Botanical Supplements Market Outlook (2023 to 2033)

The global botanical supplements market size is projected to gain significant growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is predicted to surpass a valuation of USD 71,963 million in 2023. It is expected to reach a valuation of USD 95,703.2 million by 2033. The market is anticipated to capture a CAGR of 3% from 2023 to 2033.

Apart from providing authentic taste to products, botanical supplements also come with perceived health benefits. For instance, green tea extract well maintains cardiovascular health and the Echinacea plant boosts the immune system. According to research, 97% of consumers in Europe perceive the term botanical or herbal supplements well, while 82% trust such products to maintain natural and strong health.

Traditional medical practices including Ayurveda, Traditional Chinese Medicine, and Herbal Medicine have long employed botanical supplements. As a result, a lot of individuals adhere to the notion that these supplements have an array of health advantages. Botanical supplements are becoming popular, even though scientific study to assess their usefulness is still underway.

Currently, there are many options for purchasing botanical supplements, including capsules, pills, tinctures, and powders. They are easily available to customers since they are sold in pharmacies, health food shops, and online platforms. The market is expanding significantly as a result of the convenience aspect.

Attributes Details
Botanical Supplements Market Share (2022) USD 68,935.42 million
Botanical Supplements Market Share (2023) USD 71,693 million
Botanical Supplements Market Share (2033) USD 95,703.2 million
Botanical Supplements Market Share (2023 to 2033) 3%
Collective Value Share: Top 3 Countries 44.4%

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Botanical Supplements Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global botanical supplements industry size expanded at a robust CAGR of 7.6% from 2018 to 2022. In 2018, the global market size stood at USD 51,506.0 million. In the following years, the market witnessed astronomical growth, accounting for USD 68,935.42 million in 2022.

Botanical supplements, being a rich source of antioxidant and phenolic compounds, is gaining popularity over time due to:

  • Several health benefits are associated with them
  • Their improved nutritional properties are carried over to the end products in the food, beverage, sports nutrition, and dietary supplements industries.

Demand for botanical supplements has been forecasted to soar in sports nutrition & dietary supplements sectors. Besides this, improving online availability may allow the market to mitigate various challenges witnessed in the last few years.

Category-wise Insights

Which is the Preferred Source of Botanical Supplements?

Vegetable and Fruit-based Botanical Supplements Flavor and Functionality are Gaining Popularity

The trend of ‘better for you’ botanicals with ‘super-fruit’ ingredients has established a strong foothold in the worldwide market, thanks to their enhanced flavor and healthy attributes. For instance,

  • The goji berry is being used in fruit-based botanical supplements widely in China. It is the main manufacturer, exporter, and user of the product, where it may be consumed dried, steeped in alcohol, or squeezed into juice concentrates.
  • Asparagus as a source has witnessed a demand surge in recent years and is expected to witness remarkable growth during the forecast period. In 2022, asparagus captured a 14.60% share of the market.

Which Form is Preferred Mostly in the Market?

Powdered Botanical Supplements are Gaining Popularity among Consumers

Powdered botanical supplements are much desired due to the added benefits of strong flavor and mild taste apart from the characteristics like long shelf life and ease of use. Manufacturers are now focusing on research regarding floral powders, where the saffron flower is a prominent choice because of its royal stigma as the most expensive culinary spice in the world.

Saffron was used for menstrual symptoms, cramps, asthma, pain, liver conditions, and brain diseases before. Further research has established the efficacy of saffron petal powders in food and beverage products as a functional coloring agent, which is causing a soaring demand for the product.

The soft gel form is also gaining swift popularity and is predicted to garner immense growth over the next decade. In 2022, the soft gel segment captured 24.80% shares in the global market.

Which is the Preferred Channel of Distribution for Botanical Supplements?

Online Retail Is Gaining Pace in Tandem with Increasing Botanical Supplements Demand

The ongoing digital trend has provided a significant boost to botanical supplement sales attributed to the pharmaceutical industry growth and the rising awareness regarding general health concerns. Botanical and herbal supplements have seen a key surge in demand among consumers who constantly opt for online retail rather than offline purchase due to the safety and convenience of purchasing.

The store-based distribution channel segment is predicted to dominate the global market during the forecast period. In 2022, the store-based segment captured a 76.80% share of the global market.

Which is the Key Application of Botanical Supplements?

High Phenolic Compounds Present in Botanical Supplements Pushing Sales in Sports Nutrition

Botanical supplements, such as coffee fruit extract including the bean, have high phenolic compounds, which naturally provide a high degree of antioxidant activity including vitamin B or riboflavin while providing low caffeine levels. The product boosts brain function well, while also stimulating athletic performances and protecting against oxidative damage with an increased level of Nrf2 which is a transcription factor that regulates antioxidant proteins expression.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Country-wise Insights

Why has Brazil been Considered a Significant Market?

Flavored Waters are Boosting Botanical Supplements Production in Brazil

Botanical products and beverages are still considered emerging product categories in Latin America. However, the segment is growing significantly with rapid innovation in botanical ingredients which is attributable to both enhanced flavor and improved functionality.

According to research, there is almost a 170% increase in botanical supplement launches in the past 10 years. Among them, botanical-infused flavored waters and carbonated soft drinks with popular botanical profiles including herbs, floral, and spices are gaining much popularity in Brazil.

What is Driving Sales in the United States?

Herbal Dietary Supplements are Gaining Traction in the United States with GRAS Certification

Popular brands providing herbal dietary supplements across the United States retail stores are focusing on getting GRAS (Generally Recognized as Safe) certification to account for a large share of the country. While products are being offered in different forms such as extracts, or dried powders, the inclusion levels like the amount of daily intake and concentration are also being specified. So that consumers get maximum safety and quality product with botanical ingredients providing beneficial functionalities. In 2022, the United States captured a 21.9% share of the global market.

Is the United Kingdom Market Poised to Register High Growth?

Premium Gin Brands are Driving Botanical Supplements Sales in the United Kingdom

Botanical supplements are witnessing impressive prospects in the United Kingdom’s alcohol industry, especially with the gin brands. Although gin itself is made of botanical blends including citrus, juniper, and some spices and roots, improving the taste and choices of consumers are encouraging the inclusion of botanical ingredients. Botanical ingredients include cherry blossom, bergamot, yuzu fruit, gentian, wormwood, quassia, and cinchona, being mixed with aniseed and liquorice to develop premium gins. In 2022, the United Kingdom captured a 1.7% share of the global market.

Countries CAGR Share in Global Market (2022)
The United States 21.9%
The United Kingdom 1.7%
China 2.3%
Japan 3.4%
India 3.4%

Competitive Landscape

Key botanical supplement manufacturers are focusing on organic growth like product launches, and product growth strategies. They are also focusing on inorganic growth strategies with several acquisitions and joint ventures. Particularly for the food and beverage industry, recent advancements in botanicals and plant-based formulations are soaring in demand, as botanical supplement brands are going for innovative formulations to be used in end products in the food and beverage industry.

Recent Developments Observed by FMI:

  • In February 2022, Unigen Inc. introduced two new botanical compounds, one targeted for immune support and the other for respiratory health. Attenutin, the element for respiratory health, has two different kinds of bioflavonoids that are said to enhance innate and adaptive immunity as well as antibody productions of IgA and IgG and a normal level of cytokines.
  • In August 2021, Layn Natural Ingredients added new Non-GMO Project Verified botanical extracts to its repertoire as part of its ongoing botanical expansion. With the release of polyphenol-rich extracts, Layn Natural Ingredients aim to expand its botanical line.
  • The Seltzer brand, Something & Nothing, has created a cool botanical trend with ready-to-drink cans infused with hibiscus & French rose seltzer spritz. The brand aims to provide quality spirits and develop French wines with balanced and refreshing botanicals, extracts, and juices.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need
and save 40%!

Key Players Operating in the Global Market

  • Glanbia Plc
  • BASF SE
  • Archer Daniels Midland Company
  • Naturex SA (Givaudan)
  • Amway Corporation
  • The Bountiful Company (Nestlé)
  • Now Foods
  • Dabur India Limited
  • Himalaya Wellness Company
  • Others

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD Million for Value, MT for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa (MEA)
Key Countries Covered The United States, Canada, Germany, The United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASIAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others
Key Segments Covered Source, Form, Distribution Channel, Application, Region
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Botanical Supplements Market Segmentation

By Source:

  • Vegetables & Fruits
  • Herbs & Spices
  • Flowers
  • Seeds & Nuts
  • Leaves
  • Bulbs & Roots
  • Barks & berries
  • Others

By Form:

  • Powder
  • Liquid
  • Capsule
  • Bars
  • Gels
  • Granules
  • Oils
  • Others

By Distribution Channel:

  • Offline Stores
  • Online Retails

By Application:

  • Food & Beverages
  • Pharmaceuticals
  • Sports Nutrition & Dietary Supplements
  • Cosmetics and Personal Care
  • Pet Care Industry
  • Commercial Households
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Present Assessed Value of the Botanical Supplements Market?

A valuation of USD 71,963 million is attributed to the botanical supplements market in 2023.

What is the Botanical Supplements Market Size Projected by 2033?

The global botanical supplements market size is anticipated to surpass USD 95,703.2 million by 2033.

What is the CAGR Prediction for the Botanical Supplements Market?

The botanical supplements market is projected to accelerate at a CAGR of 3% between 2023 and 2033.

Which Country Holds High Lucrativeness for Botanical Supplements?

Given that it accounted for 21.9% of the global market in 2022, the United States is a highly profitable botanical supplements market.

How was the Historical Performance of the Botanical Supplements Market?

The value of the global botanical supplements market climbed significantly between 2018 and 2022, with a CAGR of 7.6%.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Source
		5.1. Vegetables & Fruits
		5.2. Herbs & Spices
		5.3. Flowers
		5.4. Seeds & Nuts
		5.5. Leaves
		5.6. Bulbs & Roots
		5.7. Barks & Berries
		5.8. Others
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
		6.1. Powder
		6.2. Liquid
		6.3. Capsule
		6.4. Bars
		6.5. Gels
		6.6. Granules
		6.7. Oils
		6.8. Others
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		7.1. Offline Stores
		7.2. Online Retails
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
		8.1. Food & Beverages
		8.2. Pharmaceuticals
		8.3. Sports Nutrition & Dietary Supplements
		8.4. Cosmetics and Personal Care
		8.5. Pet Care Industry
		8.6. Commercial Households
		8.7. Others
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Europe
		9.4. Asia Pacific
		9.5. MEA
	10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. Key Countries Market Analysis
	16. Market Structure Analysis
	17. Competition Analysis
		17.1. Glanbia plc
		17.2. BASF SE
		17.3. Archer Daniels Midland Company
		17.4. Naturex SA (Givaudan)
		17.5. Amway Corporation
		17.6. The Bountiful Company (Nestlé)
		17.7. Now Foods
		17.8. Dabur India Limited
		17.9. Himalaya Wellness Company
		17.10. Bio-Botanica Inc.
	18. Assumptions & Acronyms Used
	19. Research Methodology
Recommendations

Food and Beverage

Herbal Supplement Market

March 2024

REP-GB-11311

342 pages

Food and Beverage

Dietary Supplement Market

January 2024

REP-GB-263

350 pages

Explore Food and Beverage Insights

View Reports
Future Market Insights

Botanical Supplements Market

Schedule a Call