The global book marketing software market was valued at around USD 129.4 million in 2023. With a projected CAGR of 5.6% from 2023 to 2033, the book marketing software industry is likely to reach a valuation of nearly USD 223.8 million by 2033. The key factors responsible for the market growth of book marketing software are its effectiveness and cost per sale associated with the marketing of books.
Future Market Insights’ analysis reveals that in 2022 revenue through the book marketing software business is estimated at USD 124.4 million. Globally, the demand for book marketing software has been increasing constantly as more authors prefer such tools where they can get real-time feedback on book sales. The readers now engage more online rather than in person before finalizing the purchase. The book marketing software industry has significant growth opportunities in the future.
Book Marketing Software Business (From 2018 to 2022)
| Attributes | Details |
|---|---|
| Market HCAGR (From 2018 to 2022) | 3.5% |
| Market Size - 2018 | USD 108.2 million |
| Market Size - 2022 | USD 124.4 million |
Book Marketing Software Business (From 2023 to 2033)
| Attributes | Details |
|---|---|
| Market CAGR (From 2023 to 2033) | 5.6% |
| Market Size - 2023 | USD 129.4 million |
| Market Size - 2033 | USD 223.8 million |
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The global book marketing software industry expanded at a CAGR of 5.6% over the last four years (2015 to 2021). According to The NPD BookScan, printed book sales reached 825.7 million units last year.
Bookscan accounts for about 85% of all printed book sales, which was 67.8 million units more than in 2020. Such a large volume of sales with exponential growth year after year has significantly grown the book marketing software industry. The United States may continue to be the leading user of the book marketing software business throughout the analysis period accounting for over USD 30.2 million absolute dollar opportunity in the coming 10-year period.
One of the key factors anticipated to spur demand in the book marketing software industry is implementing and analyzing book marketing campaigns for effective product sales. The book marketing software market is anticipated to grow as internet services become more widely used and the publishing sector adopts smart devices like smartphones and tablets.
During the time of forecasting, there is expected to be an increase in the promotion of books through various promotional channels, including social media, public relations (PR), and digital advertising.
Principal Consultant
Publishers are not immune to ransomware and virus attacks, as seen by the concerning number of hacks into key businesses in the publishing sector. Examples include purposeful or unintentional configuration errors, account takeovers brought upon by inadequate encryption, identity management, lack of process controls, and data leaking from unreliable APIs. The average cost of a data breach worldwide grew by nearly 10.0% in 2021, according to IBM's Cost of a Data Breach Report 2021. The danger has increased due to the sluggish adoption of data security software and the expanding work-from-home environment.
Most publishing organizations frequently acquire, sell, and move packets of highly valuable intellectual property over the Internet, making the sector vulnerable. These activities make for an attractive target for those with criminal tendencies. Publishers are gathering increasing consumer data through social networking and online-focused marketing initiatives to grow their community. If robust data security measures are not implemented, this could expose readers and publishers to assaults.
This threat is starting to get serious attention from businesses around the world. This is done to satisfy client needs and new industry requirements like the CCPA, PCI DSS, and GDPR, safeguard priceless assets, and gain a competitive advantage. If there was any doubt, The Bookseller's February 2022 announcement that the education behemoth Cengage Group had agreed to buy cybersecurity education company Infosec for USD 190.8 million was a glaring indication that data breaches remain a real and present threat.
Adopting book marketing software requires some technical know-how of the respective tools. The initial technological errors and glitches while implementing book marketing software are restraining the market growth.
The book marketing software does get authors to the readers. Sometimes they need to market the book to the target population resulting in a very weak response from the public. These have been key restraints for the book marketing software industry.
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| Attributes | Details |
|---|---|
| North America Market Share - 2023 | 28.30% |
| Europe Market Share - 2023 | 24.30% |
North America accounts for around 2/5th of the global book marketing software market. In 2023, the book marketing software industry size was USD 48.8 million. By the end of 2033, the book marketing software business to reach a valuation of USD 87.5 million.
The book marketing software demand in the region is anticipated to rise as the number of SMEs in the North American publishing sector increases. The adoption of book marketing software in North America is expected to rise as more people become aware of publishers' strategies to build a loyal client base. Adopting BYOD (bring your device) service may increase book marketing software demand in North America.
| Attributes | Details |
|---|---|
| United States Market Share - 2023 | 27.10% |
| Australia Market Share - 2023 | 4.30% |
The United States may account for over 29.1 million of the global book marketing software industry by 2033. Book marketing software market growth from 2018 to 2022 was estimated at 22.2% CAGR. In the United States, more than 1 million books are released annually.
Only around 300 thousand of the 3 million titles released were produced by conventional publishing houses. The remaining 2.7 million were titles printed on demand by presses serving self-publishers and "micro-niche" publications and reprint companies specializing in public domain works. With such high demand, the United States is bound to dominate the book marketing software market during the forecast period.
| Attributes | Details |
|---|---|
| Japan Market Share - 2023 | 5.40% |
| China Market CAGR (From 2023 to 2033) | 12.20% |
| India Market CAGR (From 2023 to 2033) | 14.30% |
The China book marketing software market is experiencing significant growth. With the increasing demand for digital solutions in the publishing industry, Chinese book marketers are embracing software tools to streamline their marketing efforts. These software solutions provide features such as analytics, social media integration, email marketing, and customer relationship management.
Key book marketing software manufacturers are continuously innovating to cater to the specific needs of Chinese publishers and authors. The market shows promising prospects for expansion and advancement in the coming years.
| Attributes | Details |
|---|---|
| Germany Market Share - 2023 | 10.40% |
| United Kingdom Market CAGR (From 2023 to 2033) | 8.20% |
In recent years, the German book marketing software industry has grown significantly. With the advent of digital publishing and online book sales, there is an increasing demand for software solutions that assist writers, publishers, and marketers in efficiently promoting and selling their books.
Germany's robust publishing business provides a fertile book marketing software suppliers market. Companies are developing unique solutions to enhance book marketing efforts in the German market, such as targeted advertising, social media management, email marketing, analytics, and other features.
| Segment | Component |
|---|---|
| Segment Name | Web-based |
| Segment Share | 62.30% |
Regarding demand, the web-based component dominates the book marketing software industry. Web-based solutions provide the benefit of accessibility and ease by allowing users to access the software via web browsers without the requirement for extensive installation.
This simplicity of use has resulted in growing popularity and demand for web-based book marketing tools. Web-based solutions are generally scalable and cost-effective, making them popular among authors, publishers, and marketers in the ever-changing book marketing scene.
| Segment | End-use |
|---|---|
| Segment Name | Large Enterprises |
| Segment Share | 62.20% |
Large corporations are surging demand for book marketing software solutions. With their considerable resources and marketing budgets, large organizations are aggressively investing in software technologies to improve their book promotion and sales efforts.
SMEs are also seeing the advantages of book marketing software and are gradually increasing their use to compete in the changing publishing industry. In the book marketing software sector, there is a rising emphasis on catering to the demands of both major enterprises and SMEs.
Currently, book marketing software services providing firms aim to launch a new product. Adopting better technology in the publishing industry is estimated to create significant opportunities for the market.
The key book marketing software manufacturers Include Above the Treeline, Inc., Bublish, Inc., Book Brush, Cision US Inc. (HARO), Ebookpreneur, LLC, Firebrand Technologies, knk Software LP, LeadsClick LTD, NetGalley, LLC, PublishDrive Inc., PublishWide Inc., Selvi Software Tech Pvt. Ltd., Similarweb Ltd., Storiad, Inc., THiNKaha, Inc. (AHAthat), Virtusales.com Ltd., Publisher Rocket, CyberWolf, Firebrandtech, and Virtusales.
| Company | Cision |
|---|---|
| Strategy | Acquisition |
| Details | In April 2022, the global communications intelligence company Cision acquired the real-time media monitoring firm Streem. |
| Company | Witherbys |
|---|---|
| Strategy | Launch |
| Details | In Sept 2020, Witherbys announced the update of knkPublishing, new publishing and ERP software system. This update cost more than USD 610 Thousand to the firm. |
| Company | Eloquence on Alert |
|---|---|
| Strategy | Launch |
| Details | In May 2019, Eloquence on Alert, a new publishing monitoring tool from Firebrand Technologies, was released to give publishers specific information on pricing changes, missing products and books, and details about third-party sellers. |
The book marketing software market is slated to attain USD 129.4 million in 2023.
The growth potential of the book marketing software market is 5.6% CAGR through 2033.
Surging adoption of smart devices and wide adoption of internet services are facilitating demand for book marketing software.
Large enterprises hold a significant share in the market.
India is witnessing exponential growth in book marketing software, expanding at a CAGR of 14.3% through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Web-Based 5.2. Cloud-Based 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use 6.1. Large Enterprises 6.2. SMEs 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Above the Treeline, Inc. 17.2. Bublish, Inc. 17.3. Book Brush 17.4. Cision US Inc. (HARO) 17.5. Ebookpreneur, LLC 17.6. Firebrand Technologies 17.7. knk Software LP 17.8. LeadsClick LTD 17.9. NetGalley, LLC 17.10. PublishDrive Inc. 17.11. PublishWide Inc. 17.12. Selvi Software Tech Pvt. Ltd. 17.13. Similarweb Ltd. 17.14. Storiad, Inc. 17.15. THiNKaha, Inc. (AHAthat) 17.16. Virtusales.com Ltd. 17.17. Publisher Rocket 17.18. CyberWolf 17.19. Firebrandtech 17.20. Virtusales 18. Assumptions & Acronyms Used 19. Research Methodology
Technology
May 2022
REP-GB-14688
299 pages
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Book Marketing Software Market
