The global car air freshener market is estimated to be valued at ~US$ 2,233.7 million in 2022. It is projected to reach ~US$ 3,178.2 million by 2032. The market is likely to exhibit moderate growth at a CAGR of ~3.6% during the evaluation period from 2022 to 2032.
The rising need for quality air indoor and changing lifestyle of consumers are anticipated to drive sales of car air fresheners in the next ten years. Growing levels of pollution are expected to result in the surging demand for air care products that can be utilized in vehicles. Apart from that, high demand for eco-friendly and sustainable air products with aromatic compounds, odor eliminators, and neutralizing odors would promulgate growth in the global market.
Demand for car air fresheners in the form of gels and cans is anticipated to rise in the evaluation period. Growth is mainly attributed to the ability of gels and cans to provide a consistent scent and last longer than paper or sprays.
In November 2022, for instance, EKAM, a handcrafted fragrance organization, introduced a new range of air fresheners such as scented sachets, car sprays, and room sprays. The company is aiming to target certain concerns and areas that can be solved with its new fresheners. Thus, the introduction of innovative air fresheners for vehicles by key companies is expected to push sales in the global market.
Similarly, in May 2022, Febreze, an American brand of household odor eliminators, unveiled its latest Febreze CARstrology Collection. It includes 12 car fragrances that can be perfectly paired to match each zodiac sign. The company aims to help users match their car’s fragrance with their personality by moving over the new-car smell.
To launch its new collection, the company joined hands with Aliza Kelly, celebrity astrologer, host, bestselling author, and columillionist. Kelly reviewed dozens of available car fresheners and considered the needs & preferences of every astrological sign. Such unique concepts introduced by renowned companies are projected to bolster sales in the market.
| Attributes | Key Insights |
|---|---|
| Car Air Freshener Market Estimated Size (2022E) | ~US$ 2,233.7 million |
| Projected Market Valuation (2032) | ~US$ 3,178.2 million |
| Value-based CAGR (2022 to 2032) | ~3.6% |
| Collective Value Share: Top Players (2021A) | ~10-15% |
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In the last few years, companies have made significant progress in terms of the development of new environmentally sustainable products. They have also adapted new ways of manufacturing that are set to boost the market. In the car accessories market, air fresheners are nowadays considered to be the current trend.
Increasing innovation from manufacturers in the market has boosted it to new heights. Key players in the market are investing large amounts of their resources in research & development (R&D) practices and are coming up with various strategies to attract an increasing number of consumers. Besides, as air fresheners can be used in different circumstances such as on a vent, on the mirror, as a pendant, or on a key chain, their demand is likely to surge in the global market.
Moreover, the increasing trend for car maintenance among consumers is expected to subsequently boost the demand for car air fresheners in the next ten years. The availability of car air fresheners at numerous locations such as car wash centers, independent stores, and convenience stores is also increasing product visibility and helping the market to grow.
Owing to the aforementioned factors, the global car air freshener market is anticipated to increase at a substantial growth rate of ~3.6% during the forecast period, over the ~3.2% growth rate experienced during the historical period of 2017 to 2021.
In the past few years, there has been a significant rise in terms of sales of automobiles across the globe. The inflow of new brands in the automobile industry on the back of the growing preference of consumers to travel by four-wheelers is boosting sales of car air fresheners.
Car air fresheners can also help to enhance the aroma inside a car. The increasing number of automobiles on the road owing to better transportation facilities offered by government agencies is boosting the demand for car air fresheners in the market. Moreover, the need for consumers to eradicate bad smells inside a vehicle and to inhale fresh air is aiding growth in the global market.
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Awareness about Potentially Hazardous Compounds May Obstruct Sales of Car Scents
Air fresheners emit a wide range of toxic chemicals that are often classified as hazardous in nature. A study by Springer Nature, for instance, revealed that air fresheners emitted approximately 546 volatile organic compounds (VOCs). Amongst these, about 30 VOCs were classified as potentially hazardous.
All types of air fresheners emitted one or more potentially hazardous compounds. The study further revealed that car air fresheners can lead to the emission of various volatile compounds such as hazardous VOCs. Thus, rising awareness about the hazardous impacts of car air fresheners may hinder product sales during the forecast period.
Rising Demand for Sustainable Car Perfumes in the USA to Bode Well for Manufacturers
The USA is one of the leading markets for car air fresheners. The country is set to generate an exponential demand during the evaluation period. The USA is estimated to exhibit a significant market share of around 75% by the end of 2022.
The presence of some of the top brands with extensive and unlimited product portfolios on the back of a high pool of loyal consumers is expected to push the country’s market. Besides, the increased preference of consumers for sustainable and eco-friendly air fresheners that would not damage health or the environment is likely to create substantial growth opportunities in the USA market.
Availability of Low-cost Resources to Produce Car Air Freshener Sprays in China to Propel Demand
China is set to be one of the largest hubs for air freshener manufacturers in East Asia. It is anticipated to hold a market share of over 60% in East Asia and is set to grow at a CAGR of ~7.4% during the forecast period.
The country is considered to be one of the world’s dominant markets in terms of the manufacturing of air improvement goods and fragrances. Efficient manufacturing capabilities with low cost of production and availability of vast resources have attracted a large number of market players to establish their manufacturing base in the country. Alternatively, it has resulted in a significant share of countries in the East Asia region.
High Demand for Car Freshener Sprays Infused with Natural Ingredients to Spur Sales in India
India is one of the emerging markets for car air fresheners and is anticipated to grow with rising awareness regarding environmental safety. In addition, citizens of the country are set to be highly inclined toward natural products and as a result, natural car air fresheners are generating surging demand in India.
Consumers in the country are nowadays looking for natural ingredients-based products from chemical compound products. A huge base of customers in India prefers natural and eco-friendly produced goods. Therefore, this factor is set to encourage Indian manufacturers to use natural ingredients in the production of car air fresheners.
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Hanging Car Freshener Gels to Gain Impetus as Customers Look for Long-lasting Fragrances
According to a recent analysis by FMI, based on product type, the hanging air freshener segment is anticipated to exhibit a growth rate of over 7.5% during the forecast period. Hanging air freshener is set to be a highly lucrative category and it is increasingly gaining popularity worldwide.
The target product is gaining prominence on the back of various factors such as ease of usability, use & throw ability, availability of a broad range of fragrances, and low cost of products with long-lasting durability. In order to switch to different fragrances over a short time span, consumers are mainly opting for hanging air fresheners for their cars, which is gaining impetus in the market.
Customers Prefer Medium-Priced Car Spray Perfumes owing to Bulk Buying Practices
In terms of the price range, medium-priced car air fresheners are expected to hold a significant share of around 50% of the market. The premium category of air fresheners is likely to exhibit the highest growth rate during the forecast period among other segments.
The trend of consumers buying air fresheners in bulk capacity has inclined them to opt for products that are priced moderately. The inflow of consumers in hypermarkets/supermarkets due to the easy availability of medium-priced products has increased over the last few years. It is anticipated to boost sales of medium-priced air fresheners in the next ten years.
Leading players operating globally in the market are focusing on partnerships, new product developments, and innovative product launches in order to expand their businesses. A few other key companies are aiming to join hands with local firms to co-develop unique fragrances to meet the surging demand from customers across the globe.
For instance,
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | US$ 2,233.7 million |
| Projected Market Valuation (2032) | US$ 3,178.2 million |
| Value-based CAGR (2022 to 2032) | 3.6% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | Value (US$ million) |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | The United States, Canada, Brazil, Mexico, Germany, the United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Product Type, Product Form, Price Range, Sales Channel, and Region |
| Key Companies Profiled | Procter & Gamble Co.; Car-Freshener Corporation; California Scents; Church & Dwight Co. Inc.; Godrej Household Products; Reckitt Benckiser Group Plc.; Amway; Kobayashi; Liby; Houdy; Farcent; Jiali; Other (on request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global market for car air fresheners was valued at US$ ~2,162.9 million in 2021.
The global market for car air fresheners grew at ~3.2% CAGR between 2017 and 2021.
Growing awareness regarding environmental safety, new product launches, increasing knowledge about natural products, and rising mergers are the key trends in the market.
Leading players operating in the global market for car air fresheners are Procter & Gamble Co., Car-Freshener Corporation, California Scents, Church & Dwight Co. Inc., Godrej Household Products, Reckitt Benckiser Group Plc, Amway, Kobayashi, Liby, Houdy, Farcent, and Jiali among others.
Demand for car air fresheners in North America is projected to grow at a ~2.6% CAGR over the forecast period.
Leading players in the global market for car air fresheners are estimated to account for approximately ~10-15% of the total market share.
Europe car air freshener market is anticipated to expand at ~3.0% CAGR over the forecast period.
1. Executive Summary | Car Air Freshener Market
1.1. Global Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key Statistics
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Product Innovation Trends
4. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Volume (‘000 Units) Analysis, 2017 to 2021
4.2. Current and Future Market Volume (‘000 Units) Projections, 2022 to 2032
4.3. Y-o-Y Growth Trend Analysis
5. Global Market - Pricing Analysis
5.1. Regional Pricing Analysis by Product Type
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Average Pricing Analysis Benchmark
6. Global Market Demand (in Value or in US$ million) Analysis 2017 to 2021 and Forecast, 2022 to 2032
6.1. Historical Market Value (US$ million) Analysis, 2017 to 2021
6.2. Current and Future Market Value (US$ million) Projections, 2022 to 2032
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Macro-Economic Factors
7.1.1. Global GDP Growth Outlook
7.1.2. Global Consumer Spending Outlook
7.1.3. Retail Sector GVA and Growth
7.1.4. Per Capita Disposable Income
7.1.5. Global Urbanization Outlook
7.1.6. Global Working Population Statistics
7.1.7. E-commerce Penetration Overview
7.2. Forecast Factors - Relevance & Impact
7.2.1. Top Company’s Historical Growth
7.2.2. Per Capita Disposable Income
7.2.3. Global Consumer Goods Industry Analysis
7.2.4. Global Urbanization Growth outlook
7.2.5. World internet User Statistics
7.3. Industry Value and Supply Chain Analysis
7.4. Market Dynamics
7.4.1. Drivers
7.4.2. Restraints
7.4.3. Opportunity Analysis
7.5. PESTLE Analysis of Market
7.6. Investment Feasibility Matrix
7.7. Porter’s Five Force
8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ million) and Volume Analysis by Product Type, 2017 to 2021
8.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Type, 2022 to 2032
8.3.1. Clip-on
8.3.2. Plug-ins
8.3.3. Spray/Aerosol
8.3.4. Paper
8.3.5. Hanging
8.3.6. Other
8.4. Market Attractiveness Analysis by Product Type
9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Form
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ million) and Volume Analysis by Product Form, 2017 to 2021
9.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Product Form, 2022 to 2032
9.3.1. Crystal
9.3.2. Foam
9.3.3. Gel
9.3.4. Liquid
9.3.5. Powder
9.3.6. Other
9.4. Market Attractiveness Analysis by Product Form
10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ million) and Volume Analysis by Price Range, 2017 to 2021
10.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Price Range, 2022 to 2032
10.3.1. Low
10.3.2. Medium
10.3.3. Premium
10.4. Market Attractiveness Analysis by Price Range
11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ million) and Volume Analysis by Sales Channel, 2017 to 2021
11.3. Current and Future Market Size (US$ million) and Volume Analysis and Forecast by Sales Channel, 2022 to 2032
11.3.1. Hypermarkets/Supermarkets
11.3.2. Convenience Stores
11.3.3. Departmental Stores
11.3.4. Independent Stores
11.3.5. Online Retailers
11.3.6. Others
11.4. Market Attractiveness Analysis by Sales Channel
12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region
12.1. Introduction
12.2. Historical Market Size (US$ million) and Volume Analysis By Region, 2017 to 2021
12.3. Current Market Size (US$ million) and Volume Analysis and Forecast By Region, 2022 to 2032
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. East Asia
12.3.5. South Asia
12.3.6. Oceania
12.3.7. MEA
12.4. Market Attractiveness Analysis By Region
13. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
13.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
13.4.1. By Country
13.4.1.1. The USA
13.4.1.2. Canada
13.4.2. By Product Type
13.4.3. By Product Form
13.4.4. By Price Range
13.4.5. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Product Type
13.5.3. By Product Form
13.5.4. By Price Range
13.5.5. By Sales Channel
14. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
14.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
14.4.1. By Country
14.4.1.1. Brazil
14.4.1.2. Mexico
14.4.1.3. Rest of Latin America
14.4.2. By Product Type
14.4.3. By Product Form
14.4.4. By Price Range
14.4.5. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Product Type
14.5.3. By Product Form
14.5.4. By Price Range
14.5.5. By Sales Channel
15. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
15.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
15.4.1. By Country
15.4.1.1. UK
15.4.1.2. Germany
15.4.1.3. Italy
15.4.1.4. Spain
15.4.1.5. France
15.4.1.6. Russia
15.4.1.7. Rest of Europe
15.4.2. By Product Type
15.4.3. By Product Form
15.4.4. By Price Range
15.4.5. By Sales Channel
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Product Form
15.5.3. By Price Range
15.5.4. By Sales Channel
16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
16.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
16.4.1. By Country
16.4.1.1. China
16.4.1.2. Japan
16.4.1.3. South Korea
16.4.2. By Product Type
16.4.3. By Product Form
16.4.4. By Price Range
16.4.5. By Sales Channel
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Product Type
16.5.3. By Product Form
16.5.4. By Price Range
16.5.5. By Sales Channel
17. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
17.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
17.4.1. By Country
17.4.1.1. India
17.4.1.2. Thailand
17.4.1.3. Malaysia
17.4.1.4. Indonesia
17.4.1.5. Rest of South Asia
17.4.2. By Product Type
17.4.3. By Product Form
17.4.4. By Price Range
17.4.5. By Sales Channel
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Product Type
17.5.3. By Product Form
17.5.4. By Price Range
17.5.5. By Sales Channel
18. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
18.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
18.4.1. By Country
18.4.1.1. Australia
18.4.1.2. New Zealand
18.4.2. By Product Type
18.4.3. By Product Form
18.4.4. By Price Range
18.4.5. By Sales Channel
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Product Type
18.5.3. By Product Form
18.5.4. By Price Range
18.5.5. By Sales Channel
19. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021
19.4. Market Size (US$ million) and Volume Forecast By Market Taxonomy, 2022 to 2032
19.4.1. By Country
19.4.1.1. GCC Countries
19.4.1.2. South Africa
19.4.1.3. Rest of MEA
19.4.2. By Product Type
19.4.3. By Product Form
19.4.4. By Price Range
19.4.5. By Sales Channel
19.5. Market Attractiveness Analysis
19.5.1. By Country
19.5.2. By Product Type
19.5.3. By Product Form
19.5.4. By Price Range
19.5.5. By Sales Channel
20. Market Structure Analysis
20.1. Market Analysis by Tier of Companies
20.2. Market Concentration
20.3. Market Share Analysis of Top Players
20.4. Market Presence Analysis
20.4.1. By Regional footprint of Players
20.4.2. Product foot print by Players
20.4.3. Channel Foot Print by Players
21. Competition Analysis
21.1. Competition Dashboard
21.2. Pricing Analysis by Competition
21.3. Competition Benchmarking
21.4. Competition Deep Dive
21.4.1. Procter & Gamble Co.
21.4.1.1. Overview
21.4.1.2. Product Portfolio
21.4.1.3. Profitability by Market Segments (Product/Channel/Region)
21.4.1.4. Distribution Footprint
21.4.1.5. Strategy Overview
21.4.2. Car-Freshener Corporation
21.4.2.1. Overview
21.4.2.2. Product Portfolio
21.4.2.3. Profitability by Market Segments (Product/Channel/Region)
21.4.2.4. Distribution Footprint
21.4.2.5. Strategy Overview
21.4.3. California Scents
21.4.3.1. Overview
21.4.3.2. Product Portfolio
21.4.3.3. Profitability by Market Segments (Product/Channel/Region)
21.4.3.4. Distribution Footprint
21.4.3.5. Strategy Overview
21.4.4. Church & Dwight Co. Inc.
21.4.4.1. Overview
21.4.4.2. Product Portfolio
21.4.4.3. Profitability by Market Segments (Product/Channel/Region)
21.4.4.4. Distribution Footprint
21.4.4.5. Strategy Overview
21.4.5. Godrej Household Products
21.4.5.1. Overview
21.4.5.2. Product Portfolio
21.4.5.3. Profitability by Market Segments (Product/Channel/Region)
21.4.5.4. Distribution Footprint
21.4.5.5. Strategy Overview
21.4.6. Reckitt Benckiser Group Plc.
21.4.6.1. Overview
21.4.6.2. Product Portfolio
21.4.6.3. Profitability by Market Segments (Product/Channel/Region)
21.4.6.4. Distribution Footprint
21.4.6.5. Strategy Overview
21.4.7. Amway
21.4.7.1. Overview
21.4.7.2. Product Portfolio
21.4.7.3. Profitability by Market Segments (Product/Channel/Region)
21.4.7.4. Distribution Footprint
21.4.7.5. Strategy Overview
21.4.8. Kobayashi
21.4.8.1. Overview
21.4.8.2. Product Portfolio
21.4.8.3. Profitability by Market Segments (Product/Channel/Region)
21.4.8.4. Distribution Footprint
21.4.8.5. Strategy Overview
21.4.9. Liby
21.4.9.1. Overview
21.4.9.2. Product Portfolio
21.4.9.3. Profitability by Market Segments (Product/Channel/Region)
21.4.9.4. Distribution Footprint
21.4.9.5. Strategy Overview
21.4.10. Houdy
21.4.10.1. Overview
21.4.10.2. Product Portfolio
21.4.10.3. Profitability by Market Segments (Product/Channel/Region)
21.4.10.4. Distribution Footprint
21.4.10.5. Strategy Overview
21.4.11. Farcent
21.4.11.1. Overview
21.4.11.2. Product Portfolio
21.4.11.3. Profitability by Market Segments (Product/Channel/Region)
21.4.11.4. Distribution Footprint
21.4.11.5. Strategy Overview
21.4.12. Jiali
21.4.12.1. Overview
21.4.12.2. Product Portfolio
21.4.12.3. Profitability by Market Segments (Product/Channel/Region)
21.4.12.4. Distribution Footprint
21.4.12.5. Strategy Overview
21.4.13. Others (As per Request)
21.4.13.1. Overview
21.4.13.2. Product Portfolio
21.4.13.3. Profitability by Market Segments (Product/Channel/Region)
21.4.13.4. Distribution Footprint
21.4.13.5. Strategy Overview
22. Assumptions and Acronyms Used
23. Research Methodology
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Car Air Freshener Market
