Brain Health Supplement Market

Brain Health Supplement Market Outlook from 2024 to 2034

The global brain health supplement market size is expected to reach USD 15,180 million by 2034, up from USD 8,200 million in 2024. Over the next ten years, global brain health supplement sales are likely to soar at 6.4% CAGR.

Key Market Highlights

• Brain health supplements are gaining a high reputation globally amid the rising burden of mental conditions like anxiety, depression, and dementia. As a result, the global brain health supplement market is poised to expand nearly 1.9X through 2034.
• Modern consumers mostly prefer natural ingredient-based supplements, prompting brain health supplement manufacturers to use ingredients like Ashwagandha, panax ginseng, and ginkgo biloba. The target segment is set to account for a value share of 64.3% in 2024.
• Based on evolving consumer preferences, the current analysis predicts sales of brain health supplement capsules/tablets will outpace other format sales. The capsules/tablets segment will likely expand at 6.5% CAGR through 2034.

Brain Health Supplements Market Statistics

Attributes	Key Insights
Estimated Brain Health Supplement Market Value (2024E)	USD 8,200 million
Projected Brain Health Supplement Market Revenue (2034F)	USD 15,180 million
Value CAGR (2024 to 2034)	6.4%
Top 3 Countries Value Share	53.8%

Brain Health Supplement Market Overview

• Brain health supplements, also known as ‘smart drugs,’ are gaining immense popularity globally. This is due to the ability of these compounds or substances to improve cognitive functionalities.
• Rising consumption of brain health supplements to improve learning, memory, and thinking capabilities is expected to boost the global market.
• Supplements such as nootropics offer numerous benefits for brain health and cognitive aptitude. They are widely used for the treatment of diseases such as Alzheimer’s disease and dementia, thereby driving their demand.
• Increasing demand for brain supplements, especially natural ingredient-based ones, that work as energy boosters, brain enhancers, and antidepressants will likely foster market growth.
• Brain health supplements are mostly sold to consumers through over-the-counter and prescribed formats. This allows consumers to choose any product from these formats.
• Several types of natural and synthetic ingredients are incorporated into brain health supplements. Some of the most widely used natural ingredients are resveratrol, phosphatidylserine, ginseng, and ginkgo biloba, among others. However, the market is witnessing a transition towards using natural ingredients amid growing consumer preference for natural products.
• Currently, due to the hectic lifestyle of individuals, health concerns are rising. In order to reduce these health concerns, there is a growing preference for brain health supplements, driving sales globally.
• According to the latest analysis, 60% of global consumers plan to improve their health and wellness over the next year. This is expected to uplift demand for brain health supplements and create growth prospects for manufacturers.

Other Factors Driving Brain Health Supplement Market Growth

• Increasing number of people looking for cognitive improvement
• Availability of a variety of brain health supplements for different cognitive needs
• Rising educational resources and awareness of the benefits of brain health supplements

Key Brain Health Supplement Market Trends

• Escalating consumer interest in nutraceuticals for memory improvement and brain support
• Growing demand for natural ingredients such as ginseng and ginkgo biloba.
• Increasing demand for product label transparency and third-party testing
• Rising popularity of preventive healthcare
• Increased focus on convenient delivery forms
• Development of innovative ingredients and formulations due to advancements in neuroscience and nutrition
• Growing preference for plant-based and natural brain health supplements

Historical Brain Health Supplement Sales Outlook Compared to Demand Forecast

Global brain health supplement sales increased at a steady CAGR from 2019 to 2023. For the next ten years, the market for brain health supplements is projected to grow at 6.4% CAGR.

• Consumers' busy lifestyles and rising concerns regarding health are leading to a rise in the demand for brain health supplements. These products are easy to consume and offer multiple health benefits, making them popular.
• Growing consumer interest in improving their brain health is expected to increase brain health supplement consumption globally. This will likely foster the growth of the brain health supplement market during the assessment period.
• Increasing expenditure on memory supplements is another key factor driving growth in the global nootropic supplement market. Similarly, the rising popularity of products like brain health gummies will foster sales growth.
• Consumers globally are shifting their preferences towards natural ingredient-based supplements. This will likely present lucrative growth opportunities for brain health supplement manufacturers through 2034.
• Another market-influencing trend is the use of convenient delivery forms. Companies are investing in advanced technologies to ensure their products contain naturally sourced ingredients.

Country-wise Insights

The table below shows the anticipated growth rates of the top countries. The United Kingdom, Germany, and the United States are set to record high CAGRs of 14.3%, 10.5%, and 11.5%, respectively, through 2034.

The United States has one of the leading markets for brain health supplements across the globe, owing to factors such as rising demand for brain health products. It is estimated to hold 30.2% of the global brain health supplement market share in 2024.

Consumers in the United Kingdom are showing a growing interest in natural and herbal brain health ingredients. This is expected to help the country account for a global market share of 11.3% in 2024.

Countries	Projected Brain Supplement Market CAGR (2024 to 2034)
United States	11.5%
United Kingdom	14.3%
China	5.3%
Canada	9.8%
Germany	10.5%

United States Likely to Retain its Dominance in Brain Health Supplement Industry

The United States brain health supplement market is poised to exhibit a CAGR of 11.5% during the assessment period. The United States market is estimated to reach USD 2,476.4 million in 2024.

Rising prevalence of cognitive disorders like Parkinson’s disease, dementia, and Alzheimer’s disease, is generating demand for brain health supplements. Further, factors like growing popularity of natural brain supplements, escalating interest in preventive healthcare, increasing brain health supplement sales through online platforms, and the strong presence of brain health supplement manufacturers are primary factors pushing the market up.

FAO categorizes brain health supplements as dietary supplements. There are less stringent regulations than pharmaceutical drugs as these supplements are mostly sold over the counter. High consumer spending on these brain supplements is expected to drive the market forward.

Brain-boosting supplements are primarily purchased online. This opens up the convenience of getting the product from various manufacturers and brands all in one place. The ease with which brain health supplements can be procured has made it simple for customers to explore their options and compare products, thereby supporting market expansion in the United States.

Growing Awareness of Mental Health Propelling Demand in China

Demand for brain health supplements in China is anticipated to rise at a steady CAGR of 5.3% during the forecast period. By 2034, China is likely to hold a share of 78.7% in the East Asia brain health supplement market.

The market is driven by increasing awareness about mental health and supplements that enhance cognitive capabilities. Further, rising demand for brain health supplements containing traditional Chinese medicine ingredients is expected to boost growth prospects.

The Chinese government has been steadily improving the rules and regulations regarding health products and dietary supplements to ensure consumer’s health. These rules and regulations include product labeling requirements and sourcing regulations to improve safety and product quality. This will likely support market expansion in China through 2034.

Regarding the variety of supplements, both locally manufactured and imported brain health supplements are available in China. These include herbal and natural supplements as well as synthetic additives, allowing consumers to choose products according to their requirements.

Growing Interest in Natural Nootropics to Boost Sales in the United Kingdom

The United Kingdom's brain health supplement market is expected to reach a valuation of around USD 926.3 million in 2024. Sales of brain health supplements in the nation will likely soar a 14.3% CAGR during the assessment period. The key factor contributing to the growth of brain health supplements in the United Kingdom is its significant population, which focuses on natural and more sustainable solutions.

Health-related campaigns and online resources are helping to influence consumers regarding the benefits of natural brain health supplements that are derived from plants and herbs. This will likely improve the United Kingdom’s brain health supplement market share.

Category-wise Insights

This section provides deep insights into key segments and their contribution to the brain health supplement market. Such information is most likely to help companies maximize profits by investing in popular ingredients, forms, and products.

Top Segment	Estimated Market Share (2024)
Natural (Ingredient Type)	64.3%
Over-the-Counter (Product Category)	76.5%
Capsules/Tablets (Form)	59.9%
Health Food Stores (Distribution Channel)	32.4%

Demand in the Market to Remain High for Natural Ingredients

Based on ingredient type, demand is expected to remain high for naturally sourced ingredients, such as panax ginseng, ashwagandha, and ginkgo biloba. This is due to their safe and effective nature. The target segment is estimated to account for a value share of 64.3% in 2024.

• Naturally sourced ingredients that are used for the formulation of brain health supplements are preferred by consumers due to the significant neuroenhancement and neuroprotective benefits that they provide.
• The perceived benefits of natural ingredients are prompting consumers to purchase brain health supplements containing natural ingredients like ashwagandha and resveratrol.
• There is also a general trend toward natural and organic products across several industries, and brain health supplements are no exception. Due to this, consumers are constantly looking for clean and holistic solutions, which is often associated with natural ingredients.

Accessibility and Convenience Making Over-the-counter Supplements Popular

As per the latest brain health supplement market analysis, the over-the-counter segment is anticipated to thrive at 8.6% CAGR during the projection period. It will likely hold a market share of 76.5% in 2024. This can be attributed to the growing popularity of OTC brain health supplements.

Over-the-counter (OTC) brain health supplements do not require a prescription. These supplements cater to all age groups, from minors to senior citizens, to treat minor health problems, thereby fueling their demand.

The price of nootropic supplements sold at OTC is lower than that of prescription-based supplements. This is encouraging people to purchase OTC supplements.

Convenience of Tablets/Capsules Driving their Demand

The capsules/tablets segment is estimated to account for a revenue share of 59.9% in 2024. Over the forecast period, demand for brain health supplement capsules/tablets is projected to grow at a CAGR of 6.5%.

• The longer shelf life of capsules/tablets is expected to fuel their demand during the forecast period.
• Brain supplement capsules are easy to store, transport, and consume. These factors contribute to the growth of capsules/tablets format.
• Consumers are getting pickier, with about 58% preferring supplements that taste good. Convenience is paramount, whether consumers are opting for traditional tablets and capsules or because they are simply looking for a delivery form that’s fun for them to take.

Online Retailers Bring Remunerative Opportunities to the Industry

By distribution channel, the online retailers segment is projected to record a CAGR of 9.1% during the forecast period. It will generate lucrative revenue generation opportunities for brain health supplement companies due to convenience and accessibility.

The convenience and accessibility offered by online platforms have revolutionized the way consumers shop, enabling them to browse and purchase products from the comfort of their homes. Brain health supplements, known for their health benefits regarding brain health support, now reach a wider audience through these digital channels.

Brain Health Supplement Market Competitive Analysis

Top brain health supplement manufacturers are developing a wide range of brain supplements targeting brain health by putting their research effort into formulating specific needs. Many firms also plan to increase their market share in the nootropics segment through new product launches. They are adopting strategies such as celebrity endorsements, advertisements, partnerships, and distribution agreements to keep themselves ahead of the competition.

Recent Developments in the Brain Health Supplement Market

• In 2022, Jones Soda, in collaboration with Weasna Health and Mike Tyson, unveiled a first-of-its-kind nootropic supplement.
• In September 2022, Fonterra entered the brain health supplement industry by launching a new well-being solution brand, Nutiani.
• Recently, Liveli introduced a Nootropic Supplement System, a distinctive combination of three supplements that focus on sleep, focus, and cognition.

Key Coverage in the Brain Health Supplement Market Global Report

• Adjacent Study on Global Brain Nutrition Supplement Market, Neuroprotective Supplement Market, and Mental Wellness Supplement Market
• Future Prospects for Mental Wellness Supplement Market
• Key Players in Brain Boosting Supplements Market
• Brain Health Supplements Market Revenue Analysis
• Top Selling Supplements for Brain Health

Brain Health Supplement Market Report Scope

Attribute	Details
Estimated Market Value (2024)	USD 8,200 million
Projected Market Size (2034)	USD 15,180 million
Expected Growth Rate (2024 to 2034)	6.4% CAGR
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million for Value, Units for Volume
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Segments Covered	Ingredient Type, Product Category, Form, Distribution Channel, and Region
Key Companies Profiled	Mindbodygreen; Bulletproof; Brainmd; Qualia; Solgar; Metagenics; Pure Encapsulations; Designs for Health; Life Extension; Gaia Herbs; Reserveage Nutrition; Klaire Labs; Superbeets; Seeking Health; Other Players
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Brain Health Supplement Market Segmentation

By Ingredient Type:

• Natural
  • Panax Ginseng
  • Ginkgo Biloba
  • Asiatic Pennywort
  • Ashwagandha
  • Bacopa Monnieri
  • Guarana
  • Eleuthero
  • Rhodiola Rosea
  • Schisandra Chinensis
  • Others (Maca)
• Synthetic
  • Racetams
  • Modafinil
  • Sunifiram
  • Phosphatidylserine
  • Choline
  • DMAE
  • Unifiram
  • Hydrafinil
  • Citicoline
  • Others (Adranfinil)

By Product Category:

• Prescribed
• Over-the-counter

By Form:

• Capsules/Tablets
• Powder
• Drinks
• Gummy

By Distribution Channel:

• Health Food Stores
• Pharmacies and Drugstores
• Professional Healthcare Practitioners
• Nutrition Stores
• Healthcare Professionals
• Online Retailers

Frequently Asked Questions

What is the market size for brain supplements?

The global brain health supplement market is expected to reach USD 8,200 million in 2024.

At what rate will brain health supplement demand grow?

Demand for brain health supplements is set to grow at a CAGR of 6.4% through 2034.

What is the expected market value for 2034?

By 2034, the brain health supplement market value is expected to total USD 15,180 million.

Which ingredient type segment will dominate the market?

Natural ingredient segment will likely garner a value share of 64.3% in 2024.

Which region dominates the global brain health supplement industry?

Currently, North America dominates the global industry.

Which distribution channel will witness high growth in the market?

The online retailers segment is expected to rise at a high CAGR.

Who are the key players in the brain health supplement market?

Mindbodygreen, Bulletproof, Brainmd, Qualia, and Solgar, among others.

What is the best brain supplement on the market today?

Omega-3 fatty acids, ashwagandha, phosphatidylserine, and adaptogenic mushrooms.

Are there supplements for brain health?

Yes, there are several supplements for brain health available in the market.