North America Booklet Label Industry Outlook from 2023 and 2033

Sales of booklet labels in North America are estimated to be valued at USD 114.5 million in 2023 and USD 191.5 million by 2033. Over the forecast period, booklet label demand in the region is predicted to increase at a CAGR of 5.2%. The revenue generated by booklet labels in North America totaled USD 110.8 million in 2022 and is anticipated to exhibit a y-o-y growth of 3.3% in 2023.

Attributes Key Insights
Base Value (2022) USD 110.8 million
Estimated North America Booklet Label Business Revenue (2023) USD 114.5 million
Projected North America Booklet Label Business Value (2033) USD 191.5 million
Value-based CAGR (2023 to 2033) 5.2%

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Leading Segments and their Statistics

  • The pharmaceutical segment is expected to remain the leading consumer of booklet labels across North America. This is due to the increasing importance and stringent label regulations in the business landscape. The target segment is set to generate revenue of USD 102.5 million by 2033.
  • Paper segment is projected to total USD 118.7 million by 2033, holding around 62.0% share of North America.
  • Flexographic printing is anticipated to hold a share of USD 49.8% in North America by 2033. It will likely exhibit a CAGR of 4.2% during the assessment period.

Key Trends in the Booklet Label Business across North America

  • Rising demand for informative and sustainable packaging solutions
  • Advancements in digital printing and smart technologies
  • Increasing need for detailed product information
  • Robust growth of e-commerce
  • Surging demand for pharmaceutical booklet labels
Ismail Sutaria
Ismail Sutaria

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Key Factors Creating Opportunities in the North America Booklet Label Business

  • Growing importance of consumer product labeling
  • Enforcement of stringent labeling and packaging regulations
  • Rapid expansion of pharmaceutical, chemical, and food & beverage industries
  • Growing popularity of eco-friendly packaging solutions
  • Rising need for interactive packaging for consumer engagement
  • Increasing demand for booklet labeling services and paper-based labeling solutions in North America

Historical Performance Vs. Demand Outlook for Booklet Labels in North America

North America recorded a CAGR of 1.8% during the historical period, with total revenue reaching USD 110.8 million in 2022. Over the forecast period, sales of booklet labels in North America are predicted to soar at a 5.2% CAGR.

Historical CAGR (2018 to 2022) 1.8%
Forecast CAGR (2023 to 2033) 5.2%

Booklet labels are specifically designed for products that require detailed information and multilingual instructions about the product. They specifically cater to businesses such as pharmaceutical, food and beverage, cosmetics, and chemicals, where it is vital to maintain the integrity of the product packaging, adhering to design aesthetics and providing comprehensive information.

The growing usage of booklet labels across diverse sectors, particularly pharmaceuticals, chemicals, and food & beverages, is expected to stimulate growth in North America. Similarly, the implementation of stringent labeling and packaging regulations will uplift the demand for booklet labels.

Booklet labels are increasingly used in the pharmaceutical sector, where a large amount of content is required. These labels can replace traditional solutions such as standard labels, inserts, and cartons as they are the most user-friendly solutions that combine multiple components into one.

Product manufacturers are adopting booklet labels to be more transparent about their products and build trust and brand loyalty. They can also differentiate their products from their competitors.

Booklet labels are ideal solutions for brands as well as for consumers to achieve regulatory compliance, transparency, and sustainability. The rising popularity of these labels across the United States and Canada is expected to drive sales growth during the assessment period.

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Key Dynamics

Rising Need for Investigational Medicinal Products Propelling Demand

Booklet labels are increasingly used for labeling investigational medicinal products (IMP) in multinational clinical trials. Pharmaceutical companies are using multinational clinical trials to locate potential customers for testing new medications, and in several countries, labels must be available in their local language.

As these studies are performed in multilingual and multinational trials, a booklet label is an economical and flexible solution. Application of these labels provides flexibility in distributing clinical supplies to multiple necessary international locations while conducting clinical trials at the global level.

Booklet labels can be designed for different formats depending on the type of clinical dispenser or layer of packaging being applied. For instance, full base labels are specially designed for flat surfaces, partial base labels, or wrap-around cylindrical containers to be used in clinical trials.

In an increasingly globalized world, where products reach diverse international sectors, the need for clear and accessible product information in multiple languages is more important than ever. Booklet labels provide comprehensive information about the product, along with ensuring regulatory compliance.

Need for Personnel and Consumer Safety in Automotive Sector Boosts Sales

The automotive sector uses a variety of consumables such as lubricants and oils, cooling and screen wash hydraulics, fluids, fuel additives, and different cleaning and detailing products. All these products contain hazardous ingredients and chemicals which need to be properly labeled and used. For this purpose, booklet labels are mainly employed.

The product information should be clear and readable and should remain within the product's life. For instance, Pyrotech Packmedia provides a fix-a-form information booklet label, which offers extensive information, is inexpensive, and contains up to 32 pages of additional information.

Booklet labels are permanently secured to the packaging, and hence, they cannot be lost or accidentally discarded. The booklet labels include clear and detailed information with text, charts, and diagrams that can be attached directly to the containers, which will protect the end-user.

Booklet labels can be accompanied by special characteristics of automotive products, including high durability and ability to withstand harsh chemicals, moisture resistance, extreme temperatures, and storage conditions. These factors are essential in the automotive sector as the containers can withstand tough environmental conditions.

Semi-annual Update

Particular Value CAGR
H1 4.3% (2022 to 2032)
H2 4.9% (2022 to 2032)
H1 4.2% (2023 to 2033)
H2 5.0% (2023 to 2033)

Country-wise Insights

The section provides highlights of the booklet label business across prominent North America-based countries. Out of all the countries profiled, the United States will likely dominate North America, thriving at a 5.0% CAGR through 2033. Canada is set to register a CAGR of 5.5%.

Countries Value (CAGR)
United States 5.0%
Canada 5.5%

Booming Chemical Business Driving Sales in the United States

The United States booklet label business size is expected to reach USD 147.6 million by 2033. Over the assessment period, sales of booklet labels in the country are set to rise at a 5.0% CAGR. This is due to the rising usage of booklet labels in the thriving chemical and pharmaceutical sectors.

According to the Cyber Security and Infrastructure Security Agency, the chemical business of the United States accounts for USD 768 billion, which is around 25% of its GDP. The country is one of the leading chemical producers, and 15% of the world’s chemical comes from the country.

The chemical sector is subjected to strict labeling regulations, and booklet labels serve the purpose for the companies to comply with these regulations. The growing adoption of these booklet labels by chemical companies will foster growth. Similarly, the rising demand for pharmaceutical packaging is expected to create prospects for booklet label manufacturers.

Expansion of Food & Beverage Business to Present Opportunities in Canada

As per the latest report, Canada is anticipated to surge at a 5.5% CAGR during the forecast period, reaching USD 28.2 million by 2033. This is attributable to the increasing usage of booklet labels in the food & beverage business.

The food and beverage business of Canada is the second-leading manufacturing sector, accounting for USD 118 billion in 2019, as reported by the trade union Unifor. It contributed USD 34.5 billion to the total GDP of Canada, which accounts for 2%.

Booklet labels are set to be used in the food and beverage business to provide detailed information about the products, enhance consumer communication, and comply with the regulations.

The food and beverage sector is regulated by Health Canada and the Canadian Food Inspection Agency (CFIA). These help to ensure adherence to the regulations, which is expected to boost sales of booklet labels in Canada.

The growing inclination toward interactive packaging to improve customer engagement is also influencing the sales growth of booklet labels in Canada. These labels are widely used by businesses to provide additional product information to customers.

Category-wise Insights

The below section shows the paper segment retaining its dominance in the target business during the forecast period. It will likely thrive at a 4.5% CAGR through 2033.

Based on printing technology, the flexographic printing segment is expected to hold a prominent value share, exhibiting a CAGR of 4.2% through 2033. By end-use, the pharmaceutical segment is poised to exhibit a CAGR of 5.1% between 2023 and 2033.

Manufacturers Mainly Prefer Paper for Making Booklet Labels

Material Value CAGR
Plastic 6.3%
Metal 7.6%
Paper 4.5%

As per the latest booklet label industry analysis, paper remains the most commonly used material for producing booklet labels in North America. This is due to the rising consumer preference for sustainable and eco-friendly labels such as paper booklet labels.

The paper booklet label segment is expected to total USD 118.7 million by 2033, holding around 62.0% share of North America. Over the forecast period, the target segment will likely exhibit a CAGR of 4.5%.

A strong emphasis on sustainability and carbon reduction in North America is driving the demand for paper booklet labels. Consumers and manufacturers are becoming environmentally conscious, resulting in increased application of paper booklet labels.

The demand for plastic booklet labels is set to rise at a 6.3% CAGR, while the metal segment will likely thrive at a higher CAGR of 7.6% through 2033. This is due to the high durability, longevity, and other advantages of these booklet labels.

Pharmaceutical Sector to Remain the Leading Consumer of Booklet Labels

End-use Value CAGR
Food & Beverage 5.6%
Pharmaceutical 5.1%

The pharmaceutical sector is a leading consumer of booklet labels. This is attributable to the need for regulatory information, specific dosage instructions, ingredient display, and storage and security measures to combat counterfeiting.

As per the latest report, the pharmaceutical segment is projected to expand at a 5.1% CAGR, reaching a valuation of USD 102.5 million by 2033. It will likely hold a revenue share of 53.5% by 2033.

On the other hand, the chemical and paints segment is expected to advance at a higher CAGR of 6.1% during the assessment period. This is due to the rising usage of booklet labels in the chemical and paint sectors.

Flexographic Printing Remains the Most Sought-after Printing Technology

Printing Technology Value CAGR
Flexographic Printing 4.2%
Digital Printing 7.4%

Flexographic printing is anticipated to dominate the target business, holding a share of USD 49.8% by 2033. It is set to exhibit a CAGR of 4.2% during the assessment period, reaching USD 95.4 million by the end of 2033.

Flexographic printing has gained immense popularity among booklet label manufacturers across North America. This is due to the cost-effectiveness, efficient production, and faster printing speed of flexographic printing. These advantages make it suitable for large-scale productions.

On the other hand, digital printing technology is expected to gain wider popularity in the printing of booklet labels due to several advantages, such as variable data printing, short runs, and on-demand printing. The target segment is estimated to record a CAGR of 7.4% between 2023 and 2033.

Competitive Landscape

Leading booklet label companies in North America are aiming at expansions and strategic partnerships with other manufacturers to broaden their manufacturing capabilities, product portfolios, and customer base. They are also utilizing modern printing technologies to improve productivity and reduce overall waste.

Recent Developments in the North America Booklet Label Business-

  • In July 2023, CCL Industries acquired Faubel & Co. Nachfolger GmbH, a specialist in labels for pharmaceutical clinical trials headquartered in Melsungen, Germany.
  • In July 2023, CCL Industries acquired the in-mold label business Creaprint S.L., based in Alicante, Spain.
  • In June 2022, MM Packaging proposed an acquisition with Essentra Packaging to expand its packaging (cartons, leaflets, labels) position as a leading global pharma packaging producer.

Scope of the Report

Attribute Details
Estimated Value (2023) USD 114.5 million
Projected Value (2033) USD 191.5 million
Anticipated Growth Rate (2023 to 2033) 5.2% CAGR
Historical Data 2018 to 2022
Forecast Period 2023 to 2033
Quantitative Units Revenue in USD million and Volume in Units
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered Material, Label Type, Printing Technology, End-use, Country
Key Country Covered United States, Canada, Mexico
Key Companies Profiled CCL Industries Inc.; Mayr Melnhof Karton AG; WEBER PACKAGING SOLUTIONS; PREMIUM LABEL & PACKAGING SOLUTIONS; SCHREINER MEDIPHARM; FAUBEL & CO. NACHF. GMBH; FUJI SEAL INTERNATIONAL, INC; JHBERTRAND; EDWARDS LABEL; ADVANCED LABELWORX, INC; FORTIS SOLUTIONS GROUP, LLC; GREAT LAKES LABEL, LLC

North America Booklet Label Industry Analysis by Category-

By Material:

  • Plastic
  • Paper
  • Metal

By Label Type:

  • Full Base
  • Partial Base
  • Wrap Around
  • Others

By Printing Technology:

  • Flexographic Printing
  • Lithographic Printing
  • Digital Printing

By End-use:

  • Food & Beverage
  • Pharmaceuticals
  • Personal Care & Cosmetics
  • Chemical and Paints
  • Automotive
  • Others

By Country:

  • United States
  • Canada
  • Mexico

Frequently Asked Questions

How big is the North America booklet label business?

The North America’s booklet label business is set to total USD 114.5 million in 2023.

What is the demand outlook for booklet labels in North America?

Demand in North America is expected to rise at a 5.2% CAGR through 2033.

What is the expected size of the booklet label business in 2033?

Total revenue in North America is to reach USD 191.5 million by 2033.

Who are the top players in North America?

CCL Industries, Faubel & Co. Nachf. GmbH, and Edwards Labels Inc.

What is the booklet label?

Extended content labels that provide additional information to consumers are called booklet labels.

Table of Content
	1. Executive Summary
	2. Business Overview
	3. Key Trends
	4. Key Success Factors
	5. PESTLE & Porter 5 Forces Analysis
	6. Background
	7. Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
	8. Pricing Analysis
	9. Demand (in Value or Size in USD million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
	10. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
		10.1. Plastic
		10.2. Paper
		10.3. Metal
	11. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Label Type
		11.1. Full Base
		11.2. Partial Base
		11.3. Wrap Around
		11.4. Others
	12. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Printing Technology
		12.1. Flexographic Printing
		12.2. Lithographic Printing
		12.3. Digital Printing
	13. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use
		13.1. Food & Beverage
		13.2. Pharmaceuticals
		13.3. Personal Care & Cosmetics
		13.4. Chemical and Paints
		13.5. Automotive
		13.6. Others
	14. Industry Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
		14.1. United States
		14.2. Canada
		14.3. Mexico
	15. United States Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
	16. Canada Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
	17. Mexico Industry Analysis 2018 to 2022 and Forecast 2023 to 2033
	18. Structure Analysis
	19. Cross Section Analysis of Business
	20. Competition Analysis
		20.1. CCL Industries Inc
		20.2. Mayr Melnhof Karton AG
		20.3. Weber Packaging Solutions
		20.4. Premium Label & Packaging Solutions
		20.5. Schreiner Medipharm
		20.6. Faubel & Co. Nachf. Gmbh
		20.7. Fuji Seal International, Inc.
		20.8. Jhbertrand
		20.9. Edwards Label
		20.10. Advanced Labelworx, Inc.
		20.11. Fortis Solutions Group, LLC
		20.12. Great Lakes Label, LLC
	21. Assumptions and Acronyms Used
	22. Research Methodology
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