The global brain health supplement market size is expected to reach USD 15,180 million by 2034, up from USD 8,200 million in 2024. Over the next ten years, global brain health supplement sales are likely to soar at 6.4% CAGR.
Key Market Highlights
Brain Health Supplements Market Statistics
| Attributes | Key Insights |
|---|---|
| Estimated Brain Health Supplement Market Value (2024E) | USD 8,200 million |
| Projected Brain Health Supplement Market Revenue (2034F) | USD 15,180 million |
| Value CAGR (2024 to 2034) | 6.4% |
| Top 3 Countries Value Share | 53.8% |
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Global brain health supplement sales increased at a steady CAGR from 2019 to 2023. For the next ten years, the market for brain health supplements is projected to grow at 6.4% CAGR.
The table below shows the anticipated growth rates of the top countries. The United Kingdom, Germany, and the United States are set to record high CAGRs of 14.3%, 10.5%, and 11.5%, respectively, through 2034.
The United States has one of the leading markets for brain health supplements across the globe, owing to factors such as rising demand for brain health products. It is estimated to hold 30.2% of the global brain health supplement market share in 2024.
Consumers in the United Kingdom are showing a growing interest in natural and herbal brain health ingredients. This is expected to help the country account for a global market share of 11.3% in 2024.
| Countries | Projected Brain Supplement Market CAGR (2024 to 2034) |
|---|---|
| United States | 11.5% |
| United Kingdom | 14.3% |
| China | 5.3% |
| Canada | 9.8% |
| Germany | 10.5% |
The United States brain health supplement market is poised to exhibit a CAGR of 11.5% during the assessment period. The United States market is estimated to reach USD 2,476.4 million in 2024.
Rising prevalence of cognitive disorders like Parkinson’s disease, dementia, and Alzheimer’s disease, is generating demand for brain health supplements. Further, factors like growing popularity of natural brain supplements, escalating interest in preventive healthcare, increasing brain health supplement sales through online platforms, and the strong presence of brain health supplement manufacturers are primary factors pushing the market up.
FAO categorizes brain health supplements as dietary supplements. There are less stringent regulations than pharmaceutical drugs as these supplements are mostly sold over the counter. High consumer spending on these brain supplements is expected to drive the market forward.
Brain-boosting supplements are primarily purchased online. This opens up the convenience of getting the product from various manufacturers and brands all in one place. The ease with which brain health supplements can be procured has made it simple for customers to explore their options and compare products, thereby supporting market expansion in the United States.
Demand for brain health supplements in China is anticipated to rise at a steady CAGR of 5.3% during the forecast period. By 2034, China is likely to hold a share of 78.7% in the East Asia brain health supplement market.
The market is driven by increasing awareness about mental health and supplements that enhance cognitive capabilities. Further, rising demand for brain health supplements containing traditional Chinese medicine ingredients is expected to boost growth prospects.
The Chinese government has been steadily improving the rules and regulations regarding health products and dietary supplements to ensure consumer’s health. These rules and regulations include product labeling requirements and sourcing regulations to improve safety and product quality. This will likely support market expansion in China through 2034.
Regarding the variety of supplements, both locally manufactured and imported brain health supplements are available in China. These include herbal and natural supplements as well as synthetic additives, allowing consumers to choose products according to their requirements.
The United Kingdom's brain health supplement market is expected to reach a valuation of around USD 926.3 million in 2024. Sales of brain health supplements in the nation will likely soar a 14.3% CAGR during the assessment period. The key factor contributing to the growth of brain health supplements in the United Kingdom is its significant population, which focuses on natural and more sustainable solutions.
Health-related campaigns and online resources are helping to influence consumers regarding the benefits of natural brain health supplements that are derived from plants and herbs. This will likely improve the United Kingdom’s brain health supplement market share.
This section provides deep insights into key segments and their contribution to the brain health supplement market. Such information is most likely to help companies maximize profits by investing in popular ingredients, forms, and products.
| Top Segment | Estimated Market Share (2024) |
|---|---|
| Natural (Ingredient Type) | 64.3% |
| Over-the-Counter (Product Category) | 76.5% |
| Capsules/Tablets (Form) | 59.9% |
| Health Food Stores (Distribution Channel) | 32.4% |
Based on ingredient type, demand is expected to remain high for naturally sourced ingredients, such as panax ginseng, ashwagandha, and ginkgo biloba. This is due to their safe and effective nature. The target segment is estimated to account for a value share of 64.3% in 2024.
As per the latest brain health supplement market analysis, the over-the-counter segment is anticipated to thrive at 8.6% CAGR during the projection period. It will likely hold a market share of 76.5% in 2024. This can be attributed to the growing popularity of OTC brain health supplements.
Over-the-counter (OTC) brain health supplements do not require a prescription. These supplements cater to all age groups, from minors to senior citizens, to treat minor health problems, thereby fueling their demand.
The price of nootropic supplements sold at OTC is lower than that of prescription-based supplements. This is encouraging people to purchase OTC supplements.
The capsules/tablets segment is estimated to account for a revenue share of 59.9% in 2024. Over the forecast period, demand for brain health supplement capsules/tablets is projected to grow at a CAGR of 6.5%.
By distribution channel, the online retailers segment is projected to record a CAGR of 9.1% during the forecast period. It will generate lucrative revenue generation opportunities for brain health supplement companies due to convenience and accessibility.
The convenience and accessibility offered by online platforms have revolutionized the way consumers shop, enabling them to browse and purchase products from the comfort of their homes. Brain health supplements, known for their health benefits regarding brain health support, now reach a wider audience through these digital channels.
Top brain health supplement manufacturers are developing a wide range of brain supplements targeting brain health by putting their research effort into formulating specific needs. Many firms also plan to increase their market share in the nootropics segment through new product launches. They are adopting strategies such as celebrity endorsements, advertisements, partnerships, and distribution agreements to keep themselves ahead of the competition.
Recent Developments in the Brain Health Supplement Market
| Attribute | Details |
|---|---|
| Estimated Market Value (2024) | USD 8,200 million |
| Projected Market Size (2034) | USD 15,180 million |
| Expected Growth Rate (2024 to 2034) | 6.4% CAGR |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD million for Value, Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Segments Covered | Ingredient Type, Product Category, Form, Distribution Channel, and Region |
| Key Companies Profiled | Mindbodygreen; Bulletproof; Brainmd; Qualia; Solgar; Metagenics; Pure Encapsulations; Designs for Health; Life Extension; Gaia Herbs; Reserveage Nutrition; Klaire Labs; Superbeets; Seeking Health; Other Players |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global brain health supplement market is expected to reach USD 8,200 million in 2024.
Demand for brain health supplements is set to grow at a CAGR of 6.4% through 2034.
By 2034, the brain health supplement market value is expected to total USD 15,180 million.
Natural ingredient segment will likely garner a value share of 64.3% in 2024.
Currently, North America dominates the global industry.
The online retailers segment is expected to rise at a high CAGR.
Mindbodygreen, Bulletproof, Brainmd, Qualia, and Solgar, among others.
Omega-3 fatty acids, ashwagandha, phosphatidylserine, and adaptogenic mushrooms.
Yes, there are several supplements for brain health available in the market.
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Brain Health Supplement Market
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