The global Calorie Supplements market is estimated to be worth USD 1,275.3 million in 2024 and is projected to reach a value of USD 2,835.1 million by 2034, expanding at a CAGR of 8.3% over the assessment period of 2024 to 2034
Calorie Supplements are supplements with extra sources of calories with additional nutrients needed mostly to gain weight or maintain weight. Sales of Calorie Supplements have exhibited a spike over the past few years, due to the rising awareness about the importance of a balanced diet and optimum calorie intake.
As individuals become more health-conscious and prioritize fitness, they seek convenient nutritional solutions to meet their dietary requirements. This shift in consumer behavior is leading to higher consumption of calorie supplements, as individuals aim to maintain their overall health, manage weight, and enhance their physical appearance through proper nutrition.
Vigorous marketing strategies and promotional activities by industry key players are tremendously raising consumer awareness and boosting product sales. Moreover, collaborations with influencers and health experts enhance reliability and reach, driving the demand further. These partnerships efficiently promote the benefits of calorie supplements, attract a wider audience, and stimulate increased consumption among health-conscious consumers.
| Attributes | Description |
|---|---|
| Estimated Global Calorie Supplements Business Size (2024E) | USD 1,275.3 million |
| Projected Global Calorie Supplements Business Value (2034F) | USD 2,835.1 million |
| Value-based CAGR (2024 to 2034) | 8.3% |
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The Appeal of Multifunctional Calorie Supplements
There is a blooming interest in calorie supplements that provide additional health benefits, such as added vitamins, minerals, probiotics, and adaptogens. These multifunctional products appeal to health-conscious consumers seeking thorough nutritional support.
By including various health needs in one product, these supplements address to individuals planning to improve overall wellness, improve gut health, boost immunity, and manage stress. The convenience of obtaining multiple health benefits from a single supplement is driving their popularity and market growth.
For instance, Pro 360’s-Weight Gainer | More Calorie |Dietary Supplement |Ready To Serve |Weight Gain For Men & Women product, has a blend of effective ingredients like, triple protein formula, lysine, hcl, and essential vitamins and minerals that helps in managing weight gain and also supports the immune system.
Innovative Packaging Solutions for Modern Consumers
Functional packaging offers innovative solutions that improve user experience. These include single-serve packets for convenience, recyclable materials for sustainability, and packaging having built-in measuring tools for precision. This functional packaging not only makes consumption easier and more efficient but also lures eco-conscious consumers who prioritize environment-friendly choices.
The Rise of Vegan-Friendly Calorie Supplements
The rise of plant-based and vegan diets is considerably increasing the demand for calorie supplements that address these dietary preferences. Brands offering vegan-friendly options made from plant-based proteins and natural ingredients are attracting a growing consumer base focused on ethical and sustainable choices.
These products appeal to consumers who prioritize animal welfare, environmental sustainability, and health benefits associated with plant-based diets. This shift is driving market growth as more individuals adopt vegan and plant-based lifestyles.
Global Calorie Supplement sales increased at a CAGR of 5.2% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on Calorie Supplements will rise at 8.3% CAGR.
Maintaining weight is a major factor driving the demand for calorie supplements. Many consumers include these supplements into their diets to support weight loss or build muscle. For weight loss, calorie supplements provide controlled, low-calorie alternatives that provide essential nutrients while helping to reduce overall calorie intake.
On the other hand, for individuals planning to gain weight or build muscle, high-calorie supplements provide a convenient way to increase caloric intake without consuming large quantities of food. These supplements are fortified with proteins, vitamins, and minerals, which makes them appealing for individuals aiming to achieve specific weight goals.
The growing awareness of the importance of balanced nutrition in weight management further fuels the demand for calorie supplements made for these requirements.
The expansion of online retail platforms and e-commerce channels has majorly boosted the availability of calorie supplements to a wider audience. The convenience of online shopping, with convenience like home delivery and easy comparison, drives consumer preference.
Additionally, subscription services that offer regular deliveries of calorie supplements strengthen customer loyalty and ensure consistent sales. This shift to e-commerce not only widens market reach but also simplifies the purchasing process, contributing substantially to overall sales growth.
Principal Consultant
Tier 1 companies comprise market leaders with market revenue of above USD 30 million capturing significant sales domain share of 40% to 50% in the global sphere. These business leaders are characterized by high production capacity and a wide product portfolio.
These trade leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within tier 1 include Boost (Nestle), GNC, Ensure, Optimum Nutrition, and Hi- Cal (Abbott Nutrition).
Tier 2 companies include mid-size players with revenue of USD 5 to 30 million having presence in specific regions and highly influencing the local retail space. These are characterized by a strong presence overseas and strong consumer base knowledge.
These industry players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Pro 360, GNC, Patanjali (Nutrela), Myogenetix, and Nutricia.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche demand space having revenue below USD 5 million. These companies are notably oriented towards fulfilling local marketplace demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized field, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
The table below highlights revenue from product sales in key countries. The United States and Germany are predicted to remain top consumers, with estimated trade valuations of USD 524.5 million and USD 283.5 million, respectively, by 2034.
| Countries | Market Value (2034) |
|---|---|
| United States | USD 524.5 million |
| Germany | USD 283.5 million |
| Japan | USD 212.6 million |
| China | USD 249.5 million |
| India | USD 121.9 million |
The following table shows the estimated growth rates of the top three sales domains. India and Japan are set to exhibit high Calorie Supplements consumption, recording CAGRs of 7.0% and 6.9%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.6% |
| Germany | 6.2% |
| Japan | 6.9% |
| China | 5.2% |
| India | 7.0% |
The ecosystem for Calorie Supplements in USA is projected to exhibit a CAGR of 5.6% during the assessment period. By 2034, revenue from the sales of Calorie Supplements in the country is expected to reach USD 524.5 million.
The demand for calorie supplements in USA is propelled by the availability of diverse formats and flavors, such as powders, ready-to-drink shakes, and bars, which attract a wider range of consumers. This variety includes different lifestyles and preferences, encouraging repeat purchases.
Additionally, the growing interest in multifunctional supplements that offer added health benefits, such as vitamins, minerals, and probiotics, enhances their appeal. Consumers seek complete solutions that address specific health concerns, which allows brands to differentiate their products.
Calorie Supplements demand in Germany is calculated to rise at a value CAGR of 6.2% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 16.5% of Calorie Supplements sales in Europe.
With the increasing focus on fitness and wellness, many individuals are including calorie supplements into their routines to support their active lifestyles. These supplements provide essential energy needed for workouts and physical activities which helps in enhancing performance.
Additionally, calorie supplements often contain proteins and nutrients that aid in muscle recovery post-exercise, allowing for quicker healing and better results. This shift is particularly common among athletes, fitness enthusiasts, and those engaged in regular exercise, indicating a broader commitment to health and fitness goals.
Consumption of Calorie Supplements in Japan is projected to increase at a value CAGR of 6.9% over the next ten years. By 2034, the segment size is forecasted to reach USD 212.6 million, with Japan expected to account for a demand space share of 38.5% in East Asia.
Many individuals are gradually focused on weight management, utilizing calorie supplements to achieve their specific goals, whether it’s weight loss or muscle gain. These supplements offer a convenient way to control caloric intake while ensuring adequate nutrition.
Additionally, the influence of social media plays a major role in this trend, fitness influencers promote calorie supplements as essential product for achieving fitness goals. This visibility encourages consumers to experiment with these products, who are motivated by success stories and trending fitness challenges, further driving demand for calorie supplements in the retail space.
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| Segment | Ready to Drink (Form) |
|---|---|
| Value Share (2024) | 43.2% |
RTD calorie supplements offers a quick and easy way to consume essential nutrients without any preparation, which makes them ideal for individuals with busy lifestyles. These supplements are frequently used as meal replacements as well, offering a balanced nutritional composition in a single serving, which is particularly appealing to individuals aiming to manage their weight or improve their diet.
Additionally, the wide range of flavors and formulations available improves their appeal, addressing diverse taste preferences and dietary requirements, ensuring that there is something suitable for everyone, whether for convenience, weight management, or nutritional enhancement.
| Segment | Online Sales Channel |
|---|---|
| Value Share (2024) | 52.2% |
The rapidly growing popularity of online retailers is linked to the easy availability of products on these platforms. The online retailers segment is anticipated to advance at 5.2% CAGR during the projection period.
Online retailers provide consumers with easy access to a wide range of products as compared to traditional retailers. These offer convenience and accessibility to consumers, allowing them to browse and purchase a wide range of calorie supplements from the comfort of their homes.
This diverse selection option allows consumers to explore different brands, formulations, and price points, empowering them to make informed choices that best suit their needs and preferences. Convenient delivery options, including home delivery and express shipping, make it easy for consumers to receive their supplements on time.
The Calorie Supplements territory encompasses a diverse and dynamic competitive landscape. Leading Calorie Supplements manufacturing companies are focusing on research and development, sustainable sourcing, and new formulations.
They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable ingredients.
Manufacturers are also looking to preserve their demand space position by focusing on product quality, innovation, and matching varied customer preferences.
For instance
As per source, the ecosystem has been categorized into Ready to drink and Ready to mix
This segment is further categorized into Carton, Canister, Bottle, Cups, Cans, Box (Packets), Tub, and Jars
As per the flavor, the customer base has been categorized into Unflavored, and Flavored (Vanilla, Chocolate, Strawberry, Peach, Orange, Wild berry, Cinnabon, Mango, Butter Pecan, and Banana)
This segment is further categorized into Offline Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Store, Specialty Store, and Pharmacy Store), and Online Sales Channel (Company Website, and E-commerce Platform)
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global Calorie Supplements industry is estimated at a value of USD 1,275.3 million in 2024.
Sales of Calorie Supplements increased at 5.2% CAGR between 2019 and 2023.
Boost (Nestle), Pro 360, GNC, Ensure, Patanjali (Nutrela), Optimum Nutrition, Hi- Cal (Abbott Nutrition), Instasure, Myogenetix, and Nutricia are some of the leading players in this industry.
The North America sales domain is projected to hold a revenue share of 29.4% over the forecast period.
South Asia holds 14.1% share of the global demand space for Calorie Supplements.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Form 6.2. Packaging 6.3. Flavor 6.4. Sales Channel 6.5. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 7.1. Ready to drink 7.2. Ready to mix 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Packaging 8.1. Carton 8.2. Canister 8.3. Bottle 8.4. Cups 8.5. Cans 8.6. Box (Packets) 8.7. Tub 8.8. Jars 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Flavor 9.1. Unflavored 9.2. Flavored 9.2.1. Vanilla 9.2.2. Chocolate 9.2.3. Strawberry 9.2.4. Peach 9.2.5. Orange 9.2.6. Wild berry 9.2.7. Cinnamon 9.2.8. Mango 9.2.9. Butter Pecan 9.2.10. Banana 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 10.1. Offline Sales Channel 10.1.1. Supermarkets/Hypermarkets 10.1.2. Departmental Stores 10.1.3. Convenience Store 10.1.4. Specialty Store 10.1.5. Pharmacy Store 10.2. Online Sales Channel 10.2.1. Company Website 10.2.2. E-commerce Platform 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 11.1. North America 11.2. Latin America 11.3. Europe 11.4. East Asia 11.5. South Asia 11.6. Oceania 11.7. Middle East and Africa 12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Sales Forecast 2024 to 2034 by Form, Packaging, Flavor, and Sales Channel for 30 Countries 20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 21. Company Profile 21.1. Boost (Nestle) 21.2. Pro 360 21.3. GNC 21.4. Ensure 21.5. Patanjali (Nutrela) 21.6. Optimum Nutrition 21.7. Hi-Cal (Abbott Nutrition) 21.8. Instasure 21.9. Myogenetix 21.10. Nutricia
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Calorie Supplements Market
