Global demand for Brazzein is expected to reach a market valuation of US$ 0.5 Billion by the end of the year 2023, accelerating at a CAGR of 3% over the forecast period (2023-2033). The Brazzein market is relatively new and is experiencing utmost and rapid growth, driven by consumer demand for sweet treats and the versatility of Brazzein as an ingredient. Not just this, but the increasing demand for natural and organic sweeteners, and the growing popularity of artisanal and gourmet food products is pushing the market growth positively. The market is supported by:
North America, followed by Europe, are the major market for brazzein owing to the higher number of population getting affected by trends in health and wellness, as well as massive improvements in the food and beverage sector. The sector is working on new and innovative ingredients to improve the taste and nutritional profile of their products.
The United States of America in the North American region accounts for the highest growth owing to the increasing popularity of Brazzein as a unique ingredient for its sweetness and taste profile, making it an attractive option for manufacturers. In addition to this, owing to the increasing awareness of Brazzein as a non-caloric healthier alternative to sugar, consumers are getting extremely attracted to the ingredient.
Apart from the North American region, the increasing populations in the Asia Pacific region leading to a rise in disposable income are targeted towards massive market development. Due to this, consumers are becoming increasingly interested in natural ingredients and are willing to pay for products made with them.
Key producers are working on manufacturing Brazzein in order to gain a greater market share. Not just domestic players but a number of international market participants are developing and using new technology to increase commercial capacity to gain a major revenue share despite the fact that Brazzein is not yet widely available on the market. Some of these companies include Senomyx, Magellan Life Sciences Inc, and Natur research ingredients Inc.
These companies have a strong presence in the market and are adopting various strategies like focussing on product quality and pricing, developing brazzein based products and healthier sweeteners along with investing in research and development to create new and unique flavors of brazzein.
For instance, Sweegen, a company known for its wellness ingredient technologies and innovations, announced the availability of its latest high-intensity sweetener, brazzein, for commercial use. Food and beverage brands can now begin using Sweegen's Ultratia™ brazzein for product development as a way to create healthier and lower sugar products. Brazzein is a highly potent sweetener, being 500 to 2,000 times sweeter than sugar and low in calories, making it a great alternative to sugar, artificial sweeteners, and older nature-based sweeteners like stevia rebaudioside A.
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Brazzein is a protein that obtained from the berry of the Pentadiplandra brazzeana Baillon, which is a West African plant. The sweetness level of the brazzein is more than that of sucrose by almost 4000 times. This poses as an opportunity for the food manufacturers as well as the consumers.
For the food manufacturers, the price of brazzein is almost equal to that of stevia but the quantity that is to be used is very less. This becomes advantageous for manufacturers. Also, the taste of brazzein is almost similar to sucrose as it is derived from a fruit. The consumers will also benefit from the use of brazzein as it is obtained from a natural source and does not have as many calories as that of sucrose.
Commercialization of brazzein is an ongoing process for which the patent is not obtained. This has restricted the commercialization of brazzein. Also, many manufacturers are trying to obtain a process to manufacture brazzein on a large scale economically.
There are many methods for the extraction by using yeast, bacteria or inserting the gene producing brazzein into maize plant. However, are still pending for approval from various regulatory bodies. The approval for brazzein from regulatory bodies of the operating region is a necessity for the manufacturers.
The food and beverage manufacturers as well as the consumers are awaiting the approvals for brazzein and are expected to grow at a very high rate after its launch in the retail market. The brazzein manufacturers are already testing it out with the food and beverage industry players find out the taste if added to products.
Principal Consultant
The demand of brazzein is very high globally but the developed regions are expected to grow at an exponential rate after the launch of the product. This is due to the consumers in the developed countries are willing to pay a premium price for the natural and clean label products and are ready to experiment with new products.
Even the companies that are launching brazzein are choosing North America or Europe as the region to launch the products in the first phase of the product. For example, Magellan Life Sciences Ltd. was first based in Hyderabad, India but after the development phase, it changes its headquarters to the United Kingdom as the consumers in the developed countries are more accepting of new launches.
Also, the technology in developed countries is way more advanced than that of the developing countries providing the manufacturers with an added advantage.
The key participants in the brazzein market are
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The brazzein manufacturers are collaborating with the research institutes to obtain a method for manufacturing brazzein on a commercial scale. The development of obtaining brazzein for use commercially has been ongoing since a very long time. One of the previous methods included inserting the gene of brazzein into wheat to make it taste sweeter.
An educational institute developed this and only two companies were permitted to obtain the patented technique. The brazzein manufacturers now operate their R&D facility to weigh down the pros and cons and obtaining the patents accordingly. The brazzein manufacturing is in the last stage of development and the two manufacturers that are developing this product are waiting for approvals from the respective regulatory body.
The research report presents a comprehensive assessment of the brazzein market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as product type, application, and end use.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
The brazzein market can be segmented based on end use.
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