver | Rising demand for cat toy subscription box services is likely to fuel market expansion. |
| Key Market Limitation | The increased instances of skin rashes among cats caused by the use of such products are expected to limit market expansion. |
| Market Opportunity | As consumers become concerned about the safety and environmental friendliness of products, market participants are exploring the manufacture of natural, bio-degradable toys, which is expected to improve sales of cat toys. |
| Threats or Challenges in Market | A wide range of alternative items are readily available in the market at reasonable prices. These issues are projected to stymie the expansion of the global market. |
Some of the Primary Drivers Fueling the Demand for Cat Toys
Increasing Awareness of the Significance of Adopting Stray Cats or Kittens
There is a growing awareness of the importance of adopting stray or abandoned cats or kittens around the world. Therefore, the increasing number of cat owners all over the world is anticipated to boost the growth of the market share.
The importance of training kittens from a young age, especially when they are teething and their curiosity is at its peak, requires the deployment of cat toys such as cat toys, flopping fish, snakes, cat toy DIY, robot, tunnel, laser box, cat toy fish, etc. Moreover, growing cats need behavioral training which requires special training for cat toys like talking cat toys.
Growing Disposable Income to Influence Widespread Cat Adoption
The growing disposable income of the population in developing economies is likely to surge the market growth. Furthermore, there has been a positive growth in the humanization of pets by their owners and treating them as a part of their family. This is supposed to create lucrative growth in the market and drive the sales of cat toys.
| Category | By Sales Channel |
|---|---|
| Top Segment | Pet Specialty Store |
| Market Share in Percentage | 15.2% |
| Category | By Size |
|---|---|
| Top Segment | Medium |
| Market Share in Percentage | 34.2% |
The Availability of a Wide Variety of Cat Toys in the Market
The wide selection of toys for kittens and cats having different needs is expected to drive the growth of the market share. Further, these toys can be played with for different purposes such as teething, targeting, puzzles, etc. that keep their physical health in check, along with keeping them entertained.
Major Roadblocks Restraints in the Cat Toys Market
Innovative Solutions and Growth Opportunities for the Cat Toys Manufacturers from 2023 to 2033
Threats or Challenges for Key Players in the Cat Toys Market
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| North America | 22% |
| Europe | 19% |
North America dominates the market with a remarkable revenue of 56.9%. This is attributed to the presence of a large population of pet owners resulting in massive product revenues, especially in the United States of America and Canada.
The demand for new types of cat toys among the population in this region is owing to the changing playing patterns of pets. Additionally, the data presented by the American Pet Products Association, as of 2019, 84.9 million households own a pet in the United States of America. This factor is likely to boost the demand for cat toys and provide opportunities for manufacturers to conduct creative research and develop innovative products.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| The United States | 15.5% |
| Germany | 4% |
| Japan | 3% |
| Australia | 4.5% |
Europe registered a significant share in the market with a revenue of 18.5%, owing to the shifting preferences of cat owners toward buying premium-quality pet supplies. Furthermore, the presence of several pet stores, as well as pet supply manufacturing plants, especially in countries such as the United Kingdom and Germany. These factors are likely to propel the global demand for cat toys.
| Regional Markets | CAGR (2023 to 2033) |
|---|---|
| The United Kingdom | 5.5% |
| China | 8.5% |
| India | 3.1% |
Principal Consultant
Start-up Ecosystem in the Cat Toys Market
The majority of startups in the market are innovating products that not only keep cats occupied and self-entertained but also improve their physical and mental health. Further, start-up companies are also contributing to innovations with their strategies.
The demand for cat toys is anticipated to rise as cats need constructive distractions as they are solitary pets, hence cat toys are an important purchase. Kittens and young cats, especially, require the help of training toys to learn basic life skills.
PrettyLitter - They are a pet care start-up selling smart cat litter that eliminates odors and can help pet owners keep track of their cats’ health. The company’s product is home-delivered and can indicate possible health problems like urinary tract infections with color changes.
Supertails - They are a pet health start-up that provides veterinary telehealthcare and home delivery of pet care products, toys, and food. Founded in 2021, the company has already raised upwards of USD 2.6 million from a range of investors, including Bollywood stars Deepika Padukone, Saama Capital, and Tej Kapoor.
Bella & Duke - They offer raw dog and cat food for pet owners concerned about the health of their pets and dissatisfied with standard options.
Tractive - It is a pet GPS company that helps pet parents keep close tabs on their cats or dogs through their smartphones. The company’s technology was featured in the Amazon Prime show The Pack, which premiered on November 20, 2021.
The presence of numerous small players, coupled with intense competition among key players is expected to surge the fragmentation of the market size. The emergence of new players after the pandemic is further likely to increase the fragmentation.
Key Market Participants of the Cat Toys Market:
Pusheen - Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. She became famous through her animated comics and GIFs posted on Pusheen.com, as well as through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms.
Our Pets (Cosmic Pet) - They are a multi-branded, international company that designs and manufactures pet products for cats and dogs. Formerly known separately as Hyper Pet, R2P Pet, Our Pet, and Pet Fusion. The combined company is an industry leader in innovative and stimulating pet toys and accessories that help strengthen the bond between pets and their parents.
Friskies - They provide a world of taste adventures that feed your cat’s playfulness and curiosity, with a wide variety of yummy wet and dry foods, treats and cat food complements.
Catit - Since 1999, they offer premium cat products at the source, provide handy tips to groom cats, and teach about cat behavior.
Petmate - They are passionate about providing fun, trusted, quality products to enhance the lives of pets and their families.
Other Market Players Working in the Cat Toys Market
Recent Developments in the Cat Toys Market:
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| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 6.1% from 2023 to 2033 |
| The base year for estimation | 2022 |
| Historical data | 2018 to 2022 |
| Forecast period | 2023 to 2033 |
| Quantitative units | Revenue in USD million and CAGR from 2023 to 2033 |
| Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
| Segments Covered | Product, Material Type, Distribution Channel, and Region. |
| Regional scope | North America; Western Europe, Eastern Europe, The Middle East, Africa, ASIAN, South Asia, Rest of Asia, Australia, and New Zealand |
| Country scope | The United States of America, Canada, Mexico, Germany, The United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, United Arab Emirates, Iran, South Africa |
| Key companies profiled | Pusheen; Our Pets (Cosmic Pet); Friskies, Catit, Petmate; KONG Company; Innovation Pet Petlinks System; Leaps Bounds; Ethical Products; Hartz; Honest Pet Products; nnovation Pet; Midwest Homes for Pets; PetMate; PetSafe; Petstages Inc.; R2P Pet Ltd.; Rolf C. Hagen Inc.; Simply Fido, Worldwise; Petsport USA Inc.; etc. |
| Customization scope | Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The United States, Japan, and China dominate the global cat toys market.
The market is forecast to register a CAGR of 6.1% through 2033.
From 2018 to 2022, the market grew at a CAGR of 5.1%.
The increasing demand for interactive cat toys is disrupting the current market trends.
The global market size to reach USD 1,840 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Cat Ball Toy 5.2. Sponge Ball 5.3. Feeder Ball 5.4. Fuzzy & Furry Ball 5.5. Interactive Toys 5.6. Plush Toys 5.7. Cat Scratching Toys 5.8. Cardboard 5.9. Sisal 5.10. Carpet 5.11. Wood 5.12. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material Type 6.1. Edible 6.2. Non-Edible 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Hypermarkets/Supermarkets 7.2. Pet Stores 7.3. Online Retail 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. KONG Company 18.2. Innovation Pet Petlinks System 18.3. Leaps Bounds 18.4. Ethical Products 18.5. Hartz 18.6. Honest Pet Products 18.7. Innovation Pet 18.8. Midwest Homes for Pets 18.9. PetMate 18.10. PetSafe 18.11. Petstages Inc. 18.12. R2P Pet Ltd. 18.13. Rolf C. Hagen Inc. 18.14. Simply Fido 18.15. Worldwide 18.16. Kong Company 18.17. Petsport USA Inc. 19. Assumptions & Acronyms Used 20. Research Methodology
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Cat Toys Market
