The book publishers market is estimated to top nearly USD 96.1 Billion in 2023 and is projected to reach USD 141.7 Billion by 2033 at a CAGR of 3.9% from 2023 to 2033.
Largely, many leading ecommerce giants like Amazon Inc., eBay Inc., and MyBookStore.Com, are offering platforms to sell books on their online portal. Moreover, big book publishers are trying to eliminate the threat of local booksellers by making them partners in the business, which will help the local booksellers get more business. These factors are creating impressive prospects for the book publisher market growth. Furthermore, expansion of online business has been increasing the number of potential buyers, because it reduces the costs and saves energy compared to going to the physical stores.
Sales of books have been picking up pace globally with the growing penetration of Bookstagrammers and BookTubers on the internet. This is expected to help in the growth of the book publishers market. Online visibility to publishing books is surging at a high pace, enabling growth in the market.
| Attribute | Details |
|---|---|
| Estimated Book Publishers Market Size (2023E) | USD 96.1 Billion |
| Projected Book Publishers Market Valuation (2033F) | USD 141.7 Billion |
| Value-based CAGR (2023 to 2033) | 3.9% |
| Collective Value Share: Top 5 Countries (2022A) | 40% to 50% |
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The rising number of reading enthusiasts around the world has fueled the demand for various educational, fictional, non-fictional, and books from various other genres. This is one of the chief factors causing higher sales of books among a larger section of population. Driven by these factors, the global book publishers’ market growth will pick up.
Surging number of people taking up reading for pleasure and relaxation, which also promotes wellbeing and better health. Reading also aids in building social connections and relationships with others and is often believed to increase the chances of social mobility. These factors are pushing people towards reading, subsequently creating prospects for sales within book publishers market.
A key factor, fueling the demand in the worldwide book publishers’ market growth is the increasing consumer preference for books to fulfil their hobbies as readers. Demand for books is considerably high among millennial and generation Z. Availability of books on diverse subjects is possible due to growth in the book publishers market.
Besides this, demand in book publishers market will grow as readers showcase demand for diverse reading materials, including novels, magazines, and other comics. Moreover, the increasing competition among the achievers has compelled them to study and read different authors and publications books that have boosted the sales of the books.
The print-on-demand (POD) business model is an attractive way for new and aspiring players in the market. It is an accessible way to start a publication business, as a beginner not need to make a huge inventory investment. The POD model is characterized by printing the journal or book only after an order is secured.
It is an alternative way to save investment and time as well as avoid the process of inventory management. In addition, print on demand business model is a white labeled, which means it is easy for players to establish their own brand.
The vendors and publishers who work in the global eBook sector are in danger because of the sudden rise in copyright violations. Due to rising Internet usage, illegal file sharing and piracy have become a threat to the growth of the global eBook business. The growing threat of eBook piracy affects both publishers' interests and the viability of companies. Therefore, it is anticipated that the global book publishers’ market growth will be constrained during the projected time by illicit copying of intellectual property.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 3.8% |
| Jul to Dec (H2), 2021 (A) | 4.0% |
| Jan to Jun (H1), 2022 Projected (P) | 3.8% |
| Jan to Jun (H1), 2022 Outlook (O) | 4.2% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.4% |
| Jul to Dec (H2), 2022 Projected (P) | 4.0% |
| Jan to Jun (H1), 2023 Projected (P) | 4.1% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 38 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 42 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 40 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 44 |
| Country | USA |
|---|---|
| Market Share (2023) | 19.3% |
| Market Share (2033) | 16.0% |
| BPS Analysis | (-) 323 |
| Country | Germany |
|---|---|
| Market Share (2023) | 4.2% |
| Market Share (2033) | 3.2% |
| BPS Analysis | (-) 99 |
| Country | India |
|---|---|
| Market Share (2023) | 4.2% |
| Market Share (2033) | 4.1% |
| BPS Analysis | (-) 7 |
Innovative Strategies Adopted by Book Publishers Driving Sales within the USA
The USA is projected to emerge as an attractive book publishers market and it has been forecast to expand at ~2.0% CAGR during the forecast period because of the presence of a large number of independent publishers.
People especially the youth of the country are extremely engaged in reading comics like DC and Marvel comics. Even in the USA, there are many private and public libraries and other similar institutes, where people of all age groups have a membership and visit for reading their favorite books and comics.
This gives a good opportunity to the new players in the book publishers market to tie up with such libraries and institutes and increases their sales.
Book publishers are adopting various strategies to gain traction. For instance, some are adding customized page on the front or back of the book, allowing customers to write a personal note.
These customized books are often advertised as gifting choice for Christmas, thanksgiving festivals, birthdays and other events. These trends are expected to help the market in the USA to exhibit steady growth.
Large Number of Reading Enthusiasts
In 2021, Germany accounted for a ~19.7% share in the Europe book publishers market and is assumed to grow at a rapid rate. Several reading enthusiasts living in Germany are part of reading clubs such as The London German Language Book Club and New York German Language Books Meetup Group.
These clubs support social skills and reading motivation as well as competence. There are more than 350 reading clubs in Germany based in schools, youth centers, libraries and other educational institutes. Reading novels, comics and other books are involved in the regular activity. Considering this, Germany presents an attractive market for book publishers.
Reading as One of the Favorite Pass Time of the Country
South Asia is predicted to be one of the most attractive markets of book publishers during the forecast period. According to Future Market Insights, India is expected to account for over ~28.9% of the market share in South Asia through 2022.
People of India are more likely to spend on hobbies they like to pursue and their areas of interest. A general survey puts India at the top of the heap as regards reading is concerned. On average people of India, spend approx.
1.5 to 2 hours of reading books in a day. Adventure fiction, thriller stories, self-help books, horror stories and romance books are the most loved book genres in the country. Therefore, there is a good market for book publishers in India.
Fiction Books Dominates the Market
As per the analysis, in terms of books type, fiction books accounted for ~23.4% of the total book publishers market share in 2022. Fiction books are the most popular and interesting books among readers.
Friction authors write the book not only with experience but also with innermost thoughts. Therefore, these books help the reader to think from a different point of view and help in improving memory.
Local Book Shops and Specialty Stores Account for Most Sales
The local bookshops and specialty store channels dominated the market for books and accounted for the largest revenue share of 32.4% in 2022. A local bookstore will shelve all the popular and current bestsellers genres. In addition, buying books at the local store helps keep money circulating within the neighborhood economy.
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The prominent players in the books publishers industry are adopting various strategies to survive and gain competitive advantage. Most of the players in the market follow three main steps to establish a competitive environment: cost leadership, the differentiation focus and cost focus.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Book Type, Sales Channel, Country |
| Key Companies Profiled | HarperCollins Publishers; IDW Publishing; Morris Publishing; MARVEL; MacMillan Publishers; Pearson; Bertelsmann SE & Co. KGaA; Simon & Schuster, Inc.; Scholastic Inc.; Penguin Random House; Houghton Mifflin Harcourt.; Hachette Book Group; China South Publishing & Media Group Co., Ltd.; Planeta; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The high demand for books among people fuels market growth.
MARVEL, Pearson, and Planeta are the key market players.
A large number of reading enthusiasts are driving sales.
This market is valued at USD 96.1 billion in 2023.
The United States market is projected to expand at a 2.0% CAGR from 2023 to 2033.
| Estimated Market Size (2024E) | USD 29,241.90 million |
|---|---|
| Projected Industry Value (2034F) | USD 57,338.40 million |
| Value-based CAGR (2024 to 2034) | 7% |
| Estimated Market Size (2023E) | USD 96.1 Billion |
|---|---|
| Projected Market Valuation (2033F) | USD 141.7 Billion |
| Value-based CAGR (2023 to 2033) | 3.9% |
| Estimated Size, 2021 (E) | ~USD 293.7 million |
|---|---|
| Projected Size, 2031 (F) | ~USD 487.6 million |
| Value-based CAGR (2021 to 2031) | ~5.2% |
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