The candy and twisting paper market is expected to grow significantly in the coming years, with a projected value of USD 184.8 million in 2024. The market is expected to record a valuation of USD 284.2 million by 2034. The demand for candy paper is anticipated to increase at a CAGR of 4.40% during the forecast period.
Key Market Highlights
Rising Interest in Sweet Wrapping Boosts Candy and Twisting Paper Market Sales
Candy and twisting paper are commonly used packaging formats for chocolate, candy, toffees, lollipops, chewing gums, and bakery items worldwide. The critical properties of twist wrapping paper are its non-stick coating and excellent stretchability, which make it ideal for packaging chocolates and candies.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2024) | USD 184.8 million |
| Anticipated Forecast Value (2034) | USD 284.2 million |
| Estimated Growth (2024 to 2034) | 4.40% CAGR |
Exclusive Offer: 30% Off on Regional Reports
Get a free sample report and customize your regions for a 30% discount on your regional report!
The twist retention and thermal properties of polyphane twist make it an ideal choice for high-quality packaging solutions. The film's high gloss finish adds aesthetic appeal and protects from moisture and oxygen, keeping the candies fresh and flavorful for an extended period. Additionally, the single twist feature of the wrapper ensures that the candy retains its original shape and texture, further enhancing the overall customer experience.
The demand for candy and twisting paper is anticipated to rise in developed economies due to their rising popularity among the people. Key manufacturers are currently producing twist wrap paper that is not only appealing but also has good tensile qualities and is permeable to water and the surrounding environment.
The global candy and twisting paper market is expected to benefit from the increasing demand for chocolate and other confectionery products. Confectionery manufacturers favor sweets wrapping materials due to their quick packaging and machine performance.
The rise of the food and consumer goods industry has also been aided by market players' innovations and the global increase in disposable income. The sweet wrapping materials, coated with plastic or wax, effectively shields against moisture and heat. Candy and twisting paper packaging are flexible and cost-efficient solutions for protecting and transporting a wide range of food items, driving sales. Additionally, these types of packaging can be customized to meet the specific needs of customers or products. The global candy packaging industry is anticipated to grow in the upcoming decade.
| Attributes | Key Statistics |
|---|---|
| Historical Value (2023) | USD 177.0 million |
| Expected Base Year Value (2024) | USD 184.8 million |
| Estimated Growth (2019 to 2023) | 3.60% CAGR |
Based on the basic weight, the market is divided into three categories: less than 41 GSM, 41 to 60 GSM, and 60 to 80 GSM. During the projected period, the worldwide candy and twisting paper market is expected to increase at a more gradual pace because of the estimated demand for 41 to 60 GSM films.
Given its use in the packaging of candies, chocolates, and other confections, the weight size is anticipated to become more popular. The candy's original flavor, texture, and shape can be maintained by twisting the 40 to 60 GSM weighted wrapping paper on time.
| Top Basis Weight | 41 to 60 GSM |
|---|---|
| Global Market Share | 48.90% |
Check Free Sample Report & Save 40%!
Select your niche segments and personalize your insights for smart savings. Cut costs now!
In the candy and twisting paper industry, the print type segmentation includes flexographic, typographic, and transparent paper. Flexographic papers are preferred due to their visual appeal and are widely used in the market. These papers are responsible for presenting essential information about the edible products. The outer layer of the flexographic wrapper features creative fonts and attractive designs.
This print type is expected to gain more traction over the next decade, owing to its attractiveness and striking appearance in contrast to other prints' constrained and traditional surfaces.
| Top Print Type | Flexographic |
|---|---|
| Global Market Share | 45.20% |
From 2024 to 2034, India regained the global candy and twisting paper market, claiming an impressive 7.10% share. This signifies a significant foothold in the industry. Meanwhile, China is a little behind, holding a substantial 6.50% share. This solidifies Asia's notable presence in the market, making the Asia Pacific prominent contributions to the candy and twisting paper market's growth and development.
| Countries | CAGR (2024 to 2034) |
|---|---|
| United States | 3.20% |
| Germany | 2.70% |
| Japan | 3.50% |
| Australia | 2.90% |
| China | 6.50% |
| India | 7.10% |
| United Kingdom | 3.40% |
With an estimated CAGR of 3.20% from 2024 to 2034, the United States market is expected to increase significantly throughout the forecast period. Due to its sophisticated infrastructure for food processing and packaging, creative inventions, and a varied consumer base with a range of dietary needs, the United States may witness significant growth in the industry.
The United Kingdom is expected to experience significant market growth in the upcoming period, primarily due to the surge in demand for sweets and edibles. This growth is attributed to the country's strong position in the paper bags, candy paper, and twisting paper markets. The improved market conditions have enabled the United Kingdom to dominate these markets, resulting in a boost in demand for their products.
The global candy and twisting paper market is anticipated to thrive in the Asia Pacific due to the flourishing food and beverages and healthcare industries. China dominates the market in the region after India, with a growth of 6.50%. The candy packaging market in China is growing due to increased research and development, as well as the availability of experts in the field.
The food market in India offers a variety of sweets to consumers. The traditional and novel sweets of the market are packed and shipped worldwide. The Indian sweets require a large amount of polyphane paper for the packaging.
The candy and twisting paper demand in India has been propelling the candy and twisting paper market of the Asia Pacific, followed by China and Japan. For instance, Sunpack Corporation, a candy packaging film manufacturer based in India, offers wax toffee wrappers, edible packaging films, and jelly packaging wrappers, among others.
Germany's paper packaging market is predicted to rise as a result of the country's expanding urban population, developing e-commerce package industry, declining pulp prices, and increasing public awareness of ecologically friendly packaging. In addition, rising folding boxboard consumption, rising containerboard capacity, and technological advancements are the industry's leading trends and advances.
The candy and twisting papers market witnessed significant growth in terms of value in 2024, with Japan being a leading contributor. The country's advanced food and beverage infrastructure and easy access to novel innovations in the variety of sweet edibles drive this growth. Additionally, the country's increasing incidence of pop and food culture further boosts the market's value.
Ongoing innovations and variations in confectionery packaging are unveiling a new set of treatment options. Moreover, improving the sweets wrapping materials while keeping the latest Market trends in candy packaging boosts the market growth.
The candy and twisting paper market is fragmented, with several key players eyeing advanced and novel sweet packaging materials and processes. Candy manufacturers also receive increasing approvals and regulatory clearance to enhance their marketing portfolios. Key players have offered temporary tattoos inside the candy wrappers to boost their market shares.
Some key players operating in the global candy and twisting paper market include Mars Wrigley Confectionery, Ferrero Group, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, and others.
Recent Developments in the Candy and Twisting Paper Market
India is the leading country in the candy and twisting paper market.
The market is estimated to reach a valuation of USD 184.8 million in 2024.
The market is anticipated to expand at a CAGR of 4.40% from 2024 to 2034.
The basic weight size 41 to 60 GSM is dominating the market with a CAGR of 48.90%.
The candy and twisting paper market recorded a growth of 3.60% in the past.
| Market Size, 2024 | USD 360.2 million |
|---|---|
| Market Size, 2034 | USD 570.1 million |
| Value CAGR (2024 to 2034) | 4.70% |
| Market Size (2023) | USD 3,83,867.8 million |
|---|---|
| Projected Market Value (2033) | USD 5,73,705.45 million |
| Market CAGR (2023 to 2033) | 4.1% |
Explore Paper Packaging Insights
View Reports
Candy and Twisting Paper Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
