Broadcast Equipment Market

Broadcast Equipment Market Outlook (2022 to 2032)

The global broadcast equipment market size would exceed USD 8.1 billion by 2032. It witnessed a CAGR of 5.8% in the historical period.

Future Market Insights (FMI) predicts the market to exhibit a CAGR of 5.1% from 2022 to 2032. The market reached USD 4.9 billion in 2022.

Encoders are used in broadcasting of audios and videos. These generally convert analog or digital video into another digital video format. These help to deliver the video to a decoder.

For instance, Cisco Digital Media Encoder 2200 is a video encoding device. It is a studio-quality audio and multiprocessor. It provides on-demand streaming digital media.

It also offers live streaming across an IP network. Hence, rising need for audio and video encoders would trigger demand for encoders for broadcasting purposes.

Antennas are used for transmitting and receiving signals to or from a communication satellite. For instance, Viking Satcom provides high wind antenna systems. One of these is CPI SAT Ku Linear High Wind Antenna.

The main market for television viewers worldwide is the sports department. It is one of the industries where video content is being delivered at scale.

Rights holders, content owners, service providers, and broadcasters are all faced with a multitude of difficulties. It is attributed to increasing penetration of devices and formats.

Another significant source of revenue is the renting of sports broadcast equipment. The market for broadcast equipment rentals would expand amid rising international sporting events.

Requirements for international, national, or open certifications and standards might pose challenges to expansion. These are required for producing and maintaining digital audio and video.

Rapid evolution of the nature of digital audio and video formats might also hamper demand in the market. Every new development in digital technology brings about a change in the standards for digital formats and compression techniques.

Skyrocketing broadcast equipment demand is a result of adoption of high definition content. Consumers are switching from analogue to digital broadcasting.

Simple access to on-demand material via OTT platforms would also fuel demand. The global market is further propelled by broadcasting platforms. These use video encoders to provide modern customers better video quality.

Attributes	Key Insights
Broadcast Equipment Market Estimated Size (2022E)	USD 4.9 billion
Estimated Market Valuation (2032F)	USD 8.1 billion
Value-based CAGR (2022 to 2032)	5.1%
USA Value-based CAGR (2022 to 2032)	4.0%

2017 to 2021 Broadcast Equipment Sales Outlook Compared to Demand Forecast from 2022 to 2032

Future Market Insights predicts the global broadcast equipment market to witness 5.1% CAGR in the assessment period. The market showcased a CAGR of 5.8% from 2017 to 2021.

Surging demand for high-quality video and audio have pushed sales of broadcast equipment items and technology. IP live-production technology was developed in the past few decades. It was a result of materials that were created in UHD and 4K formats.

These were transmitted in the same format for better viewing quality. It is essential for live recording. It requires flexible and effective system control.

Expansion of the market is being fueled by technological advancements. These have further compelled broadcasters to offer UHD output to their premium users.

Rising digital channels and increasing use of cutting-edge broadcasting technology would also push broadcast equipment sales. A few technologies include 8K video quality for sports news and 4K quality for general news coverage.

Top Broadcast Equipment Market Trends Listed by Future Market Insights

Radio Broadcasting Equipment to Generate High Sales with the Launch of Novel Servers

• Broadcasting equipment include encoders, switchers, dish antennas, video servers, transmitters, and repeaters.
• A video server is a device that accepts video as input.
• The server stores it and delivers video as output.
• Cisco TelePresence Video Communication Server (Cisco VCS) is a key example.
• It helps in making conferences and meetings very simple by using the device.
• It also helps in making video meetings flexible and telepresence conferences.
• At the same time, it helps in having an enhanced communication with partners and customers in an organization.
• The CISCO VCS costs around USD 14,500.

What are the Factors Hampering Broadcast Equipment Demand?

• Increasing cyber-attacks are the main concerns for broadcasting groups.
• The global broadcasting industry mainly depends on IT, IT infrastructure, and internally web-connected devices.
• These are extensively used in content production.
• These are stored in the form of data, and its delivery is done to transmitting devices.
• Hence, any cyber-attacks on internally web connected devices can cause tremendous harm to broadcasting organizations.
• For instance, in October 2022, Konde.co was hit by cyber-attack after it had published an article on sexual harassment.
• Konde.co had also faced a similar attack in May 2020.
• In October 2021, Sinclair Broadcast Group faced a cyber-attack in the form of a ransomware.
• Hence, dealing with cyber-attacks can be a herculean task.
• These cannot be easily prevented. It might hinder growth in the global broadcasting equipment market.

Which Region Would Create Lucrative Opportunities for Broadcast Equipment Manufacturers?

North America to Exhibit High Broadcast Media Demand by 2032

North America would create lucrative broadcast equipment market opportunities. The region was valued at USD 1.86 billion in 2021.

It stood at USD 1.97 billion in 2022, finds Future Market Insights. It would cross a valuation of around USD 3.25 billion by 2032.

Presence of numerous broadcasting equipment manufacturers across North America would aid demand. A few companies include CISCO Systems Inc., CommScope, Harmonic Inc., AVL Tech, Broadcast Electronics, and Evertz Microsystems.

Evertz Microsystems has recently manufactured a XPS Live video encoder series. It would enable encoding and decoding of real-time high quality videos.

These can be used in live streaming and OTT platforms. Launch of similar broadcasting tools would propel growth in North America.

Country-wise Insights

Will the USA Experience High Broadcast Equipment Sales?

Broadcast Video Equipment Suppliers in the USA to Launch Advanced Platforms

The USA broadcasting equipment market would outpace a valuation of USD 2.5 billion by the end of 2032. It would create an absolute dollar opportunity of USD 826.6 million in the same year.

The country witnessed a CAGR of 4.3% from 2017 to 2021. It would exhibit a considerable CAGR of 4.0% from 2022 to 2032.

For instance, USA-based Harmonic Inc. provides live video streaming facilities 24/7. It helps to launch new TV channels, provides next-gen TV delivery, and live streaming of services.

It uses cloud media processing functions and VOS 360 live streaming cloud platform. It delivers video directly to its consumers. Such features would lead to surging broadcasting equipment demand in the USA market.

How are United Kingdom-based Broadcast Equipment Suppliers Faring?

TV Broadcasting Equipment to Witness High Demand in the United Kingdom with Set up of Research Facilities

The United Kingdom would expand at a CAGR of 4.3% from 2022 to 2032. It would exceed USD 376.1 million by 2032. It would create an incremental opportunity of USD 129.6 million in the next ten years.

For instance, in November 2022, ETL Systems planned to set up a multi-million pound research and development center. It will be established in Herefordshire for the research of broadcast equipment. Hence, investments in research and development facilities in the United Kingdom would spur sales.

Why would China Showcase High Broadcast Equipment Demand?

Rising Sports Events to Push Demand for Broadcast Equipment Solutions in China

China would outpace a broadcast equipment market size of USD 693.4 million by 2032. It would create an absolute dollar opportunity of USD 306.9 million.

China market witnessed a CAGR of 7.3% from 2017 to 2021. It is expected to escalate at a CAGR of 6.0% between 2022 and 2032.

A main driver of the China broadcast equipment industry is expenditure paid out by different sports associations in televised events. Sports organizations spend in a variety of ways to broadcast numerous sports.

The International Federation of Sport Climbing, for instance, signed an agreement with four broadcast partners. These are Zhibo.tv, Sport5, RAI Sport, and SRG-SSR.

The company broadcasted IFSC Cup and World championships in 2021. It occurred either live or after a postponement. In order to reach a large audience base, infrastructural investments have also increased.

Category-wise Insights

Which is the Most Popular Technology of Broadcast Equipment Worldwide?

High Demand for Digital Broadcasting to Skyrocket Sales among Broadcast Equipment Dealers

Digital broadcasting would witness significant growth in the global broadcast equipment market. The segment exhibited a CAGR of 5.7% from 2017 to 2021. Future Market Insights expects it to surge at a CAGR of 5.0% from 2022 to 2032.

For instance, USA-based CommSystems provides digital video broadcasting solutions. These include ultra-high frequency transmitters and decoders.

The company also provides moving picture experts group (MPEG) encoders. Its EMX series is used in digital, terrestrial, and satellite TV broadcasting.

It is also used in satellite uplinks for distribution, mobile news gathering, and IP streaming. Launch of such advanced tools for digital broadcasting would augment broadcasting equipment sales.

Which is the Highly Preferred Type of Broadcast Equipment across the Globe?

Live Streaming Encoders to Witness High Demand Worldwide by 2032

By product, encoders would create lucrative opportunities in the global broadcast equipment market. The segment would expand at a CAGR of 4.9% from 2022 to 2032. As per Future Market Insights, it showcased a CAGR of 5.6% from 2017 to 2021.

Encoders are used in live streaming of videos of an event, conference, or sports game. They convert raw video files into digital format. It can be transmitted over networks to remote locations across the globe.

For instance, Teradek manufactures an encoder called Wirecast. It is compatible with several online video platforms. These include IBM Cloud Video, Wowza, and Dacast.

OBS Studio is another encoder used for live streaming. It is effortless to use. It can work with Microsoft, Mac, and Linux. It is a free open source software solution.

Competitive Landscape

There are several companies in the world that manufacture broadcast equipment products. The cost, brand, or customer base of numerous companies would determine how fiercely they compete.

Several key companies are focusing on expanding their geographic presence by teaming up with local players. A few others are engaging in mergers & acquisitions and collaborations to strengthen their positions.

Few of the recent developments in the broadcast equipment market are:

• In October 2022, CommScope partnered up with Mediacom Communications. It would help to enhance their network migration to a distributed access architecture. Mediacom has 10G smart home field trails in Iowa. CommScope would provide remote PHY solutions, including video unified edge. Mediacom would deploy CommScope RD2322 RxDs as Remote MACPHY devices. It would have an up streaming speed of 204 MHz
• In October 2022, CISCO Inc. joined hands with Microsoft Teams. It would provide a new feature that runs Microsoft Teams on CISCO Room and Desk. The Cisco Desk Camera 4K will be available in October 2022. It has two headphones and a Teams button. It will be launched by the beginning of 2023.
• In August 2022, AVL Technologies partnered with Wavestream and Datum Systems. It aims to demonstrate an over-the-air digital interface. The test achieved symbol rates of 10Msym/sec. It also witnessed the maximum transmission rate of around 27.5Mbps. It has an overall bandwidth efficiency of 4.3bps/Hz. High resolution and clean video was transmitted at this data rate.

Scope of the Report

Attribute	Details
Estimated Market Size (2022)	USD 4.9 billion
Projected Market Valuation (2032)	USD 8.1 billion
Value-based CAGR (2022 to 2032)	5.1%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2021
Market Analysis	Value (USD million)
Key Regions Covered	North America; Latin America; Europe; Eastern Europe; East Asia; South Asia & Pacific; and the Middle East & Africa
Key Countries Covered	USA, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordics, BENELUX, China, Japan, South Korea, India, Association of Southeast Asian Nations, Australia and New Zealand, Gulf Cooperation Council Countries, Türkiye, Northern Africa, and South Africa
Key Segments Covered	Technology, Product, Region
Key Companies Profiled	Cisco Systems Inc.; LM Ericsson; Evertz Microsystems Ltd; EVS Broadcast Equipment SA; Grass Valley; Harmonic Inc; AvL Technologies; ETL Systems Ltd; Global Invacom group Ltd
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

Broadcast Equipment Market Outlook by Category

By Technology:

• Analog Broadcasting
• Digital Broadcasting

By Product:

• Dish Antennas
• Switchers
• Video Servers
• Encoders
• Transmitters and Repeaters

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Frequently Asked Questions

What is the current Broadcast Equipment Market Size?

The market was worth USD 4.9 billion in 2022.

Which region has the biggest share in the Broadcast Equipment Market?

The United States of America holds a significant market share in the forecast period.

How much will the global broadcast equipment market be worth in the future?

The market is estimated to reach a valuation of USD 8.1 billion by 2032.

What was the Historical Performance of the Broadcast Equipment Market?

The market advanced at a CAGR of 5.8% from 2017 to 2021.

What are the Biggest Broadcast Equipment Companies?

Cisco Systems Inc., LM Ericsson, and Evertz Microsystems Ltd. are some major companies in the market.