The global canned tuna market is projected to grow from USD 11,158.4 million in 2025 to USD 17,832.6 million by 2035, reflecting a CAGR of 4.8% over the forecast period.
The seafood market is increasingly witnessing a constant rise in sales driven by a mix of factors such as improved seafood consumption, reduced prices, and the demand for shelf-stable food items high in protein. Canned tuna remains the leading product in the global protein market, thanks to its widespread use in salads, sandwiches, pasta dishes and meal kits.
The economic situation, such as inflation and cost-cutting measures by consumers, has also contributed to the rise in the popularity of canned tuna as an economical alternative to fresh and frozen seafood.
The manufacturers are concentrating on the differentiation and innovation of products, such as the introduction of flavored tuna pouches, gourmet fillets, and protein-rich snack packs. Players like Thai Union Group, Bolton Group, Starkist, Dongwon Industries, and Bumble Bee Foods are a step ahead in the market because of their sustainability strategies, mergers, and technological developments for traceability.
The drive for eco-friendly packaging, like using BPA-free cans and recyclable pouches, is another factor that changes the standards in the industry.
Consumers who care about their health are focusing on low-mercury, high-omega-3, and clean-label canned tuna products more and more. This has led to the infusion of premium tuna fillets, organic-certified options and pole-and-line-caught tuna into the range of products available for consumers in countries like Japan, the United States, and Europe.
On top of that, retailers' private-label canned tuna brands are also becoming a competition threat, which leads to the need of well-known manufacturers to increase their branding, transparency, and sustainability certifications.
Changes in the regulations needlely with EU and USA restrictions on IUU fishing are hitting the global supply chains very hard. These are the companies that make moves on blockchain traceability and partnerships with sustainable sources to stretch their market share in the future. Also, digital and e-commerce sales channels are leading to an uptick, as buyers are turning to own sales channels through purchase of tuna in bulk, variety packs, and ready meal formats.
Owing to advantages of a good fishing infrastructure and low price, the Asia-Pacific region will continue to be the largest production center, while North America and Europe will hold their ground in the premium and value-added canned tuna sales areas. The rise in the demand for the easy option of nutritious and sustainable seafood will trigger the development of new markets, thus making canned tuna a resilient and adaptable product in the global seafood industry.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and current year (2025) for the global industry. This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the growth trajectory over the year. The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H12024 | 4.4% (2024 to 2034) |
| H22024 | 5% (2024 to 2034) |
| H12025 | 4.7% (2025 to 2035) |
| H22025 | 5.2% (2025 to 2035) |
The global industry's predicted compound annual growth rate (CAGR) over a semi-annual period from 2025 to 2035 is shown in the above table. The business is anticipated to grow at a CAGR of 4.4% in the first half (H1) of 2024 and then slightly faster at 5% in the second half (H2) of the same year.
The CAGR is anticipated to increase somewhat to 4.7% in the first half of 2025 and continues to grow at 5.2% in the second half. The industry saw a decline of 39 basis points in the first half (H1 2025) and an increase of 64 basis points in the second half (H2 2025).
Raw Material Price Volatility & Supply Chain Disruptions
The entire canned tuna business is at high risk of price fluctuations in raw materials. These fluctuations are driven by irregular tuna catch rates, the ever-increasing fuel costs, and the geopolitical issues that arise in the major sourcing areas which are the Pacific and Indian Oceans. Shipping and port congestion add to the problem by upsetting schedules and are particularly evident in Asia.
Manufacturers are countering the issue through diversifying sourcing locations, fleet modernization, and long-term agreements with fishing cooperatives that would help to decrease the instability in the supply chain. Only a few brands are already focusing on cost-effective production and emphasizing on the reorganization of processing plants as well as including the dynamic pricing of their strategic plan.
The transparency of the supply chain is included in the reason for the improvement as companies modernize tracking systems that allow them to guarantee traceability. The changes these companies make provide a base for market stability and, in this way, they minimize the impacts of the ups and downs in raw materials on the profits and the availability of the products.
Mercury & Microplastic Contamination Concerns
Fears of mercury and microplastics being found in tuna by the consumers have made the seafood safety the topic of the debate. As a result, the demand for “low-mercury” and lab-tested canned tuna that is certified has been on the rise, especially in North America and Europe.
Manufacturers respond to this question by making their sourcing more transparent, gene-encoding using wild-caught tuna with third-party testing, and stressing quality control in processing. The brands advertise "pole-and-line" and "FAD-free" tuna, where these fishing methods contribute to bycatch risks and reduce the environmental problems.
Moreover, some companies are added with purification technologies and sanitation protocols far beyond what is required in order to align with compliance standards. With consumers becoming more aware of food safety, brands that actively confront issues with the help of the verifiable testing, clean-label packaging, and educational marketing campaigns are taking home a competitive advantage in the market.
EU & USA Import Regulations Tightening on Illegal, Unreported, and Unregulated (IUU) Fishing
The hard-hitting actions taken against illegal, unreported, and unregulated (IUU) fishing by the EU IUU Regulation and the USA Seafood Import Monitoring Program (SIMP) pose tough challenges to the canned tuna manufacturers. An unusual turn of events would include the result of non-compliance through an import ban, penalties, and loss of access to crucial markets.
Compliance is ensured through ethical sourcing and traceability as the manufacturers are the ones engaging blockchain technology to deliver the warranty of the product from the ocean to the shelf. The MSC (Marine Stewardship Council) certifications and the Dolphin Safe labels are becoming more and more of a must for the gain of market credibility.
Moreover, the companies are dedicating themselves to the communities of fishermen which are sustainable and deploying real-time monitoring technologies on vessels. This trend is shaking the world supply chain with retailers looking for brands that are exemplary in following sustainability and ethical fishing rules, thereby essentially driving the industry towards responsible and transparent practices.
Surging Popularity of High-Protein, Low-Carb Diets Driving Tuna-Based Innovations
High-protein, low-carb diets such as keto and paleo are notably hip among people. So much so that people are not reaching for mayonnaise but are opting for canned tuna as the go-to protein source. As a result, the demand has risen for various products that are tuna-based and specifically designed for health-conscious consumers.
Health and wellness-conscious people choose canned tuna since its protein is low-cost. In the meanwhile, the manufacturers, who traditionally provided canned food, are introducing many new items like flavored tuna pouches, tuna-based snack packs, and ready-to-eat protein bowls with added superfoods like quinoa and chickpeas.
Brands are also focusing on health benefits like high omega-3, protein, and also heart-health through their campaigns. Collaborating with "clean label" users as a way to reduce sodium levels and utilize pure ingredients is another direction. This transformation breaks the can of tuna into a new fitness product not to be missed by customers who are younger than regular customers or athletes seeking a source of high-quality protein.
Shift toward Premiumization & Gourmet Tuna Offerings
An increase in the number of consumers preferring to buy high-quality and unique canned tuna has given rise to this phenomenon, the sustainability of artisanal, hand-filleted, and sustainably sourced tuna. This trend was especially commendable in markets, where the brands, such as the European, Japanese, and North American, launched the premium-delivering tuna fillets, packaged in extra virgin olive oil, truffle oil, and Mediterranean-inspired spice blends.
The pole-and-line tuna was also branded and publicly-captured as wild caught being it labelled as luxury protein rather than just plain cuts. The overhead innovation of packaging that includes glass jars and BPA-free cans is bestowing more value to the product.
The companies are also using the story that features the exclusive fishing site, traditional processing methods, and premium sourcing locations to create a gourmet experience at their disposal. These companies can not only promote their product but also add to the pie by venturing into other lines.
Over the period between 2020 and 2024, the canned tuna industry had a steady rise which was mainly triggered by the stockpiling of food due to the pandemic, the main cause of this protein consumption increase, and the fact that it was affordable during economic uncertainties. On the other hand, the supply chain troubles and the up and down of the raw materials prices brought about the cost volatility.
As a result, the manufacturers were encouraged to optimize the sourcing and to broaden their sustainability moves. Premiumization trends came to the fore with the consumers who began to choose flavored, gourmet, and ready-to-eat tuna variants. The increase in health-oriented foods found a good market for low-mercury, high-protein tuna.
The future of the market looks optimistic in 2025 to 2035, as seafood consumption, premium products, and eco-based decisions are likely to be the drivers. New regulations regarding IUU fishing will have an effect on the sourcing, awarding the contract to the certified companies.
The e-commerce sector and the expansion of private labels will be responsible for additional competition, whereas new ideas on ready-to-eat tuna formats and snack-sized pouches will be hit with the shifting consumer preferences. As the market continues to transform, there will be a greater focus on tracking, ethical fishing, and functional nutrition to achieve the goal of long-term growth.
The market for canned tuna on a global level has a moderate to high level of concentration where most of the market is run by multinationals (MNCs) like Thai Union Group (Chicken of the Sea, John West), Bolton Group (Rio Mare), Starkist, Dongwon Industries, and Bumble Bee Foods.
These companies, being organized ones, have a major market share worldwide due to the benefit of global supply chains, brand familiarity, mass production, and the introduction of premium products. Their main strategies are sustainability certificates (such as MSC and Dolphin-Safe), digital traceability solutions, entry into tuna products of value added (for example flavored tuna and tuna meal kits), and retail partnerships. Major players in the sector, such as the USA, Japan, and Europe, are led by firms that use bulk purchasing power, distributive efficiency, and targeted acquisitions.
On the other hand, the unorganized segment is made up of local brands, small-scale fisheries, and private-label brands that flourish in price-sensitive markets, especially in Southeast Asia, Latin America, and parts of Africa. Their strategy is to sell affordable tuna sourced locally, often through the local grocery and wholesale markets. Many local brands may not have certifications or significant marketing budgets, yet they still compete by providing more cost-effective alternatives and bulk packaging for foodservice and institutions.
The arena is going through the phases of increased consolidation; MNCs are acquiring regional companies to achieve a more substantial presence in new markets. The stake of Thai Union in Red Lobster, as well as the acquisition of Tri Marine by Bolton Group, are good examples that show the company both are involved in vertical expansion.
Supermarkets' private-label tuna brands are also cleverly battling the organized players whose market share is at stake, so they have to differentiate through innovation and branding to stick to the market.
The following table shows the estimated growth rates of the top three canned tuna-consuming countries. The United States, Japan, and Italy are projected to exhibit stable consumption, with CAGRs of 3.8%, 2.5%, and 3.2% respectively through 2035.
| Countries | CAGR 2025 to 2035 |
|---|---|
| United States | 3.8% |
| Japan | 2.5% |
| Italy | 3.2% |
The USA canned tuna market seems to be changing its course towards more meal-ready innovations as the forefront brands Star Kist, Bumble Bee, and Wild Planet step up with ready-to-eat (RTE) meal kits, flavored tuna bowls, and tuna-infused salads.
In the wake of increased need for convenience and the high-protein an on-the-go meal, manufacturers are rolling out pre-seasoned, microwavable, and resealable tuna packs that target busy professionals and fitness enthusiasts. The ethnic-inspired flavors range from Meditteranean, Thai, and Korean, making brands stand out.
The e-commerce trend and DTC (Direct-to-Consumer) subscriptions are also playing a huge role in this, as tuna snack packs have become customizable. The companies, in turn, are focusing on appealing to the younger audience by using clean-label ingredients, keto-friendly formulations, and gluten-free options, which make sure that the canned tuna remains a long-time staple for health-conscious, time-strapped consumers.
The canned tuna market faced another metamorphosis as a luxury-grade artisanal version of tuna was produced by companies like Hagoromo Foods, Maruha Nichiro, and K&K Canned Foods. Instead of traditional UV mass canned yellowfin, the contents of new glass jars are expected to be the premium ultra-thin yellowfin and blufin fillets, which come in foamed pack and proprietary sauces.
The manufacturers are differentiating themselves by offering aged tuna, custom hand-filleting, and specialized sauces (e.g., yuzu soy, miso glaze). The new wave of tuna as a high-end meal at home dining experience is partly sold this way through specialized stores and depachika. In addition, selling tuna assortments designed to be gift-packaged imparts a premium feel to the brand and enhances it as part of the trendy seafood market in Japan.
Italy's canned tuna market is changing as brands like Rio Mare (Bolton Group), Callipo, and As Do Mar are launching Mediterranean-inspired tuna infusions instead of regular olive oil packaging. Herb-infused, truffle-flavored, and sun-dried tomato-marinated tuna fillets are getting more popular among the Italian people who care about authentic tastes and good quality.
The retail traders are rather pushing jarts bi-coated fish weight saran, alluding to the helm of artisanal fishing and slow oven-cooked branded recipes, apart from this. The whole idea of adding tuna to gourmet pasta along with ready-to-serve salad kits has also come up amid Italy's effort to easy cooking without omitting authenticity. Some restaurants and pizzerias are also trying to create dishes with gourmet tuna which is simultaneously elevating the canned tuna premium image in Italy's food culture.
| Segment | Value Share (2025) |
|---|---|
| Canned Light Tuna (Product Type) | 50% |
With its affordability, mild flavor, and versatility in various dishes, Canned Light Tuna has emerged as the leading product in the global canned tuna market. It is mostly made from skipjack as well as yellowfin tuna but unlike the Albacore tuna, it is the cheapest alternative that many families and wholesale buyers can buy.
The main manufacturers of this product such as Thai Union (Chicken of the Sea), Starkist, and Bolton Group (Rio Mare) prioritize offerings in bulk-pack, pouches innovations, and flavored varieties that are designed to hook the consumers via innovations and taste.
The fish has lower mercury levels compared to the albacore which also makes it be a fairer option when consumed frequently. Retailers in the market, in addition, cause a boom in the consumer market with family-size multipacks and private-label options.
| Segment | Value Share (2025) |
|---|---|
| Chunks (Product Form) | 40% |
The chunk type of canned tuna constitutes the biggest market share because of its ideal texture, low cost, and ease of use in many recipes. Unlike solid fillets, chunk tuna is pre-cut in small pieces, making it more flexible for mixing into salads, casseroles, and sandwiches. The major brands like Bumble Bee, Century Pacific, and Jealsa Rianxeira meet this need by launching chunk tuna variations in brine, olive oil, and other flavors.
The segment enjoys the advantage of being convenient as customers prefer pre-cut tuna requiring no further work. Besides, chunk tuna's cost-effectiveness as against solid fillets increases its appeal to bulk buy customers and food service operators. Additionally, manufacturers through offering of BPA-free packaging, easy-open cans, and resealable pouches apart from chunk tuna are also reinforcing their market leadership.
The canned tuna market on a global scale is under competitive strain with Thai Union (Chicken of the Sea, John West), Bumble Bee, Starkist, Bolton Group (Rio Mare), and Dongwon Industries holding the stronger positions. Manufacturing firms are now targeting product innovation, sustainable production, and Premiumization to build their market share.
Sugar-free flavor tuna pouches, gourmet tuna fillets, as well as ready-to-eat meals have gained rider appeal among young consumers. Thai Union took a leap forward with the launch of its Yellowfin Tuna Slices, which are the first-of-their-kind tuna-based deli meat alternative. At the same time, Bumble Bee introduced a range of protein-powered snack kits for health-conscious shoppers.
Other firms are obviously tapping into sustainable fishing engaging in MSC licenses, alongside blockchain technology, which is providing full traceability, thus appealing to the ethically conscious consumer market. In addition, private-label development, online DTC channels, as well as meal delivery services collaborations are augmenting brand visibility. This energizing competition is driving market growth through product differentiation and consumer-driven innovation.
Increasing demand for affordable protein sources, convenience foods, and sustainability-certified seafood is driving market expansion.
Major players include Thai Union Group, Bolton Group (Rio Mare), Starkist, Dongwon Industries, and Bumble Bee Foods, focusing on product innovation and sustainable fishing.
Stricter regulations on IUU fishing, eco-friendly packaging, and consumer demand for MSC-certified tuna are pushing manufacturers to adopt responsible sourcing and traceability solutions.
Canned White Tuna, Canned Light Tuna, Canned Specialty Tuna
Chunk, Solid, Flakes, Others
Unflavored, Flavored
B2B/HoReCa, B2C, Hypermarkets/Supermarkets, Convenience Stores, Online Retail, Others
Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania
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Canned Tuna Market
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