The Brazil culinary tourism market accumulated a valuation of US$ 17.2 billion in 2022, and it is anticipated to reach a market value of US$ 103.29 billion by 2033, growing at a CAGR of 17.7% from 2023 to 2033.
Brazilians themselves actively and creatively market their cuisine. This only serves to highlight the significance of cuisine in our society and how it fosters a sense of nationalism even more significantly than other aspects of Brazilian culture that are less frequently linked with the country than food.
Every Brazilian has a heart and a table set for a normal lunch of beans and rice. Although it may not appear 'unique' or 'exclusive' considering that we are discussing two highly popular goods on a worldwide scale, Brazil has a unique seasoning, preparation method, and even eating customs.
Salads are loaded with ingredients like heart of palm, pineapple, mango, pequi, as well as strawberries and are both tasty and visually appealing. Such biodiversity has elements that few people are familiar with, and Brazilians are naturally inventive. Such innovation and unique cuisine have been propelling the consumers to come and visit the nation for their unique flavors and taste.
| Attribute | Details |
|---|---|
| Estimated Market Value (2022) | US$ 17.2 billion |
| Expected Market Value (2023) | US$ 20.24 billion |
| Projected Forecast Value (2033) | US$ 103.29 billion |
| Anticipated Growth Rate (2023 to 2033) | 17.7% |
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The global demand for Brazil culinary tourism market is projected to increase at a CAGR of over 17% during the forecast period between 2023 and 2033, reaching a total of US$ 13.6 billion in 2018, according to a report from Future Market Insights (FMI). From 2018 to 2022, sales witnessed significant growth in the global Brazil culinary tourism Market, registering a CAGR of 9.5%.
Brazil is considered to be the hotspot for tourism, travel destinations, and food. The key trend influencing the Brazilian culinary tourism market is the availability of local food in cafés, restaurants, and other establishments. Several culinary excursions are being requested by the public as they want to learn more about the cuisine of the nation. The growing penetration of social media coupled with the surging consumption of international cuisine will drive the demand in Brazil's culinary tourism market.
Numerous cafés and restaurants are attempting to provide customers with foods that are unique to that city or area of Brazil. The government is promoting cooking workshops and festivals, which are aiding the growth of Brazil's culinary tourism industry.
Tourism Industry Is Helping to Boost the Culinary Tourism Industry in Brazil
Brazil’s picturesque setting is contributing to the expansion of the tourism industry over the upcoming decade. Travelers nowadays choose their holiday destinations based on local food.
The availability of a wide variety of cuisines in Brazil is expected to be a hub for millennials keen on traveling. Tourists also take self-guided culinary excursions in Brazil owing to the advancements in the tourism sector.
Growing Fad of Instagram Cooking to Boost Brazil Culinary Tourism Market
The increasing penetration of social media coupled with the rising trend of cooking international cuisine is one of the key factors augmenting the demand in the market. End users in Brazil make fresh pasta in workshops, as well as use fresh vegetables and ingredients.
Culinary programmers in Brazil are gaining immense popularity across the globe. Foreign tourists are attending local cuisine festivals in Brazil due to rising popularity through social media and the entertainment industry. These culinary festivals highlight regional specialties and locally made wines since Brazil has long been renowned for its culture, food, and wine.
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Increasing Number of Gourmet Restaurants to Facilitate Brazil Culinary Tourism Market Growth
In terms of activity, the market is sub-segmented into culinary trials, cooking classes, restaurants, food festivals, and others. The availability of local food and dishes at restaurants and cafés in Brazil is another factor fueling the growth in the restaurant segment.
In recent years, restaurants have started to advertise gourmet meals and cooking schools. In 2022, the restaurants took up a significant market share equivalent to 45.5% of the Brazilian market share.
Online Reservations to be the Most Prominent Channel for Culinary Tourism Market Players
According to FMI, online reservations are gaining immense traction on the back of rising e-commerce and e-delivery platforms in the country. In 2022, the online reservation segment dominated the Brazil culinary tourism market with over 50% market share. Some of the key players are collaborating with these online channels through promotions and offers.
Businesses are using social media platforms such as Facebook, Instagram, and others for advertising. Online reservations also give customers a thorough itinerary for the trip, and some businesses even give travelers discounts.
International Tourists to Account for Lion’s Share in Brazil's Culinary Tourism Market
The market for culinary tourism in Brazil is dominated by foreign visitors. In 2022, 64.2% tourists in Brazil were from foreign countries. International visitors that travel to Brazil for their vacations like taking a culinary tour of the country.
These travelers are interested in discovering a country's culture, food, etc. In order to meet the demand, tour operators provide excursions to local locations that serve regional specialties.
Favorable Government Initiatives to Promote Brazil Culinary Tourism Market
The government in Brazil is making effort to boost the culinary tourism sector through food museums, cooking workshops, food festivals, and online and offline marketing. They are also promoting Brazil as a gastronomic destination, aiding the growth of the market.
The Brazilian culinary tourism market is expected to gain momentum over the forecast period by promoting regional foods and ingredients. The government is collaborating with neighborhood business owners by providing funding for neighborhood cafés and eateries.
Growing Fad of Wine Tasting and Regional Food to Push Sales in Brazil's Culinary Tourism Market
One of the key factors influencing the demand in Brazil's culinary tourism market is the production and consumption of wine. The oldest and most traditional commodity in the Brazilian market is wine.
In Brazil, visitors are constantly taken on tours of the vineyards, encouraged to sample the wine produced there and learn about the wine-making process. Cheese, regional foods, and delicacies are supplied to travelers in addition to these sampling trips. This is expected to propel the demand in the Brazilian culinary tourism market.
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The key players in this market include:
Key companies operating in Brazil's culinary tourism market are imparting excursions to meal festivals, culinary training in certain areas, and flavor to the tourists. Some of these companies are collaborating with online platforms and social media influencers to gain a consumer base.
They are also adopting innovative marketing strategies such as advertising and celebrity endorsements to gain revenue. Meanwhile, other players are promoting their gourmet food and cuisines to maintain a strong foothold in the industry. Some of the key developments in the Brazil culinary tourism market are:
| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 17.7% from 2022 to 2032 |
| Market value in 2023 | US$ 20.24 billion |
| Market value in 2033 | US$ 103.29 billion |
| Base Year for Estimation | 2022 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | US$ billion for value |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis |
| Segments Covered |
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| Key Companies Profiled |
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| Customization & Pricing | Available upon Request |
The Brazil culinary tourism market is valued at US$ 20.24 billion in 2023.
Brazil culinary tourism market will expand at a 17.7% CAGR through 2033.
The restaurant segment generates high growth in the Brazil culinary tourism market.
The online reservations segment dominates the Brazil culinary tourism market.
Foreign visitors contribute the maximum to the Brazil culinary tourism market.
1. Executive Summary
1.1. Brazil Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Countries
3.6.2. By Key Countries
3.7. Country Parent Market Outlook
4. Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Activity Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Activity Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Activity Type, 2023 to 2033
5.3.1. Culinary Trials
5.3.2. Cooking Classes
5.3.3. Restaurants
5.3.4. Food Festivals
5.3.5. Others
5.4. Y-o-Y Growth Trend Analysis By Activity Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Activity Type, 2023 to 2033
6. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Booking Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2023 to 2033
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In Person Booking
6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Booking Channel, 2023 to 2033
7. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tourist Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis by Tourist Type, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast by Tourist Type, 2023 to 2033
7.3.1. Domestic
7.3.2. International
7.4. Y-o-Y Growth Trend Analysis by Tourist Type, 2018 to 2022
7.5. Absolute $ Opportunity Analysis by Tourist Type, 2023 to 2033
8. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tour Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2023 to 2033
8.3.1. Independent Traveller
8.3.2. Package Traveller
8.3.3. Tour Group
8.4. Y-o-Y Growth Trend Analysis By Tour Type, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Tour Type, 2023 to 2033
9. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Consumer Orientation
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2023 to 2033
9.3.1. Men
9.3.2. Women
9.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2023 to 2033
10. Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Age Group
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2018 to 2022
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2023 to 2033
10.3.1. 15-25 Years
10.3.2. 26-35 Years
10.3.3. 36-45 Years
10.3.4. 46-55 Years
10.3.5. 56-65 Years
10.3.6. 66-75 Years
10.4. Y-o-Y Growth Trend Analysis By Age Group, 2018 to 2022
10.5. Absolute $ Opportunity Analysis By Age Group, 2023 to 2033
11. Market Structure Analysis
11.1. Competition Dashboard
11.2. Competition Benchmarking
11.3. Market Share Analysis of Top Players
11.3.1. By Country
11.3.2. By Activity Type
11.3.3. By Booking Channel
11.3.4. By Tourist Type
11.3.5. By Tour Type
11.3.6. By Consumer Orientation
11.3.7. By Age Group
12. Competition Analysis
12.1. Competition Deep Dive
12.1.1. Tasting Tour SP by Vicky Constantinescu
12.1.1.1. Overview
12.1.1.2. Product Portfolio
12.1.1.3. Profitability by Market Segments
12.1.1.4. Sales Footprint
12.1.1.5. Strategy Overview
12.1.1.5.1. Marketing Strategy
12.1.2. Uluwatour Viagens & Receptivos
12.1.2.1. Overview
12.1.2.2. Product Portfolio
12.1.2.3. Profitability by Market Segments
12.1.2.4. Sales Footprint
12.1.2.5. Strategy Overview
12.1.2.5.1. Marketing Strategy
12.1.3. Rio Carioca Tours
12.1.3.1. Overview
12.1.3.2. Product Portfolio
12.1.3.3. Profitability by Market Segments
12.1.3.4. Sales Footprint
12.1.3.5. Strategy Overview
12.1.3.5.1. Marketing Strategy
12.1.4. ESPAÇO DISCOVER POA
12.1.4.1. Overview
12.1.4.2. Product Portfolio
12.1.4.3. Profitability by Market Segments
12.1.4.4. Sales Footprint
12.1.4.5. Strategy Overview
12.1.4.5.1. Marketing Strategy
12.1.5. Paraty Explorer
12.1.5.1. Overview
12.1.5.2. Product Portfolio
12.1.5.3. Profitability by Market Segments
12.1.5.4. Sales Footprint
12.1.5.5. Strategy Overview
12.1.5.5.1. Marketing Strategy
12.1.6. Tour de Boteco
12.1.6.1. Overview
12.1.6.2. Product Portfolio
12.1.6.3. Profitability by Market Segments
12.1.6.4. Sales Footprint
12.1.6.5. Strategy Overview
12.1.6.5.1. Marketing Strategy
12.1.7. Traveller XP
12.1.7.1. Overview
12.1.7.2. Product Portfolio
12.1.7.3. Profitability by Market Segments
12.1.7.4. Sales Footprint
12.1.7.5. Strategy Overview
12.1.7.5.1. Marketing Strategy
12.1.8. Concrete Jungles Walking Tours
12.1.8.1. Overview
12.1.8.2. Product Portfolio
12.1.8.3. Profitability by Market Segments
12.1.8.4. Sales Footprint
12.1.8.5. Strategy Overview
12.1.8.5.1. Marketing Strategy
12.1.9. Way to Know Rio
12.1.9.1. Overview
12.1.9.2. Product Portfolio
12.1.9.3. Profitability by Market Segments
12.1.9.4. Sales Footprint
12.1.9.5. Strategy Overview
12.1.9.5.1. Marketing Strategy
12.1.10. Jeep Tour - Rio de Janeiro
12.1.10.1. Overview
12.1.10.2. Product Portfolio
12.1.10.3. Profitability by Market Segments
12.1.10.4. Sales Footprint
12.1.10.5. Strategy Overview
12.1.10.5.1. Marketing Strategy
12.1.11. C2RIO TOURS & TRAVEL
12.1.11.1. Overview
12.1.11.2. Product Portfolio
12.1.11.3. Profitability by Market Segments
12.1.11.4. Sales Footprint
12.1.11.5. Strategy Overview
12.1.11.5.1. Marketing Strategy
12.1.12. Cook in Rio
12.1.12.1. Overview
12.1.12.2. Product Portfolio
12.1.12.3. Profitability by Market Segments
12.1.12.4. Sales Footprint
12.1.12.5. Strategy Overview
12.1.12.5.1. Marketing Strategy
12.1.13. Concrete Jungles Walking Tours
12.1.13.1. Overview
12.1.13.2. Product Portfolio
12.1.13.3. Profitability by Market Segments
12.1.13.4. Sales Footprint
12.1.13.5. Strategy Overview
12.1.13.5.1. Marketing Strategy
12.1.14. Free Walker Tours
12.1.14.1. Overview
12.1.14.2. Product Portfolio
12.1.14.3. Profitability by Market Segments
12.1.14.4. Sales Footprint
12.1.14.5. Strategy Overview
12.1.14.5.1. Marketing Strategy
12.1.15. Amazon Amazing Tours
12.1.15.1. Overview
12.1.15.2. Product Portfolio
12.1.15.3. Profitability by Market Segments
12.1.15.4. Sales Footprint
12.1.15.5. Strategy Overview
12.1.15.5.1. Marketing Strategy
12.1.16. Rio Alternative Tour
12.1.16.1. Overview
12.1.16.2. Product Portfolio
12.1.16.3. Profitability by Market Segments
12.1.16.4. Sales Footprint
12.1.16.5. Strategy Overview
12.1.16.5.1. Marketing Strategy
13. Assumptions & Acronyms Used
14. Research Methodology
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Brazil Culinary Tourism Market
