Book Marketing Software Market Outlook (2023 to 2033)

The global book marketing software market was valued at around US$ 129.4 million in 2023. With a projected CAGR of 5.6% from 2023 to 2033, the book marketing software industry is likely to reach a valuation of nearly US$ 223.8 million by 2033. The key factors responsible for the market growth of book marketing software are its effectiveness and cost per sale associated with the marketing of books.

Future Market Insights’ analysis reveals that in 2022 revenue through the book marketing software business is estimated at US$ 124.4 million. Globally, the demand for book marketing software has been increasing constantly as more authors prefer such tools where they can get real-time feedback on book sales. The readers now engage more online rather than in person before finalizing the purchase. The book marketing software industry has significant growth opportunities in the future.

Book Marketing Software Business (From 2018 to 2022)

Attributes Details
Market HCAGR (From 2018 to 2022) 3.5%
Market Size - 2018 US$ 108.2 million
Market Size - 2022 US$ 124.4 million

Book Marketing Software Business (From 2023 to 2033)

Attributes Details
Market CAGR (From 2023 to 2033) 5.6%
Market Size - 2023 US$ 129.4 million
Market Size - 2033 US$ 223.8 million

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Historical Comparison for Book Marketing Software Business between From 2018 to 2022 and From 2023 to 2033

The global book marketing software industry expanded at a CAGR of 5.6% over the last four years (2015-2021). According to The NPD BookScan, printed book sales reached 825.7 million units last year.

Bookscan accounts for about 85% of all printed book sales, which was 67.8 million units more than in 2020. Such a large volume of sales with exponential growth year after year has significantly grown the book marketing software industry. The United States may continue to be the leading user of the book marketing software business throughout the analysis period accounting for over US$ 30.2 million absolute dollar opportunity in the coming 10-year period.

Which are the key drivers in the Book Marketing Software market?

One of the key factors anticipated to spur demand in the book marketing software industry is implementing and analyzing book marketing campaigns for effective product sales. The book marketing software market is anticipated to grow as internet services become more widely used and the publishing sector adopts smart devices like smartphones and tablets.

During the time of forecasting, there is expected to be an increase in the promotion of books through various promotional channels, including social media, public relations (PR), and digital advertising.

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How are Data Security Concerns Harming the Book Marketing Software Market?

Publishers are not immune to ransomware and virus attacks, as seen by the concerning number of hacks into key businesses in the publishing sector. Examples include purposeful or unintentional configuration errors, account takeovers brought upon by inadequate encryption, identity management, lack of process controls, and data leaking from unreliable APIs. The average cost of a data breach worldwide grew by nearly 10.0% in 2021, according to IBM's Cost of a Data Breach Report 2021. The danger has increased due to the sluggish adoption of data security software and the expanding work-from-home environment.

Most publishing organizations frequently acquire, sell, and move packets of highly valuable intellectual property over the Internet, making the sector vulnerable. These activities make for an attractive target for those with criminal tendencies. Publishers are gathering increasing consumer data through social networking and online-focused marketing initiatives to grow their community. If robust data security measures are not implemented, this could expose readers and publishers to assaults.

This threat is starting to get serious attention from businesses around the world. This is done to satisfy client needs and new industry requirements like the CCPA, PCI DSS, and GDPR, safeguard priceless assets, and gain a competitive advantage. If there was any doubt, The Bookseller's February 2022 announcement that the education behemoth Cengage Group had agreed to buy cybersecurity education company Infosec for US$ 190.8 million was a glaring indication that data breaches remain a real and present threat.

What are the Restraints to the Growth of the Book Marketing Software Market?

Adopting book marketing software requires some technical know-how of the respective tools. The initial technological errors and glitches while implementing book marketing software are restraining the market growth.

The book marketing software does get authors to the readers. Sometimes they need to market the book to the target population resulting in a very weak response from the public. These have been key restraints for the book marketing software industry.

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Region-wise Insights

Attributes Details
North America Market Share - 2023 28.30%
Europe Market Share - 2023 24.30%

Why does North America stand as an Opportunity for Book Marketing Software Market throughout the Analysis Period?

North America accounts for around 2/5th of the global book marketing software market. In 2023, the book marketing software industry size was US$ 48.8 million. By the end of 2033, the book marketing software business to reach a valuation of US$ 87.5 million.

The book marketing software demand in the region is anticipated to rise as the number of SMEs in the North American publishing sector increases. The adoption of book marketing software in North America is expected to rise as more people become aware of publishers' strategies to build a loyal client base. Adopting BYOD (bring your device) service may increase book marketing software demand in North America.

Country–wise Insights

How does the United States Maintain its Book Marketing Software Market Position?

Attributes Details
United States Market Share - 2023 27.10%
Australia Market Share - 2023 4.30%

The United States may account for over 29.1 million of the global book marketing software industry by 2033. Book marketing software market growth from 2018 to 2022 was estimated at 22.2% CAGR. In the United States, more than 1 million books are released annually.

Only around 300 thousand of the 3 million titles released were produced by conventional publishing houses. The remaining 2.7 million were titles printed on demand by presses serving self-publishers and "micro-niche" publications and reprint companies specializing in public domain works. With such high demand, the United States is bound to dominate the book marketing software market during the forecast period.

What is the Current Status of the China Book Marketing Software Industry?

Attributes Details
Japan Market Share - 2023 5.40%
China Market CAGR (From 2023 to 2033) 12.20%
India Market CAGR (From 2023 to 2033) 14.30%

The China book marketing software market is experiencing significant growth. With the increasing demand for digital solutions in the publishing industry, Chinese book marketers are embracing software tools to streamline their marketing efforts. These software solutions provide features such as analytics, social media integration, email marketing, and customer relationship management.

Key book marketing software manufacturers are continuously innovating to cater to the specific needs of Chinese publishers and authors. The market shows promising prospects for expansion and advancement in the coming years.

What are the Emerging Trends and Opportunities in the Book Marketing Software Market in Germany?

Attributes Details
Germany Market Share - 2023 10.40%
United Kingdom Market CAGR (From 2023 to 2033) 8.20%

In recent years, the German book marketing software industry has grown significantly. With the advent of digital publishing and online book sales, there is an increasing demand for software solutions that assist writers, publishers, and marketers in efficiently promoting and selling their books.

Germany's robust publishing business provides a fertile book marketing software suppliers market. Companies are developing unique solutions to enhance book marketing efforts in the German market, such as targeted advertising, social media management, email marketing, analytics, and other features.

Category – Wise Insights

How Does the Dominance of the Web-Based Component Impact the Book Marketing Software Market?

Segment Component
Segment Name Web-based
Segment Share 62.30%

Regarding demand, the web-based component dominates the book marketing software industry. Web-based solutions provide the benefit of accessibility and ease by allowing users to access the software via web browsers without the requirement for extensive installation.

This simplicity of use has resulted in growing popularity and demand for web-based book marketing tools. Web-based solutions are generally scalable and cost-effective, making them popular among authors, publishers, and marketers in the ever-changing book marketing scene.

The Dominance of Large Enterprises in the Book Marketing Software Market

Segment End-use
Segment Name Large Enterprises
Segment Share 62.20%

Large corporations are surging demand for book marketing software solutions. With their considerable resources and marketing budgets, large organizations are aggressively investing in software technologies to improve their book promotion and sales efforts.

SMEs are also seeing the advantages of book marketing software and are gradually increasing their use to compete in the changing publishing industry. In the book marketing software sector, there is a rising emphasis on catering to the demands of both major enterprises and SMEs.

How can Manufacturers Scale their Businesses in the Book Marketing Software Industry?

  • Consider cloud-based solutions for scalability and flexibility.
  • Use data analytics to understand customer behavior better and optimize marketing campaigns.
  • Provide configurable and industry-specific functionality to meet the needs of manufacturers.
  • Form strategic alliances with publishers and distributors to expand your market reach.
  • Invest in strong customer support and training programs to ensure client satisfaction.
  • Always innovate and update software features to stay ahead in a competitive market.
  • Implement excellent marketing and branding techniques to raise awareness and attract customers.
  • Allow for smooth connectivity with leading e-commerce platforms for efficient sales and distribution.
  • To attract manufacturers of all sizes, provide competitive pricing and flexible subscription options.
  • Seek feedback from manufacturers to improve product features and handle customer complaints.

Competitive Landscape

Currently, book marketing software services providing firms aim to launch a new product. Adopting better technology in the publishing industry is estimated to create significant opportunities for the market.

The key book marketing software manufacturers Include Above the Treeline, Inc., Bublish, Inc., Book Brush, Cision US Inc. (HARO), Ebookpreneur, LLC, Firebrand Technologies, knk Software LP, LeadsClick LTD, NetGalley, LLC, PublishDrive Inc., PublishWide Inc., Selvi Software Tech Pvt. Ltd., Similarweb Ltd., Storiad, Inc., THiNKaha, Inc. (AHAthat), Virtusales.com Ltd., Publisher Rocket, CyberWolf, Firebrandtech, and Virtusales.

Novel Breakthroughs and Advancements

Company Cision
Strategy Acquisition
Details In April 2022, the global communications intelligence company Cision acquired the real-time media monitoring firm Streem.
Company Witherbys
Strategy Launch
Details In Sept 2020, Witherbys announced the update of knkPublishing, new publishing and ERP software system. This update cost more than US$ 610 Thousand to the firm.
Company Eloquence on Alert
Strategy Launch
Details In May 2019, Eloquence on Alert, a new publishing monitoring tool from Firebrand Technologies, was released to give publishers specific information on pricing changes, missing products and books, and details about third-party sellers.

Key Segments

By Component

  • Web-Based
  • Cloud-Based

By End-use

  • Large Enterprises
  • SMEs

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

How Big is the Book Marketing Software Market?

The book marketing software market is slated to attain US$ 129.4 million in 2023.

What is the Growth Potential of the Book Marketing Software Market?

The growth potential of the book marketing software market is 5.6% CAGR through 2033.

Which Factors are Facilitating Demand for Book Marketing Software?

Surging adoption of smart devices and wide adoption of internet services are facilitating demand for book marketing software.

Which End-use Sector Holds Large Market Share?

Large enterprises hold a significant share in the market.

Which Country is Witnessing Exponential Growth?

India is witnessing exponential growth in book marketing software, expanding at a CAGR of 14.3% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033

        5.3.1. Web-Based

        5.3.2. Cloud-Based

    5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By End-use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-use, 2023 to 2033

        6.3.1. Large Enterprises

        6.3.2. SMEs

    6.4. Y-o-Y Growth Trend Analysis By End-use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Component

        8.2.3. By End-use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Component

        8.3.3. By End-use

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Component

        9.2.3. By End-use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Component

        9.3.3. By End-use

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Component

        10.2.3. By End-use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Component

        10.3.3. By End-use

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Component

        11.2.3. By End-use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Component

        11.3.3. By End-use

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Component

        12.2.3. By End-use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Component

        12.3.3. By End-use

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Component

        13.2.3. By End-use

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Component

        13.3.3. By End-use

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Component

        14.2.3. By End-use

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Component

        14.3.3. By End-use

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Component

            15.1.2.2. By End-use

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Component

            15.2.2.2. By End-use

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Component

            15.3.2.2. By End-use

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Component

            15.4.2.2. By End-use

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Component

            15.5.2.2. By End-use

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Component

            15.6.2.2. By End-use

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Component

            15.7.2.2. By End-use

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Component

            15.8.2.2. By End-use

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Component

            15.9.2.2. By End-use

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Component

            15.10.2.2. By End-use

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Component

            15.11.2.2. By End-use

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Component

            15.12.2.2. By End-use

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Component

            15.13.2.2. By End-use

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Component

            15.14.2.2. By End-use

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Component

            15.15.2.2. By End-use

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Component

            15.16.2.2. By End-use

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Component

            15.17.2.2. By End-use

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Component

            15.18.2.2. By End-use

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Component

            15.19.2.2. By End-use

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Component

            15.20.2.2. By End-use

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Component

            15.21.2.2. By End-use

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Component

            15.22.2.2. By End-use

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Component

            15.23.2.2. By End-use

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Component

        16.3.3. By End-use

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Above the treeline, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

        17.1.2. Bublish, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

        17.1.3. Book Brush

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

        17.1.4. Cision US Inc. (HARO)

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

        17.1.5. Ebookpreneur, LLC

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

        17.1.6. Firebrand Technologies

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

        17.1.7. knk Software LP

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

        17.1.8. LeadsClick LTD

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

        17.1.9. NetGalley, LLC

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

        17.1.10. PublishDrive Inc.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

        17.1.11. PublishWide Inc.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

        17.1.12. Selvi Software Tech Pvt. Ltd.

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

        17.1.13. Similarweb Ltd.

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

        17.1.14. Storiad, Inc.

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

        17.1.15. THiNKaha, Inc. (AHAthat)

            17.1.15.1. Overview

            17.1.15.2. Product Portfolio

            17.1.15.3. Profitability by Market Segments

            17.1.15.4. Sales Footprint

            17.1.15.5. Strategy Overview

                17.1.15.5.1. Marketing Strategy

        17.1.16. Virtusales.com Ltd.

            17.1.16.1. Overview

            17.1.16.2. Product Portfolio

            17.1.16.3. Profitability by Market Segments

            17.1.16.4. Sales Footprint

            17.1.16.5. Strategy Overview

                17.1.16.5.1. Marketing Strategy

        17.1.17. Publisher Rocket

            17.1.17.1. Overview

            17.1.17.2. Product Portfolio

            17.1.17.3. Profitability by Market Segments

            17.1.17.4. Sales Footprint

            17.1.17.5. Strategy Overview

                17.1.17.5.1. Marketing Strategy

        17.1.18. CyberWolf

            17.1.18.1. Overview

            17.1.18.2. Product Portfolio

            17.1.18.3. Profitability by Market Segments

            17.1.18.4. Sales Footprint

            17.1.18.5. Strategy Overview

                17.1.18.5.1. Marketing Strategy

        17.1.19. Firebrandtech

            17.1.19.1. Overview

            17.1.19.2. Product Portfolio

            17.1.19.3. Profitability by Market Segments

            17.1.19.4. Sales Footprint

            17.1.19.5. Strategy Overview

                17.1.19.5.1. Marketing Strategy

        17.1.20. Virtusales

            17.1.20.1. Overview

            17.1.20.2. Product Portfolio

            17.1.20.3. Profitability by Market Segments

            17.1.20.4. Sales Footprint

            17.1.20.5. Strategy Overview

                17.1.20.5.1. Marketing Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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