The book publishers market is estimated to top nearly US$ 96.1 Billion in 2023 and is projected to reach US$ 141.7 Billion by 2033 at a CAGR of 3.9% from 2023 to 2033.
Largely, many leading ecommerce giants like Amazon Inc., eBay Inc., and MyBookStore.Com, are offering platforms to sell books on their online portal. Moreover, big book publishers are trying to eliminate the threat of local booksellers by making them partners in the business, which will help the local booksellers get more business. These factors are creating impressive prospects for the book publisher market growth. Furthermore, expansion of online business has been increasing the number of potential buyers, because it reduces the costs and saves energy compared to going to the physical stores.
Sales of books have been picking up pace globally with the growing penetration of Bookstagrammers and BookTubers on the internet. This is expected to help in the growth of the book publishers market. Online visibility to publishing books is surging at a high pace, enabling growth in the market.
| Attribute | Details |
|---|---|
| Estimated Book Publishers Market Size (2023E) | US$ 96.1 Billion |
| Projected Book Publishers Market Valuation (2033F) | US$ 141.7 Billion |
| Value-based CAGR (2023 to 2033) | 3.9% |
| Collective Value Share: Top 5 Countries (2022A) | 40% to 50% |
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The rising number of reading enthusiasts around the world has fueled the demand for various educational, fictional, non-fictional, and books from various other genres. This is one of the chief factors causing higher sales of books among a larger section of population. Driven by these factors, the global book publishers’ market growth will pick up.
Surging number of people taking up reading for pleasure and relaxation, which also promotes wellbeing and better health. Reading also aids in building social connections and relationships with others and is often believed to increase the chances of social mobility. These factors are pushing people towards reading, subsequently creating prospects for sales within book publishers market.
A key factor, fueling the demand in the worldwide book publishers’ market growth is the increasing consumer preference for books to fulfil their hobbies as readers. Demand for books is considerably high among millennial and generation Z. Availability of books on diverse subjects is possible due to growth in the book publishers market.
Besides this, demand in book publishers market will grow as readers showcase demand for diverse reading materials, including novels, magazines, and other comics. Moreover, the increasing competition among the achievers has compelled them to study and read different authors and publications books that have boosted the sales of the books.
The print-on-demand (POD) business model is an attractive way for new and aspiring players in the market. It is an accessible way to start a publication business, as a beginner not need to make a huge inventory investment. The POD model is characterized by printing the journal or book only after an order is secured. It is an alternative way to save investment and time as well as avoid the process of inventory management. In addition, print on demand business model is a white labeled, which means it is easy for players to establish their own brand.
The vendors and publishers who work in the global eBook sector are in danger because of the sudden rise in copyright violations. Due to rising Internet usage, illegal file sharing and piracy have become a threat to the growth of the global eBook business. The growing threat of eBook piracy affects both publishers' interests and the viability of companies. Therefore, it is anticipated that the global book publishers’ market growth will be constrained during the projected time by illicit copying of intellectual property.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 3.8% |
| Jul to Dec (H2), 2021 (A) | 4.0% |
| Jan to Jun (H1), 2022 Projected (P) | 3.8% |
| Jan to Jun (H1), 2022 Outlook (O) | 4.2% |
| Jul to Dec (H2), 2022 Outlook (O) | 4.4% |
| Jul to Dec (H2), 2022 Projected (P) | 4.0% |
| Jan to Jun (H1), 2023 Projected (P) | 4.1% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | (+) 38 |
| BPS Change: H1, 2021 (O) to H1, 2022 (A) | (-) 42 |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | (+) 40 |
| BPS Change: H2, 2021 (O) to H2, 2022 (P) | (-) 44 |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 19.3% |
| Market Share (2033) | 16.0% |
| BPS Analysis | (-) 323 |
| Country | Germany |
|---|---|
| Market Share (2023) | 4.2% |
| Market Share (2033) | 3.2% |
| BPS Analysis | (-) 99 |
| Country | India |
|---|---|
| Market Share (2023) | 4.2% |
| Market Share (2033) | 4.1% |
| BPS Analysis | (-) 7 |
Innovative Strategies Adopted by Book Publishers Driving Sales within the USA
The USA is projected to emerge as an attractive book publishers market and it has been forecast to expand at ~2.0% CAGR during the forecast period because of the presence of a large number of independent publishers.
People especially the youth of the country are extremely engaged in reading comics like DC and Marvel comics. Even in the USA, there are many private and public libraries and other similar institutes, where people of all age groups have a membership and visit for reading their favorite books and comics. This gives a good opportunity to the new players in the book publishers market to tie up with such libraries and institutes and increases their sales.
Book publishers are adopting various strategies to gain traction. For instance, some are adding customized page on the front or back of the book, allowing customers to write a personal note. . These customized books are often advertised as gifting choice for Christmas, thanksgiving festivals, birthdays and other events. These trends are expected to help the market in the USA to exhibit steady growth.
Large Number of Reading Enthusiasts
In 2021, Germany accounted for a ~19.7% share in the Europe book publishers market and is assumed to grow at a rapid rate. Several reading enthusiasts living in Germany are part of reading clubs such as The London German Language Book Club and New York German Language Books Meetup Group.
These clubs support social skills and reading motivation as well as competence. There are more than 350 reading clubs in Germany based in schools, youth centers, libraries and other educational institutes. Reading novels, comics and other books are involved in the regular activity. Considering this, Germany presents an attractive market for book publishers.
Reading as One of the Favorite Pass Time of the Country
South Asia is predicted to be one of the most attractive markets of book publishers during the forecast period. According to Future Market Insights, India is expected to account for over ~28.9% of the market share in South Asia through 2022.
People of India are more likely to spend on hobbies they like to pursue and their areas of interest. A general survey puts India at the top of the heap as regards reading is concerned. On average people of India, spend approx. 1.5 to 2 hours of reading books in a day. Adventure fiction, thriller stories, self-help books, horror stories and romance books are the most loved book genres in the country. Therefore, there is a good market for book publishers in India.
Fiction Books Dominates the Market
As per the analysis, in terms of books type, fiction books accounted for ~23.4% of the total book publishers market share in 2022. Fiction books are the most popular and interesting books among readers. Friction authors write the book not only with experience but also with innermost thoughts. Therefore, these books help the reader to think from a different point of view and help in improving memory.
Local Book Shops and Specialty Stores Account for Most Sales
The local bookshops and specialty store channels dominated the market for books and accounted for the largest revenue share of 32.4% in 2022. A local bookstore will shelve all the popular and current bestsellers genres. In addition, buying books at the local store helps keep money circulating within the neighborhood economy.
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The prominent players in the books publishers industry are adopting various strategies to survive and gain competitive advantage. Most of the players in the market follow three main steps to establish a competitive environment: cost leadership, the differentiation focus and cost focus.
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others (as per request) |
| Key Segments Covered | Book Type, Sales Channel, Country |
| Key Companies Profiled | HarperCollins Publishers; IDW Publishing; Morris Publishing; MARVEL; MacMillan Publishers; Pearson; Bertelsmann SE & Co. KGaA; Simon & Schuster, Inc.; Scholastic Inc.; Penguin Random House; Houghton Mifflin Harcourt.; Hachette Book Group; China South Publishing & Media Group Co., Ltd.; Planeta; Others (As Per Request) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The high demand for books among people fuels market growth.
MARVEL, Pearson, and Planeta are the key market players.
A large number of reading enthusiasts are driving sales.
This market is valued at US$ 96.1 billion in 2023.
The United States market is projected to expand at a 2.0% CAGR from 2023 to 2033.
1. Executive Summary | Book Publishers Market 1.1. Global Market Outlook 1.2. Summary of Key Statistics 1.3. Summary of Key Findings 1.4. Product Evolution Analysis 1.5. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Taxonomy 2.2. Market Definition 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.2. Product Development Trends 4. Brand Mapping Analysis 4.1. Price v/s Product 4.2. Value for Money 4.3. Top of Mind Books Brands 4.4. Brand Loyalty Mapping 4.5. Brand Positioning the key sales differentiator 5. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5.1. Historical Market Volume (‘000 Units) Analysis, 2018 to 2022 5.2. Current and Future Market Volume (‘000 Units) Projections, 2023 to 2033 5.3. Y-o-Y Growth Trend Analysis 6. Global Market Demand (in Value or Size in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022 6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Macro-Economic Factors 7.1.1. Global GDP Growth Outlook 7.1.2. Global Consumer Spending Outlook 7.1.3. Consumer Expenditure Outlook 7.1.4. Impact of Online Sales 7.2. Forecast Factors - Relevance & Impact 7.2.1. Top Companies Historical Growth 7.2.2. Global GDP Per Capita 7.2.3. Global Retail Sales Outlook 7.2.4. Others 7.3. PESTLE Analysis of Global Market 7.4. Porter’s Five Forces Analysis of Global Market 7.5. Market Dynamics 7.5.1. Drivers 7.5.2. Restraints 7.5.3. Opportunity Analysis 7.6. Scenario Forecast ( Demand in optimistic, likely, and conservative market conditions) 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Books Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Analysis By Books Type, 2018 - 2022 8.3. Current and Future Market Size (US$ Million) and Volume (‘000 Units) Analysis and Forecast By Books Type, 2023 - 2033 8.3.1. Cookbooks 8.3.2. History 8.3.3. Science Friction & Fantasy 8.3.4. Religion & Inspiration 8.3.5. Fiction 8.3.6. Mystery 8.3.7. Romance 8.3.8. Others (Horror, Comic, Biographies etc.) 8.4. Market Attractiveness Analysis By Books Type 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Analysis By Sales Channel, 2018 - 2022 9.3. Current and Future Market Size (US$ Million) and Volume (‘000 Units) Analysis and Forecast By Sales Channel, 2023 - 2033 9.3.1. Wholesalers/Distributors 9.3.2. Hypermarket/Supermarket 9.3.3. Multi Branded Stores 9.3.4. Independent Small Stores 9.3.5. Online Retailer 9.4. Market Attractiveness Analysis By Sales Channel 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 10.1. Introduction 10.2. Historical Market Size (US$ Million) and Volume (‘000 Units) Analysis By Country, 2018 to 2022 10.3. Current Market Size (US$ Million) and Volume (‘000 Units) Analysis and Forecast By Country, 2023 to 2033 10.3.1. The USA 10.3.2. Canada 10.3.3. Mexico 10.3.4. Argentina 10.3.5. Brazil 10.3.6. Germany 10.3.7. United Kingdom 10.3.8. Spain 10.3.9. France 10.3.10. Italy 10.3.11. China 10.3.12. Japan 10.3.13. India 10.3.14. South Korea 10.3.15. Thailand 10.3.16. Indonesia 10.3.17. Malaysia 10.3.18. Singapore 10.3.19. Australia 10.3.20. UAE 10.3.21. KSA 10.4. Market Attractiveness Analysis By Country 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 11.1. Introduction 11.2. Pricing Analysis 11.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 11.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 11.4.1. By Country 11.4.1.1. USA 11.4.1.2. Canada 11.4.2. By Books Type 11.4.3. By Sales Channel 11.5. Market Attractiveness Analysis 11.5.1. By Country 11.5.2. By Books Type 11.5.3. By Sales Channel 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12.1. Introduction 12.2. Pricing Analysis 12.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 12.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 12.4.1. By Country 12.4.1.1. Mexico 12.4.1.2. Brazil 12.4.1.3. Rest of Latin America 12.4.2. By Books Type 12.4.3. By Sales Channel 12.5. Market Attractiveness Analysis 12.5.1. By Country 12.5.2. By Books Type 12.5.3. By Sales Channel 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 13.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 13.4.1. By Country 13.4.1.1. Germany 13.4.1.2. Italy 13.4.1.3. France 13.4.1.4. United Kingdom 13.4.1.5. Spain 13.4.1.6. Russia 13.4.1.7. Rest of Europe 13.4.2. By Books Type 13.4.3. By Sales Channel 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Books Type 13.5.3. By Sales Channel 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 14.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 14.4.1. By Country 14.4.1.1. China 14.4.1.2. Japan 14.4.1.3. South Korea 14.4.2. By Books Type 14.4.3. By Sales Channel 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Books Type 14.5.3. By Sales Channel 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 15.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 15.4.1. By Country 15.4.1.1. India 15.4.1.2. Thailand 15.4.1.3. Indonesia 15.4.1.4. Malaysia 15.4.1.5. Rest of South Asia 15.4.2. By Books Type 15.4.3. By Sales Channel 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Books Type 15.5.3. By Sales Channel 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 16.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 16.4.1. By Country 16.4.1.1. Australia 16.4.1.2. New Zealand 16.4.2. By Books Type 16.4.3. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Books Type 16.5.3. By Sales Channel 17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Million) and Volume Trend (‘000 Units) Analysis By Market Taxonomy, 2018 to 2022 17.4. Market Size (US$ Million) and Volume (‘000 Units) Forecast By Market Taxonomy, 2023 to 2033 17.4.1. By Country 17.4.1.1. GCC Countries 17.4.1.2. Northern Africa 17.4.1.3. South Africa 17.4.1.4. Rest of MEA 17.4.2. By Books Type 17.4.3. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Books Type 17.5.3. By Sales Channel 18. Market Structure Analysis 18.1. Market Analysis by Tier of Companies 18.2. Market Concentration 18.3. Market Share Analysis of Top Players 18.4. Market Presence Analysis 18.4.1. By Regional Footprint of Players 18.4.2. Product Footprint by Players 18.4.3. Channel Footprint Players 19. Competition Analysis 19.1. Competition Dashboard 19.2. Pricing Analysis by Competition 19.3. Competition Benchmarking 19.4. Competition Deep Dive 19.4.1. Hachette Book Group 19.4.1.1. Product Portfolio 19.4.1.2. Profitability by Market Segments (Product/Channel/Region) 19.4.1.3. Sales Footprint 19.4.1.4. Strategy Overview 19.4.1.4.1. Marketing Strategy 19.4.1.4.2. Product Strategy 19.4.1.4.3. Channel Strategy 19.4.2. HarperCollins Publishers 19.4.2.1. Product Portfolio 19.4.2.2. Profitability by Market Segments (Product/Channel/Region) 19.4.2.3. Sales Footprint 19.4.2.4. Strategy Overview 19.4.2.4.1. Marketing Strategy 19.4.2.4.2. Product Strategy 19.4.2.4.3. Channel Strategy 19.4.3. IDW Publishing 19.4.3.1. Product Portfolio 19.4.3.2. Profitability by Market Segments (Product/Channel/Region) 19.4.3.3. Sales Footprint 19.4.3.4. Strategy Overview 19.4.3.4.1. Marketing Strategy 19.4.3.4.2. Product Strategy 19.4.3.4.3. Channel Strategy 19.4.4. Morris Publishing 19.4.4.1. Product Portfolio 19.4.4.2. Profitability by Market Segments (Product/Channel/Region) 19.4.4.3. Sales Footprint 19.4.4.4. Strategy Overview 19.4.4.4.1. Marketing Strategy 19.4.4.4.2. Product Strategy 19.4.4.4.3. Channel Strategy 19.4.5. MARVEL 19.4.5.1. Product Portfolio 19.4.5.2. Profitability by Market Segments (Product/Channel/Region) 19.4.5.3. Sales Footprint 19.4.5.4. Strategy Overview 19.4.5.4.1. Marketing Strategy 19.4.5.4.2. Product Strategy 19.4.5.4.3. Channel Strategy 19.4.6. MacMillan Publishers 19.4.6.1. Product Portfolio 19.4.6.2. Profitability by Market Segments (Product/Channel/Region) 19.4.6.3. Sales Footprint 19.4.6.4. Strategy Overview 19.4.6.4.1. Marketing Strategy 19.4.6.4.2. Product Strategy 19.4.6.4.3. Channel Strategy 19.4.7. Pearson 19.4.7.1. Product Portfolio 19.4.7.2. Profitability by Market Segments (Product/Channel/Region) 19.4.7.3. Sales Footprint 19.4.7.4. Strategy Overview 19.4.7.4.1. Marketing Strategy 19.4.7.4.2. Product Strategy 19.4.7.4.3. Channel Strategy 19.4.8. Bertelsmann SE & Co. KGaA 19.4.8.1. Product Portfolio 19.4.8.2. Profitability by Market Segments (Product/Channel/Region) 19.4.8.3. Sales Footprint 19.4.8.4. Strategy Overview 19.4.8.4.1. Marketing Strategy 19.4.8.4.2. Product Strategy 19.4.8.4.3. Channel Strategy 19.4.9. Simon & Schuster, Inc. 19.4.9.1. Product Portfolio 19.4.9.2. Profitability by Market Segments (Product/Channel/Region) 19.4.9.3. Sales Footprint 19.4.9.4. Strategy Overview 19.4.9.4.1. Marketing Strategy 19.4.9.4.2. Product Strategy 19.4.9.4.3. Channel Strategy 19.4.10. Scholastic Inc. 19.4.10.1. Product Portfolio 19.4.10.2. Profitability by Market Segments (Product/Channel/Region) 19.4.10.3. Sales Footprint 19.4.10.4. Strategy Overview 19.4.10.4.1. Marketing Strategy 19.4.10.4.2. Product Strategy 19.4.10.4.3. Channel Strategy 19.4.11. Penguin Random House 19.4.11.1. Product Portfolio 19.4.11.2. Profitability by Market Segments (Product/Channel/Region) 19.4.11.3. Sales Footprint 19.4.11.4. Strategy Overview 19.4.11.4.1. Marketing Strategy 19.4.11.4.2. Product Strategy 19.4.11.4.3. Channel Strategy 19.4.12. Houghton Mifflin Harcourt. 19.4.12.1. Product Portfolio 19.4.12.2. Profitability by Market Segments (Product/Channel/Region) 19.4.12.3. Sales Footprint 19.4.12.4. Strategy Overview 19.4.12.4.1. Marketing Strategy 19.4.12.4.2. Product Strategy 19.4.12.4.3. Channel Strategy 19.4.13. China South Publishing & Media Group Co., Ltd. 19.4.13.1. Product Portfolio 19.4.13.2. Profitability by Market Segments (Product/Channel/Region) 19.4.13.3. Sales Footprint 19.4.13.4. Strategy Overview 19.4.13.4.1. Marketing Strategy 19.4.13.4.2. Product Strategy 19.4.13.4.3. Channel Strategy 19.4.14. Planeta 19.4.14.1. Product Portfolio 19.4.14.2. Profitability by Market Segments (Product/Channel/Region) 19.4.14.3. Sales Footprint 19.4.14.4. Strategy Overview 19.4.14.4.1. Marketing Strategy 19.4.14.4.2. Product Strategy 19.4.14.4.3. Channel Strategy 19.4.15. Others (As Per Request) 19.4.15.1. Product Portfolio 19.4.15.2. Profitability by Market Segments (Product/Channel/Region) 19.4.15.3. Sales Footprint 19.4.15.4. Strategy Overview 19.4.15.4.1. Marketing Strategy 19.4.15.4.2. Product Strategy 19.4.15.4.3. Channel Strategy 20. Assumptions and Acronyms Used 21. Research Methodology
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Book Publishers Market
