The Brazil culinary tourism market accumulated a valuation of USD 17.2 billion in 2022, and it is anticipated to reach a market value of USD 103.29 billion by 2033, growing at a CAGR of 17.7% from 2023 to 2033.
Brazilians themselves actively and creatively market their cuisine. This only serves to highlight the significance of cuisine in our society and how it fosters a sense of nationalism even more significantly than other aspects of Brazilian culture that are less frequently linked with the country than food.
Every Brazilian has a heart and a table set for a normal lunch of beans and rice. Although it may not appear 'unique' or 'exclusive' considering that we are discussing two highly popular goods on a worldwide scale, Brazil has a unique seasoning, preparation method, and even eating customs.
Salads are loaded with ingredients like heart of palm, pineapple, mango, pequi, as well as strawberries and are both tasty and visually appealing. Such biodiversity has elements that few people are familiar with, and Brazilians are naturally inventive. Such innovation and unique cuisine have been propelling the consumers to come and visit the nation for their unique flavors and taste.
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | USD 17.2 billion |
| Expected Market Value (2023) | USD 20.24 billion |
| Projected Forecast Value (2033) | USD 103.29 billion |
| Anticipated Growth Rate (2023 to 2033) | 17.7% |
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The global demand for Brazil culinary tourism market is projected to increase at a CAGR of over 17% during the forecast period between 2023 and 2033, reaching a total of USD 13.6 billion in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global Brazil culinary tourism Market, registering a CAGR of 9.5%.
Brazil is considered to be the hotspot for tourism, travel destinations, and food. The key trend influencing the Brazilian culinary tourism market is the availability of local food in cafés, restaurants, and other establishments. Several culinary excursions are being requested by the public as they want to learn more about the cuisine of the nation. The growing penetration of social media coupled with the surging consumption of international cuisine will drive the demand in Brazil's culinary tourism market.
Numerous cafés and restaurants are attempting to provide customers with foods that are unique to that city or area of Brazil. The government is promoting cooking workshops and festivals, which are aiding the growth of Brazil's culinary tourism industry.
Tourism Industry Is Helping to Boost the Culinary Tourism Industry in Brazil
Brazil’s picturesque setting is contributing to the expansion of the tourism industry over the upcoming decade. Travelers nowadays choose their holiday destinations based on local food.
The availability of a wide variety of cuisines in Brazil is expected to be a hub for millennials keen on traveling. Tourists also take self-guided culinary excursions in Brazil owing to the advancements in the tourism sector.
Growing Fad of Instagram Cooking to Boost Brazil Culinary Tourism Market
The increasing penetration of social media coupled with the rising trend of cooking international cuisine is one of the key factors augmenting the demand in the market. End users in Brazil make fresh pasta in workshops, as well as use fresh vegetables and ingredients.
Culinary programmers in Brazil are gaining immense popularity across the globe. Foreign tourists are attending local cuisine festivals in Brazil due to rising popularity through social media and the entertainment industry. These culinary festivals highlight regional specialties and locally made wines since Brazil has long been renowned for its culture, food, and wine.
Increasing Number of Gourmet Restaurants to Facilitate Brazil Culinary Tourism Market Growth
In terms of activity, the market is sub-segmented into culinary trials, cooking classes, restaurants, food festivals, and others. The availability of local food and dishes at restaurants and cafés in Brazil is another factor fueling the growth in the restaurant segment.
In recent years, restaurants have started to advertise gourmet meals and cooking schools. In 2022, the restaurants took up a significant market share equivalent to 45.5% of the Brazilian market share.
Online Reservations to be the Most Prominent Channel for Culinary Tourism Market Players
According to FMI, online reservations are gaining immense traction on the back of rising e-commerce and e-delivery platforms in the country. In 2022, the online reservation segment dominated the Brazil culinary tourism market with over 50% market share. Some of the key players are collaborating with these online channels through promotions and offers.
Businesses are using social media platforms such as Facebook, Instagram, and others for advertising. Online reservations also give customers a thorough itinerary for the trip, and some businesses even give travelers discounts.
International Tourists to Account for Lion’s Share in Brazil's Culinary Tourism Market
The market for culinary tourism in Brazil is dominated by foreign visitors. In 2022, 64.2% tourists in Brazil were from foreign countries. International visitors that travel to Brazil for their vacations like taking a culinary tour of the country.
These travelers are interested in discovering a country's culture, food, etc. In order to meet the demand, tour operators provide excursions to local locations that serve regional specialties.
Favorable Government Initiatives to Promote Brazil Culinary Tourism Market
The government in Brazil is making effort to boost the culinary tourism sector through food museums, cooking workshops, food festivals, and online and offline marketing. They are also promoting Brazil as a gastronomic destination, aiding the growth of the market.
The Brazilian culinary tourism market is expected to gain momentum over the forecast period by promoting regional foods and ingredients. The government is collaborating with neighborhood business owners by providing funding for neighborhood cafés and eateries.
Growing Fad of Wine Tasting and Regional Food to Push Sales in Brazil's Culinary Tourism Market
One of the key factors influencing the demand in Brazil's culinary tourism market is the production and consumption of wine. The oldest and most traditional commodity in the Brazilian market is wine.
In Brazil, visitors are constantly taken on tours of the vineyards, encouraged to sample the wine produced there and learn about the wine-making process. Cheese, regional foods, and delicacies are supplied to travelers in addition to these sampling trips. This is expected to propel the demand in the Brazilian culinary tourism market.
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The key players in this market include:
Key companies operating in Brazil's culinary tourism market are imparting excursions to meal festivals, culinary training in certain areas, and flavor to the tourists. Some of these companies are collaborating with online platforms and social media influencers to gain a consumer base.
They are also adopting innovative marketing strategies such as advertising and celebrity endorsements to gain revenue. Meanwhile, other players are promoting their gourmet food and cuisines to maintain a strong foothold in the industry. Some of the key developments in the Brazil culinary tourism market are:
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 17.7% from 2022 to 2032 |
| Market value in 2023 | USD 20.24 billion |
| Market value in 2033 | USD 103.29 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | USD billion for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered | Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group |
| Key Companies Profiled | Tasting Tour SP by Vicky Constantinescu; Uluwatour Viagens & Receptivos; Rio Carioca Tours; ESPAÇO DISCOVER POA; Paraty Explorer; Tour de Boteco; Traveller XP; Concrete Jungles Walking Tours; Way to Know Rio; Jeep Tour - Rio de Janeiro; C2RIO TOURS & TRAVEL; Cook in Rio; Concrete Jungles Walking Tours; Free Walker Tours; Amazon Amazing Tours; Rio Alternative Tour |
| Customization & Pricing | Available upon Request |
The Brazil culinary tourism market is valued at USD 20.24 billion in 2023.
Brazil culinary tourism market will expand at a 17.7% CAGR through 2033.
The restaurant segment generates high growth in the Brazil culinary tourism market.
The online reservations segment dominates the Brazil culinary tourism market.
Foreign visitors contribute the maximum to the Brazil culinary tourism market.
| Market Estimated Size (2024E) | USD 6,062.3 million |
|---|---|
| Market Forecasted Size (2034F) | USD 19,511.9 million |
| Value-based CAGR (2024 to 2034) | 12.4% |
| Estimated Market Size (2024E) | USD 1,160.7 billion |
|---|---|
| Projected Market Value (2034F) | USD 5,627.2 billion |
| Value-based CAGR (2024 to 2034) | 17.1% |
| Estimated Industry Size (2024E) | USD 32.5 billion |
|---|---|
| Projected Industry Value (2034F) | USD 179.4 billion |
| Value-based CAGR (2024 to 2034) | 18.6% |
| Market Estimated Size (2022) | USD 5405 Million |
|---|---|
| Market Estimated Size (2032) | USD 21,302.47 Million |
| Market Value-based CAGR (2022 to 2032) | 14.7% |
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Brazil Culinary Tourism Market
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