The worldwide calcium supplement market size is estimated to expand from USD 5,759.5 million in 2024 to USD 9,223 million by 2034. Global sales of calcium supplements will likely surge at a CAGR of around 4.8% during the assessment period.
Calcium supplement manufacturers and distributors are recording steady sales, in part due to lifestyle disorders resulting from a sedentary lifestyle. More people are suffering from nutritional deficiencies like calcium deficiency. When it comes to calcium, women suffer relatively more. Such a situation is giving rise to increasing sales of calcium supplements among prospective customers.
Senior citizens also suffer from calcium deficits. Due to this, they experience bone-related disorders such as osteoporosis. To safeguard their bone health, the elderly population is advised to consume calcium supplements by health experts. Expanding geriatric populations, especially in developed nations like China, who do not meet calcium requirements, are expected to consistently increase the sector’s value through 2034.
Global Calcium Supplement Industry Assessment
| Attributes | Description |
|---|---|
| Estimated Size, 2024 | USD 5,759.5 million |
| Projected Size, 2034 | USD 9,223 million |
| Value-based CAGR (2024 to 2034) | 4.8% |
Growing consumer population is becoming informed about the side effects of calcium deficiency. They are therefore consuming calcium tablets, syrups, or powder, as a part of a balanced diet system developed by nutritionists. Subsequently, the product sales are projected to increase over the forecast period.
The expanding vegan population is also increasing uptake of calcium tablets to ensure they meet the daily calcium requirement through these supplements. This is because the vegan population does not generally consume milk. This factor benefits the calcium supplement market.
Supplements based on calcium are beneficial in increasing bone strength and muscle structure. The supplement is suitable for those who don’t have sufficient integration of this element or for those whose lifestyle causes a lack. Apart from this, despite consuming a balanced diet, lactose-intolerant people and those with digestive issues may require calcium supplements to meet sufficient calcium requirements.
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Maximizing Calcium Absorption through Calcium Citrate
The calcium supplement landscape is shifting. The focus of players is now on optimizing the absorption of these supplements and serving individual needs. Customers are looking for options that their bodies can readily utilize. For this purpose, calcium citrate, famous for its high bioavailability, i.e., absorption rate, is taking center stage. The use of this variant effectively deploys calcium for bone health.
Innovation in Formulations Enhance the Product’s Accessibility
Manufacturers are innovating varied formulations for calcium supplements. This includes chewable tablets for kids or those with swallowing difficulties, soft gels for a smoother experience, and liquids and powders for easier integration into smoothies or drinks. Such extensive variety ensures that everyone gets a suitable option, regardless of their dietary restrictions or preferences. Companies, by focusing on diverse formulations, are creating a more effective and accessible way to improve bone health.
Challenges that Restrict Uptake of Calcium Supplements
Calcium supplement market players are finding it challenging to navigate the strict regulations and industry standards established by health agencies. To substantiate the health claims for their products, players are investing in research and maintaining robust quality control measures. Further, the dosage, if taken in excessive quantities, instigates kidney stones, constipation, and increased risk of heart disorders in certain cases. This is also inducing customers with hesitancy to ingest these supplements.
On online platforms, inaccurate information is circulated regarding calcium supplements, which is also restricting the product’s uptake. Credible manufacturers can actively resolve these issues and offer reliable information about the reliable use of these supplements to sustain sales.
The global calcium supplement market registered a CAGR of 4.9% from 2019 to 2023. In 2019, the industry’s value was USD 4,506 million, and by 2023, the value topped USD 5,235.9 million. This period saw a surge in health consciousness and a focus on a wholesome life, which boosted product sales. A holistic approach to health propelled sales of these solutions to effectively address lifestyle-related problems and nutritional deficiencies.
The period also witnessed the convergence of sectors like nutraceuticals, pharmaceuticals, food and beverage, and related industries. This led to a heightened focus on healthy diets that include the consumption of an extensive range of dietary supplements like these.
As for the forecast period, the sector is anticipated to progress at a 4.8% CAGR, with total sales reaching USD 9,223 million by 2034. Calcium supplements are gaining substantial traction as a bone health supplement. Further, growing awareness about the science behind calcium in the body and its potential advantages in the proper functioning of muscles, heart, and nerves are expected to boost the use of calcium supplements.
Principal Consultant
The sector is set to witness a 4.7% CAGR during the first half (H1) of the period commencing from 2023 to 2033. In the latter half (H2) of this period, the industry will likely expand at a 4.9% CAGR.
| Particular Value | CAGR |
|---|---|
| H1 | 4.7% (2023 to 2033) |
| H2 | 4.9% (2023 to 2033) |
| H1 | 5% (2024 to 2034) |
| H2 | 5% (2024 to 2034) |
The target sector in the H1 of the 2024 to 2034 period is anticipated to register a 5% CAGR. In the H2, the same CAGR is predicted for the industry.
Players in tier 1 category are globally popular and have a massive share of 50%. They continue to expand by acquiring smaller players that have innovative formulations. By merging and acquiring, players also expand their distribution networks. Companies collaborate with organizations and professionals to increase brand credibility and gain access to more customer segments.
These players also develop new, scientifically proven formulations that effectively address the particular needs of people to enjoy a competitive edge. In this regard, companies are developing chewable options for kids as this format is convenient for children. These players also heavily invest in large-scale marketing campaigns to educate customers about calcium’s importance. Further, to differentiate themselves, they are introducing their products in eco-friendly packaging.
Tier 2 companies, with a prominent regional presence, account for an 18.6% value share. These companies have fewer resources and brand recognition, but they are still successfully capitalizing on their strengths. These companies can be typically seen partnering with regional health professionals, sponsoring local health fairs, and providing targeted educational workshops to build brand loyalty and trust.
Tier 3 companies, which are locally recognized, make up a 31.4% value share in the calcium supplement market. These players are building rapport with local consumers by providing personalized customer service and building stronger relationships. Further, brands are focusing on the community by building stronger relationships with healthcare professionals like doctors and pharmacists. These players are focusing on D2C sales to boost product sales.
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In the following section, growth in the key nations is examined. Sales in these nations are expanding at an average pace. Italy is experiencing a relatively higher sales trajectory for these products due to increasing health awareness.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.7% |
| Germany | 5% |
| Italy | 5.7% |
| India | 5% |
| Indonesia | 5.1% |
The United States calcium supplement market is projected to expand at a 4.7% CAGR through 2034. People residing in the nation are well aware and informed about the ill effects of calcium deficiency. As a result, they are embracing health-promoting products to improve their lives. Further, people are taking appropriate approaches toward a balanced diet and lifestyle. Consequently, they are increasingly demanding calcium supplements.
Established players in the nation have been promoting happiness and health via supplements for several years. They claim to use top ingredients sourced from across the globe to enrich the consumers. Moreover, an increasing patient pool of osteoporosis is boosting the use of calcium tablets for bones.
The calcium supplement market in Italy is estimated to propel at a 5.7% CAGR over the estimated period. Regional players are offering pure vitamin D supplement tablets that increase calcium as well as phosphorus absorption for bones, muscles, teeth, and immune health. Further, certain calcium supplements like CalcioBase are indicated for those who require an exhaustive source of calcium to invigorate their muscle and bone structure.
In India, the calcium supplement market is anticipated to pace at a 5% CAGR during the forecast period. The government in India is proactively taking measures to offer calcium supplements to people with low incomes. This step is expected to raise the demand for calcium supplements.
Pharma companies in India like Torrent Pharma are introducing campaigns against calcium deficiency across the nation. In February 2023, for instance, Torrent Pharma introduced the #BeShelcalStrong campaign which was televised and shared across social media to raise awareness about the importance of calcium in daily diet. This will likely benefit the industry.
The following section offers insights into leading segment of the sector. The adult calcium supplement under the type category is expected to accumulate a 72.4% value share in 2024. Increasing consumer awareness, a wide aging population, and a rising focus on preventive healthcare all contribute to this segment’s growth.
| Segment | Adult Calcium Supplement (Type) |
|---|---|
| Value Share (2024) | 72.4% |
Adult calcium supplements are expected to account for a 72.4% value share in 2024. Public health campaigns and media are concentrating on bone health issues such as osteoporosis to boost consumer awareness. The rising consumer knowledge about the importance of calcium intake to improve bone density and skeletal health is also enhancing the segment’s share.
An expanding aging population is experiencing age-related bone health issues and is more susceptible to bone loss as they become older. As a result, they are seeking preventative measures like the consumption of calcium tablets to enhance their vitality. Players are also targeting promotional campaigns highlighting the calcium advantages for bone health among adults.
The calcium supplement market is quite competitive. Players are increasing their use of calcium citrate in supplement formulations as it is widely known and scientifically proven to increase the absorption of calcium. Therefore, consumers seeking improved bone health gravitate toward these supplements. Besides, players are keeping in mind the various consumer inclinations and dietary requirements. As a result of this, they are developing different formulations like capsules, tablets, chewable options, powders, and liquids.
Companies are further targeting the geriatric population by creating senior-friendly products and promoting bone health benefits for the elderly. Apart from this, campaigns targeted at women and concerns arising for bone health, particularly after the mid-thirties, are becoming popular. Players are also expanding geographically, penetrating the Asia Pacific region, which is inhabited by a considerable aging population.
Industry Updates
The calcium supplement market is bifurcated on the basis of type into child and adult calcium supplements.
Various product forms include syrup, tablets, and powder.
The report examines the product demand across various continents like North America, Latin America, Europe, East Asia, South Asia, the Middle East and Africa, and Oceania.
The industry size is expected to reach USD 5,759.5 million in 2024.
The sector is estimated to pace at a 4.8% CAGR from 2024 to 2034.
The sector is projected to reach USD 9,223 million by 2034.
Italy is forecast for a 5.7% CAGR through 2034.
The adult calcium supplement segment holds a considerable stake in the industry.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Type 6.2. Form 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 7.1. Child Calcium Supplement 7.2. Adult Calcium Supplement 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form 8.1. Syrup 8.2. Tablets 8.3. Powder 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. South Asia and Pacific 9.5. East Asia 9.6. Middle East and Africa 10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. South Asia and Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Sales Forecast 2024 to 2034 by Type and Form for 30 Countries 17. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 18. Company Profile 18.1. Pfizer (Caltrate) 18.2. AandZ Pharmaceutical 18.3. Amway (Nutrilite) 18.4. Shanxi Zhendong Pharmaceutical Co., Ltd. 18.5. Nature Made 18.6. By-health Co., Ltd. 18.7. Harbin Pharmaceutical Group 18.8. Bayer AG 18.9. GSK 18.10. GNC Holdings Inc 18.11. Bio Island 18.12. Nature's Bounty 18.13. High Change 18.14. Bluebonnet Nutrition 18.15. BioCalth
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