By 2034, the global bone health supplement market is expected to surge at a CAGR of 7.8%. The market value is projected to increase from USD 19,523.9 million in 2024 to USD 38,677.8 million by 2034. The bone health supplement market was valued at USD 18,234.1 million in 2023 and is anticipated to exhibit a y-o-y growth of 6.8% in 2024.
The World Health Organization (WHO) projects that by 2030, around 1.4 billion individuals will be older than 60 worldwide. The number of people with rheumatoid arthritis is growing at a significant rate, primarily because of longer life expectancies. This is driving up the demand for supplements related to bone and joint health.
The market is also being driven by the increasing number of distribution channels, the prevalence of several nutritional deficiencies, and high accessibility to supplements. Furthermore, the COVID-19 pandemic has raised consumer knowledge of the benefits of leading an active and healthy lifestyle as well as the use of self-care.
The younger generation's growing interest in mobility and joint health for a variety of reasons, including fitness and an active lifestyle, is also expected to drive industry growth over the course of the forecast period. Market players' growing emphasis on the development of joint health supplements with varying compositions is drawing in more customers. The market is being favorably impacted by the introduction of a growing variety of collagen-containing product types.
Novel collagen and botanical-based joint and bone health supplements are anticipated to propel the market. Players have the potential to increase their presence in Asia as more people become aware of the benefits of collagen for bone health.
The COVID-19 pandemic changed the tendency in favor of online shopping. The growing number of consumers using online platforms is having a big effect on the industry's expansion.
For instance, the COVID-19 pandemic led to a notable increase in online sales of nutritional supplements on Amazon, spurring industry expansion. Throughout the projected period, all of these variables are anticipated to drive the market.
| Attributes | Key Insights |
|---|---|
| Bone Health Supplement Market Anticipated Size (2023A) | USD 18,234.1 million |
| Estimated Bone Health Supplement Market Value (2024E) | USD 19,523.9 million |
| Projected Bone Health Supplement Market Value (2034F) | USD 38,677.8 million |
| Value-based Bone Health Supplement Market CAGR (2024 to 2034) | 7.8% |
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The global bone health supplement market expanded at a CAGR of 6.3% in the historical period between 2019 and 2023. The demand for bone health supplements has surged as people's understanding of the significance of bone health has grown. Customers are becoming more aware of the need for preventative healthcare, which includes keeping their bones strong and healthy.
One key reason fueling the market for supplements related to bone health is the aging population. Osteoporosis and other bone-related disorders are becoming common among older adults, which expands the market for supplements aimed at this population.
Customers are taking an active role in managing their health as a result of the move toward preventative healthcare. The growing popularity of bone health supplements can be attributed to their perception as a prophylactic against osteoporosis and other bone-related problems.
Supplement formulations have been innovative, with novel and more readily absorbed forms of calcium, vitamin D, magnesium, and other key elements for bone health introduced to the market. The purpose of these developments is to increase the supplements' efficacy.
Supplements for bone health are now easily accessible because of the expansion of e-commerce. These products are widely obtainable online, which expands their market penetration and increases consumer reach.
The market for supplements supporting bone health has been impacted by the trend toward tailored and individualized diets. Businesses are providing items that are customized according to customer preferences and health profiles. Owing to the aforementioned factors, the global bone health supplement market is expected to rise at a CAGR of 7.8% during the forecast period from 2024 to 2034.
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Principal Consultant
In the table below, the CAGRs of the top countries are given for the review period 2024 to 2034. India is expected to remain dominant by exhibiting a CAGR of 8.0%. The United States and China are anticipated to follow with CAGRs of 7.2% and 6.5%, respectively.
| Countries | Value-based CAGR (2034) |
|---|---|
| United States | 7.2% |
| China | 6.5% |
| Germany | 5.5% |
| India | 8.0% |
| Japan | 6.1% |
The United States dominated North America’s bone health supplement market with a total share of about 89.4% in 2023. The country is expected to continue to experience the same growth rate throughout the forecast period.
One of the key factors propelling the market for bone health supplements in the United States is the aging population, with more people becoming seniors. The need for bone health products and those that help prevent diseases such as osteoporosis is growing as individuals get older.
The demand for bone health supplements is influenced by rising health consciousness and understanding of the value of preventative healthcare in the United States. Customers are actively looking for ways to preserve their health, especially the health of their bones.
Product innovation in the market is influenced by ongoing research and development into the composition of supplements for bone health, including novel components, enhanced absorption rates, and targeted solutions. Businesses will probably concentrate on creating goods with distinctive benefits.
India held around 25.5% share of South Asia’s market in 2023. The country is projected to display steady growth at a decent CAGR of 8.0% during the assessment period.
The supplement distribution industry has been greatly impacted by the rise of e-commerce platforms and online retail. India’s consumers are increasingly buying health and wellness products online, which gives businesses the chance to reach a larger market.
The market for bone health supplements in India can be impacted by the move toward an individualized diet. Businesses would look into creating goods that target particular lifestyle choices, health issues, or demographics.
Consumer trust in the country’s market for bone health supplements is significantly influenced by regulatory compliance and clear labeling policies. Businesses that follow quality guidelines and provide honest information about their goods could be at a competitive advantage.
Germany is set to exhibit a CAGR of 5.5% during the forecast period. The market for supplements supporting bone health can be impacted by laws as well as health and nutrition-related efforts from the government. Businesses operating in Germany are subject to regulatory standards. Market access and consumer trust can be impacted by a company's adherence to these standards.
Similar to other markets, customer behavior can be influenced by raising knowledge of the value of supplements and bone health through educational programs. Businesses can spend money on marketing plans that highlight the advantages of their goods.
Supplements are among the several things that Germany’s customers can easily obtain thanks to the expansion of e-commerce and online retail platforms. Businesses can use Internet platforms for distribution and marketing.
China is set to exhibit a CAGR of 6.5% during the forecast period. Market expansion can be impacted by clever marketing techniques that inform customers of the advantages of bone health supplements. Businesses can launch educational campaigns to increase public knowledge of the importance of supplements and bone health.
Customers in China are exhibiting a growing desire for sustainable and ecologically friendly products in line with worldwide trends. Businesses that use sustainable sourcing and clean label procedures can draw in eco-aware customers.
The legitimacy of bone health supplements can be increased by alliances and partnerships with medical specialists, such as physicians, nutritionists, and other healthcare practitioners. Healthcare experts' recommendations can affect the decisions made by consumers.
Supplements with additional advantages beyond bone health, such as immune system stimulation or joint support, can become more well-liked. Businesses could look at creating multipurpose supplements to cater to a range of customer demands.
Japan is set to exhibit a CAGR of 6.1% during the estimated period. Fish and soy products are two examples of foods high in minerals that are vital for bone health. These are a part of the traditional diet in Japan. To make up for any nutritional shortfalls, people are becoming more interested in supplements as dietary habits and lifestyles become more westernized.
In Japan, the prevention of osteoporosis is a key health issue, leading to the marketing and use of bone health supplements. Goods with calcium, vitamin D, and other minerals that support bone health can be in high demand.
Japan’s bone health supplement market is renowned for its appetite for cutting-edge, premium goods. To set themselves apart from competitors, businesses should concentrate on creating special formulations with cutting-edge components and innovative delivery methods.
The table below signifies leading sub-categories under ingredient type and form categories in the bone health supplement market. The vitamins and minerals segment is expected to dominate the market for bone health supplements by exhibiting a 7.5% CAGR in the evaluation period. Under the form category, the tablet segment is projected to lead the global market at an 8.4% CAGR.
| Category | Forecast CAGR (2024 to 2034) |
|---|---|
| Vitamins and Minerals (Ingredient Type) | 7.5% |
| Tablets (Forms) | 8.4% |
The vitamins and minerals segment under ingredient type is expected to present high growth at a CAGR of 7.5% through 2034. The segment is anticipated to generate a market share of about 61.2% in the global market in 2023.
Inadequate intake of bone-building nutrients increases the probability of bone density and later osteoporosis. Supplements for bone health are made with certain vitamins and minerals to help maintain and improve the health of the skeletal system. The development of new bones, mineralization, and general skeletal health depend heavily on these nutrients.
Consuming enough vitamins is essential for preserving bone mass and averting diseases such as osteoporosis. In order for the body to effectively use the calcium it gets, proper amounts of vitamin D are necessary supporting healthy bones and avoiding bone problems.
Tablets held a total bone health supplement market share of 51.3% in 2023 and are expected to display steady growth over the forecast period. The demand for tablets has been increasing among consumers. This is because of the ease of access to multiple dosage patterns, simple packing procedures, storage, and cost-effectiveness. People from all age groups and within all demographics have been boosting the segment’s growth worldwide.
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Key players are directed toward growth strategies, including mergers and acquisitions, partnerships and collaborations, and new product releases to fulfill consumer demand and increase their client base. Instances of key developmental strategies by industry players in the market are given below:
The market is expected to reach USD 38,677.8 million by 2034 at a CAGR of 7.8%.
An increasingly aging population and rising health awareness among consumers.
North America is set to hold the leading market share of about 34.2% in 2023.
India is set to hold around 25.5% of the market share in 2023.
The United States, Germany, India, China, and Japan.
Koninklijke DSM N.V., Herbalife International, and Nature's Bounty Co.
From 2019 to 2023, the bone health supplement market expanded at a CAGR of 6.3%.
China accounted for 26.2% market share in terms of value in 2023.
Germany displayed a market share of around 14.3% in 2023.
1. Executive Summary 2. Market Overview 3. Brand Mapping Analysis 4. Distribution Channel Wise Key Brand Positioning 5. Consumer Buying Behavior Analysis 6. Market Trends and Dynamics 7. Value Added Insights 8. Market Background 9. Global Market Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034 10. Global Market - Pricing Analysis 11. Global Market Demand (in Value or Size in USD million) Analysis 2019 to 2023 and Forecast, 2024 to 2034 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Ingredient 12.1. Vitamins and Minerals 12.2. Amino Acids 12.3. Botanical Supplements 12.4. Others 13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form 13.1. Tablets 13.2. Liquids 13.3. Capsules 13.4. Powder 14. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 14.1. Pharmacies Drug Stores 14.2. Health and Beauty Stores 14.3. Specialty Stores 14.4. Online Sales 15. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 15.1. North America 15.2. Latin America 15.3. Europe 15.4. South Asia 15.5. East Asia 15.6. Oceania 15.7. Middle East and Africa 16. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 17. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 19. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 20. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 21. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 22. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 23. Market Structure Analysis 24. Competition Analysis 24.1. Koninklijke DSM N.V. 24.2. Herbalife International 24.3. Nature's Bounty Co. 24.4. Abbott Laboratories 24.5. Bio-Tech Pharmacal Inc. 24.6. Seroyal International Inc. 24.7. NutriGold Inc. 24.8. Others 24.9. Glanbia PLC 24.10. Bayer AG 24.11. Kerry Group PLC 24.12. BASF SE 24.13. Alticor Inc. 24.14. NOW Health Group, Inc. 24.15. USANA Health Sciences, Inc. 24.16. Nutramax Laboratories, Inc. 24.17. P&G 24.18. Amway 25. Assumptions and Acronyms Used 26. Research Methodology
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Bone Health Supplement Market
