The body scrub market is estimated to reach USD 1.3 billion in 2025. It is likely to grow at a CAGR of 10.5% during the assessment period 2025 to 2035 and get a value of USD 3.6 billion by 2035.
| Attributes | Description |
|---|---|
| Estimated Body Scrub Market Size (2025E) | USD 1.3 billion |
| Projected Body Scrub Market Value (2035F) | USD 3.6 billion |
| Value-based CAGR (2025 to 2035) | 10.5% |
The key factors driving the rise of the global market are surging demand for personal care products and growing customer attention and awareness about skincare. The major companies in the market include Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Consumer Inc., The Body Shop International Limited, and L’Oréal SA.
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| Category | Pricing Strategy Insights |
|---|---|
| Premium Brands |
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| Mid-Range Brands |
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| Mass Market Brands |
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| Niche and Organic Brands |
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| Private Label Brands |
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| Country | Details |
|---|---|
| India | Imports body scrubs under HS Code 3304 from countries like France and Israel. Example: Toning scrubs with marine salt crystals from France. |
| United States | Exports to Latin America, with Peru (20%), Ecuador (13%), and Mexico (11%) as key markets. |
| South Korea | Major exporters of K-beauty body scrubs, especially to Southeast Asia, are driven by growing interest in K-beauty. |
| Germany | Imports natural ingredient-based scrubs from Africa while exporting organic scrubs to EU countries. |
| Australia | Exports exfoliating scrubs made from local ingredients like macadamia nuts and sea minerals, primarily to Asia. |
Import-Export Data Analysis
The market demonstrates active global trade; India, for instance, imports premium formulations from France and Israel to cater to local demand for high-quality body scrubs.
Similarly, Germany participates as both an importer and exporter. Furthermore, countries such as the USA and Australia emphasize exports.
The USA supplies Latin American countries with various scrub products, while Australia leverages its local resources to export scrubs to Asian markets. These trends reflect the increasing globalization of the body scrub industry and the role of regional resources and consumer preferences in shaping trade dynamics.
Principal Consultant
Rising Customer Consciousness in the Field of Skincare to Augment Sales
The value of exfoliating for the maintenance of the skin is much more valued; thus, the surge in the need for body scrubs has become a reality. In light of the desire to possess silky and shiny skin, individuals are looking for products that improve texture of their skin. Thus, they have become more mindful of the ingredients used in personal care products, including body scrubs.
Increasing Preference for Natural and Organic Ingredients to Bolster Demand
Customers are increasingly settling toward body scrubs framed with natural and organic ingredients such as essential oils, sea salt, sugar, and coffee. This trend is driven by a desire for sustainable and environmentally friendly products that are free from injurious chemicals and artificial additives. Additionally, the key market players are formulating products infused with the goodness of natural and organic ingredients to cater to a huge population base of health-conscious consumers.
Expansion of E-commerce Channels to Impel Uptake
The rise of online retail platforms has made body scrubs more available to customers globally. E-commerce platforms enable brands to showcase a wide variety of products, provide detailed ingredient information, and offer personalized recommendations, further driving market growth. The surge in the number of e-commerce platforms coupled with rising smartphone penetration has increased the sales of products over e-commerce channels.
Personalized and Customizable Scrubs
People are now putting more emphasis on finding skincare products made directly for their specific needs rather than general ones that apply to everyone. This preference has birthed the new trend of making personalized scrubs.
The user can now easily choose the product based on ingredients, exfoliants, scents, and even the type of skin. Manufacturers are also putting efforts toward customizing the products to cater to unique customer needs.
Increasing Sustainability and Zero-Waste Packaging
With increasing environmental awareness, many brands are adopting sustainable practices by providing body scrubs in eco-friendly, zero-waste packaging.
Moreover, the use of biodegradable exfoliants, for example, sugar or salt instead of microplastics) aligns with customer demand for environmentally responsible products. With increasing concerns toward the usage of plastic-based packaging, natural and organic packages are gaining traction.
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Growing Preference for Simplified Effective Skin Care Routines to Surge Demand
Customers are increasingly looking for body scrubs that provide multiple skincare benefits beyond just exfoliation, including brightening, hydration, and anti-ageing properties. This trend is driven by the growing preference for simplified yet effective skincare routines, where consumers seek products that address several concerns in one step.
Additionally, there is a strong shift toward sustainability and ethical considerations. Many customers now prioritize body scrubs with biodegradable ingredients, and natural, and environmentally packaging. This aligns with the broader trend in the beauty industry toward clean, cruelty-free, and environmentally conscious products.
Increasing Competition from Different Skincare Products to Hinder Adoption
The increasing popularity of alternative exfoliation methods, including enzyme-based products, chemical peels, and exfoliating serums, has created competition for traditional body scrubs. These alternatives often offer gentler or more targeted solutions, leading some customers to shift away from physical scrubs. Apart from this, the high cost of raw materials adds to the overall price of the product, which may not suit the middle-class population.
Multiple Benefits of Cream-based Products to Impel Demand
| Attributes | Details |
|---|---|
| Top Product Type | Cream-Based |
| Market Share in 2025 | 32.3% |
Based on product type, the market is divided into cream-based, gel-based, powder-based, and others. The cream-based segment is poised to capture 32.3% market share in 2025. Cream-based body scrubs are now being framed with innovative skincare ingredients that offer additional benefits.
For instance, brands are including ingredients such as collagen to promote skin elasticity, hyaluronic acid for deep hydration, and vitamin C for brightening. These additions enhance the multi-functionality of body scrubs, offering consumers a more holistic skincare experience.
Moreover, cream-based body scrubs often have added moisturizing ingredients including shea butter, oils, or glycerine, which help to hydrate the skin during exfoliation. This makes them specifically appealing to individuals with dry or sensitive skin, as they not only exfoliate but also nourish and soften the skin.
Increasing Emphasis of Females on Convenience and Self-Care to Lead to Sales
| Attributes | Details |
|---|---|
| Top End-User | Female |
| Market Share in 2025 | 47.1% |
Based on end-user, the market is divided into female, male, and unisex. The female segment is slated to register 47.1% market share in 2025. As many women enter the workforce, they are increasingly looking for ways to relax and prioritize self-care in their limited time. Body scrubs, mainly those that can be used in quick and effective routines, provide a convenient solution to maintain healthy, smooth skin without requiring long skincare sessions. This demand for efficient yet luxurious self-care products drives sales.
Furthermore, with more women in the workforce, there is an increase in disposable salary, allowing them to spend more on personal care and skincare products. Many working women are willing to spend time in body scrubs as part of their skincare regimen, choosing products that provide both relaxation and effective skin care. The growth in disposable income has made it easier for women to purchase body scrubs that offer improved benefits.
Growing Skin Dryness Concerns to Bolster Uptake
Based on skin concern, the market is divided into dullness, dryness, anti-acne, and others. Body scrubs are used to treat dryness by removing dead skin cells that build up on the surface of the skin, making it look dull and rough. Moreover, by gently removing these dead cells, body scrubs allow moisturizers to penetrate deeper into the skin, providing much-needed hydration. This helps enhance the overall texture and appearance of the skin, leaving it feeling smoother and softer.
Wide Availability of Offline Stores to Foster Sales
Based on distribution channel, the market is divided into offline and online. Customers can physically inspect the product, smell it, and feel the texture before purchasing in offline channels. This is specifically important for products such as body scrubs where texture and scent are key factors in the buying decision. Additionally, customers can purchase the product and take it home immediately, rather than waiting for shipping.
Moreover, offline stores are widely available, making it easy for customers to find and purchase body scrubs. Many consumers trust established offline retailers more than online stores.
Japan
Japanese market is set to grow at a CAGR of 12% during the study period. The influence of K-beauty (Korean beauty) has extended beyond Korea to other parts of Asia, including Japan. K-beauty focuses on exfoliation and multi-step skincare routines, which has led to a rise in interest in body scrubs as part of these routines. Global trends toward luxurious and effective skincare also contribute to the growing popularity of body scrubs in Japan.
Moreover, Japanese customers are increasingly drawn to natural and organic beauty products. Body scrubs made with natural ingredients such as salt, rice bran, or green tea cater to this demand. Many Japanese skincare brands have responded to this trend by providing body scrubs that feature traditional Japanese ingredients known for their skin benefits.
China
China is expected to witness a 7.9% CAGR during the study period. Key players in the Chinese market, such as L'Oréal, Unilever, and local brands like Inhere, have successfully introduced a variety of products that cater to the specific preferences of Chinese customers. These companies provide body scrubs with ingredients that appeal to local tastes, including green tea, rice, ginseng, and lotus, which are traditionally appreciated in Chinese skincare.
Moreover, China's expanding middle class and higher disposable income are driving increased spending on personal care and skincare products. With more disposable income, consumers are willing to invest in high-quality skincare products, including body scrubs. The rising affluence, specifically in urban areas, has led to a higher demand for premium body scrubs that offer additional benefits such as hydration, skin brightening, and anti-aging properties.
USA
American customers are looking for skincare products that offer multiple benefits, including exfoliation, miniaturization, and skin-brightening. Cream-based body scrubs with added ingredients like shea butter, coconut oil, and antioxidants cater to this demand by offering convenience and effectiveness in a single product. Busy lifestyles, especially in urban areas, have led to a rise in preference for products that simplify skincare routines without compromising on results.
UK
The body scrub market in the UK is growing due to many factors, including increasing consumer interest in skincare and self-care, as well as a strong shift toward natural and sustainable beauty products. Additionally, the presence of key companies in the market is playing an important role in driving this growth.
The body scrub market remains extremely competitive, with both large multinational companies and smaller niche players vying for market share. Established brands continue to lead through extensive distribution networks, marketing power, and brand loyalty.
However, smaller, eco-conscious, or organic brands are gaining traction by catering to specific consumer needs and values, including sustainability and natural ingredients. Advancements in products and a growing emphasis on digital engagement and sustainability are essential for companies to differentiate themselves and stay competitive in the ever-evolving body scrub market.
The body scrub market is seeing the emergence of many startups that are emphasizing niche segments, sustainable products, and innovative offerings to compete with established players. These startups are tapping into customer demand for natural, environmentally, and effective skincare solutions. Some notable startups are Frank Body, Herbivore Botanicals, and Boreal Folk.
Moreover, Frank Body has gained attention for its coffee-based body scrubs. The brand’s signature product, the coffee scrub, is designed to exfoliate and rejuvenate the skin, and it has a strong following for its natural and cruelty-free ingredients. Additionally, Herbivore Botanicals is a USA-based startup that emphasizes creating luxury skincare products made with all-natural and cruelty-free ingredients. Boreal Folk is a UK-based startup that emphasizes using plant-based ingredients in their body scrubs.
Marketing Strategies
| Strategy | What Worked in 2024 for Brands |
|---|---|
| Influencer Collaborations | Partnering with influencers and celebrities to boost visibility and credibility. |
| Social Media Campaigns | Leveraging TikTok and Instagram trends to promote multistep body care routines and product benefits. |
| Product Innovation | Introducing scrubs with advanced formulations targeting specific skin concerns. |
| Sustainability Messaging | Emphasizing eco-friendly packaging and ethical sourcing to attract conscious consumers. |
| E-commerce Optimization | Enhancing online shopping experiences through user-friendly interfaces and personalization. |
In terms of product type, the market is segmented into cream-based, gel-based, powder-based, and others.
In terms of skin concern, the market is segmented into dullness, dryness, anti-acne, and others.
In terms of end-user, the market is segmented into male, female, and unisex.
In terms of distribution channel, the market is segmented into offline and online.
The market is segmented globally into North America, Latin America, Western Europe, South Asia and Pacific, East Asia, and the Middle East and Africa.
The market is predicted to reach a size of USD 3.6 billion by 2035.
Total body scrub sales are set to reach USD 1.3 billion in 2025.
The prominent companies in the market include Estée Lauder, Unilever, L'Oréal, and The Body Shop.
Japan is a key hub for product manufacturers.
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Body Scrub Market
