Canned Alcoholic Beverages Market Overview for 2024 to 2034

The canned alcoholic beverages market size is estimated to be US$ 20,411.6 million in 2024. The market is estimated to cross a valuation of US$ 92,401.1 million by 2034. Market analysis suggests that the trend of choosing canned alcoholic beverages is driven by a rise in alcohol-consuming individuals and convenience packaging worldwide.

Canned Alcoholic Beverages Market Size, Analysis and Insights

  • Due to rising demand for portable, convenient, and handy beverage packaging, the market is gaining immense and lucrative growth in regions such as North America, Gulf Council Countries, China, and Japan. The strong presence of the manufacturing industries worldwide drives the market's growth.
  • Increasing affordability introducing new flavours, and packaging options are expected to create immense opportunities for the market in the forecast period. The top companies are continuously evolving their portfolios with innovative designs, upgrading alcohol, and providing greater consumer experiences.
  • Manufacturers maintain consistent quality in can manufacturing or canned alcoholic beverages and meet the regulatory requirements. Increasingly using environmentally friendly packaging from individuals is expected to create lucrative opportunities for the market.
Attributes Details
Global Canned Alcoholic Beverages Market Value for 2024 US$ 20,411.6 million
Projected Market Value for 2034 US$ 92,401.1 million
Value-based CAGR of Market for 2024 to 2034 11%

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Historical Analysis of the Canned Alcoholic Beverages Market

The canned alcoholic beverages market witnessed demand growth at a stable rate during the historical period from 2019 to 2023. The rising need for sustainable packaging options, lifestyle changes, and other factors are all suggested to contribute to the immense growth in the market.

Historical market valuation, 2023 US$ 17,598.2 million

Trends in the Canned Alcoholic Beverages Market

  • The rising need for convenience alcohol packaging worldwide is expected to create lucrative opportunities for the market in the forecast period. The Market shows steady growth with a promising future for manufacturers
  • Alcoholic drinks not traditionally associated with cans are now getting the can treatment. Drinks like sake and tequila are also available in cans. The scope of the market is not narrow and ever-widening.
  • Manufacturers are growing their presence in new markets across the globe. Manufacturing businesses are increasingly focused on creating beneficial partnerships with retailers to increase brand awareness, which is projected to boost the market throughout the forecast period.
  • The rising need for convenience alcohol packaging and ready-to-drink RTD cocktails worldwide is expected to create lucrative opportunities for the market in the forecast period. The Market shows steady growth with a promising future for manufacturers.
  • The growing demand for gluten-free alcoholic beverages across the world is contributing to the growth of the market in the current period. Moreover, gluten-free alcohol consumption is increasing due to the rising celiac population worldwide.
  • The increasing need for affordability among individuals worldwide is one of the major trends in the market in the current period. Furthermore, the availability of canned alcoholic beverages in various retail channels, such as liquor stores, convenience stores, and online platforms, is driving market expansion. The sales of canned alcoholic beverages in supermarkets have received official authorization from many nations, boosting business growth.
  • The manufacturers are increasingly focusing on new developments that provide precise offerings while recycling waste material. The wine and alcohol sectors are also predicted to contribute to market expansion.
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Challenges for the Canned Alcoholic Beverages Market

  • Increasing stringent government rules for the can as a packaging option for alcohol packaging is projected to hamper the market in the forecast period. Different countries worldwide have different rules and regulations for alcohol consumption.
  • The rising demand for non-alcoholic drinks worldwide is owing to an increasing number of health-conscious individuals and diseases such as obesity and other diseases. Individuals are choosing healthy drinks over alcoholic drinks nowadays.

Category-wise Outlook

The canned alcoholic beverages market can be split up into two segments: product type and distribution channel. The dominance of the leaders in the segments is also observed.

Hard Seltzers Segment Dominates the Market by Product Type

The hard seltzers segment holds an 88% share and takes the lead among product types over the forecast period. The hard seltzers segment is dominating the market because hard seltzers are lower in alcohol and calories than other segments. Hard seltzer sales are expected to increase due to factors such as low cost and simple availability in supermarkets and convenience stores. Hard seltzers are considered a healthy choice because they contain fewer calories and sugar than other alcoholic beverages.

Attributes Details
Product Type Hard Seltzers
Market Share in 2024 88%

Liquor Stores Segment Dominates the Market by Distribution Channel

The liquor stores segment is expected to hold a market share of 57% over the forecast period owing to advantages such as the availability of a wide range of liquor in one place. As a result, consumers choose liquor stores over online or on-trade stores. There are several premium and private brands of alcoholic beverages available at numerous liquor stores located all over the world. Because of the image of higher quality and authenticity, consumers who want alcoholic beverages frequently choose to buy them from liquor stores.

Attributes Details
Distribution Channel Liquor Stores
Market Share in 2024 57%

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Country-Wise Analysis

The scope of the market is increasing with time. However, certain regions account for a majority of the share in the market. The rising trends in Europe and North America are aiding sales of alcohol. The increasing demand for RTD cocktails in the Asia Pacific aids the growth of the market in the region.

Countries CAGR in 2024
United States 12.0%
India 15.0%
Germany 14.7%
China 13.3%
Russia 12.8%

Canned Alcoholic Beverages Market in the United States

The canned alcoholic beverages industry in the United States is projected to rise at a CAGR of 12.0% through 2034.

  • The increasing popularity of hard seltzers among individuals, owing to their characterization, such as low alcohol content and types of flavor essences, is expected to create significant opportunities in the market.
  • The alcohol manufacturers in the United States are raising focus on developments for innovative products, which is expected to drive the canned alcoholic beverages market.
  • American consumers are increasingly choosing "less but better" alcohol options that contain malt contents and barely. Moreover, beer has gained significant popularity in the region, which is projected to create immense opportunities for market growth in the forecast period.

Canned Alcoholic Beverages Market in India

The canned alcoholic beverages industry in India is projected to rise at a CAGR of 15.0% through 2034.

  • Rising exposure to a Western lifestyle and drinks gaining popularity and prominence in the country.
  • Rising disposable income among the middle-class population is expected to create lucrative opportunities for the canned alcoholic beverages market in the forecast period.
  • Increasing resistance to domestic liquor is also projected to drive the market demand for the forecast period. Consumers have become increasingly aware of the disadvantages of domestic liquors over the period.
  • Growing the modern lifestyle factor among individuals is expected to create significant opportunities for the market in the forecast period. Japanese manufacturers are known for their high-quality products.

Canned Alcoholic Beverages Market in Germany

The canned alcoholic beverages industry in Germany is projected to rise at a CAGR of 14.7% through 2034.

  • The growing rate of the aging population in Germany leads to more alcohol consumption in the region.
  • Increasing consumption of low-alcohol-content drinks is projected to drive the growth of the market in the forecast period.
  • Rising demand for the convenience packaging option for alcohol while doing work is further contributing to the growth of the market. Increasing R&D activities for the improvements in cans, such as reshaping and others, is expected to create lucrative opportunities for the market.
  • The companies are expanding their presence in the German market and are investing in research and development to develop new designs and shapes which is more convenient.

Canned Alcoholic Beverages Market in China

The canned alcoholic beverages industry in China is projected to rise at a CAGR of 13.3% through 2034.

  • The increasing millennial population in the region contributes to the growth of the market. Moreover, increasing the use of canned alcoholic beverages in social events and parties holds promise in the projected period.
  • The growing demand for less alcohol-content liquor is expected to create lucrative opportunities for the market.

Competitive Landscape in the Canned Alcoholic Beverages Market

Manufacturers are taking advantage of partnerships, mergers with other manufacturers in the market, acquisitions, and more collaborative strategies. The key players are increasingly leveraging the benefits of collaborations.

To increase client loyalty, manufacturers are developing strong brand identities through efficient marketing initiatives. Making manufacturing processes, investing in automation, and optimizing the supply chain to increase capacity and satisfy rising demand.

Recent Developments in the Canned Alcoholic Beverages Market

  • In 2023, Jack Daniel's & Coca?Cola RTD introduced canned cocktails. It's a pre-mixed cocktail.
  • In 2020, Boston Beer Company launched a new line of hard seltzers called Truly Hard Seltzer Lemonade. These seltzers are made with real lemonade and are available in a variety of flavors.
  • In 2023, Diageo launched a new line of RTD cocktails called Smirnoff Infusions. These cocktails are made with premium spirits and are available in a variety of flavors.
  • In 2021, Pernod Ricard launched a new canned canned cocktails called Malibu Ready to Serve. These cocktails are made with Malibu rum and are available in a variety of flavors.
  • In 2021, Bacardi extended its canned drink offerings, including BACARD Sunset Punch, BACARD Bahama Mama, and BACARD Mojito in various flavors. These naturally flavored, gluten-free items are made with real ingredients and no artificial sweeteners.
  • In 2023, Bira 91, the leading beer manufacturing firm, launched their hard seltzer called "Grizzly," which offers beer, Wine, and cocktails in one can. These cocktails are made with all-natural and low-sugar components.

Canned Alcoholic Beverages Market Key Players

  • Anheuser-Busch InBev
  • Molson Coors Beverage Company
  • Diageo
  • Heineken Holding N.V.
  • Carlsberg Group
  • Asahi Group Holdings
  • Suntory Beverage & Food Limited
  • Kirin Holdings Company, Limited
  • SABMiller
  • Red Bull GmbH

Key Segments

By Product Type:

  • Hard Seltzers
  • Wine
  • RTD Cocktails

By Distribution Channel:

  • Liquor Stores
  • On-trade
  • Online

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the market size of the canned alcoholic beverages market?

In 2024, the canned alcoholic beverages market is estimated to be US$ 20,411.6 million.

What is the trend in the canned alcoholic beverages market?

The rising need for convenience alcohol packaging worldwide is one of the major trends in the canned alcoholic beverages market.

What is the future of the canned alcoholic beverages market?

The canned alcoholic beverages market is expected to progress at a remarkable CAGR of 11% from 2024 to 2034.

What is the canned alcoholic beverages market size for 2034 Projected to be?

By 2034, the size of the canned alcoholic beverages market is forecasted to have reached US$ 92,401.1 million.

Who are the Prominent Players in the canned alcoholic beverages market?

Kirin Holdings Company, SABMiller, and Red Bull GmbH are some of the prominent players in the canned alcoholic beverages market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
    4.1. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis, 2019 to 2023
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litre) Projections, 2024 to 2034
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Product, 2019 to 2023
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Product, 2024 to 2034
        5.3.1. Wine
            5.3.1.1. Still
            5.3.1.2. Fortified
            5.3.1.3. Low-alcohol
            5.3.1.4. Sparkling
        5.3.2. RTD Cocktails
            5.3.2.1. Malt based
            5.3.2.2. Spirit based
            5.3.2.3. Wine based
        5.3.3. Hard Seltzers
            5.3.3.1. Malt based
            5.3.3.2. Spirit based
            5.3.3.3. Wine based
    5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023
    5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Distribution Channel, 2019 to 2023
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Distribution Channel, 2024 to 2034
        6.3.1. On-trade
        6.3.2. Liquor Stores
        6.3.3. Online
        6.3.4. Others
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Litre) Analysis By Region, 2019 to 2023
    7.3. Current Market Size Value (US$ Million) & Volume (Litre) Analysis and Forecast By Region, 2024 to 2034
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Western Europe
        7.3.4. Eastern Europe
        7.3.5. South Asia and Pacific
        7.3.6. East Asia
        7.3.7. Middle East and Africa
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    8.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        8.2.1. By Country
            8.2.1.1. USA
            8.2.1.2. Canada
        8.2.2. By Product
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Product
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    9.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Product
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Product
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    10.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. UK
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Western Europe
        10.2.2. By Product
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    11.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        11.2.1. By Country
            11.2.1.1. Poland
            11.2.1.2. Russia
            11.2.1.3. Czech Republic
            11.2.1.4. Romania
            11.2.1.5. Rest of Eastern Europe
        11.2.2. By Product
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    12.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        12.2.1. By Country
            12.2.1.1. India
            12.2.1.2. Bangladesh
            12.2.1.3. Australia
            12.2.1.4. New Zealand
            12.2.1.5. Rest of South Asia and Pacific
        12.2.2. By Product
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    13.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    13.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
        13.2.2. By Product
        13.2.3. By Distribution Channel
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product
        13.3.3. By Distribution Channel
    13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
    14.1. Historical Market Size Value (US$ Million) & Volume (Litre) Trend Analysis By Market Taxonomy, 2019 to 2023
    14.2. Market Size Value (US$ Million) & Volume (Litre) Forecast By Market Taxonomy, 2024 to 2034
        14.2.1. By Country
            14.2.1.1. GCC Countries
            14.2.1.2. South Africa
            14.2.1.3. Israel
            14.2.1.4. Rest of MEA
        14.2.2. By Product
        14.2.3. By Distribution Channel
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product
        14.3.3. By Distribution Channel
    14.4. Key Takeaways
15. Key Countries Market Analysis
    15.1. USA
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2023
            15.1.2.1. By Product
            15.1.2.2. By Distribution Channel
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2023
            15.2.2.1. By Product
            15.2.2.2. By Distribution Channel
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2023
            15.3.2.1. By Product
            15.3.2.2. By Distribution Channel
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2023
            15.4.2.1. By Product
            15.4.2.2. By Distribution Channel
    15.5. Germany
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2023
            15.5.2.1. By Product
            15.5.2.2. By Distribution Channel
    15.6. UK
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2023
            15.6.2.1. By Product
            15.6.2.2. By Distribution Channel
    15.7. France
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2023
            15.7.2.1. By Product
            15.7.2.2. By Distribution Channel
    15.8. Spain
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2023
            15.8.2.1. By Product
            15.8.2.2. By Distribution Channel
    15.9. Italy
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2023
            15.9.2.1. By Product
            15.9.2.2. By Distribution Channel
    15.10. Poland
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2023
            15.10.2.1. By Product
            15.10.2.2. By Distribution Channel
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2023
            15.11.2.1. By Product
            15.11.2.2. By Distribution Channel
    15.12. Czech Republic
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2023
            15.12.2.1. By Product
            15.12.2.2. By Distribution Channel
    15.13. Romania
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2023
            15.13.2.1. By Product
            15.13.2.2. By Distribution Channel
    15.14. India
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2023
            15.14.2.1. By Product
            15.14.2.2. By Distribution Channel
    15.15. Bangladesh
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2023
            15.15.2.1. By Product
            15.15.2.2. By Distribution Channel
    15.16. Australia
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2023
            15.16.2.1. By Product
            15.16.2.2. By Distribution Channel
    15.17. New Zealand
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2023
            15.17.2.1. By Product
            15.17.2.2. By Distribution Channel
    15.18. China
        15.18.1. Pricing Analysis
        15.18.2. Market Share Analysis, 2023
            15.18.2.1. By Product
            15.18.2.2. By Distribution Channel
    15.19. Japan
        15.19.1. Pricing Analysis
        15.19.2. Market Share Analysis, 2023
            15.19.2.1. By Product
            15.19.2.2. By Distribution Channel
    15.20. South Korea
        15.20.1. Pricing Analysis
        15.20.2. Market Share Analysis, 2023
            15.20.2.1. By Product
            15.20.2.2. By Distribution Channel
    15.21. GCC Countries
        15.21.1. Pricing Analysis
        15.21.2. Market Share Analysis, 2023
            15.21.2.1. By Product
            15.21.2.2. By Distribution Channel
    15.22. South Africa
        15.22.1. Pricing Analysis
        15.22.2. Market Share Analysis, 2023
            15.22.2.1. By Product
            15.22.2.2. By Distribution Channel
    15.23. Israel
        15.23.1. Pricing Analysis
        15.23.2. Market Share Analysis, 2023
            15.23.2.1. By Product
            15.23.2.2. By Distribution Channel
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product
        16.3.3. By Distribution Channel
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Bacardi Limited
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segments
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
                17.1.1.5.3. Channel Strategy
        17.1.2. Diageo
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segments
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
                17.1.2.5.3. Channel Strategy
        17.1.3. Brown-Forman
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segments
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
                17.1.3.5.3. Channel Strategy
        17.1.4. Anheuser-Busch InBev
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segments
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
                17.1.4.5.3. Channel Strategy
        17.1.5. Treasury Wine Estates
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segments
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
                17.1.5.5.3. Channel Strategy
        17.1.6. Union Wine Company
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segments
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
                17.1.6.5.3. Channel Strategy
        17.1.7. E. & J. Gallo Winery
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segments
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
                17.1.7.5.3. Channel Strategy
        17.1.8. Asahi Group Holdings, Ltd.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segments
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
                17.1.8.5.3. Channel Strategy
        17.1.9. Pernod Ricard
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segments
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
                17.1.9.5.3. Channel Strategy
        17.1.10. Integrated Beverage Group LLC (IBG)
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segments
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
                17.1.10.5.3. Channel Strategy
        17.1.11. Sula Vineyards
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segments
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
                17.1.11.5.3. Channel Strategy
        17.1.12. Kona Brewing Co.
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segments
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
                17.1.12.5.3. Channel Strategy
        17.1.13. Suntory Holdings Limited
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segments
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
                17.1.13.5.3. Channel Strategy
        17.1.14. Barefoot Cellars
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segments
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
                17.1.14.5.3. Channel Strategy
        17.1.15. Constellation Brands
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segments
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
                17.1.15.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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