The Brazil safari tourism sector is set to experience tremendous growth, with the market expected to grow from USD 5.4 billion in 2025 to USD 10.8 billion by 2035, representing a CAGR of 7.2%. The growth is driven by a growing global demand for Brazil's varied ecosystems, such as the Amazon rainforest and Pantanal wetlands, both teeming with wildlife. With increasing numbers of tourists wanting to experience immersive nature and eco-tourism, Brazil's far-flung areas are growing more accessible with better infrastructure.
In addition, Brazil's emerging middle class is fueling the growth of domestic travelers who are keen on eco-adventures and sustainable travel. With the increasing focus on conservation and ethical travel, Brazil's safari tourism is emerging as a viable proposition for adventure lovers as well as wildlife conservation enthusiasts. The synergy of remarkable biodiversity and environmentally friendly tourism projects makes Brazil a central location for safari tourism over the next ten years.
Market Overview
| Attribute | Value |
|---|---|
| Estimated Brazil Industry Size (2025E) | USD 5.4 billion |
| Projected Brazil Value (2035F) | USD 10.8 billion |
| Value-based CAGR (2025 to 2035) | 7.2% |
Brazil’s safaris are gaining popularity due to the country’s diverse ecosystems, including the Amazon rainforest and the Pantanal wetlands, attracting tourists seeking unique wildlife experiences. Eco-tourism and sustainable travel practices, such as jungle lodges and conservation-focused safari experiences, are driving the expansion of this market
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This section compares CAGR projections for the 2024 base year with the market outlook in 2025.
CAGR Values for Brazil Safari Tourism Industry (2024 to 2025)
In the first half of 2024, the market is anticipated to grow at a CAGR of 6.8%, reaching 7% in the second half. The positive trend is projected to continue into 2025, with growth expected to reach 7.1% in the first half and increase to 7.2% in the second half, as more tourists seek immersive wildlife experiences in regions like the Pantanal and Amazon.
| Category | Details |
|---|---|
| Market Value | The Brazil safari tourism industry is estimated to generate USD 3 billion in 2024, contributing 35% of South America's safari tourism market. |
| Domestic Market Share | Domestic tourists make up 60% of the market, with key destinations like the Pantanal and Chapada dos Guimarães. |
| International Market Share | International visitors account for 40%, with notable markets including North American and European tourists attracted to Brazil’s wildlife and eco-tourism offerings. |
| Key Destinations | Major safari destinations include the Pantanal wetlands, Amazon rainforest, and Chapada dos Guimarães National Park. |
| Economic Impact | The industry generates billions annually, benefiting eco-tourism, conservation projects, and local communities in regions like the Pantanal and Amazon. |
| Key Trends | Growth in nature-focused safaris, eco-tourism initiatives, and customized tours combining wildlife encounters with adventure activities like hiking and birdwatching. |
| Top Travel Seasons | The dry season (May to September) is peak travel time, as wildlife viewing is optimal and the weather is more conducive for exploring remote regions. |
Brazil's safari tourist business remains successful, accounting for 35% of South American safari tourism market, with an active proportion of domestic and overseas travelers. Vacationers visit areas such as Pantanal wetlands and Amazon forest to witness the world's greatest diversity. The most prominent topic in travel nowadays has been environmentalist travel with ecotourism, involving nature tours, wildlife conservation, and eco-lodges dominating the scene. The nation's intense biodiversity and remote natural landscapes are primary attractions, with growing desire for customized, nature-driven experience. The tourism season is focalized during dry months, creating favorable circumstances for wildlife observation and adventure travel.
| Date | Development & Details |
|---|---|
| Jan 2025 | Launch of “Pantanal Eco-Safari” Package: A new luxury safari offering guided wildlife tours, eco-lodges, and boat excursions in the Pantanal, a UNESCO World Heritage site. |
| Dec 2024 | Amazon Conservation Safari Opens: A new conservation-focused safari experience launches in the Amazon, combining jungle treks with environmental education and sustainable practices. |
| Nov 2024 | Launch of the “Wildlife and Culture Safari” Program: Brazil’s Cultural and Ecological Safaris introduces a program integrating cultural heritage with wildlife encounters in indigenous territories. |
| Oct 2024 | “Luxury Jungle Retreat” Opens in the Amazon: A new high-end lodge offering private guided tours, gourmet meals, and immersive Amazon experiences, blending luxury with eco-conscious practices. |
| Sept 2024 | Eco-Safari in Chapada dos Guimarães: A sustainable safari package designed for hikers and bird watchers, offering stays in eco-friendly lodges and guided treks through national parks. |
Online Direct Dominates Brazil Safari Tourism Bookings
By 2025, direct bookings through digital platforms will account for 59% of Brazil's safari tourism, marking a significant departure from the conventional means of booking. This is brought about mainly by the increasing demand for convenience, accessibility, and transparency, which digital platforms are in abundance to provide. Travelers more and more want to book their safari holidays directly on safari operator websites, specialized tour agencies, or Online Travel Agencies (OTAs) since these platforms have a number of benefits over traditional booking options.
One of the strongest drivers for this shift is convenience. Online booking gives visitors instant access to availability, price, and itinerary information, so they can arrange their vacations with ease. Having the capacity to compare different safari packages, hotels, and tour operators in real-time does away with the uncertainty and time wastage of the old reservation processes, where travelers would frequently be in the need to call many agencies or visit offices to get information. Digital platforms also offer immediate confirmations of bookings, allowing customers to have assurance and confidence in their travel arrangements.
Additionally, increased usage of smartphones has played a major role in the rise of online bookings. Tourists can now book reservations during their travels, while they are at work, or even at home, providing an added degree of convenience that is simply not possible through older methods. The luxury of being able to compare and book safaris at any time and from any location is something that current digitally adept consumers love.
Finally, pricing transparency is responsible for fueling the popularity of online bookings. Clients are able to compare prices between various sites and operators easily, making sure they get value for their money, something that usually is not as evident with traditional booking methods. Consequently, online bookings are now the favored option for travelers who want ease, convenience, and the best bargains.
Airlines Lead the Market in Supplier Types
In 2025, airlines are expected to dominate the Brazilian safari tourism market, capturing 42% of the total share. This significant contribution is driven by the critical role that airlines play in facilitating access to Brazil's renowned safari destinations. Safari tourists primarily rely on international flights to Brazil to reach key gateway cities, such as São Paulo, Rio de Janeiro, and Manaus, which serve as major hubs for connections to more remote and specialized safari regions like the Pantanal and the Amazon Rainforest.
Brazil is vast, and while safari experiences can be found in several regions, getting to these areas often requires long-haul international flights to major cities, followed by domestic flights to smaller airports near the safari destinations. Airlines make these connections possible by offering regular flights from major international hubs around the world, linking tourists to Brazil’s vibrant safari regions. For instance, tourists flying from Europe, North America, and Asia typically use large international carriers, such as Lufthansa, American Airlines, or Emirates, to reach cities like São Paulo or Rio de Janeiro, before transferring to smaller regional flights or charter services that take them into the heart of safari areas like the Pantanal or the Amazon.
The importance of airlines in the safari tourism sector also arises from their capacity to offer smooth connections, which assist tourists in moving through Brazil's intricate travel arrangements. While Brazilian safaris increase in demand, airlines will continue to play a pivotal role in the accessibility of such distinctive experiences. In addition, more and more airlines tailor their individual needs to that of the safari tourist by providing specialized services like additional baggage provisions for equipment like cameras and binoculars, or more relaxed seating arrangements on long-distance flights, making them even more essential in this context.
The Brazil Safari Tourism Industry is relatively fragmented, featuring a combination of well-established companies and small-scale operators targeting specialized regions or experiences. Large-scale tour operators such as Macuco Safari, Passeio Rio, and Gregtur Tourism dominate the industry, providing personalized, eco-sensitive safaris in Brazil's renowned regions, including the Amazon and Pantanal.
2025 Market Share of Brazil Safari Tourism Players
Leading players include Macuco Safari, Passeio Rio, and Gregtur Tourism, with smaller, niche operators targeting specialized markets such as bird watching and cultural safaris.
The Brazil Safari Tourism Industry is expected to grow at a CAGR of 7.2% from 2025 to 2035.
The market is projected to reach USD 10.8 billion by 2035.
Key drivers include Brazil’s unparalleled biodiversity, the rising demand for eco-tourism, and the growth of international interest in the Amazon and Pantanal regions.
Key players include Macuco Safari, Passeio Rio, and Gregtur Tourism and other specialized operators offering eco-friendly and immersive wildlife experiences.
The industry is segmented into Airlines, Hotels and Resorts, Tour Operators, Travel Management, and Others.
The market is analyzed by age groups: Under 18 years, 18 - 25 years, 26 - 35 years, 36 - 45 years, 46 - 55 years, and Over 55 years.
The market is segmented into Domestic and International tourists.
The industry includes In-person Booking, Phone Booking, and Online Booking.
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Brazil Safari Tourism Market
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