Market Share Distribution Among Bran Manufacturers

Bran Market Share Analysis Outlook (2025 to 2035)

According to a report, the worldwide bran market size is set to achieve USD 71,356 million by 2025 and the market is anticipated to experience an accelerating growth rate of 7.5% through the period spanning from 2025 to 2035.

The main factor of this increase is the progressive recognition of bran as a functional ingredient for health promotion like the fibers and the micronutrients that it contains, thus the bran is used in functional foods, dietary supplements, and animal feed.

Wheat bran is still the first into the market, its dominance is reinforced by its widespread use brownie mix, breakfast cereal, and clean-label products, while, the innovative rice bran is being introduced in the Asia-Pacific region, in particular through animal feed and cooking oil applications.

Further, the market is driven by the development of bran-based products, such as, the introduction of fortified and gluten-free options, and bran's expansion into cosmetics, biofuels, and industrial sectors.

Attributes	Key Insights
Market Value, 2025	USD 71,356 million
Value CAGR (2025 to 2035)	7.5%

Market Overview

The global bran market is growing rapidly owing to the increasing need for health-friendly and eco-friendly products in various sectors. Bran, which comes from cereals, e.g. wheat, rice, oats, and corn, is appreciated for its high fiber and nutrient content, with wheat bran being the most widely used, especially in baked goods, cereals, and supplements.

Rice bran which is mainly found in cooking oils and animal feed is penetrating the nascent market in the Asia-Pacific region, whereas oat and corn bran primarily serve the niche segments of functional food that are concerned with digestive and cardiovascular health.

Some of the giant companies operating in the sector, such as GoodMills Group, Ardent Mills, and Nisshin Seifun Group, are launching products that are both clean-label and fortified while other regional manufacturers such as the Vaighai Group company target bran efficiency in resource management in their countries.

Besides, the bran market is also experiencing growth from e-commerce channels, industry sustainability, and the expansion of the bran market owing to the multifaceted applications like human nutrition, animal feed, and industrial uses.

Key Growth Drivers

• Rising Health Awareness: The incorporation of bran in functional foods, dietary supplements, and baked goods is being driven by the growing consumer demand for nutritious and high-fiber foods. The products prepared with wheat, oat, and corn bran have become trendy because of their contribution to better digestion, cholesterol control, and weight management.
• Growth in the Animal Feed Industry: Rice bran and wheat bran, being the most popular ones, are the most economical and the most nutrient-dense ingredients in livestock and poultry feeds.
• Expansion of the Functional Food Market: Due to the shift in consumer preferences towards functional and fortified foods, the development of bran-enriched products such as gluten-free and organic options has also occurred.
• Regional Demand in Emerging Markets: The increasing populace and growing purchasing power in Asia-Pacific like India, China, and Southeast Asia are the factors that, besides driver demand for bran-based products in food, feed, and industrial applications. Enterprises such as Vaighai Group and Hindustan Animal Feeds are monetizing this regional development.

Company Performance

Global Market Share 2025	Industry Share %
Tier 1	45%
Tier 2	35%
Tier 3	20%

Market Concentration

Market Concentration 2025	Assessment
High (more than 60% by top players)	Low
Medium (40 to 60% by top 10 players)	Medium
Low (less than 30% by top players)	Low

Segmented Analysis

Source

Dominating the bran market is wheat bran, which commands around 50% to more than 50% of the market share. This is as a result of its broad availability and the great demand it has in baked goods, cereals, dietary supplements, and animal feed, as well as the crucial role in driving innovation of GoodMills Group and Ardent Mills.

Corn bran (5-7%) and other sources like barley and millet (3-5%) serve as niche markets primarily in the areas of fiber enrichment and regional feed applications. This classification of the bran market shows that the various applications and regional market demands are the primary drivers of the global bran market growth.

End-Use Application

Owing to its inclusion in the beverages and foods segment, which constitutes roughly 45-50% of the overall market, the bran market is notably influenced. Bran is increasingly utilized in functional foods, such as breakfast cereals, bread, crackers, etc. owing to its high fiber and nutrient content, catering to the rising demand for health-oriented products.

Prominent companies like GoodMills Group and Ardent Mills are demonstrating their advanced technology with clean-label and fortified products, while oat and wheat bran are particularly well-received in high-end functional food categories. This segment's leadership is further established by a growing consumer shift toward natural and sustainable ingredients in their daily diets.

Who Shaped the Year

The bran market in 2024 was marked by remarkable successes from the top companies that were the driver to the innovations and exports. These firms took the lead in the sector by inventing new products, and setting the agenda that was followed by others to change the structure of the global bran market. Hereafter is a esoteric presentation of their interventions.

GoodMills Group GmbH

Due to its unwavering commitment to the innovation of functional food ingredients, GoodMills has successfully retained its top position in the bran market. The company has launched wheat bran-enriched products as a response to the increasing consumer preference for high-fiber and clean-label foods.

Ardent Mills

The company branched out its product range by introducing fortified wheat bran designed to be used in functional foods, including bread, cereals, and snacks. The company that has a strong supply chain network used this advantage to spread the business in North America and launched bran-based products that correspond to current health trends such as heart health and weight management.

Nisshin Seifun Group Inc.

In Asia, Nisshin Seifun paid great attention to the premium wheat bran products for functional food applications, thus combining breakthrough technology with the traditional Japanese dietary habits.

Key Highlights from the Forecast

Increasing Demand for Functional Foods

The increasing realization of the extensive health benefits of eating bran which includes improvement of digestion and the prevention of diseases will push up kinds of foods and drinks containing bran made from wheat and oat especially. This particular segment will be led by wheat and oat bran with the innovations that are aimed at helping control heart disease, weight, and cholesterol levels.

Sustainability Driving Market Growth

Bran, a milling by-product, aligns with sustainability and the zero-waste goals. Firms are presumed to increase their bran usage in both food & feed applications and thus decrease wastage while maximizing the efficiency of resources.

Technological Advancements in Milling and Processing

It is the advanced milling technology which will provide the enhancement of both the quality and the shelf life of the bran thereby its use in making diverse food and feed products possible. The functional fortification such as the addition of bran to gluten-free products will also serve as the major driving factor for the demand.

Tier-Wise Company Classification 2025

Tier	Tier 1
Market Share (%)	15%
Key Companies	GoodMills Group GmbH (Vienna, Austria) Ardent Mills (Colorado, USA) Star of West Milling Co. (Michigan, USA)

Tier	Tier 2
Market Share (%)	47%
Key Companies	Nisshin Seifun Group Inc. (Tokyo, Japan) Harinera Vilafranquina S.A. (Barcelona, Spain)

Tier	Tier 3
Market Share (%)	38%
Key Companies	Regional players, startups

Key Company Initiatives

• GoodMills Group GmbH: The company focuses on wheat bran-enriched products for functional foods, with the primary target of clean-label and health-conscious consumers in Europe.
• Ardent Mills (Colorado, USA): Among the new products is the bran fortified wheat used in baked goods and cereals while the best part is the milling of the crop that automatically done in the file to repair and restore the quality and consistency components.
• Nisshin Seifun Group Inc.: In the hard-to-find products for functional foods of the brand, the company offers high-quality wheat bran products targeted at health-oriented consumers in Japan with a clean label of Nisshin Seifun Group Inc.
• Siemer Milling Co.: The firm is also developing bran-enriched flours for the functional food segment while being sustainable by using efficient milling processes using locally sourced materials.
• Star of the West Milling Co.: Wheat bran production has been supported by increasing equipment along with the higher demand for the wheat by the fiber and animal feed sectors.
• Harinera Vilafranquina S.A: The main focus is high-quality wheat bran for making artisanal bakery products, which cares for the traceability and quality control for the European market.

Recommendations for Brands

• Diversify Bran Sources: Enriching product portfolios to encompass different types of bran such as wheat, rice, oat, and barley, thereby focusing on specific dietary requirements and regional inclinations. For example, rice bran range can be intended for markets in Asia-Pacific and oat bran will be for functional food sectors in North America and Europe.
• Expand Applications Beyond Food: Seek alternatives in areas other than food like rice bran oil for cardio health, bran-based cosmetics, and industrial use as biopower. It is natural that the invention of new products and processes employing bran will boost the market of bran.
• Strengthen Regional Supply Chains: Concentrate on the supply chains to guarantee a continual quality and sufficiency of bran in the rapidly-changing regions such as Asia-Pacific and Latin America.

Future Roadmap

The manufacturer roadmap of the bran companies envisions based on the three main pillars:

innovation, sustainability. The emphasis on the products with health benefits should be bran-enriched functional foods, and beverages that are the best offers to fit the increasing customer preference for high-fiber, heart-healthy, and gluten-free items.

The bran manifold such as rice bran oil, cosmetics, and biofuels can have further entries which in turn leads to new sources of income. Sustainability with the milling processes optimization, waste reduction, and environmentally friendly packaging, the direct approaches are taken to unite with the consumers and regulatory authorities' expectations will continue to be a very essential factor.

Furthermore, the regional industrial chains should be integrated to assure both price cuts and product availability in newly developing markets, especially in Asia-Pacific and Latin America.

Table of Content

1. Executive Summary
2. Market Overview
3. Key Growth Drivers
4. Company Performance
5. Market Concentration
6. Segmented Analysis
7. Who Shaped the Year
8. Key Highlights from the Forecast
9. Tier-Wise Company Classification
10. Key Company Initiatives
11. Recommendations for Brands
12. Future Roadmap