Calcium Supplement Market Outlook from 2024 to 2034

The worldwide calcium supplement market size is estimated to expand from USD 5,759.5 million in 2024 to USD 9,223 million by 2034. Global sales of calcium supplements will likely surge at a CAGR of around 4.8% during the assessment period.

Calcium supplement manufacturers and distributors are recording steady sales, in part due to lifestyle disorders resulting from a sedentary lifestyle. More people are suffering from nutritional deficiencies like calcium deficiency. When it comes to calcium, women suffer relatively more. Such a situation is giving rise to increasing sales of calcium supplements among prospective customers.

Senior citizens also suffer from calcium deficits. Due to this, they experience bone-related disorders such as osteoporosis. To safeguard their bone health, the elderly population is advised to consume calcium supplements by health experts. Expanding geriatric populations, especially in developed nations like China, who do not meet calcium requirements, are expected to consistently increase the sector’s value through 2034.

Global Calcium Supplement Industry Assessment

Attributes Description
Estimated Size, 2024 USD 5,759.5 million
Projected Size, 2034 USD 9,223 million
Value-based CAGR (2024 to 2034) 4.8%

Growing consumer population is becoming informed about the side effects of calcium deficiency. They are therefore consuming calcium tablets, syrups, or powder, as a part of a balanced diet system developed by nutritionists. Subsequently, the product sales are projected to increase over the forecast period.

The expanding vegan population is also increasing uptake of calcium tablets to ensure they meet the daily calcium requirement through these supplements. This is because the vegan population does not generally consume milk. This factor benefits the calcium supplement market.

Supplements based on calcium are beneficial in increasing bone strength and muscle structure. The supplement is suitable for those who don’t have sufficient integration of this element or for those whose lifestyle causes a lack. Apart from this, despite consuming a balanced diet, lactose-intolerant people and those with digestive issues may require calcium supplements to meet sufficient calcium requirements.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Key Industry Highlights

Maximizing Calcium Absorption through Calcium Citrate

The calcium supplement landscape is shifting. The focus of players is now on optimizing the absorption of these supplements and serving individual needs. Customers are looking for options that their bodies can readily utilize. For this purpose, calcium citrate, famous for its high bioavailability, i.e., absorption rate, is taking center stage. The use of this variant effectively deploys calcium for bone health.

Innovation in Formulations Enhance the Product’s Accessibility

Manufacturers are innovating varied formulations for calcium supplements. This includes chewable tablets for kids or those with swallowing difficulties, soft gels for a smoother experience, and liquids and powders for easier integration into smoothies or drinks. Such extensive variety ensures that everyone gets a suitable option, regardless of their dietary restrictions or preferences. Companies, by focusing on diverse formulations, are creating a more effective and accessible way to improve bone health.

Challenges that Restrict Uptake of Calcium Supplements

Calcium supplement market players are finding it challenging to navigate the strict regulations and industry standards established by health agencies. To substantiate the health claims for their products, players are investing in research and maintaining robust quality control measures. Further, the dosage, if taken in excessive quantities, instigates kidney stones, constipation, and increased risk of heart disorders in certain cases. This is also inducing customers with hesitancy to ingest these supplements.

On online platforms, inaccurate information is circulated regarding calcium supplements, which is also restricting the product’s uptake. Credible manufacturers can actively resolve these issues and offer reliable information about the reliable use of these supplements to sustain sales.

2019 to 2023 Global Calcium Supplement Sales Analysis Compared to Demand Forecast from 2024 to 2034

The global calcium supplement market registered a CAGR of 4.9% from 2019 to 2023. In 2019, the industry’s value was USD 4,506 million, and by 2023, the value topped USD 5,235.9 million. This period saw a surge in health consciousness and a focus on a wholesome life, which boosted product sales. A holistic approach to health propelled sales of these solutions to effectively address lifestyle-related problems and nutritional deficiencies.

The period also witnessed the convergence of sectors like nutraceuticals, pharmaceuticals, food and beverage, and related industries. This led to a heightened focus on healthy diets that include the consumption of an extensive range of dietary supplements like these.

As for the forecast period, the sector is anticipated to progress at a 4.8% CAGR, with total sales reaching USD 9,223 million by 2034. Calcium supplements are gaining substantial traction as a bone health supplement. Further, growing awareness about the science behind calcium in the body and its potential advantages in the proper functioning of muscles, heart, and nerves are expected to boost the use of calcium supplements.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Semi Annual Market Update

The sector is set to witness a 4.7% CAGR during the first half (H1) of the period commencing from 2023 to 2033. In the latter half (H2) of this period, the industry will likely expand at a 4.9% CAGR.

Particular Value CAGR
H1 4.7% (2023 to 2033)
H2 4.9% (2023 to 2033)
H1 5% (2024 to 2034)
H2 5% (2024 to 2034)

The target sector in the H1 of the 2024 to 2034 period is anticipated to register a 5% CAGR. In the H2, the same CAGR is predicted for the industry.

Market Concentration

Players in tier 1 category are globally popular and have a massive share of 50%. They continue to expand by acquiring smaller players that have innovative formulations. By merging and acquiring, players also expand their distribution networks. Companies collaborate with organizations and professionals to increase brand credibility and gain access to more customer segments.

These players also develop new, scientifically proven formulations that effectively address the particular needs of people to enjoy a competitive edge. In this regard, companies are developing chewable options for kids as this format is convenient for children. These players also heavily invest in large-scale marketing campaigns to educate customers about calcium’s importance. Further, to differentiate themselves, they are introducing their products in eco-friendly packaging.

Tier 2 companies, with a prominent regional presence, account for an 18.6% value share. These companies have fewer resources and brand recognition, but they are still successfully capitalizing on their strengths. These companies can be typically seen partnering with regional health professionals, sponsoring local health fairs, and providing targeted educational workshops to build brand loyalty and trust.

Tier 3 companies, which are locally recognized, make up a 31.4% value share in the calcium supplement market. These players are building rapport with local consumers by providing personalized customer service and building stronger relationships. Further, brands are focusing on the community by building stronger relationships with healthcare professionals like doctors and pharmacists. These players are focusing on D2C sales to boost product sales.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Country-wise Insights

In the following section, growth in the key nations is examined. Sales in these nations are expanding at an average pace. Italy is experiencing a relatively higher sales trajectory for these products due to increasing health awareness.

Countries CAGR 2024 to 2034
United States 4.7%
Germany 5%
Italy 5.7%
India 5%
Indonesia 5.1%

Bone Health-promoting Supplements Gaining Traction in the United States

The United States calcium supplement market is projected to expand at a 4.7% CAGR through 2034. People residing in the nation are well aware and informed about the ill effects of calcium deficiency. As a result, they are embracing health-promoting products to improve their lives. Further, people are taking appropriate approaches toward a balanced diet and lifestyle. Consequently, they are increasingly demanding calcium supplements.

Established players in the nation have been promoting happiness and health via supplements for several years. They claim to use top ingredients sourced from across the globe to enrich the consumers. Moreover, an increasing patient pool of osteoporosis is boosting the use of calcium tablets for bones.

Players in Italy Focus on Innovation and Product Effectiveness

The calcium supplement market in Italy is estimated to propel at a 5.7% CAGR over the estimated period. Regional players are offering pure vitamin D supplement tablets that increase calcium as well as phosphorus absorption for bones, muscles, teeth, and immune health. Further, certain calcium supplements like CalcioBase are indicated for those who require an exhaustive source of calcium to invigorate their muscle and bone structure.

Companies in India Campaign Against Calcium Deficiency

In India, the calcium supplement market is anticipated to pace at a 5% CAGR during the forecast period. The government in India is proactively taking measures to offer calcium supplements to people with low incomes. This step is expected to raise the demand for calcium supplements.

Pharma companies in India like Torrent Pharma are introducing campaigns against calcium deficiency across the nation. In February 2023, for instance, Torrent Pharma introduced the #BeShelcalStrong campaign which was televised and shared across social media to raise awareness about the importance of calcium in daily diet. This will likely benefit the industry.

Category-wise Insights

The following section offers insights into leading segment of the sector. The adult calcium supplement under the type category is expected to accumulate a 72.4% value share in 2024. Increasing consumer awareness, a wide aging population, and a rising focus on preventive healthcare all contribute to this segment’s growth.

Adult Calcium Supplements Gain a Dominant Value Share, as Osteoporosis Cases Rise

Segment Adult Calcium Supplement (Type)
Value Share (2024) 72.4%

Adult calcium supplements are expected to account for a 72.4% value share in 2024. Public health campaigns and media are concentrating on bone health issues such as osteoporosis to boost consumer awareness. The rising consumer knowledge about the importance of calcium intake to improve bone density and skeletal health is also enhancing the segment’s share.

An expanding aging population is experiencing age-related bone health issues and is more susceptible to bone loss as they become older. As a result, they are seeking preventative measures like the consumption of calcium tablets to enhance their vitality. Players are also targeting promotional campaigns highlighting the calcium advantages for bone health among adults.

Competition Outlook

The calcium supplement market is quite competitive. Players are increasing their use of calcium citrate in supplement formulations as it is widely known and scientifically proven to increase the absorption of calcium. Therefore, consumers seeking improved bone health gravitate toward these supplements. Besides, players are keeping in mind the various consumer inclinations and dietary requirements. As a result of this, they are developing different formulations like capsules, tablets, chewable options, powders, and liquids.

Companies are further targeting the geriatric population by creating senior-friendly products and promoting bone health benefits for the elderly. Apart from this, campaigns targeted at women and concerns arising for bone health, particularly after the mid-thirties, are becoming popular. Players are also expanding geographically, penetrating the Asia Pacific region, which is inhabited by a considerable aging population.

Industry Updates

  • In June 2024, Purovitalis, a leading Dutch provider of longevity supplements, proudly declared the release of their recent innovation, i.e., Calcium-AKG tablets with slow release. The product is made to boost physical vitality, improve longevity, and strengthen bones through slow release. After consuming these pills, users experience alertness and energy boost required to get through the day.
  • In December 2023, experts at PlusPlus Lifesciences developed Trimacare, which is a 3-stage Multi-Micronutrient (MMN) for every trimester of pregnancy. The company has received the patent and now it is all set to release across India. Trimacare is slowly gaining usage in hospitals, childcare, and fertility centers across the nation.

Leading Calcium Supplement Brands

  • Pfizer (Caltrate)
  • AandZ Pharmaceutical
  • Amway(Nutrilite)
  • Shanxi Zhendong Pharmaceutical Co., Ltd.
  • Nature Made
  • By-health Co., Ltd.
  • Harbin Pharmaceutical Group
  • Bayer AG
  • GSK
  • GNC Holdings Inc
  • Bio Island
  • Nature's Bounty
  • High Change
  • Bluebonnet Nutrition
  • BioCalth
  • Others

Key Segments of the Calcium Supplement Market

By Type:

The calcium supplement market is bifurcated on the basis of type into child and adult calcium supplements.

By Form:

Various product forms include syrup, tablets, and powder.

By Region:

The report examines the product demand across various continents like North America, Latin America, Europe, East Asia, South Asia, the Middle East and Africa, and Oceania.

Frequently Asked Questions

How Big is the Global Calcium Supplement Market?

The industry size is expected to reach USD 5,759.5 million in 2024.

What is the Sector Expected Poised to Grow?

The sector is estimated to pace at a 4.8% CAGR from 2024 to 2034.

What is the Projected Valuation of the Industry by 2034?

The sector is projected to reach USD 9,223 million by 2034.

Which Country is Projected for Significant Growth?

Italy is forecast for a 5.7% CAGR through 2034.

Which Segment Has a Substantial Stake?

The adult calcium supplement segment holds a considerable stake in the industry.

Table of Content
1. Executive Summary
2. Industry Introduction, including Taxonomy and Market Definition
3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections
5. Pricing Analysis
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034
    6.1. Type
    6.2. Form
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
    7.1. Child Calcium Supplement
    7.2. Adult Calcium Supplement
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form
    8.1. Syrup
    8.2. Tablets
    8.3. Powder
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
    9.1. North America
    9.2. Latin America
    9.3. Western Europe
    9.4. South Asia and Pacific
    9.5. East Asia
    9.6. Middle East and Africa
10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
13. South Asia and Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
15. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries
16. Sales Forecast 2024 to 2034 by Type and Form for 30 Countries
17. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
18. Company Profile
    18.1. Pfizer (Caltrate)
    18.2. AandZ Pharmaceutical
    18.3. Amway (Nutrilite)
    18.4. Shanxi Zhendong Pharmaceutical Co., Ltd.
    18.5. Nature Made
    18.6. By-health Co., Ltd.
    18.7. Harbin Pharmaceutical Group
    18.8. Bayer AG
    18.9. GSK
    18.10. GNC Holdings Inc
    18.11. Bio Island
    18.12. Nature's Bounty
    18.13. High Change
    18.14. Bluebonnet Nutrition
    18.15. BioCalth
Recommendations

Food and Beverage

Dietary Supplement Market

January 2024

REP-GB-263

350 pages

Food and Beverage

Postnatal Health Supplements Market

June 2023

REP-GB-11771

250 pages

Food and Beverage

Digestive Health Supplements Market

June 2023

REP-GB-674

333 pages

Food and Beverage

Vegan Supplements Market

December 2022

REP-GB-12896

350 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Calcium Supplement Market

Schedule a Call