BRICS Oral Care Market

Parent Market Analysis

The personal care industry broadly comprises bath and shower products, colour cosmetics, skincare, hair care, oral care, and others. In recent years, personal care products are finding profound use in day to day life of consumers.

This is attributed to increased consumer awareness for ubiquitous personal care products, preference for effective cosmetic products, and demand for environment-friendly products and natural or organic-based products. Oral hygiene is a critical factor for overall health owes significance among all personal care products.

Oral Care Market Overview

The BRICS oral care market is analysed based on parameters such as product type, distribution channel and countries. Increasing awareness among consumers regarding oral hygiene is anticipated to drive demand for oral care products shortly.

Market Value Forecast

Globally, the oral care market is estimated to be US$ 39.1 Bn in 2014 and is expected to reach US$ 50.8 Bn by 2020, by registering a CAGR of 4.5% during 2014-2020. Whereas, the BRICS oral care market it is estimated to value at US$ 10.7 Bn in 2014 and is expected to reach US$ 17.3 Bn by 2020, reflecting a CAGR of 8.4% during 2014-2020. Increasing visibility of oral care products is a major driver fuelling the growth of the market in the BRICS region.

Product Type Analysis

The product type classification includes primary oral care and secondary oral care products. The primary oral care segment further comprises toothpaste and toothbrush, of which, the toothpaste segment contributed a significant revenue share to the overall market in 2014. The secondary oral care products segment includes mouthwash, dental floss, denture care and others which constitute chewing gum, whitening strips and mouth fresheners.

Of the aforementioned secondary oral care products, the other segment is expected to record a CAGR of 14.5% during the forecast period. Recent product launches such as whitening toothpaste, flavoured gel toothpaste and sensitive toothpaste are among the few recent product offerings, which are expected to bolster the growth of the toothpaste segment.

Distribution Channel Analysis

Based on distribution channels, the oral care market is segmented as convenience stores, department stores, vending machines, hypermarkets & supermarkets, speciality stores and pharmacies, general merchandise retailers, direct selling and others.

In 2013, the top segments General Merchandise Retailers and direct selling collectively account for 53.0% of the total oral care market. Hypermarkets & Supermarkets coupled with the department store segment account for 27% of the market, the third-largest contribution. This is due to the major % share of unorganized retailing in BRICS.

Country Analysis

Geographically, the BRICS oral care market analysis focuses on Brazil, India, Russia, China and South Africa. The top two segments China and India collectively account for 50.6% of the total oral care market in 2014 and are expected to dominate the market, representing 52.7% of the share by 2020.

During the forecast period, India’s contribution to the overall pie is expected to increase from 18.7% to 20.0%, registering a CAGR of 9.7%. In addition, the % share contribution of South Africa and Russia is expected to increase gradually by 2020, representing a decrease of 30 BPS and 200 BPS respectively.

In countries such as India, Brazil, and China demand for basic as well as secondary oral care products to attain better oral hygiene is contributing towards increased % share contribution by 2020. In Russia, the demand for secondary oral care products such as mouthwash, dental floss, and others is expected to increase significantly over the forecast period.

Key Trends

Improving living standards and rising GDP are expected to drive the growth of the personal care market. On the other hand, increasing consumer awareness and organised retail are fuelling the growth of the overall market in Asia Pacific, which is a potentially viable region for such products as compared to other regions. BRICS represents a potentially viable market for oral care products due to increasing consumer concerns for better oral hygiene.

Moreover, the growing middle-class population coupled with increasing per capita income and consumer spending by the population in BRICS is expected to bolster the growth of the oral care market, specifically in BRICS. Also, increased brand awareness for products addressing specific dental-related issues such as sensitivity and whitening are expected to drive demand for oral care products shortly.

Demand for value-added products by consumers is a keen area for companies to enter the consolidated oral care market. Furthermore, multi-product offerings in the oral care segment are expected to increase brand visibility and recognition in the existing as well as new or untapped markets worldwide.

Thus, whitening toothpaste, mouth, sensitivity toothpaste and power toothbrush are a few key areas, which need new product offerings that cater to increasing premium class consumers in developing as well as some of the developed nations.

Competitive Players Outlook

The BRICS oral care market is dominated by international players such as Colgate-Palmolive Co., Unilever Group, Procter & Gamble Co., Koninklijke Philips N.V., Johnson & Johnson Inc. and GlaxoSmithKline Plc. However, regional players such as Dabur and Amway owe a significant share of the overall BRICS oral care market.

Key Segment

on the basis of product type:

• primary oral care products
  • toothbrush
    • specialised
    • mid-tier
    • kids
  • toothpaste
    • gel toothpaste
    • non-gel toothpaste
• secondary oral care products
  • mouthwash
    • comprises flavoured
    • conventional
    • organic toothpaste
  • dental floss
    • waxed
    • unwaxed
    • flavoured
    • unflavoured
    • thread
    • tape floss
  • denture care
    • denture care products
      • cleanser
      • adhesive
      • paste
    • denture care fixtures
      • complete
      • partial
      • over denture fixtures
  • others

on the basis of product type

• convenience stores
• department stores
• direct selling
• general merchandise retailers
• hypermarkets & supermarkets
• vending machines
• speciality stores & pharmacies
• direct selling
• others

Frequently Asked Questions

What is the anticipated growth of the Bio-Plasticizers market until 2032?

FMI projects the global bio-plasticizers market to expand at an impressive value CAGR by 2032

Which region is forecast to be the most lucrative for Bio-Plasticizers market growth?

Asia Pacific is expected to be the most opportunistic bio-plasticizers market

Which are some prominent Bio-Plasticizers manufacturers?

Avient Corporation, Dow, DIC CORPORATION, Emery Oleochemicals, Evonik Industries AG, Hebei Jingu Plasticizer Co. Ltd., and Jiangxi East Huge Dragon Chemical Co. Ltd., among others are some prominent Bio-Plasticizers manufacturers