The global market for canned tuna ingredients was USD 4,500.7 million in 2023. Demand for canned tuna ingredients grew at a 5.5% annual rate in 2024 and thus shows that the global market would be USD 4,967.9 million in 2025. Sales globally will grow at a 5.5% CAGR during 2025 to 2035 and be USD 8,485.9 million in 2035.
Canned tuna ingredients market is heavily influenced by growing market demand for convenience foods, affordable and easy-to-consume proteins. Canned tuna is readily accepted because it is a health food ingredient, convenient, of long storage life, and thus a health food and convenience food consumer choice product. The market is also growing due to tuna products being well accepted throughout most of the world, specifically the Asia-Pacific, North American, and European markets.
Drivers such as increased popularity for health reasons of tuna, such as its protein and omega-3 fatty acid values, and increasing demand for sustainability in fishing are fueling market growth. Increased trends in canned tuna ingredients such as flavor profile and sauce values are improving the consumer experience and fueling the market.
Green and healthy canned tuna ingredients are increasingly being demanded as environmental and health concerns and awareness are on the rise. Tuna is greatly appreciated for its health role, specifically as quality protein and source of omega-3 fatty acids, and therefore increasingly demanded by consumers of healthy living.
| Attributes | Description |
|---|---|
| Estimated Market Size (2025E) | USD 4,967.9 million |
| Projected Market Value (2035F) | USD 8,485.9 million |
| Value-based CAGR (2025 to 2035) | 5.5% |
Sustainability is most critical to canned tuna companies with increased overfishing and the expense the environment pays after tuna fishing. Sustainable supply in the case of pole and line-caught tuna has thus been common because it impacts the environment less than traditional methods of fishing. More emphasis has also been laid on obtaining qualifications such as the Marine Stewardship Council (MSC) accreditation to assist in promoting sustainable business practice.
New offerings in the product variant of the type of canned tuna such as launching taste versions, tuna with various sauces, etc. will also boost market growth even more. The innovation is occurring in line with changing customers' demands for differentiated and differentiated taste profiles.
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Here is the comparative comparison of variation of six months CAGR of global canned tuna ingredients business in base year (2024) and current year (2025). Here are the major variations in the performance and presentation of realization trends of revenues which are identified by the study, which force stakeholders to look clearly into the trend of development for the year. H1 is Jan to June and H2 is Jul to December.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 5.1% |
| H2 (2024 to 2034) | 5.2% |
| H1 (2025 to 2035) | 5.3% |
| H2 (2025 to 2035) | 5.5% |
In the first half of the period (H1) of 2025 to 2035, the market will increase by 5.3% and then in the second half (H2) of the period by a slightly higher growth of 5.5%. The latter half of the period growth will be faster due to expanding demand for nutritious, sustainably caught canned tuna items. For the first half (H1) of the period, the market registered 20 BPS growth, but for the latter half (H2), the company will enjoy a better 20 BPS growth.
This trend in product development, fueled by health and sustainability of product and ingredient demand, sets the canned tuna ingredients market to excel in the years ahead. The first half of 2025 witnessed the market grow reasonably well overall, positioning the second half of the year nicely, with optimism that raw material prices are manageable and there is very good demand for sustainably produced, innovative canned tuna.
International Canned Tuna Ingredients Market consists of organized and unorganized players with unequal market concentration in various regions. Organized players consist of multinational corporations and conventional seafood processing firms with sophisticated arrangement of production, efficient regulatory compliance, and large-scale global supply chains.
These firms are the market leaders with large-scale fishing ventures, mechanized canning operations, and sophisticated distribution channels. They are concerned with food quality assurance, sustainability certification, and compliance with international food safety standards to supply food chains, food service units, and export companies.
The organized industry is made up of medium- and small-scale units selling regionally in small-scale processing plants. They are forced to depend on traditional fishing as well as hand-processing techniques and are hence more exposed to the volatility of raw material availability as well as policy.
Lack of compliance with a standardized quality control system and eco-friendly practices prevents them from competing in international markets. Most of the unorganized players are serving the domestic market, providing cheap substitutes for domestic markets.
There are local players dominating Asia-Pacific, especially Thailand, Indonesia, the Philippines, and Vietnam, where most of the world's canned tuna output is located. Latin America, Mexico, and Ecuador have a robust domestic base of manufacturers that sell domestically as well as to the world.
North America and Europe are, however, characterized by a more concentrated market structure with strict trade and environmental regulations discouraging small-scale players. The markets are dominated by big seafood processing firms and provide traceability and sustainability certificates like MSC (Marine Stewardship Council).
Even under organized players' control, the unorganized segment still remains to cater to price-sensitive markets, especially in the emerging economies. However, growing consumer interest in sustainably caught seafood and regulatory requirements are forcing local players to follow stricter quality standards, ethical sourcing, and environmentally friendly processing practices.
Trend Towards Lower-Sodium & Clean-Label Canned Tuna
Shift: With increasingly more consumers learning about the detrimental effect of overconsumption of sodium on health, which is linked to high blood pressure, heart disease, and kidney disease, retail value of lower-sodium canned tuna is increasing, particularly among consumers concerned with health, older consumers, and dieters who are interested in heart-healthy.
And in addition, the sweeping clean-label trend is demanding tuna in which absolutely nothing needs to be taken out. Consumers are not only reading labels but selecting short, familiar ingredient sentences that assure purity of product as much as purity of diet. The trend is most potent in Europe and North America, where activist low-sodium diet public health campaigns are most vigorous.
Strategic Response: To meet this demand, high-end brands launched low-sodium and additive-free canned tuna. Wild Planet Foods, a brand of sustainably sourced tuna, launched its no-salt-added line, and sales to healthy consumers went up by 24%. Safe Catch, a high-end company for clean nutrition, launched low-mercury, no-preservative canned tuna, and it gained healthy and wellness-conscious consumers.
Tesco and Waitrose also launched private-label organic and low-sodium canned tuna, which saw consumption rise by 17% in the UK. The two chains also employ ad campaigns that emphasize their "clean-label" and "heart-healthy" features, further elevating consumers' confidence levels. By promoting healthy innovation and open ingredient purchasing, canned tuna manufacturers are responding to the worldwide trend towards healthier eating without sacrificing product appeal in a competitive marketplace.
Strong Demand for Traceability & QR-Code Verified Tuna Procurement
Shift: Increased concern regarding illegal fishing, human rights violations, and seafood fraud has led consumers to require greater visibility in canned tuna procurement. Numerous consumers now take notice of where and how the tuna is caught and opt for brands that provide certified responsible procurement, sustainable fisheries, and traceability.
Consumers made by consumers who are fans of the Seaspiracy documentary more sensitive to bycatch and overfishing issues, and nowadays consumers are demanding genuine brands that have environmental certification which they can trace. Because of this, companies have resorted to the use of blockchain technology and QR-code traceability so that consumers can trace their canned tuna from sea to shelf.
Strategic Response: The luxury tuna brands responded by leveraging digital traceability solutions that increase credibility. Thai Union, which owns and operates John West and Chicken of the Sea, launched a blockchain traceability program for tuna enabling consumers to scan a QR code on a can and learn where the catch originated, the fishing method, and the sustainability certification.
Pacifical MSC Tuna, Marine Stewardship Council-certified sustainable tuna, saw a 30% increase in sales when data on digital traceability was offered on canned tuna. Meanwhile, Bumble Bee Foods joined forces with SAP to launch a blockchain-based system for tracing, again ensuring continued consumer trust. With consumers increasingly looking for certified sustainable seafood, businesses that offer end-to-end supply chain traceability using traceability technology will be the main competitive drivers of differentiation and thus market leaders in responsibly and sustainably caught tuna.
Demand Shift for Tuna-Infused Functional Food & Supplements
Shift: As functional foods and supplements gain popularity, the consumer is looking for the means to make use of the nutritional benefit of tuna in a can alternative. Tuna is an Omega-3 fatty acid cornucopia with protein lean, collagen peptides proven to impart benefits in the form of heart function, brain functionality, skin resiliency, and joint strength.
As demand for functional nutrition is growing, companies are producing ingredients made with tuna to use in sports nutrition, medical food, and cosmetic supplements. It is highly clear to notice the trend in North America and Asia because customers are embracing functional foods with strong interest into their everyday lives.
Strategic Response: Seaborne seafood market leaders are broadening their product portfolio to functional foods with tuna as the base. The world's top seafood company, Nissui Corporation, launched tuna-based collagen peptides that were popular among 19% of health-conscious consumers in Japan.
Similarly, Thai Union launched tuna oil capsules with Omega-3s as heart and brain care products that triggered sales growth by 15 points among health-conscious consumers. Safe Catch also launched wild-caught tuna protein powders that were popular among gym-goers as clean protein. With the entry of the market to the functional food and supplement market, tuna companies are expanding their market from the traditional foundation of seafood consumers to establish tuna as a no-fuss-to-prepare meal for overall health and wellness.
Ready-to-Eat (RTE) & Single-Serve Tuna Growth
Shift: Busy consumers need ready-to-eat (RTE) convenient tuna products that take no fuss to prepare. Though traditionally canned tuna remains popular, increasingly consumers are seeking single-serve size, re-sealable package, and pre-mixed tuna meal for convenience-on-the-go lifestyles.
Students, athletes, and working professionals particularly love easy-to-consume, easy-to-carry, and protein-rich meal solutions, and hence front-line businesses are innovating through tuna snack packs, tuna salad bowls, and heat-and-eat meals. This is a general trend in North America, Europe, and urban Asian markets with rising convenience food consumption.
Strategic Response: StarKist Creations single-serve, tear-open tuna flavor pouches comprised 27% of off-the-beaten-path tuna sales. Bolton Group's Rio Mare Insalatissime pre-mixed Italian-style tuna salads were top European convenience store sellers, comprising 20% of impulse purchases.
Bumble Bee introduced resealable packets of tuna snacks with crackers and dips, driving the trend towards take-anywhere protein-based seafood snacks. By highlighting packaging innovation and convenience in preparing meals, companies are making canned tuna more appealing and convenient to busy, young consumers.
The following table shows the estimated growth rates of the top five territories expected to exhibit high consumption of canned tuna ingredients through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 5.8% |
| Germany | 6.2% |
| China | 7.5% |
| Japan | 4.9% |
| India | 4.1% |
Rugged demand for protein-rich, on-shelf as well as on-the-go sea food products is contributing to the growth of the USA canned tuna ingredients market. For example, consumers are looking for premium canned tuna with sustainability sourcing certification, reduced levels of sodium and functionality added ingredients (Wong 2020).
Since there is more awareness among consumers about omega-three, this is increasing the demand for high-quality variants of tuna, containing organic oils and fortified formulations, being used in different meals, contributing towards the higher demand for premium varieties.
Tuna ingredients sales growth in Germany is supported by strict EU regulations around food safety and increasing consumer demand for MSC-certified, dolphin-safe and fair-trade tuna. Canned tuna products that are clean-label, minimally processed, and preservative-free are experiencing rising demand. As environmental concerns grow, German producers are emphasizing sustainably fished tuna, recyclable packaging and ethically sourced ingredients.
The Chinese market for canned tuna ingredients is growing rapidly, driven by growing demand for ready-to-consume seafood dishes, sushi-quality tuna, and tuna sauces and pastes. Winter production in the Korea Republic is also increasing because of rising urbanization and hectic working lifestyle, prompting demand for good-quality, protein-rich, simple-to-cook canned seafood. Furthermore, the demand for flavored tuna varieties and value-added canned seafood products from China’s robust aquaculture and seafood processing sector is driving growth.
The spectrum of best-selling canned tuna products includes premium, sushi-grade, and functional varieties. Japanese customers prefer high-grade yellowfin and albacore tuna for salads, rice preparations and traditional seafood dishes. Meanwhile, developments in seasoning, fermented tuna extracts and umami-rich tuna-based condiments are also helping spur market growth in Japan’s ready-to-eat and gourmet food industries.
The growth of India’s canned tuna ingredients market is backed by increasing health consciousness, rising affordability of canned seafood, and growing demand for protein-packed meal solutions. Flavored tuna, spiced tuna preparations, and value-added tuna meals are in increasing demand. As modern retail distribution and e-commerce expand, manufacturers are introducing affordable and nutrient-rich variants of canned tuna to meet the growing demands of India’s evolving food market.
| Segment | Value Share (2025) |
|---|---|
| Flavored & Functional Canned Tuna (By Type) | 64.3% |
Flavored & functional canned tuna is anticipated to lead the market due to growing consumer demand for pre-seasoned and ready-to-consume seafood products with additional nutritional value. Its market shares in 2025 is 64.3% and comprises tuna in olive oil, herbs, exotic spices, and functional ingredients (e.g., omega-3s and antioxidants) supportive of heart and brain functions.
Whether spicy, smoked, or infused, firms are introducing novel bloody variety to satisfy demands of palates as consumers search for quick, protein-rich meal solutions. With a growing taste for global dishes and strong experiences, demand is supported by increased demand for flavoured options.
Conversely, low-sodium, sustainable and organic-certified canned tuna is seeing growing appeal among those consumers who live to eat well, opting for clean-label offerings. These types of products are ideal for the consumer looking to remain healthy in their dietary approach and consuming fresh seafood without additives or preservatives. While online shopping and upmarket channels grow, canned tuna is perfectly placed to carry on growing in a category where it is seafood's dominant force.
| Segment | Value Share (2025) |
|---|---|
| Traditional Canned Tuna (By Type) | 35.7% |
Conventional canned tuna segment also holds a 35.7% market share in 2025 with ongoing demand for traditional canned tuna in brine and vegetable oil. This category raises little question about the most reliable product for retail shoppers, restaurant customers and institutional purchasers, due to its extended shelf life and affordability, as well as its use in countless culinary preparations - from salad-in-a-bag to hoagies to pasta dishes and casseroles.
With sustainability concerns increasing and consumers demanding that their seafood be responsibly sourced, companies have been increasingly adopting pole-and-line caught, wild-caught and responsibly sourced tuna to meet the demand. Furthermore, high-end packaging innovations and labeling transparency are reinforcing consumer trust and expanding the market by emphasizing quality, traceability and eco-responsibility.
With the increasing popularity of health-based eating, consumers demand more low-sodium and additive-free traditional canned tuna products. This industry continues to evolve, in search of balance between affordability and sustainability, among a large global audience.
The Global Canned Tuna Ingredients Market is highly competitive further consisting of well-established players and new entrants. Companies are also investing in pole-and-line fishing, environmentally-friendly packaging and state-of-the-art tuna processing techniques.
Major players in the market include companies like Thai Union Group; Bumble Bee Foods; StarKist; Wild Planet; John West; etc. which have significant knowledge of sourcing high-quality tuna, their extensive product portfolios, and a wide network for distribution. With the growing demand for gourmet and functional tuna canning products, many companies are expanding their operations in Asia-Pacific and Europe.
Partnership with sustainable fisheries, investment in value-added innovations in tuna, development of organic and preservative-free canned tuna_vec varieties are being some of those based in the key strategies. In addition, manufacturers are focusing on low-carbon seafood processing and consumer education on sustainable seafood consumption.
For instance
The global canned tuna ingredients industry is projected to reach USD 4,967.9 million in 2025.
Key players include Thai Union Group; Bumble Bee Foods; Dongwon Industries; Bolton Group; Century Pacific Food; Wild Planet Foods.
Asia-Pacific is expected to dominate due to high demand for canned seafood and growing aquaculture production.
The industry is forecasted to grow at a CAGR of 5.5% from 2025 to 2035.
Key drivers include rising demand for protein-rich ready-to-eat seafood, increasing consumer awareness of sustainable fishing practices, and innovations in flavored and value-added tuna products.
The market includes various tuna species such as Albacore, Skipjack Tuna, Yellowfin Tuna, Bigeye Tuna, Longtail Tuna, and Bluefin Tuna. Additionally, other key ingredients include Vegetable Broth, Sea Salt, Oils and Brine, and Flavoring Agents, enhancing the taste and quality of tuna-based products.
The primary consumers of these ingredients are the Food Processing Industry and the Food Service Industry, which utilize them in a wide range of culinary and processed food applications.
The market is segmented as North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, Central Asia, Russia and Belarus, Balkan & Baltic Countries, Middle East and Africa.
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Canned Tuna Ingredients Market
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