The market size for business email was valued at USD 29,853.6 million in 2023, and it is anticipated to record a 6.2% annually to reach USD 54,650.3 million by 2033.
Businesses of all shapes and sizes are benefitting from email marketing as digital businesses believe that boxing is a potent tool to drive sales. As a result, the popularity of business emails is rising and opening up new avenues as MarTech companies roll out marketing automation tools to send bulk emails to leads.
A proliferation of small and medium-sized enterprises, as well as sophisticated digital marketing solutions like email and social media advertising, has fueled the market. Additionally, as startups have grown, so has the volume of electronic mail and email accounts created by users.
In the workplace, cloud-based services are growing due to the growing demand for mobility among employees, the popularity of cloud-based email services, and the increasing need for security and compliance. As a result of privacy and security concerns, the market may face restraints during the forecast period.
For instance, in 2020, the daily volume of consumer and corporate emails sent and received around the globe was estimated to have reached over 306 billion, as reported by the Radicati Group, Inc.
In 2021, emails sent and received by consumers and businesses were expected to reach around 319.6 billion, growing at a rate of 4.4% on average. During the forecast period, as more businesses venture into the digital space, demand for business email is only likely to increase at an average pace.
| Attributes | Details |
|---|---|
| Business Email Market Size (2023) | USD 29,853.6 million |
| Business Email Market Projected Size (2033) | USD 54,650.3 million |
| Value CAGR (2023 to 2033) | 6.2% |
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Top Influencers Contributing to the Business Email Market
Bulk Email Marketing is in High Demand, which Bodes Well for Business Email Market Expansion
Email marketing in bulk is widely regarded as a trustworthy, user-friendly, and versatile channel for disseminating mass communications that can be easily customized for each recipient. Marketing via mass emailing helps expand relationships with existing customers and get people to use new software.
Users can reach a broad audience with pertinent information. The use of bulk emailing as a marketing strategy is common on e-commerce sites, in promotions, newsletters, and re-marketing campaigns. This program's adaptability, feature set, and integration capacity are expected to spur growth in the market.
The money spent on marketing can be put to much better use by using email marketing software. For instance, a 2021 survey conducted by HubSpot revealed that for every dollar invested in email marketing software and tools, a return of USD 42 was realized.
Rising Need for Targeted and Personalised Communication
Achieving success with business email relies heavily on targeting the right audience with the right message. One type of targeted mail is the greeting sequence, which sends various messages to different addresses. Many companies use automated email systems to complement their existing strategies and reach out to prospective clients and partners.
Growth in the market has been spurred by the increasing need for customer-centric businesses to deliver personalized emails to their most valuable clientele.
A Low Email Delivery Rate is Expected to Slow the Spread of Business Email.
In email marketing, the deliverability rate refers to the percentage of messages sent that reach the intended recipient's inbox. When consumers use business email tools, they worry about the delivery rate of the emails. In the long run, this could be a setback for the development of the industry.
To lessen the user's exposure to spam, many servers employ filters to limit the messages the user receives from known spam sources. This factor could stunt the expansion of the market.
The development and expansion of the market might be predicted to be hampered by a few factors. One of the crucial challenges is the prevalence of spam and the security dangers connected with enterprise email. Important infrastructures, such as up-to-date network connections, are lacking, and there are also problems with data security and a general lack of awareness. This could reduce the market growth rate.
Previously unavailable options are now available to businesses and individuals thanks to digitalization. Due to its versatility, it can be used in a variety of contexts, improving customer service and insight into the process.
It helps customers become fully informed about the company and its future. It strengthens its position and earns credibility. The business email market is expected to experience a steady flow of new business opportunities throughout the projection period.
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During the foreseen time frame, North America is expected to be at the forefront with its 30.6% value share in the global market. When it comes to using the mail for professional, economic, and personal purposes, North America is far and away the leader.
That's why many advertising agencies in the United States have started using email marketing platforms to boost their campaigns' effectiveness.
The market expansion is expected to also be aided by the presence of several small and medium-sized enterprises. Constant Contact, Inc., Benchmark Internet Group, Martial Group, ConvertKit LLC, Jivox Corporation, Salesforce, Hubspot Inc., j2 Global, Inc., and others are only some service providers operating in the United States and Canada. These companies account for a sizable portion of the business email market.
Europe Commands a Substantial Share of 27.9% in the Business Email Market, Driven by its Strong Economy, Digitalization, and Emphasis on Professional Communication.
Email has become a cornerstone of business correspondence for organizations across Europe, regardless of their size. The region's businesses recognize the cost-effectiveness and efficiency of email marketing, leveraging it to reach a broad audience, deliver targeted messages, and track campaign performance.
Europe's strict data protection regulations, such as GDPR, have also shaped the market, fostering a focus on secure email practices and user consent. With its diverse industry landscape and increasing reliance on digital communication, Europe's prominence in the business email market is set to endure.
The market is split into B2B and B2C subsets by the many channels available to vendors and buyers. Business-to-business (B2B) is predicted to have a commanding market share of 65.6% in 2022. Whenever a business communicates with another company, it uses B2B communications, and marketers create emails that highlight quality, service, economic value, and trust.
To better understand client concerns and design a solution to meet them, email marketing provides a platform for monitoring and analyzing data. Marketers can advertise products and services using email to address difficulties within an organization. Email marketing systems and solutions allow business-to-consumer marketers to react rapidly to customers depending on their preferences and behaviors.
Despite the growing popularity of cloud-based solutions, on-premise deployment holds a significant share of 56.5% in the business email market. While cloud-based email services offer scalability and flexibility, on-premise deployment appeals to organizations prioritizing data control, security, compliance, customization, and cost considerations.
Industries with strict regulations, such as finance and healthcare, often prefer on-premise deployment to maintain direct oversight and meet compliance requirements. Additionally, larger enterprises and organizations with complex workflows find value in the customization and integration capabilities offered by on-premise solutions.
Incorporating Portable Network Animation Graphics
With support for more than 16 billion hues and 24-bit colors, Animated Portable Network Graphics (APNGs) have forever changed the face of interactive email elements.
Each pixel is represented by several bits, and the standard for storing color information, known as actual color, is 24 bits (24-bit). All business email users want their efforts to be more engaging, and pages are going to be the most common way to do so.
PNG (Portable Network Graphics) was upgraded to APNG (Animated Portable Network Graphics) to accommodate moving pictures. There's no denying that this format is likely to replace GIFs in email communications eventually. In comparison to GIFs, the resolution of this animation is much higher, and there are no distracting black bars on either side.
User Generated Content
One other key development this year that is expected to reach its full potential in 2022 is the usage of user-generated content in email marketing campaigns. Content (text, videos, photos, audio) contributed by actual consumers is known as user-generated content (UGC).
The utilization of user-generated content has been shown to increase the adoption of business email. Eighty-two percent of buyers agree that reviews written by other customers are very helpful. Seventy percent of buyers rely on ratings and reviews from other customers when making a purchase.
This development has been going on for some time, and it's just going to gain momentum in the coming year. There is no greater business email holy grail than interactive, responsive emails. Using them increases email interaction and customer engagement.
There are a Few Interactive Email Features that are Particularly Popular in 2022:
Recent Developments in the Global Business Email Market
Long-term collaboration with cloud-based storage providers is another strategy key business email providers follow to gain a competitive edge.
The market is valued at USD 29,853.6 million in 2023.
Google Inc and Yahoo Inc are the key players in the business email market.
Business-to-business is estimated as a key segment in the global market.
Players opt for innovations, advanced technologies and collaborations.
The United States, Canada and Germany dominate the business email market.
| Market Size (2023) | USD 202,739.8 million |
|---|---|
| Market Projected Size (2033) | USD 1,290,622.9 million |
| Value CAGR (2023 to 2033) | 20.3% |
| Estimated Market Value of Market | USD 2.15 Billion |
|---|---|
| Estimated CAGR of the Market | 10.4% |
| Estimated Market Value of APEJ between 2017 to 2027 | USD 823.2 Million |
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Business Email Market
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