The market size for business email was valued at US$ 29,853.6 million in 2023, and it is anticipated to record a 6.2% annually to reach US$ 54,650.3 million by 2033.
Businesses of all shapes and sizes are benefitting from email marketing as digital businesses believe that boxing is a potent tool to drive sales. As a result, the popularity of business emails is rising and opening up new avenues as MarTech companies roll out marketing automation tools to send bulk emails to leads.
A proliferation of small and medium-sized enterprises, as well as sophisticated digital marketing solutions like email and social media advertising, has fueled the market. Additionally, as startups have grown, so has the volume of electronic mail and email accounts created by users. In the workplace, cloud-based services are growing due to the growing demand for mobility among employees, the popularity of cloud-based email services, and the increasing need for security and compliance. As a result of privacy and security concerns, the market may face restraints during the forecast period.
For instance, in 2020, the daily volume of consumer and corporate emails sent and received around the globe was estimated to have reached over 306 billion, as reported by the Radicati Group, Inc. In 2021, emails sent and received by consumers and businesses were expected to reach around 319.6 billion, growing at a rate of 4.4% on average. During the forecast period, as more businesses venture into the digital space, demand for business email is only likely to increase at an average pace.
| Attributes | Details |
|---|---|
| Business Email Market Size (2023) | US$ 29,853.6 million |
| Business Email Market Projected Size (2033) | US$ 54,650.3 million |
| Value CAGR (2023 to 2033) | 6.2% |
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Top Influencers Contributing to the Business Email Market
Bulk Email Marketing is in High Demand, which Bodes Well for Business Email Market Expansion
Email marketing in bulk is widely regarded as a trustworthy, user-friendly, and versatile channel for disseminating mass communications that can be easily customized for each recipient. Marketing via mass emailing helps expand relationships with existing customers and get people to use new software. Users can reach a broad audience with pertinent information. The use of bulk emailing as a marketing strategy is common on e-commerce sites, in promotions, newsletters, and re-marketing campaigns. This program's adaptability, feature set, and integration capacity are expected to spur growth in the market.
The money spent on marketing can be put to much better use by using email marketing software. For instance, a 2021 survey conducted by HubSpot revealed that for every dollar invested in email marketing software and tools, a return of US$ 42 was realized.
Rising Need for Targeted and Personalised Communication
Achieving success with business email relies heavily on targeting the right audience with the right message. One type of targeted mail is the greeting sequence, which sends various messages to different addresses. Many companies use automated email systems to complement their existing strategies and reach out to prospective clients and partners.
Growth in the market has been spurred by the increasing need for customer-centric businesses to deliver personalized emails to their most valuable clientele.
A Low Email Delivery Rate is Expected to Slow the Spread of Business Email.
In email marketing, the deliverability rate refers to the percentage of messages sent that reach the intended recipient's inbox. When consumers use business email tools, they worry about the delivery rate of the emails. In the long run, this could be a setback for the development of the industry.
To lessen the user's exposure to spam, many servers employ filters to limit the messages the user receives from known spam sources. This factor could stunt the expansion of the market.
Principal Consultant
The development and expansion of the market might be predicted to be hampered by a few factors. One of the crucial challenges is the prevalence of spam and the security dangers connected with enterprise email. Important infrastructures, such as up-to-date network connections, are lacking, and there are also problems with data security and a general lack of awareness. This could reduce the market growth rate.
Previously unavailable options are now available to businesses and individuals thanks to digitalization. Due to its versatility, it can be used in a variety of contexts, improving customer service and insight into the process. It helps customers become fully informed about the company and its future. It strengthens its position and earns credibility. The business email market is expected to experience a steady flow of new business opportunities throughout the projection period.
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During the foreseen time frame, North America is expected to be at the forefront with its 30.6% value share in the global market. When it comes to using the mail for professional, economic, and personal purposes, North America is far and away the leader. That's why many advertising agencies in the United States have started using email marketing platforms to boost their campaigns' effectiveness.
The market expansion is expected to also be aided by the presence of several small and medium-sized enterprises. Constant Contact, Inc., Benchmark Internet Group, Martial Group, ConvertKit LLC, Jivox Corporation, Salesforce, Hubspot Inc., j2 Global, Inc., and others are only some service providers operating in the United States and Canada. These companies account for a sizable portion of the business email market.
Europe Commands a Substantial Share of 27.9% in the Business Email Market, Driven by its Strong Economy, Digitalization, and Emphasis on Professional Communication.
Email has become a cornerstone of business correspondence for organizations across Europe, regardless of their size. The region's businesses recognize the cost-effectiveness and efficiency of email marketing, leveraging it to reach a broad audience, deliver targeted messages, and track campaign performance. Europe's strict data protection regulations, such as GDPR, have also shaped the market, fostering a focus on secure email practices and user consent. With its diverse industry landscape and increasing reliance on digital communication, Europe's prominence in the business email market is set to endure.
The market is split into B2B and B2C subsets by the many channels available to vendors and buyers. Business-to-business (B2B) is predicted to have a commanding market share of 65.6% in 2022. Whenever a business communicates with another company, it uses B2B communications, and marketers create emails that highlight quality, service, economic value, and trust.
To better understand client concerns and design a solution to meet them, email marketing provides a platform for monitoring and analyzing data. Marketers can advertise products and services using email to address difficulties within an organization. Email marketing systems and solutions allow business-to-consumer marketers to react rapidly to customers depending on their preferences and behaviors.
Despite the growing popularity of cloud-based solutions, on-premise deployment holds a significant share of 56.5% in the business email market. While cloud-based email services offer scalability and flexibility, on-premise deployment appeals to organizations prioritizing data control, security, compliance, customization, and cost considerations. Industries with strict regulations, such as finance and healthcare, often prefer on-premise deployment to maintain direct oversight and meet compliance requirements. Additionally, larger enterprises and organizations with complex workflows find value in the customization and integration capabilities offered by on-premise solutions.
Incorporating Portable Network Animation Graphics
With support for more than 16 billion hues and 24-bit colors, Animated Portable Network Graphics (APNGs) have forever changed the face of interactive email elements. Each pixel is represented by several bits, and the standard for storing color information, known as actual color, is 24 bits (24-bit). All business email users want their efforts to be more engaging, and pages are going to be the most common way to do so.
PNG (Portable Network Graphics) was upgraded to APNG (Animated Portable Network Graphics) to accommodate moving pictures. There's no denying that this format is likely to replace GIFs in email communications eventually. In comparison to GIFs, the resolution of this animation is much higher, and there are no distracting black bars on either side.
User Generated Content
One other key development this year that is expected to reach its full potential in 2022 is the usage of user-generated content in email marketing campaigns. Content (text, videos, photos, audio) contributed by actual consumers is known as user-generated content (UGC).
The utilization of user-generated content has been shown to increase the adoption of business email. Eighty-two percent of buyers agree that reviews written by other customers are very helpful. Seventy percent of buyers rely on ratings and reviews from other customers when making a purchase.
This development has been going on for some time, and it's just going to gain momentum in the coming year. There is no greater business email holy grail than interactive, responsive emails. Using them increases email interaction and customer engagement.
There are a Few Interactive Email Features that are Particularly Popular in 2022:
Recent Developments in the Global Business Email Market
Long-term collaboration with cloud-based storage providers is another strategy key business email providers follow to gain a competitive edge.
The market is valued at US$ 29,853.6 million in 2023.
Google Inc and Yahoo Inc are the key players in the business email market.
Business-to-business is estimated as a key segment in the global market.
Players opt for innovations, advanced technologies and collaborations.
The United States, Canada and Germany dominate the business email market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Channel 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Channel, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Channel, 2023 to 2033 5.3.1. Business to Business 5.3.2. Business to Customers 5.4. Y-o-Y Growth Trend Analysis By Channel, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Channel, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Deployment, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment, 2023 to 2033 6.3.1. Cloud-based 6.3.2. On-premises 6.4. Y-o-Y Growth Trend Analysis By Deployment, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Deployment, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA. 8.2.1.2. Canada 8.2.2. By Channel 8.2.3. By Deployment 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Channel 8.3.3. By Deployment 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Channel 9.2.3. By Deployment 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Channel 9.3.3. By Deployment 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. United Kingdom. 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Channel 10.2.3. By Deployment 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Channel 10.3.3. By Deployment 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Channel 11.2.3. By Deployment 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Channel 11.3.3. By Deployment 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Channel 12.2.3. By Deployment 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Channel 12.3.3. By Deployment 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Channel 13.2.3. By Deployment 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Channel 13.3.3. By Deployment 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Channel 14.2.3. By Deployment 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Channel 14.3.3. By Deployment 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA. 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Channel 15.1.2.2. By Deployment 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Channel 15.2.2.2. By Deployment 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Channel 15.3.2.2. By Deployment 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Channel 15.4.2.2. By Deployment 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Channel 15.5.2.2. By Deployment 15.6. United Kingdom. 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Channel 15.6.2.2. By Deployment 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Channel 15.7.2.2. By Deployment 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Channel 15.8.2.2. By Deployment 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Channel 15.9.2.2. By Deployment 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Channel 15.10.2.2. By Deployment 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Channel 15.11.2.2. By Deployment 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Channel 15.12.2.2. By Deployment 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Channel 15.13.2.2. By Deployment 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Channel 15.14.2.2. By Deployment 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Channel 15.15.2.2. By Deployment 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Channel 15.16.2.2. By Deployment 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Channel 15.17.2.2. By Deployment 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Channel 15.18.2.2. By Deployment 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Channel 15.19.2.2. By Deployment 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Channel 15.20.2.2. By Deployment 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Channel 15.21.2.2. By Deployment 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Channel 15.22.2.2. By Deployment 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Channel 15.23.2.2. By Deployment 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Channel 16.3.3. By Deployment 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Salesforce.com Inc. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. AWeber Communications 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Campaign Monitor Pty Ltd. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Sendinblue 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. Constant Contact Inc 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. HubSpot Inc 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. ConvertKit LLC 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Benchmark Internet Group and Jivox Corporation. 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Protonmail 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. IBM 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Rediff.com 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 17.1.12. Yahoo Inc. 17.1.12.1. Overview 17.1.12.2. Product Portfolio 17.1.12.3. Profitability by Market Segments 17.1.12.4. Sales Footprint 17.1.12.5. Strategy Overview 17.1.12.5.1. Marketing Strategy 17.1.13. Microsoft Corporation 17.1.13.1. Overview 17.1.13.2. Product Portfolio 17.1.13.3. Profitability by Market Segments 17.1.13.4. Sales Footprint 17.1.13.5. Strategy Overview 17.1.13.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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Business Email Market
