The global body blurring cosmetics market size is expected to reach ~USD 8,500 million in 2022 and further grow at ~7.4% CAGR during the forecast period (2022 to 2023). Overall sales of body-blurring cosmetics are expected to surpass a total market valuation of ~USD 17,500 million by 2032.
Rising consumption of body-blurring cosmetics due to their multiple benefits and the growing popularity of natural cosmetic products are some of the key factors boosting sales of body-blurring cosmetics in the market. The total share of the body blurring cosmetics market in its parent market i.e., the cosmetics products market, is around ~25%-37%.
Body blurring cosmetics are skin care solutions known for their blurring effects. These cosmetic products help people to blur out facial and body imperfections. They have gained immense traction during the last few years as consumers seek out effortless, filtered looks with makeup.
Increasing skin concerns, especially among the young generation, are emerging as a key factor expected to boost the global blurring cosmetics market during the forecast period. Body blurring cosmetic products allow consumers to maintain their skin, reduce the appearance of large pores, give an airbrushed look, and improve facial and body aesthetics.
Similarly, social media along with heavy celebrity endorsements has had an enormous impact on body-blurring cosmetic sales and the trend is expected to continue during the forecast period. Through social networking platforms, more and more consumers are becoming aware of blurring cosmetics and their respective benefits.
Market players are continuously offering blurring cosmetics products in the form of gel, oil, and creams with natural ingredients that help maintain facial contour and facial toning and reduce pores visibility. The availability of such products in the market has helped beauty-conscious consumers to maintain their skin with just a couple of minutes of routine usage.
Thus, easy accessibility and availability of blurring cosmetics products are helping consumers to maintain their skin at a reasonable cost on a routine basis. This will eventually generate high demand for body cosmetics over the next ten years.
| Attribute | Key Insights |
|---|---|
| Body Blurring Cosmetics Market Estimated Value (2022) | ~USD 8,500 million |
| Projected Market Value (2032) | ~USD 17,500 million |
| Value-based CAGR (2022 to 2032) | ~7.4% |
| Top Players Share in 2021. | ~30%-40% |
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As per FMI, the global demand for body-blurring cosmetics grew at 5.4% CAGR during the historical period from 2017 to 2021. However, with rising consumer spending on cosmetic products for improving their skin, the overall market for body-blurring cosmetics is set to expand at 7.4% CAGR between 2022 and 2032.
In the past few years, the cosmetics industry has made significant progress across the globe. As a result, brand awareness is growing rapidly among consumers. The desire for beautiful skin & body accelerates the demand for blurring cosmetics products such as pore-minimizing products, moisturizing products, mattifying products, and anti-aging products. and oil-absorbing products which attract all consumer segments of different ages and fuel the market for body-blurring cosmetics.
People have become fashion and health-conscious due to the rise in social media platforms and are getting influenced to use different types of cosmetics products in order to reduce the pores present on the body. Thus, the increasing impact of social media and the influential impact of body-blurring cosmetics portals have effectively resulted in the growth of the body-blurring cosmetics market and the trend is likely to continue during the forecast period.
Similarly, various other factors such as collaboration with beauty influencers, spas, and venues, creative packaging on blurring cosmetics products, new ways of marketing, and rising efforts of providers on promotion and discounts are expected to boost the global body blurring cosmetics industry over the next ten years.
Growing Awareness About Environment Sustainability Boosting the Market
Over the decade the cosmetics industry has shown immense growth and has been continuously progressing for years. But the industry is mainly associated with environmental and social problems such as poor packaging practices, waste generated from the packaging of cosmetics products, and various other problems.
Eco-friendly and sustainable packaging concepts have evolved to the industry's present environmental concerns, with government and pressure group support. Consumers nowadays are becoming more environmentally conscious and therefore, generating demand for body-blurring cosmetics products with sustainable packaging.
The awareness of environmental sustainability is trending among known brands and various new business participants along with brands are stepping ahead by introducing their own cosmetics products websites. The environment and sustainability adaptive measures are thus fueling the growth of the global market for body-blurring cosmetics.
Principal Consultant
Indian Millennials to Drive Sales of Body-Blurring Cosmetic Products
India is emerging as a promising market for body-blurring cosmetic products owing to the rising usage of blurring cosmetics products by Millennials, the increasing number of start-ups offering body-blurring cosmetics at much lower prices, and the growing consumer focus on enhancing facial aesthetics.
Millennial is one of the critical demographics that has largely influenced industry trends, especially in India. In the past few years, Indian millennials have achieved a heightened sense of individualism in their choices and purchase decisions. They have become more conscious of what they buy to maintain their skin and beauty.
Many millennials are now actively taking up routine skin care regimens to maintain their skin. This indication that Indian millennials today do not hesitate to spend on beauty products is likely to positively impact sales of blurring cosmetics products during the projection period.
Premiumization of Products Augmenting Growth in the United Kingdom Market
With the growing significance of beauty, the demand for luxury beauty products in the United Kingdom is comparatively high. Many players or manufacturers in the market have positioned their offerings as premium category products that guarantee ultimate precision and high-end results.
Besides this, players in the market are also focused on developing body-blurring products with natural ingredients that are more appealing to beauty enthusiasts. Through constant innovation and developments, they have introduced a range of limited edition blurring cosmetics products that best match consumers’ premium needs in the country.
Increase in Beauty Trade Fairs and Expos Making UAE a Promising Market
As per FMI, the UAE is emerging as a lucrative market for body-blurring cosmetic products due to the rapid growth of the beauty industry and the rise in the number of beauty trade fairs and expos.
Participating in beauty trade fairs and expos in the nation is likely to help brands expand their product penetration in this particular market. Attending trade expos is helping the players to connect directly with consumers and closely understand their needs and requirements, thus gaining a competitive edge over other regional players.
Natural Body Blurring Cosmetics Remain the Highly Sought-After Product Type Category
Based on product type, the natural type segment currently holds the largest share of around 54.3% and it is expected to grow at a healthy pace during the next ten years. This can be attributable to the growing consumer preference for natural body-blurring cosmetics over their counterparts (organic body-blurring cosmetics).
Increased incidences of allergies and side effects of using local blurring cosmetics products have shifted the consumer’s mind towards natural ingredient products. Hence, manufacturers are coming up with natural ingredient body-blurring cosmetic products to maintain their market position.
Moreover, the growing trend of natural products or ingredients has forced manufacturers to come up with innovative solutions. Consumers tend to believe that natural products have lower negative effects which are expected to accelerate the natural ingredient market of cosmeceuticals.
End Users Prefer Cream-Based Body Blurring Cosmetic Products
By form, the cream segment currently holds a significant share of ~35.9% in the global body-blurring cosmetics industry and it is anticipated to grow at a CAGR of ~6.5% during the forecast tenure. This is due to the rising end-user preference for cream-based body-blurring cosmetics over other forms.
Consumers mostly prefer creams over oils and other gels as they are much better for treating blurring areas and evaporate very quickly than gel or lotion. Gels and lotion are thicker in nature and they stay longer on the skin's surface.
Creams, as opposed to lotions, have more advantages when used regularly because they lock in moisture better and for a longer period of time. Thus, consumers mostly prefer blurring cosmetics products in the form of creams.
Online Retailing to Generate Maximum Revenues
In terms of sales channels, the online retailing segment is expected to hold a major share of around 60.3% in the global market and is likely to grow at a steady CAGR of 5.4% during the forecast period. Rising penetration of the internet and growing consumer preference for purchasing body-blurring cosmetics through online shopping platforms are driving the growth of the target segment.
The store-based retailing is still prominent with modern trade, departmental stores, and specialty stores together accounting for a notable share in the body-blurring cosmetics industry. However, with enhancing internet penetration sales through online retail channels are expected to register significant growth.
The rapid establishment of special online beauty retailers is one such indicator that points out the future growth of online sales. Besides this, the changing shift in consumer buying preference towards online platforms is another indicator guaranteeing the future growth of online sales.
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Key players are focusing on new product launches and mergers & acquisitions to increase their global presence and capture a high revenue share. Similarly, they are moving their products to online stores to reach a wider audience.
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| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | ~USD 8,500 million |
| Projected Market Size (2032) | ~USD 17,500 million |
| Anticipated Growth Rate (2022 to 2032) | ~7.4% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & Middle East and Africa (MEA) |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Product Type, Form, Price Range, Sales Channel, and Region. |
| Key Companies Profiled | Loreal SA; Amway Corporation; Beiersdorf; Benefit Cosmetics LLC; Chanel S.A.; Clarins Group; Coty Inc.; Estee Lauder Companies Inc.; Kao Corporation; Laverana GmbH & Co. KG; LVMH (Moët Hennessy -Louis Vuitton); MAC cosmetics; Mary Kay Cosmetics; Procter & Gamble Co.; Revlon Inc.; Shiseido Co., Ltd.; Other Key Manufacturers (As per requirement) |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global body-blurring cosmetics market is likely to surpass a valuation of ~USD 8,500 million in 2022.
The global market for body blurring cosmetics market grew at ~5.4% CAGR between 2017 and 2021.
As per FMI, the worldwide body-blurring cosmetics industry is expected to grow at 7.4% CAGR during the forecast period, totaling a valuation of ~USD 17,500 million by 2032.
Rising awareness about the benefits of body blurring cosmetics, introduction of new product lines, and growing popularity of online stores are the key trends driving the market forward.
Leading players operating in the global body blurring cosmetics industry are Loreal SA, Amway Corporatio, Beiersdorf, Benefit Cosmetics LLC, Chanel S.A., Clarins Group, Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Laverana GmbH & Co. KG, LVMH (Moët Hennessy -Louis Vuitton), MAC cosmetics, Mary Kay Cosmetics, Procter & Gamble Co., Revlon Inc., Shiseido Co., Ltd. among others.
The North America market is projected to grow at a ~4.1% CAGR over the forecast period.
Leading players in the global market are estimated to account for approximately ~17%-23% of the total market share.
Europe’s body blurring cosmetics market is anticipated to expand at ~4.2% CAGR over the forecast period.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Market Demand (in Value or in USD million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Market Background 6. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Product Type 6.1. Natural 6.2. Organic 7. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Form 7.1. Gel 7.2. Cream 7.3. Liquid 7.4. Others 8. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Price Range 8.1. Premium 8.2. Mass 9. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Sales Channel 9.1. Multi-brand Stores 9.2. Departmental Stores 9.3. Mono Brand Stores 9.4. Drug Stores 9.5. Online Retailing 9.5.1. Direct 9.5.2. Indirect 10. Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East and Africa (MEA) 11. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 12. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Loreal SA 20.2. Amway Corporation 20.3. Beiersdorf 20.4. Benefit Cosmetics LLC 20.5. Chanel S.A. 20.6. Clarins Group 20.7. Coty Inc. 20.8. Estee Lauder Companies Inc. 20.9. Kao Corporation 20.10. Laverana GmbH & Co. KG 20.11. LVMH (Moët Hennessy -Louis Vuitton) 20.12. MAC cosmetics 20.13. Mary Kay Cosmetics 20.14. Procter & Gamble Co. 20.15. Revlon Inc. 20.16. Shiseido Co., Ltd. 20.17. Other Key Manufacturers (As per requirement) 21. Assumptions and Acronyms Used 22. Research Methodology
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Body Blurring Cosmetics Market
