Increased Demand for Labeling in Food & Beverage Industries will Drive Braille Label Sales
Labeling has undergone a few changes over the last few years. Companies and brands are getting creative with textures, layouts, sizes, colors, patterns, retro styles, and other ways to appeal to their customers. Although, with the development of new technology, label production has been taken to a whole new level. In order to gain more and more customers, companies are becoming more aware of the need to not only attract them but also make sure to accommodate or satisfy their customers.
To communicate important information to visually impaired customers on drug packaging, Braille labels are commonly used in the pharmaceutical sector. Various satin finish face materials are used to manufacture Braille labels to match existing drug packaging. The packaging sizes can be customized based on the existing drug containers and packaging. To ensure that braille labels are embossed smoothly, various presentation styles are offered.
An estimated one in three Europeans experiences sight loss, according to the European Blind Union (EBU), which estimates that there are more than 30 million blind or partially sighted people living in Europe. There is an increasing concern regarding obesity and overweight, which is occurring at the same time. Approximately 30-70% of adults in EU member states are overweight, and between 10 and 30% of them are obese, according to estimates by the World Health Organization (WHO). One-third of all eleven-year-olds across the bloc are now considered overweight or obese, as are infants and children whose weight has been steadily increasing as a consequence.
The food industry is equipped with touch-sensitive technology. In general, tactile labeling needs to be improved drastically in order to make it more effective. In order to make braille accessible to the visually impaired, it is extremely difficult to use cardboard, since the braille becomes completely flattened once the boxes are stacked.
The idea is to empower consumers to make healthier eating choices by implementing mandatory nutritional tables and voluntary food labels to further expand the braille label market. A variety of industries are using technologies to implement braille labels, including pharmaceuticals, foods & beverages, household products, and paper & printing.
Manufacturers are implementing 3D technologies where labels are intended to be used in the same way as standard braille. European countries are becoming more and more dependent on braille. Many U.S. companies are slowly adopting braille for product labels and packaging as a method of labeling. L'Occitane and Coca-Cola have both launched products with Braille labels.
With the advent of modernization, the technology has evolved so far to overcome the challenges faced by the differently abled people. Some of the companies in the packaging industry also introduced few packaging solutions that help them to recognize products readily.
Braille label is an example of such product which allows blinds people to read text with the help of their fingertips. Also, these labels are used to produce custom stickers which are used for different applications.
Braille labels are clear, blank self-adhesive labels applied to labels items such as household appliances, canned foods, greeting cards, books, and CDs. These labels also find its application in pharmaceutical packaging.
Packaging industry is witnessing a strong growth through the introduction of new products with high technological advancements in the last few years. Use of braille labels has evolved to be used as standard packaging product on several products in the healthcare, household, and paper industry.
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Braille labels market has witnessed a strong growth in the last few years due to growing urbanization and increasing literacy rates in the developing countries. Companies are also introducing products with braille labels on it. For e.g. a wine company, M. Chapoutier, based in France incorporated braille labels on its wine bottles to make it easier for the blind people to shop wine conveniently.
Some researchers indicates that the world’s blind population will increase three-fold from about 35 million today to approximately 110 million in 2050 which is a significant rise in the next few decades.
This will create the high demand for the braille labels in the market. Some of the restraints in the braille labels market is the lower quality of the labels produced by the local manufacturers at higher prices. However, it is expected that the market will soon become fragmented with the rise in number of manufacturers in the market.
Braille labels market offers significant opportunities for the new entrants and existing market players to increase the reach of their products to a global level.
Among the end use, pharmaceutical and paper & printing segment is expected to dominate the braille labels market, during the forecast period.
On the basis of region, the Braille Labels market is segmented into seven regions which include North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific, Middle East & Africa, and Japan.
The North America and Europe dominate the market due to high technological advancements in the region with high focus of different end use companies to offer convenient packaging solution to every age group and also to differently abled people.
Also, some rules and regulations in the pharmaceutical industry make pharmaceutical companies to use blind-people friendly packaging solutions on their products. Asia-Pacific, Latin America, and MEA also offer untapped growth potential in the braille labels market.
However, Japan already has high penetration of convenient and user-friendly packaging solutions such as braille labels.
Principal Consultant
Some of the key players in the Braille Labels market are American Thermoform Corporation, APH, Inc., LS&S, LLC, Pia - Accessible Printing Solutions, Rath Microtech, Quantum Technology Pty Ltd, Awards USA, Aspect Labelling Limited, Romer Etikett GmbH & Co KG, CCL Label GmbH, and Sleever International Company.
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Braille Labels Market Segmentation: By Material Type
Among the material type, plastic material is widely used for the production of braille labels in the market.
Braille Labels Market Segmentation: By Application
Braille Labels Market Segmentation: By End Use
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Braille Labels Market
