The global Car Air Freshener Market is estimated to be valued at ~USD 2,233.7 million in 2022. It is projected to reach ~USD 3,178.2 million by 2032. The market is likely to exhibit moderate growth at a CAGR of ~3.6% during the evaluation period from 2022 to 2032.
The rising need for quality air indoor and changing lifestyle of consumers are anticipated to drive sales of car air fresheners in the next ten years. Growing levels of pollution are expected to result in the surging demand for air care products that can be utilized in vehicles.
Apart from that, high demand for eco-friendly and sustainable air products with aromatic compounds, odor eliminators, and neutralizing odors would promulgate growth in the global market.
Demand for car air fresheners in the form of gels and cans is anticipated to rise in the evaluation period. Growth is mainly attributed to the ability of gels and cans to provide a consistent scent and last longer than paper or sprays.
In November 2022, for instance, EKAM, a handcrafted fragrance organization, introduced a new range of air fresheners such as scented sachets, car sprays, and room sprays.
The company is aiming to target certain concerns and areas that can be solved with its new fresheners. Thus, the introduction of innovative air fresheners for vehicles by key companies is expected to push sales in the global market.
Similarly, in May 2022, Febreze, an American brand of household odor eliminators, unveiled its latest Febreze CARstrology Collection. It includes 12 car fragrances that can be perfectly paired to match each zodiac sign. The company aims to help users match their car’s fragrance with their personality by moving over the new-car smell.
To launch its new collection, the company joined hands with Aliza Kelly, celebrity astrologer, host, bestselling author, and columillionist. Kelly reviewed dozens of available car fresheners and considered the needs & preferences of every astrological sign. Such unique concepts introduced by renowned companies are projected to bolster sales in the market.
| Attributes | Key Insights |
|---|---|
| Car Air Freshener Market Estimated Size (2022E) | ~USD 2,233.7 million |
| Projected Market Valuation (2032) | ~USD 3,178.2 million |
| Value-based CAGR (2022 to 2032) | ~3.6% |
| Collective Value Share: Top Players (2021A) | ~10-15% |
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In the last few years, companies have made significant progress in terms of the development of new environmentally sustainable products. They have also adapted new ways of manufacturing that are set to boost the market. In the car accessories market, air fresheners are nowadays considered to be the current trend.
Increasing innovation from manufacturers in the market has boosted it to new heights. Key players in the market are investing large amounts of their resources in research & development (R&D) practices and are coming up with various strategies to attract an increasing number of consumers.
Besides, as air fresheners can be used in different circumstances such as on a vent, on the mirror, as a pendant, or on a key chain, their demand is likely to surge in the global market.
Moreover, the increasing trend for car maintenance among consumers is expected to subsequently boost the demand for car air fresheners in the next ten years. The availability of car air fresheners at numerous locations such as car wash centers, independent stores, and convenience stores is also increasing product visibility and helping the market to grow.
Owing to the aforementioned factors, the global car air freshener market is anticipated to increase at a substantial growth rate of ~3.6% during the forecast period, over the ~3.2% growth rate experienced during the historical period of 2017 to 2021.
Increasing Sales of Four Wheelers to Push the Demand for Car Fragrances
In the past few years, there has been a significant rise in terms of sales of automobiles across the globe. The inflow of new brands in the automobile industry on the back of the growing preference of consumers to travel by four-wheelers is boosting sales of car air fresheners.
Car air fresheners can also help to enhance the aroma inside a car. The increasing number of automobiles on the road owing to better transportation facilities offered by government agencies is boosting the demand for car air fresheners in the market. Moreover, the need for consumers to eradicate bad smells inside a vehicle and to inhale fresh air is aiding growth in the global market.
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Awareness about Potentially Hazardous Compounds May Obstruct Sales of Car Scents
Air fresheners emit a wide range of toxic chemicals that are often classified as hazardous in nature. A study by Springer Nature, for instance, revealed that air fresheners emitted approximately 546 volatile organic compounds (VOCs). Amongst these, about 30 VOCs were classified as potentially hazardous.
All types of air fresheners emitted one or more potentially hazardous compounds. The study further revealed that car air fresheners can lead to the emission of various volatile compounds such as hazardous VOCs. Thus, rising awareness about the hazardous impacts of car air fresheners may hinder product sales during the forecast period.
Rising Demand for Sustainable Car Perfumes in the USA to Bode Well for Manufacturers
The USA is one of the leading markets for car air fresheners. The country is set to generate an exponential demand during the evaluation period. The USA is estimated to exhibit a significant market share of around 75% by the end of 2022.
The presence of some of the top brands with extensive and unlimited product portfolios on the back of a high pool of loyal consumers is expected to push the country’s market.
Besides, the increased preference of consumers for sustainable and eco-friendly air fresheners that would not damage health or the environment is likely to create substantial growth opportunities in the USA market.
Availability of Low-cost Resources to Produce Car Air Freshener Sprays in China to Propel Demand
China is set to be one of the largest hubs for air freshener manufacturers in East Asia. It is anticipated to hold a market share of over 60% in East Asia and is set to grow at a CAGR of ~7.4% during the forecast period.
The country is considered to be one of the world’s dominant markets in terms of the manufacturing of air improvement goods and fragrances. Efficient manufacturing capabilities with low cost of production and availability of vast resources have attracted a large number of market players to establish their manufacturing base in the country.
Alternatively, it has resulted in a significant share of countries in the East Asia region.
High Demand for Car Freshener Sprays Infused with Natural Ingredients to Spur Sales in India
India is one of the emerging markets for car air fresheners and is anticipated to grow with rising awareness regarding environmental safety. In addition, citizens of the country are set to be highly inclined toward natural products and as a result, natural car air fresheners are generating surging demand in India.
Consumers in the country are nowadays looking for natural ingredients-based products from chemical compound products. A huge base of customers in India prefers natural and eco-friendly produced goods. Therefore, this factor is set to encourage Indian manufacturers to use natural ingredients in the production of car air fresheners.
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Hanging Car Freshener Gels to Gain Impetus as Customers Look for Long-lasting Fragrances
According to a recent analysis by FMI, based on product type, the hanging air freshener segment is anticipated to exhibit a growth rate of over 7.5% during the forecast period. Hanging air freshener is set to be a highly lucrative category and it is increasingly gaining popularity worldwide.
The target product is gaining prominence on the back of various factors such as ease of usability, use & throw ability, availability of a broad range of fragrances, and low cost of products with long-lasting durability. In order to switch to different fragrances over a short time span, consumers are mainly opting for hanging air fresheners for their cars, which is gaining impetus in the market.
Customers Prefer Medium-Priced Car Spray Perfumes owing to Bulk Buying Practices
In terms of the price range, medium-priced car air fresheners are expected to hold a significant share of around 50% of the market. The premium category of air fresheners is likely to exhibit the highest growth rate during the forecast period among other segments.
The trend of consumers buying air fresheners in bulk capacity has inclined them to opt for products that are priced moderately. The inflow of consumers in hypermarkets/supermarkets due to the easy availability of medium-priced products has increased over the last few years. It is anticipated to boost sales of medium-priced air fresheners in the next ten years.
Leading players operating globally in the market are focusing on partnerships, new product developments, and innovative product launches in order to expand their businesses. A few other key companies are aiming to join hands with local firms to co-develop unique fragrances to meet the surging demand from customers across the globe.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 2,233.7 million |
| Projected Market Valuation (2032) | USD 3,178.2 million |
| Value-based CAGR (2022 to 2032) | 3.6% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (USD million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Product Type, Product Form, Price Range, Sales Channel, and Region |
| Key Companies Profiled | Procter & Gamble Co.; Car-Freshener Corporation; California Scents; Church & Dwight Co. Inc.; Godrej Household Products; Reckitt Benckiser Group Plc.; Amway; Kobayashi; Liby; Houdy; Farcent; Jiali; Other (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global market for car air fresheners was valued at USD ~2,162.9 million in 2021.
The global market for car air fresheners grew at ~3.2% CAGR between 2017 and 2021.
Growing awareness regarding environmental safety, new product launches, increasing knowledge about natural products, and rising mergers are the key trends in the market.
Leading players operating in the global market for car air fresheners are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.
Demand for car air fresheners in North America is projected to grow at a ~2.6% CAGR over the forecast period.
Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.
Europe car air freshener market is anticipated to expand at ~3.0% CAGR over the forecast period.
1. Executive Summary | Car Air Freshener Market 2. Market Overview 3. Key Market Trends 4. Global Market Demand Analysis 2017 to 2021 and Forecast 2022 to 2032 5. Global Market - Pricing Analysis 6. Global Market Demand (in Value or in USD million) Analysis 2017 to 2021 and Forecast 2022 to 2032 7. Market Background 8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type 8.1. Clip-on 8.2. Plug-ins 8.3. Spray/Aerosol 8.4. Paper 8.5. Hanging 8.6. Other 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Form 9.1. Crystal 9.2. Foam 9.3. Gel 9.4. Liquid 9.5. Powder 9.6. Other 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range 10.1. Low 10.2. Medium 10.3. Premium 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel 11.1. Hypermarkets/Supermarkets 11.2. Convenience Stores 11.3. Departmental Stores 11.4. Independent Stores 11.5. Online Retailers 11.6. Others 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia 12.6. Oceania 12.7. MEA 13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032 20. Market Structure Analysis 21. Competition Analysis 21.1. Procter & Gamble Co. 21.2. Car-Freshener Corporation 21.3. California Scents 21.4. Church & Dwight Co. Inc. 21.5. Godrej Household Products 21.6. Reckitt Benckiser Group Plc. 21.7. Amway 21.8. Kobayashi 21.9. Liby 21.10. Houdy 21.11. Farcent 21.12. Jiali 21.13. Others (As per Request) 22. Assumptions and Acronyms Used 23. Research Methodology
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Car Air Freshener Market
