The candy and twisting paper market is expected to grow significantly in the coming years, with a projected value of US$ 184.8 million in 2024. The market is expected to record a valuation of US$ 284.2 million by 2034. The demand for candy paper is anticipated to increase at a CAGR of 4.40% during the forecast period.
Key Market Highlights
Rising Interest in Sweet Wrapping Boosts Candy and Twisting Paper Market Sales
Candy and twisting paper are commonly used packaging formats for chocolate, candy, toffees, lollipops, chewing gums, and bakery items worldwide. The critical properties of twist wrapping paper are its non-stick coating and excellent stretchability, which make it ideal for packaging chocolates and candies.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2024) | US$ 184.8 million |
Anticipated Forecast Value (2034) | US$ 284.2 million |
Estimated Growth (2024 to 2034) | 4.40% CAGR |
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The twist retention and thermal properties of polyphane twist make it an ideal choice for high-quality packaging solutions. The film's high gloss finish adds aesthetic appeal and protects from moisture and oxygen, keeping the candies fresh and flavorful for an extended period. Additionally, the single twist feature of the wrapper ensures that the candy retains its original shape and texture, further enhancing the overall customer experience.
The demand for candy and twisting paper is anticipated to rise in developed economies due to their rising popularity among the people. Key manufacturers are currently producing twist wrap paper that is not only appealing but also has good tensile qualities and is permeable to water and the surrounding environment.
The global candy and twisting paper market is expected to benefit from the increasing demand for chocolate and other confectionery products. Confectionery manufacturers favor sweets wrapping materials due to their quick packaging and machine performance.
The rise of the food and consumer goods industry has also been aided by market players' innovations and the global increase in disposable income. The sweet wrapping materials, coated with plastic or wax, effectively shields against moisture and heat. Candy and twisting paper packaging are flexible and cost-efficient solutions for protecting and transporting a wide range of food items, driving sales. Additionally, these types of packaging can be customized to meet the specific needs of customers or products. The global candy packaging industry is anticipated to grow in the upcoming decade.
Attributes | Key Statistics |
---|---|
Historical Value (2023) | US$ 177.0 million |
Expected Base Year Value (2024) | US$ 184.8 million |
Estimated Growth (2019 to 2023) | 3.60% CAGR |
Based on the basic weight, the market is divided into three categories: less than 41 GSM, 41 to 60 GSM, and 60 to 80 GSM. During the projected period, the worldwide candy and twisting paper market is expected to increase at a more gradual pace because of the estimated demand for 41 to 60 GSM films.
Given its use in the packaging of candies, chocolates, and other confections, the weight size is anticipated to become more popular. The candy's original flavor, texture, and shape can be maintained by twisting the 40 to 60 GSM weighted wrapping paper on time.
Top Basis Weight | 41 to 60 GSM |
---|---|
Global Market Share | 48.90% |
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In the candy and twisting paper industry, the print type segmentation includes flexographic, typographic, and transparent paper. Flexographic papers are preferred due to their visual appeal and are widely used in the market. These papers are responsible for presenting essential information about the edible products. The outer layer of the flexographic wrapper features creative fonts and attractive designs.
This print type is expected to gain more traction over the next decade, owing to its attractiveness and striking appearance in contrast to other prints' constrained and traditional surfaces.
Top Print Type | Flexographic |
---|---|
Global Market Share | 45.20% |
From 2024 to 2034, India regained the global candy and twisting paper market, claiming an impressive 7.10% share. This signifies a significant foothold in the industry. Meanwhile, China is a little behind, holding a substantial 6.50% share. This solidifies Asia's notable presence in the market, making the Asia Pacific prominent contributions to the candy and twisting paper market's growth and development.
Countries | CAGR (2024 to 2034) |
---|---|
United States | 3.20% |
Germany | 2.70% |
Japan | 3.50% |
Australia | 2.90% |
China | 6.50% |
India | 7.10% |
United Kingdom | 3.40% |
With an estimated CAGR of 3.20% from 2024 to 2034, the United States market is expected to increase significantly throughout the forecast period. Due to its sophisticated infrastructure for food processing and packaging, creative inventions, and a varied consumer base with a range of dietary needs, the United States may witness significant growth in the industry.
The United Kingdom is expected to experience significant market growth in the upcoming period, primarily due to the surge in demand for sweets and edibles. This growth is attributed to the country's strong position in the paper bags, candy paper, and twisting paper markets. The improved market conditions have enabled the United Kingdom to dominate these markets, resulting in a boost in demand for their products.
The global candy and twisting paper market is anticipated to thrive in the Asia Pacific due to the flourishing food and beverages and healthcare industries. China dominates the market in the region after India, with a growth of 6.50%. The candy packaging market in China is growing due to increased research and development, as well as the availability of experts in the field.
The food market in India offers a variety of sweets to consumers. The traditional and novel sweets of the market are packed and shipped worldwide. The Indian sweets require a large amount of polyphane paper for the packaging.
The candy and twisting paper demand in India has been propelling the candy and twisting paper market of the Asia Pacific, followed by China and Japan. For instance, Sunpack Corporation, a candy packaging film manufacturer based in India, offers wax toffee wrappers, edible packaging films, and jelly packaging wrappers, among others.
Germany's paper packaging market is predicted to rise as a result of the country's expanding urban population, developing e-commerce package industry, declining pulp prices, and increasing public awareness of ecologically friendly packaging. In addition, rising folding boxboard consumption, rising containerboard capacity, and technological advancements are the industry's leading trends and advances.
The candy and twisting papers market witnessed significant growth in terms of value in 2024, with Japan being a leading contributor. The country's advanced food and beverage infrastructure and easy access to novel innovations in the variety of sweet edibles drive this growth. Additionally, the country's increasing incidence of pop and food culture further boosts the market's value.
Ongoing innovations and variations in confectionery packaging are unveiling a new set of treatment options. Moreover, improving the sweets wrapping materials while keeping the latest Market trends in candy packaging boosts the market growth. The candy and twisting paper market is fragmented, with several key players eyeing advanced and novel sweet packaging materials and processes. Candy manufacturers also receive increasing approvals and regulatory clearance to enhance their marketing portfolios. Key players have offered temporary tattoos inside the candy wrappers to boost their market shares.
Some key players operating in the global candy and twisting paper market include Mars Wrigley Confectionery, Ferrero Group, Mondelez International, Meiji Co Ltd, Nestlé SA, Hershey Co, and others.
Recent Developments in the Candy and Twisting Paper Market
India is the leading country in the candy and twisting paper market.
The market is estimated to reach a valuation of US$ 184.8 million in 2024.
The market is anticipated to expand at a CAGR of 4.40% from 2024 to 2034.
The basic weight size 41 to 60 GSM is dominating the market with a CAGR of 48.90%.
The candy and twisting paper market recorded a growth of 3.60% in the past.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type Of Candy 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Type Of Candy, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Type Of Candy, 2024 to 2034 5.3.1. Hard Candy 5.3.2. Chocolate 5.3.3. Gummies & Jellies 5.3.4. Others 5.4. Y-o-Y Growth Trend Analysis By Type Of Candy, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Type Of Candy, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Material , 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Material , 2024 to 2034 6.3.1. Wax Paper 6.3.2. Metallic Twisting Paper 6.3.3. Printed Paper 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Material , 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Material , 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Distribution Channel, 2019 to 2023 7.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Distribution Channel, 2024 to 2034 7.3.1. Ecommerce 7.3.2. Retail 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023 8.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. USA 9.2.1.2. Canada 9.2.2. By Type Of Candy 9.2.3. By Material 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type Of Candy 9.3.3. By Material 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Type Of Candy 10.2.3. By Material 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type Of Candy 10.3.3. By Material 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. UK 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Type Of Candy 11.2.3. By Material 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type Of Candy 11.3.3. By Material 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Type Of Candy 12.2.3. By Material 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type Of Candy 12.3.3. By Material 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Type Of Candy 13.2.3. By Material 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type Of Candy 13.3.3. By Material 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Type Of Candy 14.2.3. By Material 14.2.4. By Distribution Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type Of Candy 14.3.3. By Material 14.3.4. By Distribution Channel 14.4. Key Takeaways 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023 15.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Type Of Candy 15.2.3. By Material 15.2.4. By Distribution Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Type Of Candy 15.3.3. By Material 15.3.4. By Distribution Channel 15.4. Key Takeaways 16. Key Countries Market Analysis 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2023 16.1.2.1. By Type Of Candy 16.1.2.2. By Material 16.1.2.3. By Distribution Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2023 16.2.2.1. By Type Of Candy 16.2.2.2. By Material 16.2.2.3. By Distribution Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2023 16.3.2.1. By Type Of Candy 16.3.2.2. By Material 16.3.2.3. By Distribution Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2023 16.4.2.1. By Type Of Candy 16.4.2.2. By Material 16.4.2.3. By Distribution Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2023 16.5.2.1. By Type Of Candy 16.5.2.2. By Material 16.5.2.3. By Distribution Channel 16.6. UK 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2023 16.6.2.1. By Type Of Candy 16.6.2.2. By Material 16.6.2.3. By Distribution Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2023 16.7.2.1. By Type Of Candy 16.7.2.2. By Material 16.7.2.3. By Distribution Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2023 16.8.2.1. By Type Of Candy 16.8.2.2. By Material 16.8.2.3. By Distribution Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2023 16.9.2.1. By Type Of Candy 16.9.2.2. By Material 16.9.2.3. By Distribution Channel 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2023 16.10.2.1. By Type Of Candy 16.10.2.2. By Material 16.10.2.3. By Distribution Channel 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2023 16.11.2.1. By Type Of Candy 16.11.2.2. By Material 16.11.2.3. By Distribution Channel 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2023 16.12.2.1. By Type Of Candy 16.12.2.2. By Material 16.12.2.3. By Distribution Channel 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2023 16.13.2.1. By Type Of Candy 16.13.2.2. By Material 16.13.2.3. By Distribution Channel 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2023 16.14.2.1. By Type Of Candy 16.14.2.2. By Material 16.14.2.3. By Distribution Channel 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2023 16.15.2.1. By Type Of Candy 16.15.2.2. By Material 16.15.2.3. By Distribution Channel 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2023 16.16.2.1. By Type Of Candy 16.16.2.2. By Material 16.16.2.3. By Distribution Channel 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2023 16.17.2.1. By Type Of Candy 16.17.2.2. By Material 16.17.2.3. By Distribution Channel 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2023 16.18.2.1. By Type Of Candy 16.18.2.2. By Material 16.18.2.3. By Distribution Channel 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2023 16.19.2.1. By Type Of Candy 16.19.2.2. By Material 16.19.2.3. By Distribution Channel 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2023 16.20.2.1. By Type Of Candy 16.20.2.2. By Material 16.20.2.3. By Distribution Channel 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2023 16.21.2.1. By Type Of Candy 16.21.2.2. By Material 16.21.2.3. By Distribution Channel 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2023 16.22.2.1. By Type Of Candy 16.22.2.2. By Material 16.22.2.3. By Distribution Channel 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2023 16.23.2.1. By Type Of Candy 16.23.2.2. By Material 16.23.2.3. By Distribution Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Type Of Candy 17.3.3. By Material 17.3.4. By Distribution Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. BPM Inc 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Delfort 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Domtar 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. LorAnn Oils 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Nissha Metallizing Solutions 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Ferrero Group 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Meiji Co Ltd 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Nestlé SA 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Hershey Co 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Others 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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