The BRICs Disposable Hygiene Product industry size was projected to be USD 6,353.80 million in 2023. By the end of 2024, the industry is likely to reach a valuation of USD 7,106.50 million. During the forecast period, the BRICS industry for disposable hygiene product is expected to garner a 11.90% CAGR and reach a size USD 21,892.60 million by 2034.
| Attributes | Details |
|---|---|
| Estimated industry Value in 2023 | USD 6,353.80 million |
| Expected industry Value in 2024 | USD 7,106.50 million |
| Expected industry Value in 2034 | USD 21,892.60 million |
| Value based CAGR from 2024 to 2034 | 11.90% |
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Cultural Offerings and Relevance- Diverse cultural norms and customs from the BRICS countries are catered to by this market. Disposable hygiene products are designed to fulfill certain cultural requirements, like providing offerings for customary rituals and festivities. The adaptability of the industry is emphasized and product diversification is driven by this cultural relevance.
Government Initiatives- Governments in certain BRICS nations have launched campaigns to encourage good hygiene, especially in rural and school settings. Programs that address critical health and dignity problems and offer free sanitary goods and hygiene instruction have made a substantial contribution to the expansion of the market.
| Report Attributes | Details |
|---|---|
| Industry Value in 2023 | USD 6,353.80 million |
Disposable hygiene products were in greater demand as a result of the shifting lifestyles and preferences of consumers and growing health and hygiene consciousness in these countries. In 2018, these elements supported the expansion of the market.
The market in 2021 onwards was propelled by several elements. Demand was also stimulated by the middle class, continuous urbanization, and rising disposable incomes.
The demand for disposable hygiene products surged as a result of the global attention that incidents like the COVID-19 epidemic brought to health and hygiene. Consumer tastes and a greater understanding of sustainability were factors that accelerated the sales in the BRICS nations.
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The table below lists the five BRICS nations expected to forecast prominent growth during the forecast period. India and South Africa are predicted to have the maximum development among these nations.
Forecast CAGRs from 2024 to 2034
| Countries | CAGR from 2024 to 2034 |
|---|---|
| Brazil | 6.7% |
| Russia | 5.2% |
| India | 14.7% |
| China | 13% |
| South Africa | 14.5% |
The Brazil industry for disposable hygiene product is likely to garner a 6.7% CAGR during the forecast period. The increasing purchasing power of consumers due to factors like urbanization, population growth, and the middle class has led to a higher demand for these products.
Disposable hygiene products have become more popular as a result of shifting consumer preferences, changing lifestyles, and increased health and hygiene awareness.
The use of these products has increased dramatically as a result of a move toward convenience and product innovation, and marketing and promotional initiatives have helped these products gain traction and acceptability in the Brazil disposable hygiene product ecosystem.
The disposable hygiene product industry in Russia is poised to expand at a 5.2% CAGR from 2024 to 2034. A number of factors, including the influence of Western living norms and the growing consumer preference for convenience and hygiene, is pushing disposable hygiene product demand in Russia.
More Russians are able to purchase disposable products due to economic stability and increased disposable incomes, which is growing the market.
Government campaigns, meant to encourage hygienic habits and cleanliness, especially in public spaces and medical facilities, are driving up demand for disposable hygiene products.
The Indian industry for disposable hygiene product is poised to develop at a 14.7% CAGR during the forecast period. The increasing knowledge and acceptability of personal hygiene in India, fueled by awareness programs and shifting social attitudes, is the main driver of the disposable hygiene products industry.
The need for these items has increased due to an increase in urbanization and the middle class, as consumers look for more convenience and better cleanliness.
Government campaigns to improve sanitation and hygiene, particularly in rural areas, have also aided in the expansion of the market. The development of reasonably priced, locally produced goods and the possibility for market expansion in India further support the industry's momentum.
The China industry for disposable hygiene product is likely to expand at a 13% CAGR from 2024 to 2034. China has a booming e-commerce industry, and since Chinese consumers value the convenience and anonymity of online shopping, they frequently buy these things there.
The need for disposable hygiene products has increased because of this trend, and a large number of Chinese consumers want these products to be covertly delivered to their homes, which has created a distinct market driver.
The South Africa disposable hygiene product industry is poised to expand at a 14.5% CAGR during the forecast period. The cultural importance of customary ceremonies and rituals is one of the distinctive drivers in South Africa for the sales of disposable hygiene products. Certain cleaning and hygiene customs are essential to ceremonies and customs in many South African communities.
The need for disposable hygiene goods that adhere to these traditions, including specific cleaning and sanitary items, has been fueled by this cultural significance. It establishes a separate commercial niche that caters to particular cultural requirements and customs.
The table below highlights how the feminine hygiene products are projected to take up a significant BRICS industry share. The flexible packaging segment is likely to garner a significant industry share in 2024.
| Category | Industry Share in 2024 |
|---|---|
| Feminine Products | 40.60% |
| Flexible Packaging | 16.40% |
The feminine hygiene product industry is expected to acquire an industry share of 40.6% in 2024. In the BRICS disposable hygiene product industry, feminine hygiene products are becoming more popular for a number of important reasons.
Menstrual health and cleanliness are becoming more widely recognized and accepted. This is demonstrated by efforts and education campaigns that emphasize managing menstrual hygiene. Access to these products has increased due to rising middle class and urbanization rates.
This tendency has been influenced by evolving consumer preferences, increased product innovation, and a move toward throwaway alternatives.
In the BRICS countries, there is a growing need for feminine hygiene products that are discreet, easy to use, and dependable due to the elimination of stigmas associated with menstruation and the promotion of the empowerment of women.
Based on packaging, the flexible packaging segment is anticipated to take up a significant BRICS industry share. In 2024, the flexible packaging segment is likely to acquire a 16.40% BRICS industry share.
Flexible packaging provides a blend of flexibility and lightness, improving the comfort and ease of use of these products. It ensures product integrity and cleanliness by acting as an efficient barrier against moisture as well as external pollutants. The cost of manufacture and transportation are both low.
Attractive designs, logos, and information can be added to flexible packaging materials to improve marketing and product visibility. It also fits nicely with the sustainability movement since flexible packaging alternatives are more waste-efficient and environmentally friendly than rigid packaging, which attracts businesses and consumers who care about the environment
Reputable brands in this sector provide a wide range of disposable hygiene solutions to meet the needs of customers. Producing a broad range of products like wipes, feminine hygiene products, adult incontinence products, and diapers is part of this.
Companies may ensure that they grab a bigger portion of the market and optimize their revenue by catering to a variety of age groups, demographics, and tastes through the diversification of their product lines.
Profitability within the disposable hygiene products industry depends on cost efficiency. Businesses prioritize cost-control measures, supply chain logistics optimization, and manufacturing process optimization. Because of their ability to control production costs, they are able to maintain profit margins and offer competitive pricing. Efficient cost management facilitates profitability and sustainability over the long run.
Some of the prominent developments by the key companies in this domain are
| Company | Key Developments |
|---|---|
| Procter & Gamble (P&G) |
|
| Kimberly-Clark Corporation |
|
| Attribute | Details |
|---|---|
| Projected industry value in 2024 | USD 7,106.50 million |
| Projected industry value in 2034 | USD 21,892.60 million |
| Forecast CAGR from 2024 to 2034 | 11.90% |
| Forecast period | 2024 to 2034 |
| Historical period | 2019 to 2023 |
| industry analysis | Value in USD million |
| Key regions covered |
BRICS |
| Key countries profiled | Brazil,Russia,India,China,South Africa |
| Key industry segments | Age Group,Product,Region |
| Key companies profiled | Dispowear Sterite Company;Kimberley Clark Corporation;Disposable Hygiene Products Ltd;BOSTIK SA;BAHP;UNICHARM Corporation;Kao Corporation;Procter & Gamble Company;Svenska Cellulosa Aktiebolaget SCA (publ) |
The BRICS disposable hygiene product industry is expected to reach USD 7,106.50 million by 2024.
The BRICS disposable hygiene product industry is set to expand at a CAGR of 11.90% by 2034.
The BRICS disposable hygiene product industry is forecast to reach USD 21,892.60 million by 2034.
The feminine hygiene products segment is projected to attain a 40.60% share in 2024.
The flexible packaging segment is likely to acquire a 16.40% share in 2024.
1. Executive Summary 2. Market Overview 3. Market Background 4. Market 2019 to 2023 and Forecast, 2024 to 2034 5. Market 2019 to 2023 and Forecast 2024 to 2034, By Age-group 5.1. Adult care 5.2. Feminine care 5.3. Baby care 6. Market 2019 to 2023 and Forecast 2024 to 2034, By Product Type 6.1. Nappies 6.2. Diapers 6.3. Toilet paper 6.4. Wipes 6.5. Sanitary protection 6.6. Kitchen towels 6.7. Paper tableware 6.8. Cotton pads and buds 7. Market 2019 to 2023 and Forecast 2024 to 2034, By Country 7.1. Brazil 7.2. Russia 7.3. India 7.4. China 7.5. South Africa 8. Brazil Disposable Hygiene Products Market 2019 to 2023 and Forecast 2024 to 2034, By Region 9. Russia Disposable Hygiene Products Market 2019 to 2023 and Forecast 2024 to 2034, By Region 10. India Disposable Hygiene Products Market 2019 to 2023 and Forecast 2024 to 2034, By Region 11. China Disposable Hygiene Products Market 2019 to 2023 and Forecast 2024 to 2034, By Region 12. South Africa Disposable Hygiene Products Market 2019 to 2023 and Forecast 2024 to 2034, By Region 13. Key Countries Disposable Hygiene Products Market 14. Market Structure Analysis 15. Competition Analysis 15.1. Dispowear Sterite Company 15.2. Kimberley Clark Corporation 15.3. Disposable Hygiene Products Ltd 15.4. BOSTIK SA 15.5. BAHP 15.6. UNICHARM Corporation 15.7. Kao Corporation 15.8. Procter & Gamble Company 15.9. Svenska Cellulosa Aktiebolaget SCA (publ) 16. Assumptions & Acronyms Used 17. Research Methodology
Chemicals & Materials
September 2022
REP-GB-1791
250 pages
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Demand and Trend Analysis of Disposable Hygiene Product in BRICS
