Cat Food Toppers Market Outlook (2022 to 2032)

The cat food toppers market is estimated at ~US$ 2,910.9 Million in 2022 and is projected to reach ~US$ 6,700.2 Million by 2032, at a CAGR of ~8.7% from 2022 to 2032. The share of cat food toppers market in the cat food market is ~12%-17%. Demand in the market is predicted to surge as pet parents seek interest to improve the nutritional value of their pets’ meals.

In terms of product type, the demand for the dry topper is expected to gain traction over the forecast period (2022 to 2032). The growing trend of pet humanization is one of the key factors driving the demand in the market. The adoption of toppers for pet cats is bridging the gap between kibble and raw diets, facilitating growth in the market.

As per the Shelter Intake and Surrender, around 2.1 million cats are adopted every year, and over 100,000 stray cats are returned to shelters across the globe. The growing adoption of cats as pets is propelling the demand in the cat food toppers market over the forecast period. The global cat food toppers market is predicted to witness incremental growth opportunities as pet parents are increasing their trust in cat food topping to manage their weight loss and improve their digestive system.

Attribute Details
Cat Food Toppers Market Size 2022 ~US$ 2,910.9 Million
Projected Market (2032) Market Size ~US$ 6,700.2 Million
Value CAGR (2022 to 2032) ~8.7%
Market Top Players Share in 2021 ~17%-23%

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2017 to 2021 Global Cat Food Toppers Market Outlook Compared to 2022 to 2032 Forecast

Over the past few years, the global pet care product market has made significant growth in the pet care industry. The growth of pet care products has also positively impacted the growth of the cat food toppers market, as per Future Market Insights (FMI).

As per the study, the demand in the market is expected to reach US$ 6,700.2 Million by the end of 2032. Sales in the market are expected to surge at an impressive CAGR of 8.7% over the forecast period (2022 to 2032).

Nowadays, cat owners are adopting fitness and diet plans for the better health of their cats. Hence, the demand among cat owners is expected to be high for health care, activeness, and hygiene products such as litter and supplies, food, treats, and cat grooming products.

The effect has resulted in the generation of high demand in the cat food toppers market. The cat food toppers help to add additional nutrients to the cat food that helps to enhance the palatability and result in better growth of cats by making them hyperactive and improving their immunity. On the back of these factors, the cat food toppers market is expected to witness robust growth over the assessment period.

Further, numerous cat owners frequently spend on premium products and services for their pets' well-being, which has raised pet-related expenditures. This is expected to considerably contribute to the expansion of the cat food toppers market over the forecast period.

With rising disposable income, cat owners have increased their investment in their cats' well-being, as a result, increasing per-capita expenditure on cat food by owners is likely to boost the market.

What are the Key Trends Driving the Demand in Cat Food Toppers Market?

Demand for Customized Pet Food to Push Cat Food Toppers Sales

Customized cat food solutions are drastically altering cat care market trends. The global market for cat food toppers is estimated to expand due to the popularity of customization trends, which are primarily driven by pet parents' growing health concerns.

Hence, leading brands are offering to customize the features of their cat food topper products according to the specific health concerns of end users. Custom functional cat food toppers that address significant health needs such as weight loss, digestion, and joint health are expected to witness high demand. It is anticipated that in upcoming years the customized cat food topper based on the age, weight, height, and type of cat is expected to drive the sales in the cat food toppers market.

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Sudip Saha

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Country-wise Insights

How is Cat Food Toppers Market Progressing in India?

Rapid Economic and Social Change to Boost the Sales in Cat Food Toppers Market

India is one of the fast-growing markets for cat food toppers and holds a share of ~31.4% in the South Asia cat food toppers market. The market in India is anticipated to rise at a CAGR of ~8.5% during the forecast period.

Rapid economic and social changes in the country are resulting in increased urbanization and high income. This is leading to the rise in demand for quality pet food products in India. Meanwhile, an increase in the number of nuclear families is also leading to the rise in the adoption of cats for companionship, thereby boosting the cat food toppers market in India.

How is Demand in the USA Cat Food Toppers Market Growing?

Rising Adoption of Cats among Millennials to Aid the Growth of Cat Food Toppers Market

The USA is one of the lucrative markets for cat food toppers and holds a share of ~86.5% of the North America cat food toppers market. The USA cat food toppers market is anticipated to rise at a CAGR of ~4.6% during the assessment period.

According to the American Pet Products Association (APPA), around 29% of households in the USA have a cat as a pet. The rising trend of adopting a pet cat among millennials in the USA is rising rapidly. Hence, increasing demand for pet ownership is fueling the cat food toppers market in the USA

What are the Factors Driving the Sales in the United Kingdom Cat Food Toppers Market?

FEDIAF Safety Regulations Are Anticipated to Drive the Cat Food Toppers Market in the United Kingdom

As per FMI, the United Kingdom is considered to be one of the largest cat food toppers markets in Europe and holds a share of ~24.5% of the Europe cat food toppers market. The cat food toppers market in the United Kingdom is anticipated to rise at a CAGR of ~4.7% during the forecast period.

The presence of the European Pet Food Industry Federation (FEDIAF) and the introduction of various regulations are driving the pet food industry in the United Kingdom In the year 2018, FEDIAF updated safety guidelines for manufacturers of pet food products. This helped to create transparency and built trust between cat owners and cat food manufacturers.

Category-wise Insights

Which Product Type has High Demand in the Cat Food Toppers Market?

Dry Topper to Remain the Most Preferred and High in Demand

Based on the product type, the dry topper holds a high share of ~57.4% in the overall sales of the cat food toppers market. The dry food topper is easy to preserve and eliminates the need for freezing. Dry food toppers also have a long shelf life as compared to wet food toppers. The dry food toppers also provide the crunch and chewing required for animal health maintenance. Meanwhile, it offers an easy count ability per serving and can be served directly to the cats.

Which Packaging Type Will Hold Significant Revenue in Cat Food Toppers Market?

Bags to Remain the Highly Sought-After Packaging Type for Cat Food Toppers

In terms of packaging type, the bags hold a significant share in the market with ~42.4% of the total cat food toppers market share, and the growth for the cat food topper bags is anticipated to grow at a CAGR of ~7.2% during the forecast period.

Cat owners prefer different packaging types based on consumption and usability. Although there is a high demand for cat food topper bags, pouches provide a perfect serving. Also, food toppers cans are for better durability, and long-time preservation and bottle & jars are for easy servings.

Which Packaging Size Holds a Lion’s Share in Cat Food Toppers Market?

0-10 Ounces Packs Are Anticipated to Drive the Sales in Market

In terms of packaging size, 0-10 ounces is expected to hold the major share of ~56.6% in the cat food toppers market and it is anticipated to grow steadily at a CAGR of ~7.3% over the upcoming decade.

Demand for cat food toppers is witnessing significant growth with unique pack sizes. Hence, manufacturers are developing single-serve packs that are easy to use and store. The overweight pet population is one of the serious issues, hence, smaller package sizes are gaining popularity among buyers. This has also led to the rise of health and humanization trends among pet owners.

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Competitive Landscape

Key players in the market are focusing on product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. To cater to the increasing demand for cat food toppers worldwide, manufacturers are focusing on the objective to expand product lines or including newer products in their respective offerings.

For instance:

  • In 2021, Target got into the pet-food biz with new owned brand Kindfull. The Kindfull line features more than 50 products-wet and dry food, pet treats, and food toppers. In addition, more than 40% of Kindfull items are in recyclable packaging, supporting Target’s Forward sustainability initiative launched in 2021.

Stella & Chewy and Honest Kitchen - Launching New Product Range is the Mantra to Succeed for Leading Cat Food Topper Brands

Cat food topper brands are striving hard to appeal to the varied preferences of cats. As pet humanization gains traction, spending on cat food toppers has increased manifold. Leading brands are focusing on launching new products while marketing their products through influencers. For instance, in 2019, Stella & Chewy’s, a leading brand in this space, announced that it will be introducing new raw frozen cat foods.

Further, in 2022, the company announced that it will be launching a new national advertising campaign that will embody the raw, unfiltered love pet parents have for their pets and how food, especially raw and natural food, plays a key role in how pet parents show their love.

In 2021, Stella & Chewy’s announced the launch of several new pet food products on its website, including bone broth, shredded protein, and stew formats. The company announced that its new cat food line will be available in 2.8 oz cans and 5 oz cans as well as two formats: savory shreds and purrfect paté.

In 2021, the company announced the launch of a number of new cat food products, including its first-ever kitten diets that features paté and minced morsel formulas. To boost their position in the market, leading players are focusing on raising funds and getting new investors on board.

For instance, The Honest Kitchen, a leading cat food topper manufacturer, announced in 2021 that it had received a $150 million investment from Monarch Alternative Capital LP. Monarch will partner with Lucy Postins, founder of The Honest Kitchen, and existing investors Alliance Consumer Growth and White Road Investments to drive the company’s growth.

Further, in 2021, the company announced that it is introducing a new line of human-grade cat foods, treats, meal toppers, and supplements. The range of products in this new category will be complete-and-balanced dehydrated and dry foods, high-protein treats, wet toppers, and a goat milk hydration booster supplement.

In 2021, the company announced it has joined the Better Chicken Commitment, joining more than 200 other food industry companies in a mission to improve animal welfare for farmed animals. The Better Chicken Commitment is a policy addressing breeding, housing, stocking density, and slaughter issues in the industry. The Honest Kitchen has worked with The ASPCA and GAP to ensure chicken sources for all its products meet the Better Chicken Commitment standards by 2024.

Scope of Report

Attribute Details
Estimated Market Size 2022 ~US$ 2,910.9 Million
Projected Market Size (2032) ~US$ 6,700.2 Million
Value CAGR (2022 to 2032) ~8.7%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania & the Middle East and Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand
Key Segments Covered Product Type, Packaging Size, Packaging Type, Life Stage, Sales Channel, and Region
Key Companies Profiled Stella & Chewy's; The Honest Kitchen; Blue Buffalo Co., Ltd.; Nature’s Variety; Merrick Pet Care, Inc.; Castor & Pollux Natural Petworks; Mars Incorporated; Only Natural Pet; Petco Animal Supplies, Inc. (WholeHearted); Applaws Natural Cat and Dog and Cat Food; Tiki Pets; Other (on request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Global Cat Food Toppers Market by Category

By Product Type:

  • Dry Topper
  • Wet Topper

By Packaging Type:

  • Pouches
  • Bags
  • Can
  • Bottles & Jars

By Packaging Size (in Ounces):

  • 0-10
  • 10-20
  • above 20

By Life Stage:

  • Kitten
  • Adult

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Stores
  • Pet Specialty Stores
  • Independent Grocery Retailers
  • Drugstores
  • Online Retailers
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the current cat food toppers market value?

The global cat food toppers market reached a valuation of ~US$ 2,710.0 Million in 2021.

At what rate did the global cat food toppers market grow between 2017 and 2021?

The global cat food toppers market grew at ~6.8% CAGR between 2017 and 2021.

What are the key trends driving cat food toppers sales?

Growing popularity of online stores, new product lines, rising cat adoption trends, easy accessibility on portals and increasing awareness of pet care products, etc. are the key trends in the market.

Who are the leading players in the global cat food toppers market?

Leading players operating in the global cat food toppers market are Stella & Chewy's, The Honest Kitchen, Blue Buffalo Co., Ltd., Nature’s Variety, Merrick Pet Care, Inc., Castor & Pollux Natural Petworks, Mars Incorporated, Only Natural Pet, Petco Animal Supplies, Inc. (WholeHearted), Applaws Natural Cat and Dog and Cat Food, and Tiki Pets among others.

What will be the demand outlook for North America cat food toppers market?

The North America cat food toppers market is projected to grow at a ~6.5% CAGR during the forecast period.

What is the market share of the leading players operating in the cat food toppers market?

Leading players in the global cat food toppers market are estimated to account for approximately ~17%-23% of the total market share.

What is the cat food toppers demand outlook for Europe?

The Europe cat food toppers market is anticipated to expand at ~7.7% CAGR over the forecast period.

Table of Content

1. Executive Summary | Cat Food Toppers Market

    1.1. Global Market Outlook

    1.2. Summary of Key Findings

    1.3. Summary of Key Statistics

    1.4. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Taxonomy

    2.2. Market Definition

3. Key Market Trends

    3.1. Key Trends Impacting the Market

        3.1.1. Pet on the go, with travel products results in an increase in demand

        3.1.2. Rising trend for cat nutrition food

        3.1.3. Adaptability of cat dieting and cat nutrient products extensively

        3.1.4. Product innovation and diversification in cat food toppers

        3.1.5. others

    3.2. Product Innovation Trends

    3.3. Future Prospects of Cat Food Toppers Industry

        3.3.1. Factors Fueling Growth

        3.3.2. Influx of Brands

        3.3.3. Innovative Distribution & Marketing Strategies

4. Global Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Volume (‘000 Ounces) Analysis, 2017 to 2021

    4.2. Current and Future Market Volume (‘000 Ounces) Projections, 2022 to 2032

    4.3. Y-o-Y Growth Trend Analysis

5. Global - Pricing Analysis

    5.1. Regional Pricing Analysis By Product Type

    5.2. Pricing Break-up

        5.2.1. Manufacturer-Level Pricing

        5.2.2. Distributor Level Pricing

    5.3. Average Pricing Analysis Benchmark

6. Global Demand (in Value or in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021

    6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors

        7.1.1. Per capita disposable income

        7.1.2. Urbanization trends

        7.1.3. National unemployment rate

        7.1.4. Growth in household-based Occupations

        7.1.5. Number of Households with pet

    7.2. Forecast Factors - Relevance & Impact

        7.2.1. Top Companies Historical Growth

        7.2.2. Global Pet Care Industry Assessment

        7.2.3. Global Retail Sales Outlook

        7.2.4. Urbanization Growth Outlook

        7.2.5. Consumer Price Index

        7.2.6. Others

    7.3. Industry Value and Supply Chain Analysis

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunity Analysis

    7.5. PESTLE Analysis of Cat Food Toppers Market

    7.6. Investment Feasibility Matrix

    7.7. Porter’s Five Force

8. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) and Volume Analysis By Product Type, 2017 to 2021

    8.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Product Type, 2022 to 2032

        8.3.1. Dry Topper

        8.3.2. Wet Topper

    8.4. Market Attractiveness Analysis By Product Type

9. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Packaging Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) and Volume Analysis By Packaging Type, 2017 to 2021

    9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Packaging Type, 2022 to 2032

        9.3.1. Pouches

        9.3.2. Bags

        9.3.3. Can

        9.3.4. Bottles & Jars

    9.4. Market Attractiveness Analysis By Packaging Type

10. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Packaging Size

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) and Volume Analysis By Packaging Size, 2017 to 2021

    10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Packaging Size, 2022 to 2032

        10.3.1. 0-10

        10.3.2. 10-20

        10.3.3. above 20

    10.4. Market Attractiveness Analysis By Packaging Size

11. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Life Stage

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Million) and Volume Analysis By Life Stage, 2017 to 2021

    11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Life Stage, 2022 to 2032

        11.3.1. Kitten

        11.3.2. Adult

    11.4. Market Attractiveness Analysis By Life Stage

12. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2017 to 2021

    12.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Sales Channel, 2022 to 2032

        12.3.1. Hypermarkets/Supermarkets

        12.3.2. Convenience Stores

        12.3.3. Pet Specialty Stores

        12.3.4. Independent Grocery Retailers

        12.3.5. Drugstores

        12.3.6. Online Retailers

        12.3.7. Others

    12.4. Market Attractiveness Analysis By Sales Channel

13. Global Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region

    13.1. Introduction

    13.2. Historical Market Size (US$ Million) and Volume Analysis By Region, 2017 to 2021

    13.3. Current Market Size (US$ Million) and Volume Analysis and Forecast By Region, 2022 to 2032

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. East Asia

        13.3.5. South Asia

        13.3.6. Oceania

        13.3.7. Middle East and Africa

    13.4. Market Attractiveness Analysis By Region

14. North America Analysis 2017 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    14.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        14.4.1. By Country

            14.4.1.1. US

            14.4.1.2. Canada

        14.4.2. By Product Type

        14.4.3. By Packaging Type

        14.4.4. By Packaging Size

        14.4.5. By Life Stage

        14.4.6. By Sales Channel

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Product Type

        14.5.3. By Packaging Type

        14.5.4. By Packaging Size

        14.5.5. By Life Stage

        14.5.6. By Sales Channel

15. Latin America Analysis 2017 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Rest of Latin America

        15.4.2. By Product Type

        15.4.3. By Packaging Type

        15.4.4. By Packaging Size

        15.4.5. By Life Stage

        15.4.6. By Sales Channel

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Product Type

        15.5.3. By Packaging Type

        15.5.4. By Packaging Size

        15.5.5. By Life Stage

        15.5.6. By Sales Channel

16. Europe Analysis 2017 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        16.4.1. By Country

            16.4.1.1. UK

            16.4.1.2. Germany

            16.4.1.3. Italy

            16.4.1.4. Spain

            16.4.1.5. France

            16.4.1.6. Russia

            16.4.1.7. Rest of Europe

        16.4.2. By Product Type

        16.4.3. By Packaging Type

        16.4.4. By Packaging Size

        16.4.5. By Life Stage

        16.4.6. By Sales Channel

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Product Type

        16.5.3. By Packaging Type

        16.5.4. By Packaging Size

        16.5.5. By Life Stage

        16.5.6. By Sales Channel

17. East Asia Analysis 2017 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        17.4.1. By Country

            17.4.1.1. China

            17.4.1.2. Japan

            17.4.1.3. South Korea

        17.4.2. By Product Type

        17.4.3. By Packaging Type

        17.4.4. By Packaging Size

        17.4.5. By Life Stage

        17.4.6. By Sales Channel

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Product Type

        17.5.3. By Packaging Type

        17.5.4. By Packaging Size

        17.5.5. By Life Stage

        17.5.6. By Sales Channel

18. South Asia Analysis 2017 to 2021 and Forecast 2022 to 2032

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        18.4.1. By Country

            18.4.1.1. India

            18.4.1.2. Thailand

            18.4.1.3. Malaysia

            18.4.1.4. Indonesia

            18.4.1.5. Rest of South Asia

        18.4.2. By Product Type

        18.4.3. By Packaging Type

        18.4.4. By Packaging Size

        18.4.5. By Life Stage

        18.4.6. By Sales Channel

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Product Type

        18.5.3. By Packaging Type

        18.5.4. By Packaging Size

        18.5.5. By Life Stage

        18.5.6. By Sales Channel

19. Oceania Analysis 2017 to 2021 and Forecast 2022 to 2032

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        19.4.1. By Country

            19.4.1.1. Australia

            19.4.1.2. New Zealand

        19.4.2. By Product Type

        19.4.3. By Packaging Type

        19.4.4. By Packaging Size

        19.4.5. By Life Stage

        19.4.6. By Sales Channel

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Product Type

        19.5.3. By Packaging Type

        19.5.4. By Packaging Size

        19.5.5. By Life Stage

        19.5.6. By Sales Channel

20. Middle East and Africa Analysis 2017 to 2021 and Forecast 2022 to 2032

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021

    20.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2022 to 2032

        20.4.1. By Country

            20.4.1.1. GCC Countries

            20.4.1.2. South Africa

            20.4.1.3. Rest of Middle East and Africa

        20.4.2. By Product Type

        20.4.3. By Packaging Type

        20.4.4. By Packaging Size

        20.4.5. By Life Stage

        20.4.6. By Sales Channel

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Product Type

        20.5.3. By Packaging Type

        20.5.4. By Packaging Size

        20.5.5. By Life Stage

        20.5.6. By Sales Channel

21. Market Structure Analysis

    21.1. Market Analysis by Tier of Companies

    21.2. Market Concentration

    21.3. Market Share Analysis of Top Players

    21.4. Market Presence Analysis

        21.4.1. By Regional footprint of Players

        21.4.2. Product foot print by Players

        21.4.3. Channel Foot Print by Players

22. Competition Analysis

    22.1. Competition Dashboard

    22.2. Pricing Analysis by Competition

    22.3. Competition Benchmarking

    22.4. Competition Deep Dive

        22.4.1. Stella & Chewy’s

            22.4.1.1. Overview

            22.4.1.2. Product Portfolio

            22.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.1.4. Distribution Footprint

            22.4.1.5. Strategy Overview

        22.4.2. The Honest Kitchen

            22.4.2.1. Overview

            22.4.2.2. Product Portfolio

            22.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.2.4. Distribution Footprint

            22.4.2.5. Strategy Overview

        22.4.3. Blue Buffalo Co., Ltd.

            22.4.3.1. Overview

            22.4.3.2. Product Portfolio

            22.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.3.4. Distribution Footprint

            22.4.3.5. Strategy Overview

        22.4.4. Nature’s Variety

            22.4.4.1. Overview

            22.4.4.2. Product Portfolio

            22.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.4.4. Distribution Footprint

            22.4.4.5. Strategy Overview

        22.4.5. Merrick Pet Care, Inc.

            22.4.5.1. Overview

            22.4.5.2. Product Portfolio

            22.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.5.4. Distribution Footprint

            22.4.5.5. Strategy Overview

        22.4.6. Castor & Pollux Natural Pet works

            22.4.6.1. Overview

            22.4.6.2. Product Portfolio

            22.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.6.4. Distribution Footprint

            22.4.6.5. Strategy Overview

        22.4.7. Mars Incorporated

            22.4.7.1. Overview

            22.4.7.2. Product Portfolio

            22.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.7.4. Distribution Footprint

            22.4.7.5. Strategy Overview

        22.4.8. Only Natural Pet

            22.4.8.1. Overview

            22.4.8.2. Product Portfolio

            22.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.8.4. Distribution Footprint

            22.4.8.5. Strategy Overview

        22.4.9. Petco Animal Supplies, Inc. (WholeHearted)

            22.4.9.1. Overview

            22.4.9.2. Product Portfolio

            22.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.9.4. Distribution Footprint

            22.4.9.5. Strategy Overview

        22.4.10. Applaws Natural Cat and Dog and Cat Food

            22.4.10.1. Overview

            22.4.10.2. Product Portfolio

            22.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.10.4. Distribution Footprint

            22.4.10.5. Strategy Overview

        22.4.11. Tiki Pets

            22.4.11.1. Overview

            22.4.11.2. Product Portfolio

            22.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            22.4.11.4. Distribution Footprint

            22.4.11.5. Strategy Overview

        22.4.12. Others (As per Request)

23. Assumptions and Acronyms Used

24. Research Methodology

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