Brown Rice Market

Brown Rice Market Outlook for 2024 to 2034

The value of the brown rice market is bound to see an expansion from USD 9,256.90 million in 2024 to USD 18,456.50 million by 2034. The brown rice consumption is set to accelerate at a CAGR of 7.10% during the forecast period.

People are becoming more health-aware and they are considerably interested in the nutritious food options. Additionally, individuals’ preferences are getting altered to sustainable and organic food along with the growth of brown rice sales.

One of the key determinants of the market growth is the development of the brown rice product market. In the market today, manufacturers and retailers have realized the opportunity. They are bringing brown rice-based products in different categories such as ready-to-eat meals, snacks, and beverages that suit the different consumers’ lifestyles.

Attributes	Details
Brown Rice Market Value for 2024	USD 9,256.90 million
Brown Rice Market Value for 2034	USD 18,456.50 million
Brown Rice Market Forecast CAGR for 2024 to 2034	7.10%

Investment Opportunities Available on the Brown Rice Market

• Invest in Technologies that preserve the nutrients of brown rice for health-conscious consumers.
• Produce functional food by developing brown rice products with extra nutrients to cater to the functional food trend.
• Vendors can look to produce ready-to-eat /flavored brown rice for consumers looking for a quick and healthy alternative to instant rice.
• Try brown rice-based snacks such as crackers and bars for the snacking trend.
• Come up with combos of brown rice with other grains for texture, and appearance, and to have a wider customer base.
• Go direct to consumers and introduce delivery service for the variety of brown rice choices.

Historical Performance and Future Growth of the Brown Rice Market

Historical CAGR (2019 to 2023)	6.60%
Forecast CAGR (2024 to 2034)	7.10%

The previous five years (2019 to 2023) of the brown rice market witnessed a stable growth rate, which was 6.60%. Yet, a CAGR of 7.10% for the period from 2024 to 2034 is envisaged to be higher than in the previous period.

This higher CAGR is mainly the result of several factors that are accelerating the market growth. First of all, there is the consciousness of the consumers hitting them about the nutrition advantages of brown rice rather than white rice, which results in the demand for healthier food options.

Moreover, several health problems such as obesity and diabetes have compelled people to make changes in their diets; among those is an increased consumption of whole grains such as brown rice.

On the other hand, lifestyles especially in the urban areas have gone through drastic changes and consumers are now more conscious about healthy and natural food choices which has also made brown rice more popular. In addition, the rapidly growing population, specifically in Asian countries where rice is considered the staple food, provides an even more intense demand for brown rice.

Trend Analysis of the Sector

Brown Rice Goes Functional

Brown rice is no longer just a whole grain, it is fighting for a new place in the limelight! Companies keeping their eyes open to the market of functional brown rice products supplemented with additional nutrients such as vitamins, minerals, or protein. This serves the need for fortified and functional foods and presents an opportunity to consumers who are looking to have benefits in their brown rice intake.

Convenience takes Priority among Brown Rice Consumers

The practicality of instant gratification pushes people to want quick solutions. The brown rice sector is trying to adapt with a lot of products ready to eat. Consider ready-to-eat, pre-seasoned, or flavored brown rice pouches, or pasta/meal packages that you simply heat in a microwave. The demand for health-conscious consumers who love conveniences is met with time-efficient options that do not compromise on nutrition.

Brown Rice Turning into a Popular Snack

Healthy and convenient snacks like ready-to-eat brown rice crackers, puffs, and bars present innovative companies. With the mindful snacking trend getting huge, this gives consumers a tasty and healthy alternative to sugar-laden or processed snacks.

The Emergence of Grain Fusions

The fusion of other nutritious grains such as quinoa, black rice, or wild rice with the main grain is becoming widespread. They achieve this by providing consumers with more textures and flavors, and hence more variety in diets, also enabling the consumption of a variety of beneficial whole grains.

Click, Buy, Brown Rice, The eCommerce Explosion

eCommerce has democratized the online marketplace for brown rice. Online platforms supply a premium grade of brown rice products right to their customers' homes. This relieves the customers from the trouble of physically visiting the stores, provide

Category-wise Insights

Segment	Estimated Market Share in 2024
Sweet	65.4%
Medium Grain	49.6%

Sweet Brown Rice Holds Dominance

Brown sweet rice has become the top cereal choice, taking a 65.4% share of the market. This popularity can be explained by its naturally sweet taste and a little sticky texture, which is appealing to the health-oriented clientele who are looking for a tasteful substitute for white rice.

The considerable sales of sweet brown rice are a testament to the fact that the product is still gaining traction as its distinctive taste becomes more and more appealing to an ever-growing audience. Analysis indicates further development of the segment with new flavor varieties as well as cooking options which could boost competitiveness.

Medium Grain Retains Strength with a Share of 49.6% in 2024

Becoming a dominant category in 2024, medium grain is estimated to take 49.6% share of the market. The second part of this segment's popularity is because medium-grain brown rice is very flexible.

Moreover, it can create the perfect texture and cooking properties, which makes it an excellent choice by consumer professionals for a variety of recipes. Players show an inclination toward the versatility of medium-grain brown rice by creating recipes and using communication tools.

Key Countries in the Brown Rice Sector

The brown rice industry could be a lucrative market for companies in key countries. Projections show that Japan and Germany have transformed to be value markets for brown rice companies. At the same time, the United States, China, and India have become emerging markets where manufacturers discover untapped growth possibilities.

Brown Rice Trend Analysis in the United States

The United States is witnessing a quite high rate of brown rice consumption, which is estimated to be a CAGR of 6.8% until 2034. The growth in the industry is led by the concern for health and wellness.

Country	United States
CAGR till 2034	6.8%

The United States consumers are nowadays more inquisitive about different types of organic and specialty brown rice that give not only more flavors but also more textures. Similarly, the convenience element is a factor, and people buy the pre-cooked and microwavable brown rice options because they are health conscious.

Brown Rice Trend Analysis in Japan

Japan is turning lucrative for brown rice suppliers with a 7.7% CAGR until the year 2034. The resilient growth of this industry is due to a long-standing cultural mindset where health and wellness take precedence.

Country	Japan
CAGR till 2034	7.7%

Sushi has been a part of Japanese cuisine for ages, and it is based on using fresh and high-quality ingredients, therefore, brown rice became a key staple. Moreover, the spreading of unique brown rice varieties with different tastes and textures leads to the further extension of the market in Japan.

Brown Rice Trend Analysis in China

The brown rice industry in China is waiting for a boom and the CAGR is expected to be 6.8% till 2034. This expansion is driven by a middle class that is growing rapidly with more disposable income.

Country	China
CAGR till 2034	6.8%

As the health consciousness starts to settle among this demographic, the consumers begin to actively seek nutritious substitutes like brown rice. Besides, as the digital shopping of food becomes more and more prevalent, consumers can get brown rice with more diverse choices, thus the sales of brown rice in China are also expanding.

Brown Rice Trend Analysis in Germany

Germany, alongside some other countries in Europe that produce brown rice the most, is poised to see rapid growth. With that being said, Germany's brown rice industry is poised to see a CAGR of 7.1% until 2034. The same is true for other developed countries in Europe where well-being and health consciousness is on the rise.

Country	Germany
CAGR till 2034	7.1%

German consumers are more likely to focus on healthy foods, and brown rice complies perfectly with this growing trend of well-being. The market is anticipated to be followed by sustained growth as consumers appreciate the applicability and nutritional values of brown rice.

Brown Rice Trend Analysis in India

Rice is the most widely consumed Indian food product, but the brown rice consumption CAGR of 4.2% till 2034 is said to be sluggish among the countries listed.

Country	India
CAGR till 2034	4.2%

It is because of the factors of cost and the prevalence of white rice in the Indian diet that the white variety is considered to be more dominant. Even though the demand for brown rice is not static in India, it has been growing continuously. Health and income growth, especially among the middle class, are still considered the key motivators for the brown rice market to maintain its positive momentum.

Startup Ecosystem in the Brown Rice Industry

The brown rice industry, which has been the traditional food source for a long time, is now enjoying an innovation surge, thanks to many startups that are just a wave of an eye. These organizations are deploying the latest technology, green practices, as well as a unique range of products to make a difference and provide health-conscious consumers with what they want.

Sprouted Brown Rice

A few startups are spearheading sprouted brown rice into the spotlight. Enzymes production is the result of sprouting and it increases the nutrient availability therefore, it is more digestible and can be nutritious as well.

Functional Blends

Some startups are innovating with blends consisting of brown rice with ancient grains, superfoods, and functional ingredients including protein powders and adaptogens. These blends are formulated to achieve particular nutritional goals and meet specific dietary needs and lifestyles.

Nutrient-Dense Varieties

Companies are entering the market with heirloom brown rice varieties having higher nutritional values in terms of antioxidants, proteins, and other health-promoting nutrients.

Direct-to-Consumer Platforms

Some startups are offering platforms that sell brown rice directly to consumers. This enables consumers to have a fresher option and to be aware of the supply chain through transparency.

Competitive Outlook for Brown Rice Industry

The major producers of rice and the well-known brands capture a considerable share of the brown rice market. They exploit their existing distribution networks and brand notoriety to keep a strong appearance. In addition, little-known brands tend to come up offering organic, specialty, and regionally sourced brown rice. These players meet the ever-growing consumer taste for uniqueness, tastes, and ethics.

The brown rice market is built on innovation and differentiation in competition. Brands are seeking unexplored means to urge consumers to buy their products. This also entails the introduction of pre-cooked, convenient brown rice options for time-strapped consumers who prefer ready-to-cook meals.

Moreover, packaging and shelf life extension technologies are two technologies that contribute to the growth of the market through development. Furthermore, some players are getting more directional with their product sets, like gluten-free or diabetic-friendly brown rice varieties.

Recent Developments in the Brown Rice Industry

• LT Foods, a global FMCG company originating from India, expanded its Super Food offerings by introducing 'Daawat Quick Cooking Red Rice,' rich in phytonutrients and high fiber content, catering to health-conscious consumers.
• Lotus Foods, a prominent heirloom and organic rice company, enhanced its Organic Asian Rice Noodle Line with two improved Pad Thai Rice Noodles, available in traditional and brown rice varieties, launched at Natural Products Expo West in Anaheim, CA.
• Nuhealth, known for its innovative snacks made from wholegrain brown rice, launched its RiceUP! Brown Rice Bar ranges in six chocolate flavors, offering various health benefits from carefully selected ingredients.
• Riviana Foods Inc., America's leading rice company, revealed a refreshed packaging design for its Success Rice line, including White Rice, Brown Rice, Quinoa, Jasmine Rice, and Basmati Rice, introduced on April 26, 2022.

Key Companies in the Market

• T.K. Ricemill and Ash
• Asia Golden Rice Co.Ltd.
• Daawat
• KRBL Limited
• Kohinoor Foods Limited
• Shiva Shellac and Chemicals
• Amira Nature Foods Ltd.
• LT Foods Ltd.
• New Bharat Group Rice Mills
• Lundberg Family Farms
• Kikkoman Corporation
• Sukoyaka Brown Rice
• Chandrika Group of Mills
• Pride India FMCG Limited
• Riviana Foods Inc.
• Ebro Foods
• Agustin Biotech Pvt. Ltd.
• SunFoods LLC.
• Hain Celestial Group

Key Coverage in the Brown Rice Industry Report

• Brown Basmati Rice Market Outlook
• Brown Rice Market Chain
• Consumer Acceptance and Preference for Brown Rice
• Demand Analysis of Brown Rice in Philippines
• High Growth Potential Country for Brown Rice Companies

Key Segments

By Type:

• Sweet
• Basmati

By Length:

• Long-Grain
• Medium-Grain
• Short-Grain

By Distribution Channel:

• Hypermarkets and Supermarket
• Grocery Store
• Convenience Store
• Online
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa

Frequently Asked Questions

What is the Market Potential for Brown Rice?

The brown rice market is projected to expand at a CAGR of 7.10% between 2024 and 2034.

Which Type Segment Dominates the Brown Rice Market?

The sweet brown rice segment dominates the industry.

Who are the Leading Brown Rice Suppliers?

Some are Daawat, T.K. Ricemill and Ash, and Kohinoor Foods Limited.

What is the Brown Rice Market Growth Outlook for 2034?

The brown rice market is anticipated to surpass USD 18,456.50 million by 2034.

What is Driving the Demand for Brown Rice in Japan?

Rising health consciousness and cultural dietary preferences propel the demand for brown rice in Japan.