Call Centre Market Overview (2023 to 2033)

The global call centre market accounts for revenue of US$ 31 billion in 2023 and is projected to attain a market worth of US$ 88.2 billion by the end of 2033. Demand for call centres is predicted to surge at a high CAGR of 11% from 2023 to 2033.

Call centres account for 60% of the global customer service market. Lead-gen call centres have substantially increased in demand and are expected to have a bright outlook over the coming years.

Attributes Details
Call Centre Market Size (2023) US$ 31 billion
Predicted Net Worth (2033) US$ 88.2 billion
Projected Growth Rate (2023 to 2033) 11% CAGR

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Demand Analysis of Call Centres (2018 to 2022) Vs Projected Market Statistics (2023 to 2033)

Contact centres have played a crucial role in customer support in the past few years as companies have increased their focus on providing quality customer support and establishing customer loyalty to keep businesses lucrative. Demand for call centres increased at a high CAGR of 9% from 2018 to 2022.

Inbound call centres have seen a substantial increase in demand as brands and businesses are focusing on providing top-notch customer support and are investing in these establishments to cultivate long-lasting customer relationships and strengthen business models. There are a few other key factors influencing the call centre market potential such as:

  • Increasing Internet penetration
  • Rising focus on customer support
  • Affordable telecom plans
  • Increasing use of customer relationship management (CRM) technology.
  • Rising focus on customer interaction.
  • Customer feedback
  • The global call centre market is estimated to rise at an impressive CAGR of 11% from 2023 to 2033.

What Aspects Could Act in Favor of the Call Centre Industry?

High Demand from Consumer Goods & BFSI Sectors for Call Centres

Good customer experience is a key aspect that governs the BFSI and consumer goods industries. These two end-use industries are expected to have a high demand for inbound call centres as well as outbound call centres. Customer experience plays a key role in influencing customers from these industries to choose from multiple institutions and hence driving business revenue.

  • For instance, in February 2022, Qatari Banking firm Dukhan Bank announced the launch of its new personal finance campaign. This campaign is created for new as well as existing customers and can be availed by simply getting in touch with its call centre or other customer support portals.

Similarly, many other firms are leveraging their campaigns just by enabling direct customer interactions through inbound call centres and outbound call centres as well. Also, some firms are also enlisting the services of lead gen call centres to generate leads and expand their business scope.

Increasing Internet Penetration & Rising Use of Telecom Services to Provide Opportunities for Call Centre Companies

Increasing digitization across the globe has led to a substantial increase in demand for Internet services from ISPs as well as telecom companies. This has encouraged many telecom companies to set up new call centres and provide services for their customers whenever they see fit or need assistance. For instance,

  • In February 2022, BT and EE telecom specialists have announced a recruitment drive for their new United Kingdom based contact centre. This recruitment drive is estimated to hire 1,000 people by April 2022. This is part of an effort to provide better customer support for BT and EE customers.
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Sudip Saha

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How is the Call Centre Market Expected to Perform across Regions?

North America to Dominate Global Contact Centre Demand

This report analyses market metrics for regions such as North America, Latin America, Europe, East Asia, South Asia & Pacific, and the Middle East & Africa (MEA). North America’s call centre market is anticipated to account for a dominant market share over the forecast period and currently accounts for a market share of 39% in the global landscape. Further, highly lucrative BFSI industry is expected to propel the call centre market potential in this region.

Increasing business operations in the Europe region are expected to propel call centre demand in this region. In 2023, the call centre market in Europe accounts for a share of 20% of the global industry landscape.

East Asia and South Asia are anticipated to see the expansion of call centres at a high CAGR owing to increasing urbanization in these regions. Also, increasing Internet penetration and rising need for customer support are expected to fuel demand for call centres in these regions.

In 2023, the call centre market in East Asia and South Asia account for 15.7% and 12.4%, respectively, in the global marketplace. Accounting for the least share of 6.4%, the Middle East and Africa call centre market is expected to record a relatively low CAGR than other regions. As urbanization and Internet penetration increase in the region, demand for call centres is expected to pick pace.

Country-wise Analysis

How Dominant is the United States Call Centre Market?

The Presence of Key Call Centre Companies to Bolster Market Potential

The United States is home to nearly 55% of all call centers in the world and the presence of key call centre providers makes it a highly rewarding market for almost all companies. Further, the increasing use of CRM technologies by companies and high demand from BFSI and consumer goods industries are the key factors that are expected to influence market potential in the United States

Lead gen call centres are estimated to see an increase in demand in the United States as focus on generating quality leads and boosting business development potential bolsters.

Do Call Centre Providers Invest in India Going Forward?

Low Operational Costs & High Availability of Human Resources in India to Attract Call Centre Vendors

India is a highly rewarding market for call centres as the nation provides extremely low operational costs and is home to one of the largest working populations in the world. Further, the increasing millennial population, rising focus on customer support, increasing support from the government to increase foreign investments, etc., are factors governing market potential in India.

Call centre phone systems and call centre trackers are expected to see high demand in India over the coming years.

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Category-wise Analysis

Which Call Centre Deployment Type is Expected to be Popular?

On-premise Call Centre Deployment to have Dominant Outlook

On-premise deployment is expected to be preferred in the global call centre market landscape. This type of deployment ensures the data security of clients at their premises and ensures data confidentiality along with better administrative potential. This is largely preferred by large organizations and now is also gaining popularity among SMEs.

Competitive Landscape

Call centre providers are focusing on providing services to mainly BFSI and consumer goods industries as customer experience is a crucial aspect of their business model. Also, call centre companies are also focusing on expanding their service coverage across multiple geographies to boost revenue potential.

  • In December 2021, the Department of Agriculture and Animal Husbandry in Jharkhand, India, announced the launch of new contact centres for support services for farmers.
  • Five9 declared an expanded strategic relationship with Deloitte Canada in April 2022, an independent company under the Deloitte brand that offers a comprehensive range of combined services and exceptional capabilities to both private and public customers across multiple sectors.
  • Thrive and Genesys partnered in February 2022 to assist organizations to combat the employee burnout epidemic. Genesys Thrive reset helps organizations to include well-being breaks into their workflow, resulting in improved employee happiness and superior client experiences.

Report Scope

Attributes Details
Base Year for Estimation 2022
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Call Centre Market Size (2023) US$ 31 billion
Predicted Net Worth (2033) US$ 88.2 billion
Projected Growth Rate (2023 to 2033) 11% CAGR
Market Analysis US$ million for Value
Key Regions Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa (MEA)
Key Countries Covered
  • The United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • The United Kingdom
  • France
  • Spain
  • Italy
  • Poland
  • Russia
  • Czech Republic
  • Romania
  • India
  • Bangladesh
  • Australia
  • New Zealand
  • China
  • Japan
  • South Korea
  • GCC Countries
  • South Africa
  • Israel
Key Market Segments Covered
  • Component
  • Deployment
  • Vertical
  • Region
Key Companies Profiled
  • 3CLogic
  • Genesys
  • 8x8 Inc.
  • Cisco Systems Inc.
  • Salesforce Inc.
  • IBM Corporation
  • SAP
  • Aspect Software Inc.
  • Avaya Inc.
  • Five9 Inc.
  • Enghouse Interactive
  • Alcatel-Lucent Enterprise
  • AMEYO
  • NICE inContact
  • Bright Pattern Inc.
Pricing Available upon Request

Key Segments of Call Centre Industry Survey

By Component:

  • Solutions/Software
    • Automatic Call Distributors
    • Interactive Voice Response
    • Intelligent Call Routing
    • Computer Telephony Integration
    • Reporting & Analytics
    • Intelligent Virtual Assistants
    • Call Centre Workforce Optimization
  • Software
    • Professional Services
  • Consulting & Training
  • Integration & Deployment
  • Support & Maintenance
    • Managed Services

By Deployment:

  • On-premise
  • Cloud-based
  • Hybrid

By Vertical:

  • For BFSI
  • For Retail & Consumer Goods
  • For IT & Telecom
  • For Media & Entertainment
  • For Government
  • For Healthcare
  • For Travel & Hospitality
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the market value in 2023?

The market in 2023 is valued at US$ 31 billion.

How was the market’s historical performance?

The market rose at a 12.9% CAGR from 2018 to 2022.

What is the CAGR for the market until 2033?

The market will register a 9% CAGR through 2033.

What will the market size be in 2033?

The market will reach US$ 88.2 billion by 2033.

What is Europe's expected share in 2023?

Europe holds a share of 20% of the global industry landscape in 2023.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033

        5.3.1. Solutions/Software

            5.3.1.1. Automatic Call Distributors

            5.3.1.2. Interactive Voice Response

            5.3.1.3. Intelligent Call Routing

            5.3.1.4. Computer Telephony Integration

            5.3.1.5. Reporting & Analytics

            5.3.1.6. Intelligent Virtual Assistants

            5.3.1.7. Workforce Optimization

        5.3.2. Software

            5.3.2.1. Professional Services

        5.3.3. Consulting & Training

        5.3.4. Integration & Deployment

        5.3.5. Support & Maintenance

            5.3.5.1. Managed Services

    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2023 to 2033

        6.3.1. On-premise

        6.3.2. Cloud-based

        6.3.3. Hybrid

    6.4. Y-o-Y Growth Trend Analysis By Deployment, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Deployment, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2023 to 2033

        7.3.1. BFSI

        7.3.2. Retail & Consumer Goods

        7.3.3. IT & Telecom

        7.3.4. Media & Entertainment

        7.3.5. Government

        7.3.6. Healthcare

        7.3.7. Travel & Hospitality

        7.3.8. Others

    7.4. Y-o-Y Growth Trend Analysis By Vertical, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Vertical, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Component

        9.2.3. By Deployment

        9.2.4. By Vertical

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Component

        9.3.3. By Deployment

        9.3.4. By Vertical

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Component

        10.2.3. By Deployment

        10.2.4. By Vertical

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Component

        10.3.3. By Deployment

        10.3.4. By Vertical

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. UK

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Component

        11.2.3. By Deployment

        11.2.4. By Vertical

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Component

        11.3.3. By Deployment

        11.3.4. By Vertical

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Component

        12.2.3. By Deployment

        12.2.4. By Vertical

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Component

        12.3.3. By Deployment

        12.3.4. By Vertical

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Component

        13.2.3. By Deployment

        13.2.4. By Vertical

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Component

        13.3.3. By Deployment

        13.3.4. By Vertical

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Component

        14.2.3. By Deployment

        14.2.4. By Vertical

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Component

        14.3.3. By Deployment

        14.3.4. By Vertical

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Component

        15.2.3. By Deployment

        15.2.4. By Vertical

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Component

        15.3.3. By Deployment

        15.3.4. By Vertical

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Component

            16.1.2.2. By Deployment

            16.1.2.3. By Vertical

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Component

            16.2.2.2. By Deployment

            16.2.2.3. By Vertical

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Component

            16.3.2.2. By Deployment

            16.3.2.3. By Vertical

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Component

            16.4.2.2. By Deployment

            16.4.2.3. By Vertical

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Component

            16.5.2.2. By Deployment

            16.5.2.3. By Vertical

    16.6. UK

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Component

            16.6.2.2. By Deployment

            16.6.2.3. By Vertical

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Component

            16.7.2.2. By Deployment

            16.7.2.3. By Vertical

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Component

            16.8.2.2. By Deployment

            16.8.2.3. By Vertical

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Component

            16.9.2.2. By Deployment

            16.9.2.3. By Vertical

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Component

            16.10.2.2. By Deployment

            16.10.2.3. By Vertical

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Component

            16.11.2.2. By Deployment

            16.11.2.3. By Vertical

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Component

            16.12.2.2. By Deployment

            16.12.2.3. By Vertical

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Component

            16.13.2.2. By Deployment

            16.13.2.3. By Vertical

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Component

            16.14.2.2. By Deployment

            16.14.2.3. By Vertical

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Component

            16.15.2.2. By Deployment

            16.15.2.3. By Vertical

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Component

            16.16.2.2. By Deployment

            16.16.2.3. By Vertical

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Component

            16.17.2.2. By Deployment

            16.17.2.3. By Vertical

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Component

            16.18.2.2. By Deployment

            16.18.2.3. By Vertical

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Component

            16.19.2.2. By Deployment

            16.19.2.3. By Vertical

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Component

            16.20.2.2. By Deployment

            16.20.2.3. By Vertical

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Component

            16.21.2.2. By Deployment

            16.21.2.3. By Vertical

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Component

            16.22.2.2. By Deployment

            16.22.2.3. By Vertical

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Component

            16.23.2.2. By Deployment

            16.23.2.3. By Vertical

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Component

        17.3.3. By Deployment

        17.3.4. By Vertical

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. 3CLogic

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

        18.1.2. Genesys

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

        18.1.3. 8x8 Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

        18.1.4. Cisco Systems Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

        18.1.5. Salesforce Inc.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

        18.1.6. IBM Corporation

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

        18.1.7. SAP

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

        18.1.8. Aspect Software Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

        18.1.9. Avaya Inc.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

        18.1.10. Five9 Inc.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

        18.1.11. Enghouse Interactive

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

        18.1.12. Alcatel-Lucent Enterprise

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

        18.1.13. AMEYO

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

        18.1.14. NICE inContact

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

        18.1.15. Bright Pattern Inc.

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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