BRICS Tourism Landscape Outlook

As travelers eagerly anticipate their adventures, the BRICS tourism industry stands as a beacon of opportunity and growth. With a current valuation soaring to USD 5.09 trillion in 2024, the stage is set for a transformative journey ahead.

The narrative unfolds with anticipation, envisioning a future where demand ascends to USD 7.83 trillion by 2034, fostering a CAGR of 4.4%.

Attributes Details
Value for 2024 USD 5.09 trillion
Value for 2034 USD 7.83 trillion
Forecast CAGR for 2024 to 2034 4.4%

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A Tale of Past Triumphs and Future Adventures in the BRICS Tourism Realm

Historical CAGR (2019 to 2023) 3.70%
Forecast CAGR (2024 to 2034) 4.40%

From 2019 to 2023, the industry witnessed a sluggish CAGR of 3.70%, reflecting a period of gradual expansion and evolution. This era marked a boom in accessibility and a rise in interest in exploring the diverse landscapes and cultures within the BRICS nations.

The forecasted CAGR from 2024 to 2034 paints a picture of continued growth and adventure in the BRICS Tourism realm. With a projected CAGR of 4.40%, the future promises to be ripe with opportunities for exploration, discovery, and innovation.

From ancient treasures to modern marvels, each destination beckons with tales of past triumphs and beckons toward future adventures, inviting travelers to embark on a journey of a lifetime.

Beacons to Guide the BRICS Tourism Industry Forward

  • The rich cultural heritage and diverse landscapes of the BRICS nations serve as beacons guiding the tourism industry forward.
  • Continued investment in tourism infrastructure, such as transportation networks, accommodation facilities, and tourist attractions, acts as a guiding light for the industry.
  • Enhanced accessibility and improved amenities pave the way for seamless travel experiences, encouraging visitors to explore the treasures of the BRICS nations with ease and comfort.
Sudip Saha
Sudip Saha

Principal Consultant

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Key Factors Hampering the BRICS Tourism Industry

  • Despite progress, infrastructure challenges such as inadequate transportation networks, limited accommodation options, and insufficient tourist facilities can impede the growth of the industry.
  • Inconsistent infrastructure development across regions may deter potential visitors and hinder the overall tourism experience.
  • Geopolitical tensions, economic uncertainties, and security concerns within the BRICS nations can pose significant obstacles to the tourism industry.
  • Political instability and safety issues deter travelers from visiting certain destinations, thus impacting tourist arrivals and revenue generation within the region.

Category-wise Insights

The below section shows the leading segment. Based on the consumer orientation, the men segment is accounted to hold an industrial share of 48.3% in 2024. Based on age group, the 26-35 years segment is accounted to hold an industrial share of 35.4% in 2024.

Category Industrial Share in 2024
Men 48.3%
26-35 years 35.4%

Men Segment to Hold a Significant Share in the Industry

Based on consumer orientation, the men's segment stands out, capturing a significant industrial share of 48.3%. The considerable share underscores the surge in the prominence of men as key consumers in the industry.

As societal norms evolve and traditional gender roles blur, men are widely embracing self-care and grooming, including investing in personal care products tailored to their needs.

The boom in specialized men's grooming brands and products tailored to men's preferences and lifestyles further fuels this trend, thus catering to their unique requirements and preferences.

26-35 Years Segment to Hold a Dominant Share in the Industry

Based on age group, the 26-35 years segment is accounted to hold an industry share of 35.4% in 2024. The age group represents a demographic characterized by young adults in the prime of their professional and personal lives, often prioritizing self-care and grooming routines.

With a focus on maintaining youthful appearances and adopting healthy lifestyles, individuals within this age bracket are keen consumers of personal care products.

The purchasing power, coupled with a desire to invest in quality grooming products, propels significant demand within the industry, making them a critical target audience for brands and retailers alike.

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Country-wise Insights

The table describes the top five countries ranked by revenue, with South Africa holding the top position. The dominance of South Africa in the BRICS tourism industry is propelled by its diverse landscapes, vibrant cities, and rich cultural heritage.

Iconic attractions such as safaris in Kruger National Park, Table Mountain in Cape Town, and artistic experiences contribute to its appeal, making it a top destination within the BRICS nations.

Forecast CAGRs from 2024 to 2034

Countries CAGR
Brazil 4.5%
Russia 4.9%
China 5.2%
India 5.8%
South Africa 6.2%

Rich Heritage of BRICS Tourism Retains the Industry in Brazil

In Brazil, the BRICS tourism industry thrives on the diverse natural landscapes, vibrant culture, and iconic attractions.

From the breathtaking Amazon rainforest to the bustling streets of Rio de Janeiro, Brazil offers a myriad of experiences for travelers seeking adventure, relaxation, and cultural immersion.

The warm climate, welcoming people, and rich heritage make it a top destination within the industry.

Presence of Architectural Wonders Boosts the Industry in Russia

Tourists are drawn to iconic landmarks, including the Kremlin in Moscow, the Hermitage Museum in Saint Petersburg, and the historic cities along the Golden Ring in Russia.

Cultural attractions such as the Bolshoi Theatre and the Trans-Siberian Railway offer unique experiences for travelers seeking cultural immersion and adventure.

The vast wilderness areas, including Lake Baikal and the Kamchatka Peninsula, also attract ecotourists interested in exploring pristine natural environments.

Vibrant Cities and Scenic Landscapes Rising in Popularity is Ensuring Industry Growth in China

The vibrant cities in China, including Beijing, Shanghai, and Xi'an, showcase modern developments, technological innovation, and dynamic urban landscapes.

The diverse cuisine, traditional festivals, and scenic landscapes, such as the Li River and Zhangjiajie National Forest Park, further contribute to its appeal as a top tourist destination within the BRICS nations.

Developing Adventure Enthusiasts Industry in India Aids the BRICS Tourism Ecosystem

Tourists are drawn to iconic landmarks, such as the Taj Mahal, Jaipur's palaces, and Kerala's backwaters, which offer glimpses into the rich history and architectural marvels.

Spiritual seekers flock to sacred sites such as Varanasi, Rishikesh, and Bodh Gaya, while adventure enthusiasts explore the Himalayas, national parks, and wildlife reserves.

The vibrant festivals, colorful industries, and culinary delights further enhance its appeal as a top tourist destination within the BRICS nations.

Rising Affluence of the Jungle Safaris Gives Rise to a Greater Demand for BRICS Tourism

Tourists flock to South Africa to embark on safari adventures in Kruger National Park, explore the vibrant city of Cape Town, and visit iconic landmarks such as Table Mountain and Robben Island.

The rich cultural heritage, including its diverse population, languages, and traditions, offers immersive experiences for travelers seeking cultural exchange and exploration.

The scenic coastal drives, winelands, and outdoor activities appeal to adventure seekers and nature enthusiasts, making it a top destination within the BRICS nations for tourism.

Competitive Landscape

Each member nation of the BRICS tourism industry competes with its unique blend of attractions, cultural heritage, and hospitality offerings. Competition drives innovation in infrastructure, services, and industrial strategies as each nation seeks to attract and retain tourists.

Collaboration within the BRICS framework fosters mutual growth and exchange of best practices, further enhancing the competitiveness of the collective tourism industry on the global stage. Some of the key developments are:

  • In 2022, SOTC introduced sustainable travel initiatives aimed at promoting responsible tourism practices across Brazil, Russia, India, China, and South Africa. These initiatives focused on minimizing environmental impact, supporting local communities, and preserving cultural heritage, aligning with the growing demand for eco-conscious travel experiences.
  • In 2022, Kesari Tours launched exclusive itineraries that showcase the hidden gems and off-the-beaten-path destinations within Brazil, Russia, India, China, and South Africa. These offbeat tours catered to adventurous travelers seeking authentic and unconventional experiences beyond traditional tourist attractions.

Key Coverage in the BRICS Tourism industry Report

  • Adjacent Study on BRICS Tourism Industry
  • South Africa BRICS Tourism Industry
  • BRICS Tourism Industry Size, and Share, Current Insights, and Demographic Trends
  • Economic impact of tourism in BRICS countries
  • BRICS tourism investment opportunities

Report Scope

Attributes Details
Estimated Industry Size in 2024 USD 5.09 trillion
Projected Industry Valuation in 2034 USD 7.83 trillion
Value-based CAGR 2024 to 2034 4.4%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Industry Analysis Value in USD trillion
Key Industry Segments Covered Tourism Type, Booking Channel, Tourist Type, Tour Type, By Consumer Orientation, By Age Group, Region
Key Countries Profiled Brazil, Russia, China, India, South Africa, Egypt
Key Companies Profiled Thomas Cook; Cox and Kings; SOTC; Kesari Tours; Expedia; Signature Tours; Natripp

Key Segments

By Tourism Type:

  • Cultural & Heritage Tourism
  • Medical Tourism
  • Eco/Sustainable Tourism
  • Sports Tourism
  • Wellness Tourism
  • Others

By Booking Channel:

  • Online Travel Agents
  • Traditional Agents
  • Direct Booking

By Tourist Type:

  • Domestic Tourist
  • International Tourist

By Tour Type:

  • Independent Traveller
  • Tour Groups
  • Package Traveller

By Consumer Orientation:

  • Men
  • Women

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46- 55 Years
  • 56- 65 Years
  • 66-75 Years
  • Above 75 Years

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What is the expected worth of the BRICS tourism Industry in 2024?

As of 2024, the industry for BRICS tourism is expected to be valued at USD 5.09 trillion.

What is the industry potential for BRICS tourism?

The BRICS tourism Industry is projected to expand at a CAGR of 4.40% between 2024 and 2034.

Which consumer orientation segment dominates the BRICS tourism industry?

The men segment is projected to dominate the industry.

What is the anticipated industrial value for BRICS tourism in 2034?

By 2034, the Industrial value of BRICS tourism is expected to reach USD 7.83 trillion.

Which country is likely to dominate the BRICS tourism industry?

South Africa is likely the top-performing Industry, with a CAGR of 6.2%.

Table of Content
	1. Executive Summary
	2. Industry Overview
	3. Industry Background
	4. Industry Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
		5.1. Cultural & Heritage Tourism
		5.2. Medical Tourism
		5.3. Eco/Sustainable Tourism
		5.4. Sports Tourism
		5.5. Wellness Tourism
		5.6. Others
	6. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
		6.1. Online Travel Agents
		6.2. Traditional Agents
		6.3. Direct Booking
	7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
		7.1. Domestic Tourist
		7.2. International Tourist
	8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type
		8.1. Independent Traveller
		8.2. Tour Groups
		8.3. Package Traveller
	9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
		9.1. Men
		9.2. Women
	10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
		10.1. 15-25 Years
		10.2. 26-35 Years
		10.3. 36-45 Years
		10.4. 46-55 Years
		10.5. 56-65 Years
		10.6. 66-75 Years
		10.7. Above 75 Years
	11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
		11.1. Brazil
		11.2. Russia
		11.3. India
		11.4. China
		11.5. South Africa
		11.6. Egypt
		11.7. Other Countries
	12. Brazil Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	13. Russia Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	14. India Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	15. China Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	16. South Africa Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	17. Egypt Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
	18. Other Countries Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	19. Industry Structure Analysis
	20. Competition Analysis
		20.1. Thomas Cook
		20.2. Cox and Kings
		20.3. SOTC
		20.4. Kesari Tours
		20.5. Expedia
		20.6. Signature Tours
		20.7. Natripp
	21. Assumptions & Acronyms Used
	22. Research Methodology
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