The market of business intelligence is anticipated to grow remarkably between 2023 and 2033. According to the recent research report published by the FMI (future market insights), the global business intelligence market is expected to reach USD 28,216.8 million in 2023. It is expected to be valued at USD 56,200.9 million by 2033. The BI (business intelligence) market is expected to grow with CAGR of 7.1% from 2023 to 2033.
The business intelligence industry thrives on the growing digitization of corporate spaces that need data processing and analytical software support and solutions. Along with increased use of cloud and big data in business integration programs.
As the data visualization dashboard and integrated business modeling take place in the new corporate practices, the use of business intelligence platforms along with data analytics software provide helps the data generation. The adoption of advanced cutting-edge technology is increasing competition in the market space leading companies to adopt business intelligence platforms.
| Attributes | Details |
|---|---|
| Business Intelligence Market Share (2022) | USD 26,745.8 million |
| Business Intelligence Market Share (2023) | USD 28,216.8 million |
| Business Intelligence Market Share (2033) | USD 56,200.9 million |
| Business Intelligence Market CAGR (2023 to 2033) | 7.1% |
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The business intelligence market size expanded globally at a CAGR of 5.0% from 2018 to 2022. In the year 2018, the business intelligence market size stood globally at USD 21,962.1 million. In the following years, the BI (business intelligence) market has experienced worldwide significant growth, accounting for USD 26,745.8 million in 2022.
The spread of the digital technologies, Vendors in the business intelligence market are producing and gathering massive amounts of data from several sources such as social media, supply chains, transactions of sales, and other databases.
The gaining and managing valued insights from the data is difficult due to the complexity of the data, which is growing. To assist enterprises to make sense of complicated data and get insightful knowledge, business intelligence technologies offer the required skills to collect, clean, and analyse huge datasets.
With the ongoing trends in businesses and frequently rising competition, the role of business intelligence platforms is increasing. As it provides a perspective that companies use in navigating multiple channels is increasing.
The prominent factors driving the sales of business intelligence systems are the growing demand for integrated business models. Along with advanced technology such as machine learning, the Internet of Things (IoT), artificial intelligence, and predictive decision-making. The advanced analytics and better statistical support provided by the business intelligence system are also helping the market grow.
Machine learning, along with business intelligence systems, helps the corporate spaces in problem-solving tactics and predicting possible conclusions. This also helps in optimizing internal business processes, increasing revenue growth, and integrating systems. To enhance processing, providing a competitive edge to the companies over other brands.
The data visualization dashboard provides quantitative data analysis and competitive analysis. These integrated features help the companies in hitting their KPIs that push their score in the market rankings. Businesses like healthcare, education, and IT hold high expectations from business intelligence platforms with new features like perspective building, salesforce research, and surveys.
Business intelligence platforms have provided great help to businesses in looking at their operations, revenue generation, and sales in past years. It provided an estimated idea or forecast of a company’s performance with the help of data visualization. This data helped multiple companies in countering the impact of the pandemic and provided a silver lining to a lot of businesses.
The metric collection is done with the help of survey tools in order to provide a segmented outlook of multiple dimensions of a business. It is another process that business intelligence platforms help the corporates with, integrating with new generation technology.
Apart from the benefits that business intelligence platforms provide, high capital investment and unjustified ROI are some challenges that the business intelligence industry faces. This involves the implementation, maintenance, and training costs that don’t justify the return on investment. Another restraint that the market of business intelligence faces is the incubation phase of the market.
This doesn’t allow the market to function properly as there are frequent advancements. Integration of business intelligence platforms in any space is another crucial factor that challenges the growth of the market. As it involves complex implementation processes like cloud deployments that are disturbed by the unavailability of certain components and other security issues.
Principal Consultant
The market is categorized by component, deployment mode, organization size, business function, and vertical. These categories are further divided into small segments that expand their channels in multiple market spaces. These segments perform differently in multiple markets as they have a stronghold in multiple regions.
The component category is segmented into solutions and services, while deployment mode is segmented into on-premise and cloud. The organization size divides the segments into large enterprises, SMEs, and verticals are segmented into retail, manufacturing, government & public services, media & entertainment, transportation & logistics, BFSI, Telecom & IT, healthcare & life sciences, and tourism & hospitality.
In the component segment, the solutions sub segment holds the prominent portion during the forecasted period. The solutions segment is growing at the promising CAGR of 6.9%. In 2022, the solutions segment holds the dominant market share of 68.9%. The solutions segment is further sub- segmented into dashboards and scorecards, data integration and ETL, reporting and visualization, and query & analysis. The growth of this segment is attributed to easy implementation and fewer maintenance charges for these systems.
By deployment, the cloud segment is the dominant segment of the deployment category and is likely to hold a prominent portion of the market. This segment is recording a moderate CAGR of 6.4% and expanding the market in new regions. The factors behind the growth of this segment are safe and secure deployment, enhanced storage, and better maintenance. Another segment that is on-premise is also growing with the personalized use of business intelligence systems.
In the vertical segment, the BFSI sector is leading segment in the business intelligence market and is expected to hold a prominent share in the forecast period. The growth of this segment is due to the rapid expansion of the banking sector in different countries and technological advancements in banking and financial services. The healthcare and life sciences segment is expected to record the maximum CAGR in the forecast period
The sales and marketing segment in the business function segment is excepted to the grow rapidly during the forecast period. The sales and marketing segment carries the 42.3% share in the worldwide business intelligence market.
The global business intelligence market is bifurcated into following regions, North America, Latin America, Asia Pacific, Europe and Middle East and Africa (MEA). The North America region is holds dominant market share in the global BI Market. In the NORTH AMERICA region, the USA, which is growing at a pace of the 7.0% (CAGR) between 2023 to 2033 period. The country is expected to holds the market size of USD 18.3 million by the end of 2033.
IT spaces, and expanding banking and finance sector are generating the demand for upgrades in their business structure, including their management and analytics. Another reason behind the high growth of the business intelligence platform market in this region is high competition and new private players in the sector.
Besides this, the China in the APAC region is the second most growing market in business intelligence after the USA. The Chinese BI market size will be reached to USD 3.8 million by the end of 2033 as it thrives on a CAGR of 6.5% between 2023 to 2033.
The UK is growing along with China with the forecasted value of USD 2.2 million at a CAGR of 6.2% between 2023 to 2033.
The United States holds the dominant portion of the market. The United States is also the highest-growing market in the North American region the maximum-growing region. While China is the second-maximum-growing market with a CAGR of 6.3% between (2023 to 2033). Technological advancements, growing market competition, and frequently growing business intelligence industries in developed countries are pushing the demand for business intelligence solutions and services.
| Countries | CAGR Share in Global Market (2022) |
|---|---|
| United States | 19.4% |
| United Kingdom | 6.7% |
| China | 8.3% |
| Japan | 6.7% |
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How is the Competition in the Market?
The competitive landscape of business intelligence is diversified and makes the market more exclusive for new players. The competitors focus on adopting advanced technology to enhance corporate workings. Business intelligence vendors focus on creating new business-specific platforms that help new types of businesses. Companies also work in the direction of making their platform more flexible so that it integrates with new-age tools like machine learning and artificial intelligence.
Recent Developments Observed by FMI:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA) |
| Key Countries Covered | United States, Canada, Germany, United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASEAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others |
| Key Segments Covered | Component, Organization Size, Business Function, Vertical, Deployment, Region |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is set to thrive at a CAGR of 7.1% by 2033.
The United States is expected to be the dominant region in the market with a CAGR of 67.0% by 2033.
Solutions are the leading segment in the business intelligence market by component.
The market is set to reach USD 56,200.9 million by 2033.
North America has the maximum growth potential in the market, whereas the United States has the maximum growth rate of 7.0% by 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033
5.3.1. Solution
5.3.2. Dashboards and Scorecards
5.3.3. Data Integration and ETL
5.3.4. Reporting and Visualization
5.3.5. Query and Analysis
5.3.6. Service
5.3.7. Consulting Services
5.3.8. Deployment and Integration Services
5.3.9. Support and Maintenance Services
5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Organization Size, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size, 2023 to 2033
6.3.1. Large Enterprises
6.3.2. SMEs
6.4. Y-o-Y Growth Trend Analysis By Organization Size, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Organization Size, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Business Function
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Business Function, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Business Function, 2023 to 2033
7.3.1. Human Resource
7.3.2. Finance
7.3.3. Operations
7.3.4. Sales and marketing
7.4. Y-o-Y Growth Trend Analysis By Business Function, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Business Function, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vertical
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Vertical, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Vertical, 2023 to 2033
8.3.1. Retail
8.3.2. Manufacturing
8.3.3. Government and Public Services
8.3.4. Media and Entertainment
8.3.5. Transportation and Logistics
8.3.6. BFSI
8.3.7. Telecom and IT
8.3.8. Healthcare and Hospitality
8.4. Y-o-Y Growth Trend Analysis By Vertical, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Vertical, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2023 to 2033
9.3.1. On-premise
9.3.2. Cloud
9.4. Y-o-Y Growth Trend Analysis By Deployment, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Deployment, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. South Asia
10.3.5. East Asia
10.3.6. Oceania
10.3.7. MEA
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. The USA
11.2.1.2. Canada
11.2.2. By Component
11.2.3. By Organization Size
11.2.4. By Business Function
11.2.5. By Vertical
11.2.6. By Deployment
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Component
11.3.3. By Organization Size
11.3.4. By Business Function
11.3.5. By Vertical
11.3.6. By Deployment
11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Component
12.2.3. By Organization Size
12.2.4. By Business Function
12.2.5. By Vertical
12.2.6. By Deployment
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Component
12.3.3. By Organization Size
12.3.4. By Business Function
12.3.5. By Vertical
12.3.6. By Deployment
12.4. Key Takeaways
13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. United Kingdom
13.2.1.3. France
13.2.1.4. Spain
13.2.1.5. Italy
13.2.1.6. Rest of Europe
13.2.2. By Component
13.2.3. By Organization Size
13.2.4. By Business Function
13.2.5. By Vertical
13.2.6. By Deployment
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Component
13.3.3. By Organization Size
13.3.4. By Business Function
13.3.5. By Vertical
13.3.6. By Deployment
13.4. Key Takeaways
14. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Malaysia
14.2.1.3. Singapore
14.2.1.4. Thailand
14.2.1.5. Rest of South Asia
14.2.2. By Component
14.2.3. By Organization Size
14.2.4. By Business Function
14.2.5. By Vertical
14.2.6. By Deployment
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Component
14.3.3. By Organization Size
14.3.4. By Business Function
14.3.5. By Vertical
14.3.6. By Deployment
14.4. Key Takeaways
15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Component
15.2.3. By Organization Size
15.2.4. By Business Function
15.2.5. By Vertical
15.2.6. By Deployment
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Component
15.3.3. By Organization Size
15.3.4. By Business Function
15.3.5. By Vertical
15.3.6. By Deployment
15.4. Key Takeaways
16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. Australia
16.2.1.2. New Zealand
16.2.2. By Component
16.2.3. By Organization Size
16.2.4. By Business Function
16.2.5. By Vertical
16.2.6. By Deployment
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Component
16.3.3. By Organization Size
16.3.4. By Business Function
16.3.5. By Vertical
16.3.6. By Deployment
16.4. Key Takeaways
17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
17.2.1. By Country
17.2.1.1. GCC Countries
17.2.1.2. South Africa
17.2.1.3. Israel
17.2.1.4. Rest of MEA
17.2.2. By Component
17.2.3. By Organization Size
17.2.4. By Business Function
17.2.5. By Vertical
17.2.6. By Deployment
17.3. Market Attractiveness Analysis
17.3.1. By Country
17.3.2. By Component
17.3.3. By Organization Size
17.3.4. By Business Function
17.3.5. By Vertical
17.3.6. By Deployment
17.4. Key Takeaways
18. Key Countries Market Analysis
18.1. USA
18.1.1. Pricing Analysis
18.1.2. Market Share Analysis, 2022
18.1.2.1. By Component
18.1.2.2. By Organization Size
18.1.2.3. By Business Function
18.1.2.4. By Vertical
18.1.2.5. By Deployment
18.2. Canada
18.2.1. Pricing Analysis
18.2.2. Market Share Analysis, 2022
18.2.2.1. By Component
18.2.2.2. By Organization Size
18.2.2.3. By Business Function
18.2.2.4. By Vertical
18.2.2.5. By Deployment
18.3. Brazil
18.3.1. Pricing Analysis
18.3.2. Market Share Analysis, 2022
18.3.2.1. By Component
18.3.2.2. By Organization Size
18.3.2.3. By Business Function
18.3.2.4. By Vertical
18.3.2.5. By Deployment
18.4. Mexico
18.4.1. Pricing Analysis
18.4.2. Market Share Analysis, 2022
18.4.2.1. By Component
18.4.2.2. By Organization Size
18.4.2.3. By Business Function
18.4.2.4. By Vertical
18.4.2.5. By Deployment
18.5. Germany
18.5.1. Pricing Analysis
18.5.2. Market Share Analysis, 2022
18.5.2.1. By Component
18.5.2.2. By Organization Size
18.5.2.3. By Business Function
18.5.2.4. By Vertical
18.5.2.5. By Deployment
18.6. United Kingdom
18.6.1. Pricing Analysis
18.6.2. Market Share Analysis, 2022
18.6.2.1. By Component
18.6.2.2. By Organization Size
18.6.2.3. By Business Function
18.6.2.4. By Vertical
18.6.2.5. By Deployment
18.7. France
18.7.1. Pricing Analysis
18.7.2. Market Share Analysis, 2022
18.7.2.1. By Component
18.7.2.2. By Organization Size
18.7.2.3. By Business Function
18.7.2.4. By Vertical
18.7.2.5. By Deployment
18.8. Spain
18.8.1. Pricing Analysis
18.8.2. Market Share Analysis, 2022
18.8.2.1. By Component
18.8.2.2. By Organization Size
18.8.2.3. By Business Function
18.8.2.4. By Vertical
18.8.2.5. By Deployment
18.9. Italy
18.9.1. Pricing Analysis
18.9.2. Market Share Analysis, 2022
18.9.2.1. By Component
18.9.2.2. By Organization Size
18.9.2.3. By Business Function
18.9.2.4. By Vertical
18.9.2.5. By Deployment
18.10. India
18.10.1. Pricing Analysis
18.10.2. Market Share Analysis, 2022
18.10.2.1. By Component
18.10.2.2. By Organization Size
18.10.2.3. By Business Function
18.10.2.4. By Vertical
18.10.2.5. By Deployment
18.11. Malaysia
18.11.1. Pricing Analysis
18.11.2. Market Share Analysis, 2022
18.11.2.1. By Component
18.11.2.2. By Organization Size
18.11.2.3. By Business Function
18.11.2.4. By Vertical
18.11.2.5. By Deployment
18.12. Singapore
18.12.1. Pricing Analysis
18.12.2. Market Share Analysis, 2022
18.12.2.1. By Component
18.12.2.2. By Organization Size
18.12.2.3. By Business Function
18.12.2.4. By Vertical
18.12.2.5. By Deployment
18.13. Thailand
18.13.1. Pricing Analysis
18.13.2. Market Share Analysis, 2022
18.13.2.1. By Component
18.13.2.2. By Organization Size
18.13.2.3. By Business Function
18.13.2.4. By Vertical
18.13.2.5. By Deployment
18.14. China
18.14.1. Pricing Analysis
18.14.2. Market Share Analysis, 2022
18.14.2.1. By Component
18.14.2.2. By Organization Size
18.14.2.3. By Business Function
18.14.2.4. By Vertical
18.14.2.5. By Deployment
18.15. Japan
18.15.1. Pricing Analysis
18.15.2. Market Share Analysis, 2022
18.15.2.1. By Component
18.15.2.2. By Organization Size
18.15.2.3. By Business Function
18.15.2.4. By Vertical
18.15.2.5. By Deployment
18.16. South Korea
18.16.1. Pricing Analysis
18.16.2. Market Share Analysis, 2022
18.16.2.1. By Component
18.16.2.2. By Organization Size
18.16.2.3. By Business Function
18.16.2.4. By Vertical
18.16.2.5. By Deployment
18.17. Australia
18.17.1. Pricing Analysis
18.17.2. Market Share Analysis, 2022
18.17.2.1. By Component
18.17.2.2. By Organization Size
18.17.2.3. By Business Function
18.17.2.4. By Vertical
18.17.2.5. By Deployment
18.18. New Zealand
18.18.1. Pricing Analysis
18.18.2. Market Share Analysis, 2022
18.18.2.1. By Component
18.18.2.2. By Organization Size
18.18.2.3. By Business Function
18.18.2.4. By Vertical
18.18.2.5. By Deployment
18.19. GCC Countries
18.19.1. Pricing Analysis
18.19.2. Market Share Analysis, 2022
18.19.2.1. By Component
18.19.2.2. By Organization Size
18.19.2.3. By Business Function
18.19.2.4. By Vertical
18.19.2.5. By Deployment
18.20. South Africa
18.20.1. Pricing Analysis
18.20.2. Market Share Analysis, 2022
18.20.2.1. By Component
18.20.2.2. By Organization Size
18.20.2.3. By Business Function
18.20.2.4. By Vertical
18.20.2.5. By Deployment
18.21. Israel
18.21.1. Pricing Analysis
18.21.2. Market Share Analysis, 2022
18.21.2.1. By Component
18.21.2.2. By Organization Size
18.21.2.3. By Business Function
18.21.2.4. By Vertical
18.21.2.5. By Deployment
19. Market Structure Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Market Share Analysis of Top Players
19.3.1. By Regional
19.3.2. By Component
19.3.3. By Organization Size
19.3.4. By Business Function
19.3.5. By Vertical
19.3.6. By Deployment
20. Competition Analysis
20.1. Competition Deep Dive
20.1.1. IBM
20.1.1.1. Overview
20.1.1.2. Product Portfolio
20.1.1.3. Profitability by Market Segments
20.1.1.4. Sales Footprint
20.1.1.5. Strategy Overview
20.1.1.5.1. Marketing Strategy
20.1.2. ORACLE
20.1.2.1. Overview
20.1.2.2. Product Portfolio
20.1.2.3. Profitability by Market Segments
20.1.2.4. Sales Footprint
20.1.2.5. Strategy Overview
20.1.2.5.1. Marketing Strategy
20.1.3. MICROSOFT
20.1.3.1. Overview
20.1.3.2. Product Portfolio
20.1.3.3. Profitability by Market Segments
20.1.3.4. Sales Footprint
20.1.3.5. Strategy Overview
20.1.3.5.1. Marketing Strategy
20.1.4. SAP
20.1.4.1. Overview
20.1.4.2. Product Portfolio
20.1.4.3. Profitability by Market Segments
20.1.4.4. Sales Footprint
20.1.4.5. Strategy Overview
20.1.4.5.1. Marketing Strategy
20.1.5. GOOGLE
20.1.5.1. Overview
20.1.5.2. Product Portfolio
20.1.5.3. Profitability by Market Segments
20.1.5.4. Sales Footprint
20.1.5.5. Strategy Overview
20.1.5.5.1. Marketing Strategy
20.1.6. Tableau Software
20.1.6.1. Overview
20.1.6.2. Product Portfolio
20.1.6.3. Profitability by Market Segments
20.1.6.4. Sales Footprint
20.1.6.5. Strategy Overview
20.1.6.5.1. Marketing Strategy
20.1.7. QlikTech International AB
20.1.7.1. Overview
20.1.7.2. Product Portfolio
20.1.7.3. Profitability by Market Segments
20.1.7.4. Sales Footprint
20.1.7.5. Strategy Overview
20.1.7.5.1. Marketing Strategy
20.1.8. SAS Institute Inc.
20.1.8.1. Overview
20.1.8.2. Product Portfolio
20.1.8.3. Profitability by Market Segments
20.1.8.4. Sales Footprint
20.1.8.5. Strategy Overview
20.1.8.5.1. Marketing Strategy
20.1.9. MicroStrategy Incorporated
20.1.9.1. Overview
20.1.9.2. Product Portfolio
20.1.9.3. Profitability by Market Segments
20.1.9.4. Sales Footprint
20.1.9.5. Strategy Overview
20.1.9.5.1. Marketing Strategy
20.1.10. Information Builders Inc.
20.1.10.1. Overview
20.1.10.2. Product Portfolio
20.1.10.3. Profitability by Market Segments
20.1.10.4. Sales Footprint
20.1.10.5. Strategy Overview
20.1.10.5.1. Marketing Strategy
20.1.11. TIBCO Software Inc.
20.1.11.1. Overview
20.1.11.2. Product Portfolio
20.1.11.3. Profitability by Market Segments
20.1.11.4. Sales Footprint
20.1.11.5. Strategy Overview
20.1.11.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
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