The cat scratchers and trees market is projected to reach a value of USD 415.6 million in 2023 and is expected to grow to USD 664.1 million by 2033, exhibiting a CAGR of 4.8% from 2023 to 2033. In its parent market (pet furniture market), the cat scratcher and tree market shares range from 8% to 13%.
| Attribute | Details |
|---|---|
| Market Estimated Size (2023) | USD 415.6 million |
| Market Projected Size (2033) | USD 664.1 million |
| Market Value-based CAGR (2023 to 2033) | 4.8% |
| Cat Scratchers And Trees Market Top Players Market Share | 10% to 15% |
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The global cat scratchers and trees industry is estimated to progress rapidly owing to an increase in the culture of sales on social media. Cat trees and scratchers serve the purpose of deterring cats from scratching household furniture.
Pet humanization is a new trend in the pet care business that is effectively increasing sales of cat scratchers and trees and is skyrocketing the cat scratchers and trees market. Cat owners have grown increasingly concerned about their pets' well-being and are keen to provide a relaxing environment for them to enjoy. Adoption and sales of cat scratchers and trees have increased as people's desire to give the same luxury to their pets has grown.
Sales of cat scratchers and trees are anticipated to rise, driven by the thriving pet daycare industry, often referred to as pet hotels. These establishments assure cats and other pets of a range of luxurious amenities. The popularity of pet daycare facilities has surged due to the increasing expenditure on pets, the busy lifestyles of today, and people's deepening affection for their feline companions.
The strong pet daycare market is likely to positively affect cat scratchers and tree sales during the forecast period. This has caused many cat scratchers and tree market players to concentrate on increasing their B2B and B2C market penetration.
Principal Consultant
Direct-to-consumer sales are growing in popularity in the pet industry alongside indirect sales. Cat scratchers and tree market participants are concentrating on creating their own websites to connect with their customers directly.
Manufacturers of cat scratchers and trees are concentrating on generating publications and videos that directly showcase their brands and products to the target audience. Additionally, to further promote their brand's products on social media platforms, they have escalated their presence in that arena as well. One such participant is Tuft + Paw, which advertises its products through publications and across various social media platforms.
A few cat scratchers and trees market players are now turning to providing personalized and customized modern cat furniture and scratchers as they realize that the future is in providing personal and tailored services. The best ideas for custom cat scratchers and trees come from the customers.
In terms of size, design, material type, carpet covering type, carpet design, style, and other features, many manufacturers give their customers the option to customize products like cat trees and other furniture. The ability to customize products has allowed the market players to take advantage of the demand for cat scratchers and trees.
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The market is anticipated to change in the upcoming years due to this new retail revolution. The cat scratchers and trees market's retailers are now creating and selling their cat scratchers and trees. This is likely to make the market even more competitive and present some difficulties for the current players.
The way that consumers view private label brands is also evolving. Private-label products are regarded as high-quality and reasonably priced. This is one of the main factors influencing the market's adoption of private labels.
| Country | United States |
|---|---|
| 2022 Value Share in Global Market | 5.0% |
Pet ownership has experienced a significant surge in the United States over recent years. Therefore, the cat scratchers and trees market has also been escalated. Around 70% of homes in the country have a pet, according to the American Pet Products Association. Among the various pet species, dogs and cats stand out as the two most popular choices in the United States.
Individuals in the country display a greater willingness to allocate higher budgets for their pets compared to pet owners in other countries, underscoring their deep commitment to animal welfare. In the United States, pet spending witnessed a notable rise of nearly 8% in 2017 when compared to the previous year. This increased expenditure highlights the extent to which people prioritize the care of their pets, such as cats and dogs, often considering them integral members of their families rather than mere animals.
The United Kingdom stands out as another nation with a substantial population of pet owners. The adoption of cat scratchers and trees is projected to experience a notable upswing owing to the nation's deeply ingrained pet culture. In the United Kingdom, dogs and cats are common household pets that many consider essential family members.
According to surveys from 2019, 20% to 25% of people in the United Kingdom own one of the estimated 10 to 12 million domestic cats. This information illustrates how much people in the United Kingdom value the feline company. Consequently, it is expected that the cat scratchers and trees market could witness a surge in sales over the projected period, driven by the growing trend of cat ownership within the nation.
The trend of cat adoption is on the rise in India. Cats are becoming increasingly popular as pets in India, mainly due to their perceived adaptability to modern living conditions. Interestingly, the adoption rate of cats has surpassed that of dogs in recent times, reflecting a shifting trend. Cats are now being embraced as the preferred companions among Indians, drawing parallels to the popularity traditionally associated with dogs.
Millennials possess a distinctive capacity to drive substantial changes across diverse domains, encompassing both business landscapes and pet ownership trends. Unlike preceding generations, millennials in India are increasingly inclined to provide their pets with optimal care. This transformative shift signifies that Indian millennials now perceive themselves as more than mere pet owners who enjoy spoiling and giving gifts to their pets.
The increasing fondness for cats within the younger generation in India is anticipated to be a key factor in the cat scratchers and trees industry expansion.
Among the passionate cat enthusiasts, individuals in Russia stand out as fervent cat lovers. Their preference for cats over dogs can be attributed to the distinctive cultural traditions of the country. Cats are endowed with wisdom in Russian folklore. All of these factors have influenced the adoption of cats in the area. This demonstrates a strong indication of continuous growth in the cat scratchers and trees market during the forecast period.
Mexico has a large cat population as well. Many people in this city are extremely passionate about keeping a pet. Additionally, pet owners within this country display a strong inclination towards pampering their beloved animals, indicating the potential for a thriving cat scratchers and trees industry during the forecast period.
Cat scratchers and trees can be used for various purposes, including sleeping, exercising, decorating the home, and playing with pets. This diverse range of uses contributes to the continuous growth of the cat scratchers and trees industry. However, cat scratchers are primarily used as grooming supplies. Scratching has notable benefits for cat's overall health. In addition to being a great form of exercise and a great way to decompress, it also keeps their claws healthy. Through scratching and climbing, cats effectively remove their scent and visible markings, while also keeping their claws sharp and promoting healthy leg stretches.
Cat scratchers and trees are made from sisal fabric, ropes, carpet, cardboard, and wood. Among these options, sisal fabric stands out as the commonly utilized material for crafting cat trees and scratchers. Thus it holds a significant share in the cat scratchers and trees market.
Sisal fabric presents a different dynamic that appeals to cats. With each scratch, the texture of sisal fabric gradually softens. This evolution in texture fosters increased interaction from cats, driven by the heightened satisfaction derived from the fabric's pliability. Additionally, the distinct impression left by the sisal fabric's texture further contributes to the overall contentment and engagement of felines.
Local stores and pet specialty shops have emerged as popular sales channels in recent times. Local stores offer a distinct advantage as they allow customers to order products based on their preferences for designs, sizes, and raw materials.
It’s important to note that the demand for cat trees and scratching posts has experienced a notable upswing in online shops. This is a result of social media advertising and online presence. Modern online shops go beyond convenience and now also offer customizable products. This significantly contributes to the expansion of the cat scratchers and trees market.
Consumers exhibit a preference for products situated within the higher price bracket. Notably, sisal fabric cat scratching posts fall within this category. However, their value is underscored by their dual attributes of sustainability and biodegradability. The gradual softening of these posts with each use enhances their eco-friendly profile. This particular characteristic contributes significantly to the expansion of the cat scratchers and trees market.
Pet ownership has gained significant popularity worldwide, resulting in heightened interest in pet care. India stands out with the world's rapidly growing market for pet care, including the cat scratchers and trees segment.
According to a Bonafide Research report, the Indian pet care market is anticipated to grow at a CAGR of more than 19% to surpass USD 6.6 billion by 2025.
Supertails
The Bengaluru-based company Supertails guarantees veterinary care and is the go-to source for pet food and supplies from A to Z. Additionally, they provide convenient home delivery services for these pet necessities. Notably, Supertails secured a substantial venture debt of USD 69 million from Alteria Capital.
Heads Up For Tails
The new business sells high-quality pet care items like harnesses, leashes, collars, dog bowls, clothing, cat furniture, scratchers, and diners. Additionally, the business provides personalized bedding, nametags, accessories, and diners for pets. Recognized within the pet owner community, this startup successfully secured about USD 37 million in a series A funding round conducted in August 2021.
Due to the significant number of local and regional players operating in the cat scratchers and trees market, the global landscape continues to be highly fragmented. Many competitors now offer partially assembled goods, making handling more convenient. Additionally, there is a growing trend in the appeal of multifunctional cat furniture.
The participants have indeed placed a high priority on design innovations that give cats the paramount possible comfort. These elements are anticipated to increase demand for cat scratchers and furniture in the upcoming years.
Manufacturers Employ Diverse Strategies to Mature in the Cat Scratchers and Trees Market
Expanding brand reach is essential for promoting business growth in the highly fragmented cat scratchers and trees industry with high regional and local player penetration. This approach holds the potential to offer several advantages, one of which is the exposure of products and services to a larger audience. Due to this, cat scratchers and trees manufacturers have been inspired to increase the visibility of their brands and products online.
To ensure that their product offerings are accessible to a larger audience, a select group of cat furniture and scratcher manufacturers have forged partnerships with online pet care retailers. The primary objective underlying this effort is to drive an increase in sales conversions, consequently leading to enhanced profit accumulation. Many cat scratchers and trees manufacturers have partnered with well-known online retailers like Amazon, Walmart, Petco, Chewy, and others to reach a wider audience.
Product launches continue to be a key concern
| Attributes | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; MEA |
| Key Countries Covered | USA, Canada, Mexico, Brazil, Peru, Chile, Germany, UK, France, Spain, Italy, Russia, India, Thailand, Indonesia, Malaysia, China, Japan ,South Korea, Australia ,New Zealand, GCC Countries, Southern Africa, and North Africa |
| Key Segments Covered | Purpose, Material, Price Range, Sales Channel |
| Key Companies Profiled | TRIXIE; Dibea; Karlie; CATIT; K&H; Qiheng PET Products Manufactory Co., Ltd; Horizon Structures; Birds In Glass Houses; Bonka Bird Toys; Erva Tool & Manufacturing Co. Inc.; Cricket Valley Structures; Midwest Homes For Pets; Thoren Caging Systems, Inc.; Wyld's Wingdom; Caitec Corporation; Liulin Metal Fabric Co., Ltd. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is valued at USD 415.6 million in 2023.
The market’s CAGR from 2023 to 2033 will be 4.8%.
TRIXIE, Dibea, and Karlie are key market players.
Technological advancements to boost the growth.
The market will reach USD 664.1 million by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Purpose 5.1. Exercise 5.2. Grooming products 5.3. To play 5.4. To sleep 5.5. Decoration 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 6.1. Sisal Fabric 6.2. Carpet 6.3. Rope 6.4. Cardboard 6.5. Wood 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. Low 7.2. Medium 7.3. Premium 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Wholesalers/ Distributors 8.2. Hypermarkets/ Supermarkets 8.3. Convenience Stores 8.4. Pharmacies 8.5. Specialty Stores / Pet shops 8.6. Online Retailers 8.7. Other Retail Formats 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. TRIXIE 19.2. Dibea 19.3. Karlie 19.4. CATIT 19.5. K&H 19.6. Qiheng PET Products Manufactory Co., Ltd 19.7. Horizon Structures 19.8. Birds In Glass Houses 19.9. Bonka Bird Toys 19.10. Erva Tool & Manufacturing Co. Inc. 19.11. Cricket Valley Structures 19.12. Midwest Homes For Pets 19.13. Thoren Caging Systems, Inc. 19.14. Wyld's Wingdom 19.15. Caitec Corporation 19.16. Liulin Metal Fabric Co., Ltd. 20. Assumptions & Acronyms Used 21. Research Methodology
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Cat Scratchers and Trees Market
