The carpet and rug shampoo market size is projected to be worth USD 63.4 million in 2023. The market is likely to reach USD 96.6 million by 2033. The market is further expected to surge at a CAGR of 4.3% during the forecast period 2023 to 2033.
| Attributes | Key Insights |
|---|---|
| Carpet and Rug Shampoo Market Estimated Size in 2023 | USD 63.4 million |
| Projected Market Value in 2033 | USD 96.6 million |
| Value-based CAGR from 2023 to 2033 | 4.3% |
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The scope for carpet and rug shampoo rose at a 3.8% CAGR between 2018 and 2022. The global market for carpet and rug shampoo is anticipated to grow at a moderate CAGR of 4.3% over the forecast period 2023 to 2033.
| Report Attributes | Details |
|---|---|
| Market Value in 2018 | USD 52.4 million |
| Market Value in 2022 | USD 60.9 million |
| CAGR from 2018 to 2022 | 3.8% |
The carpet and rug shampoo market experienced moderate growth during the historical period from 2018 to 2022, due to the maturation of the carpet and rug cleaning industry. Many households and businesses already use cleaning products regularly.
The DIY culture was strong, with many consumers opting for at home cleaning solutions, especially for routine maintenance. Urbanization and housing trends influenced the market, as more people lived in apartments and houses with carpeted floors.
The forecast period from 2023 to 2033 is expected to see accelerated growth in the market due to factors like increased consumer awareness and emerging trends. The focus on health and hygiene is likely to persist, with ongoing concerns about indoor air quality and allergens driving demand for cleaning products.
Carpet and rug shampoo formulations are anticipated to become more advanced, offering enhanced stain removal and allergen control features. Smart and connected cleaning devices, such as robot vacuum cleaners with built in shampooing capabilities, may gain prominence, offering greater convenience.
More specialized cleaning products, designed for specific carpet types including wool, silk, and others may emerge to cater to diverse consumer needs. Environmental regulations may influence the development of greener and more sustainable cleaning products, in line with government initiatives.
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Economic recessions and downturns can lead to reduced consumer spending on non essential items, including carpet and rug cleaning products.
Stringent environmental regulations and safety standards can limit the types of chemicals and formulations that can be used in carpet and rug shampoos, leading to increased production costs and potential limitations on product effectiveness.
Health and allergen concerns can be a double edged sword and can act as a barrier in the market growth. While some consumers may seek specialized cleaning products, others may opt for hard surface flooring instead of carpets to reduce allergen exposure.
The growing popularity of alternative flooring options like hardwood, laminate, and vinyl may reduce the demand for carpet and rug cleaning products.
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The below table showcases revenues in terms of the top 5 leading countries, spearheaded by India and China. The countries are expected to lead the market through 2033.
| The United States | 4.7% |
|---|---|
| The United Kingdom | 4.8% |
| India | 6.1% |
| China | 5.2% |
| Japan | 3.3% |
The carpet and rug shampoo market in the United States expected to expand at a CAGR of 4.7% through 2033. The awareness of allergens and indoor air quality has led to a demand for carpet and rug shampoos that effectively remove allergens, making homes healthier for residents. A large number of households in the United States have pets. The increased pet ownership has led to increased demand for cleaning products to address pet related stains and odors on carpets and rugs.
Parents seek cleaning products that are safe for children, pets, and the environment. Non toxic and hypoallergenic carpet and rug shampoos are in demand. Advancements in cleaning technologies have led to the development of more effective and efficient carpet and rug shampoo products.
The carpet and rug shampoo market in Japan is anticipated to expand at a CAGR of 3.3% through 2033. The culture in Japan places a strong emphasis on cleanliness and order. There is a high demand for cleaning products, as a result, including carpet and rug shampoos, to maintain clean and tidy living spaces. The country has an aging population, and older individuals often prioritize cleanliness and hygiene, contributing to the demand for cleaning products.
Changes in lifestyle and living preferences, such as the use of carpets and rugs for comfort and aesthetics, influence the need for effective cleaning products. Seasonal cleaning routines, including spring cleaning, are common in Japan, driving the demand for carpet and rug cleaning products.
The carpet and rug shampoo market in India is poised to expand at a CAGR of 6.1% through 2033. India has a thriving e-commerce market, making it easier for consumers to access a wide range of cleaning products online. Positive reviews and recommendations on e-commerce platforms and social media can significantly influence purchase decisions.
The growth of the residential real estate market in India, including apartments and houses, contributes to the demand for carpet and rug cleaning products. The expansion of commercial properties, such as offices, hotels, and retail spaces, creates demand for cleaning products to maintain their carpeted areas. The importance of maintaining clean and disinfected indoor environments is recognized, particularly in healthcare facilities and public spaces.
Carpet and rug shampoo trends in China are taking a turn for the better. A 5.2% CAGR is forecast for the country from 2023 to 2033. Concerns about air pollution and outdoor contaminants entering homes have heightened the importance of maintaining indoor air quality, which includes the use of carpet and rug shampoos. Government campaigns promoting cleanliness, hygiene, and environmental protection can boost awareness and demand for cleaning products in China.
Home renovation and improvement projects often involve the cleaning and maintenance of existing carpets and rugs, spurring demand for cleaning products. Regulatory requirements for cleanliness and hygiene, particularly in healthcare facilities, drive the use of cleaning products in institutional settings.
The carpet and rug shampoo market in the United Kingdom is anticipated to expand at a CAGR of 4.8% through 2033. Local community initiatives, such as neighborhood clean up campaigns, can raise awareness and promote the use of cleaning products for maintaining homes and communal spaces. The United Kingdom has a significant amount of older housing stock, many of which have carpets and rugs. Maintaining and cleaning these older floor coverings drives the demand for cleaning products.
The thriving tourism and hospitality industry in the country, including hotels and vacation rentals, requires regular cleaning and maintenance of carpeted areas, boosting the demand for cleaning products. Facility management companies and building service contractors in the commercial sector require cleaning products to maintain the carpeted spaces of their clients.
The below table highlights how residential segment is projected to lead the market in terms of application, and is expected to account for a share of 28.1% in 2023.
Based on sales channel, the hypermarkets/supermarkets segment is expected to account for a share of 24.2% in 2023.
| Category | Shares in 2023 |
|---|---|
| Residential | 28.1% |
| Hypermarkets/Supermarkets | 24.2% |
Based on application, the residential segment is expected to continue dominating the carpet and rug shampoo market. The segment is expected to account for a share of 28.1% in 2023.
The growth in homeownership rates, especially in emerging markets, leads to a larger customer base for residential cleaning products, including carpet and rug shampoos. The ongoing trend of home improvement and renovation projects, driven by factors like aging housing stock and the desire for more comfortable living spaces, contributes to the demand for carpet and rug cleaning products.
Homeowners are more inclined to invest in cleaning products like carpet and rug shampoos to ensure a healthier home, with the growing awareness of the importance of maintaining clean and hygienic living environments. The prevalence of pet ownership creates a higher demand for carpet and rug cleaning products as pet related stains and odors are common issues that homeowners want to address.
In terms of sales channel, the hypermarkets/supermarkets segment is expected to continue dominating the carpet and rug shampoo market. The segment is expected to account for a share of 24.2% in 2023.
Hypermarkets and supermarkets offer a wide variety of carpet and rug shampoo products, including different brands, formulations, scents, and price ranges, giving consumers ample choices. Consumers often prefer shopping at hypermarkets and supermarkets because they can purchase cleaning products along with other household necessities in a single trip, adding to convenience.
Hypermarkets and supermarkets frequently run promotional activities and discounts, making it an attractive place for consumers to buy cleaning products at reduced prices. Major and trusted brands of carpet and rug shampoos are readily available in hypermarkets and supermarkets, which can instill confidence in purchases of consumers.
The key strategies chosen by large companies include several growth strategies such as technology development, expansion as well and mergers and acquisitions to surge market share, reach and revenue.
| Attribute | Details |
|---|---|
| Estimated Market Size in 2023 | USD 63.4 million |
| Projected Market Valuation in 2033 | USD 96.6 million |
| Value-based CAGR 2023 to 2033 | 4.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | Value in USD million |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; The Middle East & Africa |
| Key Market Segments Covered | Application, Sales Channel, Region |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, France, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel |
| Key Companies Profiled | Bi-O-Kleen Industries, Inc.; Evonik Industries AG; Bissell Inc.; Techtronic Industries Company Limited; The Clorox Company; Zep, Inc.; Procter & Gamble Corporation; Hoover; Diversey |
The market is expected to reach USD 63.4 million in 2023.
The market is set to expand by a CAGR of 4.3% by 2033.
The market is forecast to reach USD 96.6 million by 2033.
India is to be the top performing market, with a CAGR of 6.1% through 2033.
Residential segment is preferred, and is expected to account for a share of 28.1% in 2023.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By end user 5.1. Residential 5.2. Commercial 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By sales channel 6.1. Hypermarkets/ Supermarkets 6.2. Independent Retailers 6.3. Multi-Brand Stores 6.4. Specialty Retail Stores 6.5. Online Sales 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Bi-O-Kleen Industries 17.2. EVONIK 17.3. Bissell 17.4. Techtronic Industries Company Limited 17.5. The Clorox Company 17.6. Zep, Inc 17.7. Procter & Gamble Corporation 17.8. Hoover 17.9. Diversey 17.10. Others 18. Assumptions & Acronyms Used 19. Research Methodology
Consumer Product
October 2023
REP-MA-2434
295 pages
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Carpet and Rug Shampoo Market
