Cannabis Drinks Market Outlook (2022 to 2032)

The Cannabis Drinks Market is expected to value USD 0.4 billion in 2022 and is projected to grow at a CAGR of 37.3% during the forecast period of 2022 to 2032, to reach a value of USD 8.3 billion by 2032. The global cannabis drinks demand is projected to grow year-on-year (Y-o-Y) growth of 18.7% in 2022.

Factors that stimulate the market expansion are:

  • The growing demand for health drinks among consumers.
  • Cannabis drink consumers are drawn to them by their clean components and proportional amounts of cannabis.
  • The legalization of marijuana usage for both recreational and medical purposes.

Cannabis beverages take the place of other marijuana-infused foods and drinks that are regarded as harmful.

Attributes Key Statistics
Market Size Value in 2022 USD 0.4 Billion
Market Forecast Value in 2032 USD 8.3 Billion
Global Growth Rate (2022 to 2032) ~ 37.3% CAGR
Collective Value Share: Top 3 Countries (2021A) 55.8%

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Legalization of Cannabis Drive the North American Market Expansion

North America, led by the USA, is at the forefront of the cannabis-infused product sector. The region's functional beverage market has an exponential development pattern, and it had the greatest market share for cannabis drinks. Additionally, the presence of several producers is anticipated to support the expansion of the cannabis drinks market in the area during the forecast period.

Manufacturers are introducing cannabis, hemp, and marijuana beverages to the USA market as smoother, healthier substitutes for wine, beer, and spirits. Teas, still and sparkling waters, fruit-flavored items, as well as wine and beer infused with tetrahydrocannabinol are all examples of beverages.

A significant driver of development is the legalization of cannabis for both medicinal and recreational uses. The recreational and medicinal use of marijuana became legal in Canada in 2018. The United States has many territories such as New York, New Jersey, Vermont, and California where it is allowed to add cannabis infusion to meals and drinks. This aspect is anticipated to ratchet up the cannabis drinks market growth for cannabis-infused foods and beverages across North America.

Due to the legalization of low tetrahydrocannabinol and high cannabidiol goods in 13 USA states, there is a significant market for cannabidiol-infused cannabis beverages in the area.

Cannabis Drinks Market

Europe is Emerging due to the Deployment of Cannabis for Medical Purpose

In countries like Germany, France, Italy, and others, the use and consumption of cannabis-related products for therapeutic purposes have been legalized by the government.

The business for cannabis beverages in Europe is expected to increase over the next several years as customers become more socially accepting of them over alcoholic beverages. As a result, it is predicted that throughout the forecast period, the cannabis drinks market would expand significantly in Europe.

According to the Cannabis Trade Association, there were 250,000 cannabidiol consumers in the United Kingdom in 2017 compared to 125,000 in 2016. Due to the existence of marijuana-specific cafés and restaurants, demand is also high in the Netherlands.

The country's expanding cannabis tourism industry is anticipated to significantly increase demand. The legalization of marijuana for medicinal and recreational use is expected to result in a considerable increase in product demand in nations like Australia and Uruguay.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Product Additions Continue Airing Regular Episodes That Open Up New Market Opportunities

Since 2018, international producers have paid close attention to the development of non-alcoholic beer with tetrahydrocannabinol added. Female millennials dominate the market for non-alcoholic beer.

Calorie-free beverages rather than brownies and cookies are being promoted by manufacturers to the expanding female consumer base. Additionally, major producers of alcohol are making significant investments in the creation of non-alcoholic beverages.

Some international players are creating portfolios of cannabis-infused specialty beverages using molecules. These drinks come in a variety of unique and potent flavors and have a low-calorie count.

On the other hand, some cannabis drink market participants are also selling cannabis drinks with coffee flavors. These drinks include flavors that are reminiscent of coffee and come in a range of tetrahydrocannabinol and cannabidiol concentrations to accommodate different types of cannabis consumers.

Global players are even producing non-alcoholic cocktails that blend cannabis socialization with cocktail culture in a single bottle. These beverages have a wide range of flavors, each with an amazing fusion of herbal, floral, and dry overtones.

For first-time users, these cannabis drinks are great. Some well-known industry businesses develop beverages using carbonated water, fragrant oils, agave juice, and a small amount of Californian cannabis extract. These drinks deliver highly controlled effects that are milder than those of other cannabis-infused beverages. These are available at several dispensaries and could be bought online as well.

Cannabis drinks are expected to gain traction due to strong demand among millennials across the globe. According to the study, 55 million people in the USA in 2017 used cannabis recreationally.

Beer and wine sales dropped 15% in states where cannabis drinks were authorized, according to Georgia State University and the University of Connecticut. On the back of this, the demand for cannabis drinks is projected to surge by 20x over the upcoming decade.

2017 to 2021 Cannabis Drinks Market Outlook Compared to 2022 to 2032 Forecast

Cannabis drinks demand grew at 18.0% CAGR between 2017 and 2021. Cannabis beverages are gaining immense popularity as a preference for soft drinks is rising. The low sugar content of drinks is one of the factors driving the demand in the market.

Recent research has revolutionized the industry over the period and is further projected to grow at a CAGR of 37.3% during the forecast period (2022 to 2032). In the global cannabis drinks market, the demand for alcoholic cannabis-infused drinks, CBD-infused drinks, and flavored cannabis drinks is expected to rise.

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Country-wise Insights

How will Demand Cannabis Drinks Increase in the USA?

Cannabis Drinks Sales to Grow in the USA as the Product is Legalized

As per Future Market Insights (FMI), North America is expected to be the fastest-growing and largest market for cannabis drinks. The legalization of marijuana for recreational and medical purposes is expected to fuel the growth in the market.

According to the National Conference of State Legislatures, the District of Columbia, Puerto Rico, Guam, and the United States Virgin Islands have legalized medical cannabis programs for public use, which has resulted in the increased launch of various cannabis drinks.

Will the United Kingdom Emerge as a Lucrative Cannabis Drinks Market in Europe?

Cannabis Drinks Sales to Surge in the United Kingdom with New Product Developments

Due to an increase in the consumption of medicinal cannabis, the demand for cannabis drinks in the United Kingdom is expected to rise over the assessment period. The number of CBD consumers in the United Kingdom has increased from 125,000 to 250,000 in 2016 & 2017 respectively, according to the Cannabis Trade Association.

Cannabis-related businesses in the United Kingdom are launching new products to keep up with the expanding trend of wellness beverages. CBD Cloud 9 and Ultra Brewing in Manchester, for example, have released the first CBD Session IPA beer in the United Kingdom, which is produced with cannabis sativa extract.

Category-wise Insights

How is Demand for Alcoholic Cannabis-Infused Drinks Rising?

Alcohol Cannabis Infused

Over the forecast period, the rising consumption of cannabis-infused wellness drinks is expected to favor the growth in the market. The legalization of marijuana for recreational and medical uses is expected to have a significant influence on alcoholic cannabis-infused drinks sales. As a result, an increasing number of alcohol companies are investing in cannabis drinks.

For example, Hi-Fi Hops, a cannabis-based beverage with zero calories and carbs and infused with Cannabidiol (CBD) and Tetrahydrocannabinol, was launched by Lagunitas, Heineken's fast-growing California beer label (THC).

Which Component is Most Used in Cannabis Drinks?

Burgeoning Demand for THC-Infused Drinks Propelling Cannabis Drinks Production

THC emulsifications are being developed by manufacturers of cannabis-infused beverages in order to achieve optimal suspension within liquids and a shorter uptake period. Leading cannabis drinks companies are catering to the growing demand for cannabis-based drinks, fueling the demand in the market.

Competitive Landscape

Key cannabis drinks manufacturers are adopting strategies such as joint ventures, partnerships, mergers, and acquisitions, for innovative product lines. Also, top cannabis drinks brands are focusing on upgraded and modified products with rising demand for new formulations from the food and beverage industry.

For instance,

  • In 2021, Cann announced to launch cannabis-infused drink, a caffeinated social tonic, a first-of-its-kind product of the company. Cann, the cannabis beverage pioneer, also partnered with Tove Lo, the popstar, and investor, to create a cannabis-infused drink, Passion Peach Mate, which would be available at Sweet Flower and Airfield Supply Co. in California exclusively.

Scope of Report

Attribute Details
Market Size Value in 2022 USD 0.4 Billion
Market Forecast Value in 2032 USD 8.3 Billion
Global Growth Rate ~ 37.3% CAGR
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis MT for Volume and USD Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa
Key Countries Covered United States of America, Canada, Germany, Brazil, Mexico, France, Italy, Spain, United Kingdom, Russia, China, Japan, South Korea, India, Australia, GCC Countries, South Africa, and others
Key Market Segments Covered Product Type, Component, Flavor, Sales Channel, and Regions
Key Companies Profiled Artet; CAN; Phivida Holdings Inc.; The Alkaline Water Company; VCC Brands; Koios Beverage Corporation; Keef Brand; Dixie Brands Inc.; Aphria; Hexo Corp; Canopy Growth; Others

Cannabis Drinks Market by Category

By Product Type:

  • Alcoholic Cannabis-Infused Drinks
    • Cannabis Infused Wine
    • Cannabis Infused Beer
    • Other Cannabis Infused Spirits
  • Non-Alcoholic Cannabis-Infused Drinks
    • Cannabis Infused Water
    • Cannabis Infused Coffee
    • Cannabis Infused Tea
    • Cannabis Infused Juice
    • Other Cannabis Infused Functional Drinks

By Component:

  • Tetrahydrocannabinol (THC) Infused Drinks
  • Cannabidiol (CBD) Infused Drinks

By Flavor:

  • Unflavoured
  • Flavored
    • Fruit
    • Apple Cider
    • Black Tea
    • Butter
    • Cappuccino
    • Caramel
    • Cheese
    • Lemon
    • Others

By Sales Channel:

  • B2B / HoReCa
  • B2C
    • Hypermarkets /Supermarkets
    • Food Specialty Stores
    • Online Retail
    • Others Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How much worth is the cannabis drinks industry?

The cannabis drinks market is estimated to reach sales of nearly USD 0.4 Billion by 2022.

At what CAGR is the market expected to expand through 2032?

Cannabis drinks market revenue is expected to increase at a CAGR of around 37.3% during the period 2022 to 2032.

How was the performance of cannabis drinks over the past half-decade?

Cannabis drinks sales increased a CAGR of around 18.0% over the past half-decade.

What will be the market for cannabis drinks worth in 2032?

The global cannabis drinks market value will be around USD 8.3 Billion in 2032.

Who are the key players operating in the market?

Artet, CAN, Phivida Holdings Inc., The Alkaline Water Company, and VCC Brands are a few of the top players driving the market growth.

What are the key factors affecting the cannabis drinks market growth?

High product demand from the beverage industry and the legalization of the product in several countries are the factors driving the growth of the cannabis drinks market.

Table of Content
	1. Executive Summary | Cannabis Drinks Market
	2. Market Overview
	3. The Massive Impact of the Crisis
	4. Market Background
	5. Key Regulations
	6. Global Market Demand Analysis 2017 to 2021 and Forecast 2022 to 2032
	7. Global Market - Pricing Analysis
	8. Global Market Demand (Size in USD Million) Analysis 2017 to 2021 and Forecast 2022 to 2032
	9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type
		9.1. Alcoholic Cannabis-Infused Drinks
			9.1.1. Cannabis-Infused Wine
			9.1.2. Cannabis-Infused Beer
			9.1.3. Other Cannabis-Infused Spirits
		9.2. Non-Alcoholic Cannabis-Infused Drinks
			9.2.1. Cannabis-Infused Water
			9.2.2. Cannabis-Infused Coffee
			9.2.3. Cannabis-Infused Tea
			9.2.4. Cannabis-Infused Juice
			9.2.5. Other Cannabis-Infused Functional Drinks
	10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Component
		10.1. Tetrahydrocannabinol (THC) Infused Drinks
		10.2. Cannabidiol (CBD) Infused Drinks
	11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Flavor
		11.1. Unflavoured
		11.2. Flavoured
			11.2.1. Fruit
			11.2.2. Apple Cider
			11.2.3. Black Tea
			11.2.4. Butter
			11.2.5. Cappuccino
			11.2.6. Caramel
			11.2.7. Cheese
			11.2.8. Lemon
			11.2.9. Others
	12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel
		12.1. B2B / HoReCa
		12.2. B2C
			12.2.1. Hypermarkets / Supermarkets
			12.2.2. Food Specialty Stores
			12.2.3. Online Retail
			12.2.4. Other Retail Formats
	13. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
		13.1. North America
		13.2. Latin America
		13.3. Europe
		13.4. East Asia
		13.5. South Asia
		13.6. Oceania
		13.7. Middle East & Africa
	14. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	15. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	16. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	17. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	18. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	19. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	20. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	21. Key Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032
	22. Market Structure Analysis
	23. Competition Deep Dive (Tentative List)
		23.1. CAN
		23.2. Artet
		23.3. Phivida Holdings Inc.
		23.4. The Alkaline Water Company
		23.5. VCC Brands
		23.6. Koios Beverage Corporation
		23.7. Keef Brand
		23.8. Dixie Brands Inc.
		23.9. Aphria
		23.10. Hexo Corp
		23.11. Canopy Growth
		23.12. Other Players (on Additional Request)
	24. Assumptions and Acronyms Used
	25. Research Methodology
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