Canvas Primer Market Outlook (2023 to 2033)

The global canvas primer market is expected to register a CAGR of 5.1% by garnering a market value of US$ 4.78 Billion. The growth of the market can be attributed to:

  • The popularity of canvas art is growing, as people seek unique and personal ways to decorate their homes and offices. This is driving demand for canvas primers, which are used to prepare the canvas for painting.
  • The growing interest in DIY art projects, such as painting and drawing, is driving demand for canvas primers, as people seek to create their own canvas art.
  • There is a growing focus on sustainability in the art supplies industry, with an emphasis on reducing waste and using eco-friendly materials. This is likely to drive demand for canvas primers made from sustainable materials.

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Technological Advancements for Development of Canvas Primer Increasing Market Growth

Advances in technology are leading to the development of new and improved canvas primers, which offer enhanced performance and improved durability. Improved paint adhesion: Canvas primer helps to create a surface that is more receptive to paint, improving paint adhesion and reducing the risk of paint flaking or peeling.

Canvas primer can help to enhance the vibrancy of the colors used in a painting, resulting in a brighter and more vibrant final product. Canvas primer can help to improve the durability of a painting, making it more resistant to fading and damage over time. Priming is an important step in creating a high-quality painting, and using a canvas primer specifically designed for canvas can result in a longer-lasting and more vibrant painting.

Canvas primer can make it easier to clean the canvas, reducing the risk of damage to the painting over time. Canvas primer can help to enhance the texture of the canvas, making it more receptive to different painting techniques and styles. Overall, canvas primer offers a range of benefits to artists and painters, helping to improve the final product and make the painting process easier and more enjoyable.

Growing Focus on Sustainability Driving Growth of Canvas Primer Market in Asia Pacific

The Asia Pacific canvas primer market refers to the market for canvas primers in the Asia Pacific region, which includes countries such as China, India, Japan, Australia, and South Korea. The Asia Pacific region has a large and growing market for art supplies, including canvas primers, driven by the increasing popularity of canvas art and the growing interest in DIY art projects. Key players in the Asia Pacific canvas primer market include Liquitex, Winsor & Newton, and Daler Rowney.

The market is influenced by trends in the art supplies industry, including the growing focus on sustainability, and advances in canvas primer technology. The Asia Pacific canvas primer market is expected to continue to grow in the coming years, driven by these and other factors.

Sudip Saha
Sudip Saha

Principal Consultant

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Future of Canvas Primer Market

Canvas primer formulas have been improved to provide better adhesion and a more durable surface for paint, resulting in a longer-lasting painting. Canvas primer manufacturers are developing eco-friendly options made from sustainable and non-toxic materials, reducfing the impact on the environment.

Technological advancements have also led to the development of canvas primers that enhance the texture of the canvas, allowing artists to use a wider range of painting techniques. Some canvas primer technologies allow artists to customize the consistency of the primer, making it easier to work with and providing greater control over the final result.

The massive use of canvas primer in manufacturing products, including canopies, tents and awnings, is expected to witness substantial growth over the forecast period.

Properties including sturdiness, tearing, smooth surface which is not prone to snagging, resistance to extreme weather conditions and burn resistance are expected to be the key drivers for the global canvas primer market.

What is Driving Demand for Canvas Primer Market?

The increasing use of canvas primer by artists for oil and acrylic painting is expected to augment the market growth due to its superior stretching and absorbing properties.

Further, the market is expected to grow on the back of increased demand for canvas primer from the footwear industry for manufacturing canvas shoes due to low production cost and low maintenance.

Moreover, increasing demand for canvas primer for manufacturing products including backpacks, handbags and electronic device cases is also expected to drive the market growth over the next coming years.

However, the impact of COVID-19 on major markets such as the USA and China has been adverse, as supply chain disruption in across the world has resulted in a decline in demand for canvas primer. The decrease in the number of new artistic projects and the temporary shutdown of manufacturing facilities are some of the factors hampering the market growth.

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Increase Use of Canvas Primer Among different Industry Complementing the Market Sales

Canvas primer is widely used in the manufacture of awnings and tents, sail and boat covers, bags, military clothing, canvas frames and apparel. The awnings and tent manufacturing industry has the largest market share for canvas primer product due to the widespread use of canvas in the construction of tents, awnings and sunshades. In addition, tents and awnings are expected to see the highest growth rate due to the growing demand from emerging economies.

Moreover, increasing use of canvas primer in apparels especially in military clothing due to its sturdiness is expected to boost the global market growth. Other typical applications of canvas primer products include the use of canvas in the manufacture of tarpaulins, wagon covers, drill rig curtains, saddle bags, generator covers, swimming pool covers and golf cart enclosures is boosting the demand for the product.

USA and Canada Canvas Primer Market Outlook

Canvas primer products have the largest market share in North America because of the large scale canvas production and the abundance of cotton available in the region. In addition, the growth of industries including apparel, footwear, bags, tarpaulin and tent‌ is expected to drive the market growth in the region during the forecast period.

Moreover, the growing demand for canvas from the shipping industry is another major factor contributing to the adoption of canvas primer in the USA market.

Europe Demand Outlook for Canvas Primer Market

The canvas primer market in the Europe region is expected to grow significantly due to population migration to urban areas. The region is seeing strong growth of the real estate sector in the construction of new homes and buildings.

Therefore, the new construction drives new and innovative decoration products available in the market. Growth of the interior design industry in countries such as Germany, France and the UK has surged the demand for canvas primer products.

Who are the Key Manufacturers of Canvas Primer Market?

Some of the leading manufacturers of canvas primer market include

  • Liquitex
  • Golden Artist Colors Inc.
  • Grumbacher Gesso
  • Gamblin
  • Auto Body Paint
  • Pro Art
  • Sargent Art
  • Mont Marte
  • Winsor & Newton
  • Handy Art
  • Liquitex
  • Vallejo among others.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Key Segments

By Type:

  • Oil
  • Acrylic
  • Spray
  • Others

By Price Range:

  • Below US$ 15
  • US$ 15- US$ 25
  • US$ 25- US$ 50
  • Above US$ 50

By Container Type:

  • Bottle
  • Tube
  • Can
  • Barrel
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retailers
  • Departmental Store
  • Direct Sales
  • Other Sales Channel

By Region:

  • North America
    • USA & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa
Table of Content
  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Market Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Market Analysis and Forecast
    • 6.1. By Type
    • 6.2. By Price Range
    • 6.3. By Container Type
    • 6.4. By Sales Channel
  • 7. Global Market Analysis and Forecast, By Type
    • 7.1. Oil
    • 7.2. Acrylic
    • 7.3. Spray
    • 7.4. Others
  • 8. Global Market Analysis and Forecast, By Price Range
    • 8.1. Below USD 15
    • 8.2. USD 15- USD 25
    • 8.3. USD 25- USD 50
    • 8.4. Above USD 50
  • 9. Global Market Analysis and Forecast, By Container Type
    • 9.1. Bottle
    • 9.2. Tube
    • 9.3. Can
    • 9.4. Barrel
    • 9.5. Others
  • 10. Global Market Analysis and Forecast, By Sales Channel
    • 10.1. Hypermarkets/Supermarkets
    • 10.2. Specialty Stores
    • 10.3. Online Retailers
    • 10.4. Departmental Store
    • 10.5. Direct Sales
    • 10.6. Other Sales Channel
  • 11. Global Market Analysis and Forecast, By Region
    • 11.1. North America
    • 11.2. Latin America
    • 11.3. Western Europe
    • 11.4. Eastern Europe
    • 11.5. Asia Pacific
    • 11.6. Japan
    • 11.7. Middle East and Africa
  • 12. North America Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Latin America Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Western Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Eastern Europe Sales Analysis and Forecast, by Key Segments and Countries
  • 16. Asia Pacific Sales Analysis and Forecast, by Key Segments and Countries
  • 17. Japan Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Middle East and Africa Sales Analysis and Forecast, by Key Segments and Countries
  • 19. Sales Forecast by Type, By Price Range, By Container Type, and By Sales Channel for 30 Countries
  • 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 21. Company Profile
    • 21.1. Liquitex
    • 21.2. Golden Artist Colors Inc.
    • 21.3. Grumbacher Gesso
    • 21.4. Gamblin
    • 21.5. Auto Body Paint
    • 21.6. Pro Art
    • 21.7. Sargent Art
    • 21.8. Mont Marte
    • 21.9. Winsor & Newton
    • 21.10. Handy Art
    • 21.11. Liquitex
    • 21.12. Vallejo
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