The global blueberries market is estimated to account for USD 6.6 billion in 2025. It is anticipated to grow at a CAGR of 7.2% during the assessment period and reach a value of USD 13.2 billion by 2035.
| Attributes | Description |
|---|---|
| Estimated Market Size (2025) | USD 6.6 billion |
| Projected Market Value (2035) | USD 13.2 billion |
| Value-based CAGR (2025 to 2035) | 7.2% |
Blueberries are a widely distributed group of perennial flowering plants with blue or purple berries. They are classified in the section Cyanococcus within the genus Vaccinium. Commercial blueberries, both wild and cultivated, are all native to North America.
The highbush varieties were introduced into Europe during the 1930s. Canada is the leading producer of lowbush blueberries, while the USA produces around 40% of the world’s supply of highbush blueberries.
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Health Benefits Surges Demand
Increasing health awareness related to the consumption of blueberries drives the industry growth. Blueberries are a source of vitamins, antioxidants, and dietary fiber that generally lead to a healthier body.
More and more consumers look for natural foods with a nutritional density that improves their immune system, helps keep them healthy with a well-functioning heart, and has anti-aging effects. Blueberries are easily digestible, nutrient-dense food, have gained a high acceptance from health-conscious public; hence, they are in a huge demand for fresh and processed forms.
Rising Popularity of Plant-Based Diets
The move toward plant-based and clean eating has also boosted the demand for blueberries. As more consumers reduce their intake of animal products and prefer fruits and vegetables, blueberries fit perfectly into a plant-based diet.
Whether consumed as a snack, in smoothies, or as part of breakfast, blueberries are seen as a versatile and healthy addition to a plant-based lifestyle, further driving market growth.
Increased Adoption of Convenience Foods
For a busy lifestyle, the demand for convenient and ready-to-eat food options is rising. Blueberries are becoming popular for consumers due to their easy portability and minimal preparation. It includes pre-packaged fresh blueberries, frozen blueberries, and blueberry-based products such as juices, smoothies, and snacks.
Growth of the Organic Food Industry
The rising demand for organic foods is another reason for the growth of the blueberry Industry. People are becoming increasingly concerned about the pesticides and chemicals in their foods, and this is where organic blueberries come in.
Consumers are attracted to the organic certification process, seeking more natural and eco-friendly food options, which also opens up wider industries for blueberries, especially in regions with increased organic food demands.
Supply chain problems, due to seasonality and climate, are one of the major restraints for the blueberry market. Blueberries are sensitive to the weather and the climate, depending on favorable climatic conditions during the production stage.
Harsh climatic conditions such as frost, droughts, or excessive rainfall can reduce crop yields. This affects the produce of blueberries. The seasonal variability in supply triggers the pricing factors and creates supply shortages.
Growing Popularity of Frozen Blueberries
One of the key trends in the blueberries industry demand for frozen blueberries is significantly increasing. With people demanding healthier foods that can be integrated into their diets more conveniently, frozen blueberries are becoming an easily accessible alternative.
They are in perennial throughout the year and their nutrients remain intact. There is a high preference for frozen fruits because of longer shelf life and ease of handling.
Blueberry-Based Products
Another trend is the use of blueberries in a highly processed and value-added products. Blueberries are now added to a variety of food products such as jams, juices, sauces, snacks, and even beauty and skincare items. This blueberry-based product, therefore, finds itself marketed as a nutrient-dense, natural alternative to the more traditional options for health-conscious consumers who want the best of both worlds wellness and convenience.
Direct-to-Consumer Sales Channels
Yet another trend influencing the blueberry market is online as well as direct-to-consumer sales. As digital commerce increases, it becomes increasingly easy for buyers to shop directly from e-commerce sites for fresh or frozen blueberries and related products. Again, in digitizing industries such as countries that rely more on doorstep services, the scope has improved further, increasing their sales.
There is a growing preference for organic blueberries, as more consumers prioritize food safety and seek products grown without synthetic pesticides.
Health-conscious buyers are also drawn to blueberries for their antioxidant properties and potential benefits for heart health, brain function, and weight management. The desire for natural, nutrient-rich snacks and ingredients is driving the demand for blueberries, as consumers focus more on clean eating and overall wellness.
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| Attributes | Details |
|---|---|
| Top Product Type | Fresh |
| Market Share in 2025 | 62% |
Based on product type, the market is divided into fresh, frozen, dried, puree, powder, and juice concentrate. The Fresh segment is expected to account for 62% share in 2025.
Fresh blueberries are being chosen over formats such as frozen, dried, and powdered for several reasons, particularly due to their taste, nutritional value, and consumer preferences for convenience. Fresh blueberries are often perceived as the most natural form of the fruit, with higher levels of vitamins, antioxidants, and other nutrients.
| Attributes | Details |
|---|---|
| Top Distribution channel | Supermarkets/Hypermarkets |
| Market Share in 2025 | 41% |
Based on distribution channels, the market is divided into B2B, Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, and Online Retail. The Supermarkets/Hypermarkets segment is expected to account for 41% share in 2025.
Hypermarkets and supermarkets are chosen as the primary retail outlets for selling blueberries because they provide consumers with convenience and accessibility.
These stores typically have a wide selection of fresh produce, including blueberries, in a central location where shoppers can purchase them along with other daily necessities. With easy access to fresh fruits and vegetables, hypermarkets and supermarkets provide a one-stop shopping experience that appeals to busy consumers seeking efficiency.
| Attributes | Details |
|---|---|
| Leading End-use | B2C |
| Market Share in 2025 | 44.3% |
Based on end-use, the market is segmented as B2C, bakery, beverages, dairy products, pharmaceuticals, and cosmetics. The share for B2C is 44.3% in 2025. Blueberries are the most in-demand in B2C based on a high volume of consumer demand.
Fresh blueberries are commonly available in supermarkets and grocery stores for direct consumption as snacks, in smoothies, or as added ingredients in cereals and salads. The ease of use, health benefits, and versatility of blueberries make it a favorite product for direct consumer purchases.
| Attributes | Details |
|---|---|
| Leading Cultivation Method | Conventional Farming |
| Market Share in 2025 | 51% |
Based on the cultivation method, the conventional farming is expected to account for 51% in 2025. Conventional farming is the most widely used method for cultivating blueberries due to its efficiency and established practices. It involves synthetic fertilizers and pesticides to ensure high yields and consistent quality of the fruit.
This method is preferred by many commercial blueberry growers because it allows large-scale production, meeting the high demand for fresh blueberries in global markets. Conventional farming also allows faster growth cycles and easier management, making it the default choice for large producers.
India’s blueberry market is poised to experience a CAGR of 9.6% till 2035. Modern, urban lifestyles have also contributed to the growth of the blueberry market in India. With the diversity of food options available, specifically in urban areas, people are more willing to try international fruits.
Blueberries, with their bright color and unique flavor, appeal to consumers looking for variety in their diets. Additionally, disposable incomes increase spending by middle-class families on more expensive, imported fruits such as blueberries.
China is expanding and will grow at a CAGR of 7.6% from 2025 to 2035. Blueberries have become easily accessible for the Chinese consumer because of the growing supermarkets, hypermarkets, and online retailing. The expansion of e-commerce and better logistics also help distribute fresh and frozen blueberries more effectively across all the major cities and smaller towns. More availability through physical stores and online retailers has increased the possibility of consumers consuming more blueberries.
The USA industry is expanding to grow at a CAGR of 6.6% in the forecast period. USA is one of the native cultivators of blueberries, and the expansion of domestic production has contributed to increased availability and lower prices. The growth of blueberry farming in key regions such as Michigan, Oregon, and Washington, driven by improvements in farming techniques has made fresh blueberries highly accessible to American consumers. Additionally, the availability of frozen and dried blueberries allows consumers to enjoy the fruit off season.
Blueberries market size in Canada is projected to grow at 5.7% CAGR till 2035. As Canadian consumers show growing interest in sustainable and organic products, the demand for organic blueberries is rising. Organic farming practices are increasingly adopted, aligning with consumers' desire for foods produced with minimal use of synthetic pesticides and fertilizers.
This trend is further amplified by the increasing interest in eco-friendly farming practices, making organic blueberries a popular choice in Canada. These factors, including health trends, strong domestic production, and the rise of organic and sustainable options, are all contributing to the growing blueberry market in Canada.
The UK is expanding to grow at a CAGR of 6.3% in the assessment period. Blueberries' versatility in cooking and snacking has driven their popularity in the UK They can be used in a variety of forms fresh, frozen, dried, or juices making them suitable for different meal occasions, such as breakfast, desserts, and snacks.
With busy lifestyles and an increasing demand for convenient yet healthy options, blueberries are easily integrated into quick, nutritious meals. They are also commonly added to smoothies, cereals, yogurts, and baked goods, appealing to a wide range of consumers.
Italy is poised to witness a CAGR of 6.0% in the forecast period. Fresh and frozen blueberries continue to be commonly seen in Italian supermarkets and shops. Italy’s rapidly changing retail sector whether in hypermarkets or internet-based grocery stores become friendly, making the fruit available year-round for consumers. The blueberry imports from the USA and Spain have considerably grown in the past few years.
The competitive landscape of the blueberry market is shaped by both established players and emerging companies that are focused on meeting the growing demand for fresh and processed blueberries.
Key companies include Driscoll’s, Berry World, and Naturipe Farms that dominate the global supply of fresh blueberries. These companies are leveraging their strong supply chain networks by building a strong presence to maintain their market leadership.
Additionally, these companies are using a range of strategies to fuel growth, such as expanding product offerings to include frozen, dried, and blueberry-based value-added products including jams, juices, and snacks. Many of these key players are also focusing on geographic expansion, targeting emerging markets with growing demand for healthy food options, mainly in Asia and Latin America.
Moreover, with rising consumer concerns about the environmental sustainability of their products, the company is taking steps to become water-efficient farmers and use environmentally friendly packaging for their products. These efforts put the present and future market growth of blueberries.
Several startups are focusing on innovation, sustainable practices, and targeting niche segments. Companies such as Blueberry Ventures and Grower’s Select are emerging as a market disruptor.
As these startups encourage prioritize vertical farming and hydroponic cultivation techniques to optimize space, reduce water usage, and ensure year-round production of high-quality blueberries. Their efforts to meet the growing demand for fresh, local, and sustainably grown produce in urban areas, reducing the carbon footprint of transportation and offering consumers fresher options.
Furthermore, these startups are focusing on organic and pesticide-free products, which tap into the growing consumer preference for natural and clean food sources. By emphasizing health benefits, convenience, and sustainability, they position themselves as alternative options to larger, more established companies.
In terms of product type, the market is segmented into fresh, frozen, dried, puree, powder, and juice concentrate.
In terms of end-use, the market is segmented into B2C, bakery, beverages, dairy products, pharmaceuticals, and cosmetics.
In terms of cultivation methods, the market is segmented into conventional, organic, wild-harvested, greenhouse, hydroponic, and vertical farming.
In terms of distribution channel, the market is segmented into B2B, Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, and Online Retail.
In terms of region, the market is segmented into North America, Europe, Asia Pacific, and Middle-East and Africa.
The blueberries market is predicted to reach USD 6.6 billion by 2025.
The blueberries market is predicted to reach USD 13.2 billion by 2035.
The prominent companies in the blueberries market include RIKA, Costa Group Holdings Ltd, Naturipe Farms LLC, and others.
India is likely to create lucrative opportunities for the blueberries market.
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