The Brazil culinary tourism market is anticipated to grow with a remarkable growth rate between 2025 and 2035, via the superlative global appetite for authentic and genuine eating experiences, the country's unique and rich gastronomy and the government initiatives that stimulate tourism. Brazil maintains a unique draw as an attraction among local and international tourists for its cuisine a mélange of indigenous, African and European ingredients and influences.
The global Movable Bridge Market accounted for USD 28 Billion in the year 2025 and is expected to reach USD 135.9 Billion by the year 2035, at a CAGR of 17.1% during the forecast period.
Travelers, already hungry for hands on food tourism experiences cooking classes, street food tours, visits to traditional farms and local markets are still seeking them. From traditional favourites like feijoada, to international cuisine, Brazil’s culinary landscape is a major draw for tourists. The growing trend of food festivals, sustainable gastronomy, and farm-to-table dining experiences are also pushing this market growth.
Additionally, digital platforms and social media have played a key role in spreading Brazil’s culinary legacy, influencing the choices of travellers and establishing it as an important item in the itinerary of affluent coming to visit us.
To sum-up, the Brazil culinary tourism market is likely to achieve a higher growth rate in the next coming years, as travellers have been increasingly demanding authentic culinary experiences, the Brazil government has been actively supporting tourism sector and growing impact of digital marketing on travel decisions.
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The North-eastern region states like Bahia and Pernambuco has a deep Afro-Brazilian culinary history. With roots in African, indigenous and Portuguese traditions, the region’s robust flavours are putting it at the vanguard of food tourism. Traditional dishes like acarajé, moqueca and bobó de camarão attract visitors seeking authenticity. Numerous cultural and food festivals that celebrate its gastronomic heritage are held there, making it even more appetizing.
The cuisine reminds to the region known as South, with states such as Rio Grande do Sul, Paraná and Santa Catarina, highlighted by the European influentions and the traditional barbecue. A meat lovers’ paradise, the area boasts churrascarias (Brazilian steakhouses) that feature top-quality cuts of beef and traditional gaucho-inspired grilling techniques. Wine tourism is also an area of culinary tourism exercised in the south countries, particularly endangering the Serra Gaúcha wine region, now recognized by international standards.
There is a greater emphasis on exotic ingredients and dishes in the North and in the Centro-Oeste (containing the Amazon and Pantanal), which are based on the ingredients and the food culture introduced by indigenous peoples- Tourists in these regions often roam local markets, sample exotic Amazonian fruits and participate in traditional cooking classes. Sustainable tourism initiatives are gaining traction that promote local fishing and organic farming to provide eco-minded travellers an immersive culinary experience.
Challenge
Infrastructure Development and Culinary Standardization
In Brazil, the culinary tourism market involves challenges such as deliberate infrastructure development, hygiene inconsistency, and structured culinary experiences in the industry. Brazil has one of the richest and most diverse food cultures of the world, but this poses a great challenge regarding quality control and access for international visitors.
Common challenges, such as the language barriers experienced by foreign tourists, a lack of standardized food tourism packages, and the difficulties involved in merging culinary tourism with core travel services add to these operational hurdles. To address these issues, businesses need to focus on acquiring food safety certifications, organizing structured gastronomic tours, and collaborating with local chefs to provide authentic and top-notch culinary experiences.
Opportunity
Expansion of Experiential Food Travel and of Region-specific Offerings
The Brazil Culinary Tourism Market has substantial opportunities due to the increasing quests for authentic and immersive food tourism. Travelers are increasingly looking for local food experiences like churrasco barbecue, Amazonian cuisine and street food specialties including acarajé and pastel. Gastronomic festivals, farm-to-table experiences and chef-led cooking workshops are all on the rise, transforming Brazil’s food tourism scene.
Guest involvement is also being augmented through partnerships with regional farmers, ancestral kitchens, and cultural gastronomic experiences. The growth of the food tourism market will be driven by companies engaged in structured food tourism, sustainable gastronomy initiatives and curated regional culinary trails.
The market grew steadily between 2020 and 2024, fuelled in part by the growing trend of regional food specialties, the rise of street food culture, food experiences in social media, and the increasing popularity of food tourism. Food trails and dining experiences at local markets, and the promotion of traditional Brazilian cuisine grew in popularity. But logistical problems and inconsistent food safety protocols and a lack of infrastructure for culinary tourism kept many international visitors at home. Businesses reacted by offering organized food tours, focusing on hygiene certificates, and working together with hospitality providers to elevate the culinary tourism experience.”
As we transition into 2025 to 2035, the market is already anticipating serious transformative advancements regarding structured culinary tourism, food heritage conservation, and sustainability-focused culinary experiences. Food tourism will become a more eco-conscious pursuit, with unique tasting experiences and immersive farm-to-table excursions that offer new narratives around how travellers engage with Brazilian food. Hyper-personalized food tours and experiences, indigenous food experiences, and curated tasting events showcasing what are unique, regional delicacies will see food tourism rise to new heights. The Future of Brazil’s Culinary Tourism Market: Companies that Incorporate Traditional Culinary Storytelling, Cultural Food Trails, and Sustainable Food Tourism Principles
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035.
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Complying with food safety legislation and tourism law |
| Culinary Tourism Growth | Growth in regional food tours, street food explorations, and luxury dining tourism |
| Industry Adoption | Increased demand for cooking classes, local food trails, and cultural dining experiences |
| Supply Chain and Sourcing | Dependence on traditional restaurant and farm partnerships |
| Market Competition | Presence of local food tourism operators and hospitality-driven culinary packages |
| Market Growth Drivers | Food experiences with a keen angle of a cultural and culinary heritage |
| Sustainability and Energy Efficiency | The organic food tours and eco-friendly dining initiatives are still in its infancy |
| Integration of Culinary Storytelling | Limited real-time focus on food heritage and storytelling |
| Advancements in Culinary Tourism | Use of traditional food tours and localized cooking classes |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Food certification committees, improved food hygiene, and international culinary tourism certificates. |
| Culinary Tourism Growth | Expansion into structured gastronomic trails, curated tasting journeys, and heritage food conservation initiatives. |
| Industry Adoption | Growth in immersive dining retreats, region-specific food festivals, and heritage cuisine revival programs. |
| Supply Chain and Sourcing | Shift toward organic food sourcing, sustainable farm-to-table networks, and greater focus on authentic local ingredients. |
| Market Competition | Expansion of culinary travel agencies, chef-led food tourism programs, and luxury gastronomy experiences. |
| Market Growth Drivers | More investment in curating gastronomic travel experiences, food education tourism, and sustainable farm to fork experiences. |
| Sustainability and Energy Efficiency | Large-scale implementation of zero-waste culinary tourism, carbon-neutral dining experiences, and sustainable ingredient sourcing. |
| Integration of Culinary Storytelling | Increased use of regional culinary narratives, chef-hosted dining experiences, and educational food workshops. |
| Advancements in Culinary Tourism | Development of exclusive dining retreats, regional food trails, and immersive cultural food experiences. |
The Southeast Region of Brazil (São Paulo, Rio de Janeiro, and Minas Gerais) is a pioneer in culinary tourism, and its gastronomy is a significant driver of culinary tourism due to the rich gastronomic culture, international tourists, and fine dining.
Brazil’s culinary capital, São Paulo, is a magnet for foodies of every stripe with its Michelin-starred restaurants, thriving street-food scene and international food festivals. Food tourists, too, have been drawn to Brasília’s fusion fare and Rio de Janeiro’s beach-front dining. Traditional dishes of Minas Gerais as pão de queijo and feijoada. The sheer number of food tourism apps, guided gourmet tours and immersive cooking experiences are also expanding the region’s appeal for domestic and global tourists.
| Region | CAGR (2025 to 2035) |
|---|---|
| Southeast Brazil | 17.8% |
The Northeast Region is lauded for its coastal cooking and Afro-Brazilian flavours, and its seafood traditions is starting to build a reputation as a culinary tourism destination. Food travellers seeking traditional Bahian and North-eastern cuisine are the acarajé, moqueca and tapioca-based delicacies of the region are flocking to spots like Salvador, Recife and Fortaleza.
The region boasts a rich cultural heritage and a fusion cuisine shaped by African, Portuguese and Indigenous traditions that add up to a unique culinary destination for travellers from around the world. The growth of eco-tourism and sustainable food tourism, for example, on Bahia’s cacao farms and in coastal fishing villages are enriching culinary travel in the state.
| Region | CAGR (2025 to 2035) |
|---|---|
| Northeast Brazil | 17.5% |
The South Region, which includes Porto Alegre, Curitiba and Florianopolis, is seeing a boom in culinary tourism is influenced by European cuisine as well as wine tourism and farm-to-table excursions. It encompasses Brazil’s leading wine-producing areas in Rio Grande do Sul, which attract oenophiles and foodies.
Curitiba’s thriving food scene, whose roots run deep in German, Italian and Polish heritage, has begun luring culinary travellers. What’s more, the high demand for food tourism is getting another boost from Florianopolis’ seafood and beachside dining culture. Sustainable culinary travel is also on the rise, thanks to the growth of agritourist, cheese farms and organic markets.
| Region | CAGR (2025 to 2035) |
|---|---|
| South Brazil | 17.3% |
The North and Central-West Regions are the site of the Amazon Rainforest, the Pantanal wetlands, and the capital city of Brasília are increasingly recognized as an exotic culinary tourism destination based around Indigenous ingredients, sustainable food processes, and wild food experiences.
The region’s distinctive gastronomy açaí and pirarucu fish and cupuaçu, among others are attracting adventurous food travellers. However, the traditional Pantanal cuisine of the Central-West region, which emphasizes beef-centered dishes and culminates in cassava-based creations, is experiencing a moment among national and international visitors.
As the eco-tourism and sustainable gastronomy movements take root, travellers are exploring Indigenous food traditions, jungle dining experiences and local farm cooperatives.
| Region | CAGR (2025 to 2035) |
|---|---|
| North and Central-West Brazil | 16.8% |
The food festivals and culinary trials segment is a major growth driver of the Brazil culinary tourism industry, with global and domestic travelers increasingly looking for genuine, experiential, and culturally loaded gastronomic experiences. The culinary tourism activities are the core for the promotion of Brazil's rich food culture, the empowerment of local economies, and the positioning of the nation as a world-class food tourism destination and thus are central to hospitality enterprises, travel agencies, and food tour operators.
Food trials have also emerged as the most in-demand activity in Brazil's food tourism industry, where tourists get to sample and relish local specialties, street food, and native foods at the source. In contrast to standard restaurant meals, culinary trials incorporate an experiential style of eating food with emphasis on experiences like tours of local markets, guided food tours, and interactive farm-to-table dinners so visitors can really sink their teeth into Brazilian food.
Increased demand for local food discovery, including well-known foods such as Feijoada (black bean and pork stew), Moqueca (seafood stew), Acarajé (black-eyed pea fritters), and Pão de Queijo (cheese bread), has stimulated the application of culinary experiments since food tourists look for genuine eating experiences that reflect the cultural diversity of Brazil. Statistics indicate that more than 70% of global visitors to Brazil undergo one or more food trials while they are there, hence guaranteeing good market demand for the industry.
Increased development of experiential food tours that include street food walks, market-driven cooking activities, and guided sampling of Amazonian foods has also guaranteed market demand, making greater utilization of culinary trials as a main ingredient in Brazil's gastronomic tourism industry.
The convergence of mobile-based self-guided food tours, online food discovery websites, AI-driven customized food suggestions, and food-storytelling interactions has further increased adoption, allowing improved access and increased participation by food tourists.
Convergence of local food networks, with Northeastern Brazilian food routes, Amazonian rainforest food-tourism tours, and Afro-Brazilian gastronomy heritage explorations, has maximized market growth, making it more appealing to international food tourists.
The uptake of farm-to-table sustainable dining experiences such as organic cacao farms, eco-friendly fishing excursions, and small-scale artisan coffee farm tours has cemented market expansion, forecasting further conformity with international sustainable tourist trends.
Though supported by authenticity, cultural immersion, and experience-based learning, the culinary trials experience is constrained by food safety risks, inabilities of overseas visitors to speak, and seasonality of the provenance of foods. But ongoing technological progress in food safety tracing using AI, blockchain-driven food item authenticity, and online multilingual food visitor guides is enhancing efficiency, transparency, and consumer confidence and will therefore further stimulate growth in the market for culinary trials for Brazil's gastronomic tourism.”
Food festivals have caught up strongly among local tourists, food bloggers, and international gourmands as Brazil increasingly invests in major gastronomy festivals, culture food festivals, and heritage-themed food festivals. As compared to consuming meals at single restaurants, food festivals are an engaging, interactive experience featuring a variety of vendors, on-stage cooking demonstrations, and cooking classes, building an engaging, dynamic aspect of food travel.
Increased food festival tourism demand, for instance, in the Comida di Buteco (traditional bar food festival), Festival de Pinhão (Brazilian pine nut festival), and Rio Gastronomia (most noted food and drink festival in Brazil), has boosted adoption of food festival tourism as local and international tourists desire giant food experiences.
Research has confirmed that more than 60% of Brazil's global food tourists plan their trip according to major food festivals, hence increased demand in the sector is certain. Increased usage of multi-city food festival packages with itineraries centered on prominent Brazilian culinary events and food festivals has boosted demand in the market, ensuring enhanced uptake of food festival-inspired holiday experiences.
Food festival experience website convergence, including mobile ticketing, food stall recommendation via AI, and live event calendars, has added further impetus to adoption with enhanced user experience and engagement for festivalgoers.
Emergence of premium VIP food festival experiences, including private chef dinner experiences, private tastings, and festivals kitchen behind-the-scenes tours, has enabled maximum market growth with more high-end appeal to high-spend culinary travelers.
The use of global guest chef alliances, as a component of global culinary exchange programs, fusion restaurants, and Michelin-star pop-ups, has complemented market growth by putting Brazil's food festivals on the global map in a more competitive manner.
In spite of its cultural relevance, high numbers in terms of participation, and popularity during tourist seasons, food festival tourism is confronted with issues like crowd management, adverse weather conditions for conducting outdoor food festivals, and wastage of food.
But with progressing developments in event-based AI-based crowd analytics, digital waste solutions, and real-time enhancement of festival experiences, efficiency, sustainability, and guest satisfaction are on an upward path, ensuring food festival tourism a continued growth pattern in the culinary tourism business in Brazil.
The in-person booking and online booking segments are two significant market drivers since culinary tourists become more accustomed to incorporating smooth digital booking and on-the-ground experiential decision-making into trip planning.
Online Booking Segment Dominates Market Demand as AI-Driven Personalization and Mobile Travel Planning Make Culinary Tourism More Accessible
The segment of online booking has become one of the most popular ways of culinary travel reservation, providing tourists with the luxury of advance bookings of food tours, restaurant visits, and hands-on cooking classes via web portals, OTAs, and mobile apps. In contrast to phone bookings, online booking provides real-time availability verification, immediate confirmation, and AI-driven customized suggestions.
The increasing need for mobile-first travel booking, with app-based reservation systems, AI-powered culinary tour personalization, and integrated payment systems, has driven online booking adoption, as travelers value digital convenience and personalized experiences. Research shows that more than 75% of foreign visitors to Brazil book their culinary travel experiences online, guaranteeing robust demand for this segment.
Though it has the edge of accessibility, instant booking, and AI-based personalization, the online booking segment is also plagued by cybersecurity threats, platform stability, and language translation issues. But new technologies in blockchain-based booking security, real-time multilingual assistance, and AI-based dynamic pricing models are enhancing security, transparency, and user experience, ensuring sustained market growth for online culinary travel booking solutions.
The in-person reservation segment has received robust market uptake, especially from walk-in tourists, backpackers, and experience-oriented travelers, as culinary travelers increasingly depend on local advice, food vendor suggestions, and impromptu dining finds. In contrast to pre-booking via the internet, in-person reservations enable tourists to discover real-time food possibilities and make spontaneous culinary choices based on local advice.
The increasing demand for on-the-ground, flexible food experiences, including street food tasting, pop-up food events, and visits to food markets, has fueled in-person booking adoption because travelers want real-time and authentic food experiences.
Though disadvantaged in terms of spontaneity, local cultural experience, and adaptability, the walk-in booking segment is hindered by irregular pricing, communication, and scarcity for popular dining destinations. New technologies in AI-powered food discovery charts, instantaneous food vendor ratings, and blockchain-enabled transparent pricing schemes, though, underscore efficiency, access, and visitor convenience, guaranteeing ongoing growth for walk-in booking in Brazil's gastronomic tourism system.
The Brazil culinary tourism market is experiencing growth as consumers increasingly seek authentic food experiences and explore regional cuisine through immersive gastronomic tours. Take travel companies and tourism operators who are honing in particularly on AI-powered food recommendations, interactive cooking classes, and digital food tour platforms as a means of facilitating increased traveler engagement, cultural tourism and food-driven travel experiences. The other stakeholders in the food tourism ecosystem comprise food tour agencies, hospitality brands (hotels, resorts, and restaurants), and travel aggregators, where technological innovations such as smart food tourism systems, AI-driven dining personalization, and experiential gastronomic culture, thus enriching the food tourism journey.
| Company/Organization Name | Estimated Market Share (%) |
|---|---|
| Savor São Paulo Food Tours | 18-22% |
| Rio de Janeiro Food Tour (Eat Rio Food Tours) | 12-16% |
| Belo Horizonte Gastronomic Tour (Caminhos de Minas Gastronomia) | 10-14% |
| Taste of São Paulo Festival | 8-12% |
| Flavors of Brazil Culinary Tours (National Food Tour Network) | 5-9% |
| Other Food Tour Operators & Local Culinary Experiences (combined) | 30-40% |
| Company/Organization Name | Key Offerings/Activities |
|---|---|
| Savor São Paulo Food Tours | Provides guided culinary city tours, local market experiences, and high-end restaurant tastings. |
| Eat Rio Food Tours | Specializes in authentic Brazilian street food experiences, seafood markets, and cultural food history tours. |
| Caminhos de Minas Gastronomia | Offers Belo Horizonte-based food journeys, traditional Minas Gerais cuisine tastings, and farm-to-table experiences. |
| Taste of São Paulo Festival | Hosts annual gourmet food festivals featuring Brazilian and international chefs, offering live cooking workshops. |
| Flavors of Brazil Culinary Tours | Focuses on national-level culinary experiences, including feijoada tastings, cachaça distillery visits, and Amazonian food explorations. |
Savor São Paulo Food Tours (18-22%)
Savor São Paulo, one of the major players in Brazil's culinary tourism market that had street food tours, fine dining experiences, and AI-powered restaurant recommendation.
Eat Rio Food Tours (12-16%)
Jane Muniz runs this street food tour, along with historical culinary experiences to make sure you're eating authentic Brazilian food, with expert local people.
Caminhos de Minas Gastronomia (10-14%)
Caminhos de Minas offers regional gastronomy tours centered on traditional Minas Gerais food, creating the best way to publicize culinary heritage storytelling and educate gastronomy through local habitat
Taste of São Paulo Festival (8-12%)
Taste of São Paulo is one of the top food festivals in Brazil offering interactive food tastings, chef-led cooking demonstrations and special dining events.
Flavors of Brazil Culinary Tours (5-9%)
A nationwide culinary travel company taking Brazilian flavours to customers through Amazonian food tastings, wine and cachaça distillery visits and Brazilian BBQ experiences.
Other Key Players (30-40% Combined)
Several culinary tour operators, online travel platforms, and local food businesses contribute to next-generation food tourism innovations, AI-driven dining personalization, and immersive culinary storytelling. These include:
The overall market size for Brazil Culinary Tourism Market was USD 28.0 Billion in 2025.
The Brazil Culinary Tourism Market expected to reach USD 135.9 Billion in 2035.
The demand for Brazil's culinary tourism market will be driven by growing interest in authentic food experiences, increasing international tourism, government initiatives promoting gastronomy, social media influence, and the rise of food festivals showcasing regional cuisines, attracting both domestic and international travellers seeking unique culinary adventures.
The top 5 countries which drives the development of Brazil Culinary Tourism Market are USA, UK, Europe Union, Japan and South Korea.
Culinary Trials Growth to command significant share over the assessment period.
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