It represents multinational corporations, regional leaders, startups, and niche adventure brands. The leading players in this market currently include KOA, Hipcamp, and RVshare, which occupy about 33% of the market share as a whole.
These companies range from RV rental to car camping, glamping, and even family caravan holidays. Their huge services cater to both mass-market and premium segments, focusing on a vast variety of camping and outdoor adventure options.
Regional players like Glamping Hub and Pitchup, which focus on specific markets such as North America and Europe, account for approximately 24% of the market share by emphasizing glamping and other specialized camping experiences.
Emerging and niche brands, such as EcoCamp, Tentrr, and Under Canvas, contribute about 18%, offering unique, eco-conscious, and luxury camping experiences.
Smaller operators that collaborate with online travel agencies (OTAs) represent around 7%, while specialized local tour operators and niche camping businesses make up the remaining 18%.
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| Global Market Share 2025 | Industry Share (%) |
|---|---|
| Top 3 (KOA, Hipcamp, RVshare) | 33% |
| Regional Players (Glamping Hub, Pitchup) | 24% |
| Emerging & Niche Brands (EcoCamp, Tentrr, Under Canvas) | 18% |
| Smaller Operators | 7% |
| Local & Specialized Tour Operators | 18% |
| Market Concentration 2025 | Assessment |
|---|---|
| High (more than 60% by top players) | Medium |
| Medium (40 to 60% by top 10 players) | High |
| Low (less than 30% by top players) | Low |
State/National Park Campgrounds are the most popular camping sites, with wide-ranging camping opportunities from primitive campgrounds to the more developed, scenic natural sites. National parks attract all manner of campers, from family groups to adventurers and nature enthusiasts.
The most common camping style is car camping, whereby people drive to a campsite and spend nights in tents or even smaller settings. Car camping is accessible, and it attracts families, casual campers, and those looking for comfort and convenience.
Short getaways and weekend trips (1 - 2 Nights) are the most common among casual campers and families seeking a quick outdoor experience.
The camping and caravanning market in 2024 is not only being affected by manufacturers of equipment and vehicles but also by the companies that deal with services, rentals, and experiences involving outdoor enthusiasts.
The companies in this niche are seeing increases in growth spurts brought about by glamping, eco-friendly travel, and flexible accommodations. Here are the key camping and caravanning companies that have shaped the global market in 2024:
Campervan Finder (Australia)
Campervan Finder is a huge campervan rental website in Australia which connects a number of travelers to a wide variety of campervans and RVs in Australia. Flexible bookings are offered alongside luxury and budget campervans for a diverse appeal.
Campervan Finder's ease of use for online booking and a diverse fleet with eco-friendly options have driven the demand for road trips in Australia and New Zealand. Its transparent pricing and wide range of vehicle options make it a favorite among international tourists and locals alike.
Outdoorsy (USA)
Outdoorsy is one of the largest online marketplaces and fastest-growing companies for renting RVs. A peer-to-peer rental model allows owners to rent out their motorhomes, trailers, and campervans. Sourcing a global market, Outdoorsy has become the go-to platform for RV rentals; hence, its innovative business model has made RV travel more accessible and affordable.
Outdoorsy has made possible a new generation of travelers the freedom to experience road trips with less of a commitment. Continued growth in 2024 has been founded on expanding the platform's offerings and partnerships, including premium and electric RV options.
Camplify (Australia)
Camplify is a peer-to-peer campervan and RV rental platform present in Australia, New Zealand, and the UK. It acts as a platform that brings together camper owners and renters offering a wide range of vehicles from traditional caravans to luxury campers.
The innovative business model avails people the opportunity of flexible, affordable travel by renting from local owners. The website, in 2024, capitalizes on the increasing popularity of road trips and stays at a far-off or nature-based place and makes it easier for the traveler to plan and book the vacation to an RV with ease.
Hertz RV Rentals (USA)
Hertz has subsidiaries offering rentals of RVs, and its rentals are offered across North America at key locales. As the best known global brand for vehicle rentals, Hertz RV Rentals has popularized RV travel through their offerings of convenience in booking, a reliable inventory, and plenty of options to fulfill short- or long-term needs.
The rentals of Hertz RV have taken camping and caravanning to the masses. Options such as a larger motorhome or a compact RV provide much flexibility, for families on the lookout for an easy weekend get-away or even long-term road trippers.
Share My Camper (Europe)
It's a peer-to-peer rental website that allows people who own an RV or a caravan to share their vehicles to other individuals. It is the most popular within Europe with varying types of automobiles available in a number of its countries. This has been vital in making caravaning and camping accessible to many since entry now costs them peanuts.
Their overseas outreach and type of campers played a huge part in the caravanning holiday development across Europe because it appealed more to the people who desired an off-the-beaten-path and more personal kind of holiday experience.
Yescapa (France)
Yescapa is one of the top European companies to rent RVs, connecting customers who want to rent motorhomes and campers with private owners. The company operates in a number of countries, including France, Spain, Italy, and Germany, where it offers traditional and luxury campervans available for rent. Yescapa has contributed significantly to the increase in camping and caravanning culture across Europe by offering diverse fleets of campervans and caravans available for rental.
The diversification of experience offerings from budget-friendly options to luxury ones, making the company stand in good position in the RV rental market, has boosted business among first-time travelers and millennials.
Campspace (Netherlands)
Campspace is a camping site that allows campers and caravan owners to book unique camping locations on private land, farms, and eco-friendly sites. The company enables hosts to let space for tents, caravans, and campervans, giving them a much more intimate and sustainable camping experience. In 2024, Campspace has greatly contributed in revolutionizing the model of conventional camping to provide more local, authentic, and sustainable experiences.
Campspace has focused on nature-based travel and encouraged growth in eco-tourism and off-grid camping which are quite appealing, especially to those who seek more meaningful experiences and more eco-conscious outdoor experiences.
Escape Campervans (USA & Canada)
Escape Campervans is a campervan rental company offering unique, customizable vehicles for road trips across the United States and Canada. This company is popular for its brightly painted, artistic campervans, ideal for adventurous travelers.
Escape Campervans has become a popular choice for travelers seeking a more personalized camping experience. Their cars contain the minimum essential items required for a road trip, like beds, kitchenettes, and storage. So far, in 2024, Escape is targeting youger travelers and families based on creative design and fun itineraries of road trips.
Knaus Tabbert (Germany)
Knaus Tabbert primarily specializes in producing caravans but offers multiple services on caravan rental, mostly in Europe. The emphasis of the company on luxury and premium vehicles, like motorhomes, goes hand-in-hand with premium rentals.
Innovation at Knaus Tabbert has defined multi-purpose camper vans and luxury motorhomes that contribute to the rise of the market for premium comfortable caravanning. The rental services of the company are provided to customers seeking high-end camping options, while the new sustainable models cater to the growing base of eco-conscious consumers.
European Camping Group (ECG)
The European Camping Group is a leading network of luxury campsites across Europe and partners with caravan rental companies, offering facilities tailored to campers and caravanners. With over 150 camping sites in Europe, ECG makes camping a more modern yet authentic outdoor experience.
The ECG network has made caravanning and camping appealing to a wide range of travelers by focusing on high-quality, service-oriented camping experiences. Their integration with rental services, online booking platforms, and sustainability efforts in 2024 will ensure they continue to lead in offering exceptional camping experiences.
Growth in Demand for Sustainable Travel
Rising environmental awareness of consumers will also create demand for greener ways of traveling. As a result, eco-friendly camping and caravanning products will become more widely adopted - from electric RVs and solar-powered camping equipment to innovations on campsite sites themselves.
Campsite manufacturers and service providers are already adopting greener options like carbon-neutral campsites, environmentally friendly vehicles, and renewable-based equipment.
Expansion of Glamping and Luxury Camping
Glamping, or glamorous camping, is becoming popular among travelers who want to experience the outdoors without sacrificing comfort. Luxury tents, treehouses, and yurts with air conditioning, electricity, and en-suite bathrooms are likely to fuel growth in the luxury camping market. This trend is attracting affluent travelers and those who want to experience nature while enjoying high-end accommodations.
Increasing Popularity of RV and Campervan Rentals
Demand for RV and campervan rentals is likely to continue increasing because of a growing need for flexible, affordable travel options. Companies such as Outdoorsy and Camplify, where one can rent campervans and RVs from private owners, are increasingly becoming popular.
More people will want to have road trips and experience outdoor adventures post-pandemic, so the rental of vehicles will become a preferred choice for many instead of buying. This will expand the reach of the traditional rental companies as well as boost the peer-to-peer rental market.
Technological Advancements in Camping and Caravanning
Technology innovations will shift the camping and caravanning experience. Many will now experience caravans equipped with Wi-Fi, control their climate by means of mobile apps, and be guided with satellite navigation.
Advancements in electric RVs and development of renewable energy-powered equipment will allow people to satisfy off-grid camping demand. Thus, camping and caravanning will become comfortable and convenient experiences, attracting even a broader clientele.
| By Tier Type | Example of Key Players |
|---|---|
| Tier 1 | KOA, Hipcamp, RVshare |
| Tier 2 | Glamping Hub, Pitchup, Glamping.com |
| Tier 3 | EcoCamp, Tentrr, Under Canvas |
| Brand | Key Focus |
|---|---|
| Kampgrounds of America (KOA) | Kampgrounds of America (KOA) primarily focuses on providing high-quality, family-friendly camping experiences with a wide range of accommodations, amenities, and services at campgrounds across North America. |
| Hipcamp | Hipcamp’s key business focus is connecting outdoor enthusiasts with unique camping experiences by offering a platform for booking private campsites, glamping spots, and RV rentals on private land across the USA and beyond. |
| Glamping Hub | Innovating glamping experiences with eco-friendly accommodations and unique locations. |
| Pitchup | Providing platform-based booking services for camping and glamping across Europe. |
| Tentrr | Specializing in unique outdoor experiences with fully-equipped glamping sites. |
The largest market share is held by major multinational companies like KOA, Hipcamp, RVshare, collectively accounting for over 30% of the market.
Regional players such as Glamping Hub, Pitchup hold around 20% of the market share by catering to local preferences and offering a variety of caravan models.
Emerging & Niche Brands control approximately 18% of the market.
The market concentration in 2025 is categorized as high for the top players, who control more than 30% of the market, medium for the top 10 players with nearly 50% market share, and low for less dominant players who hold less than 30% of the market share.
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