[250 Pages Report] The global Blogger Outreach Software Market was valued at around US$ 118 Million in 2021. With a projected CAGR of 9.5% for the next ten years, the market is likely to reach a valuation of nearly US$ 320.21 Million by the end of 2032.
There are more than 500 Million blogs covering practically every imaginable topic, ranging from food, fashion, health, and finance to travel, technology, home improvement, and self-help. Blogger outreach software helps in public relations to promote businesses to identify, engage, and manage content creators to generate more sales in the most cost-effective way, owing to which the market is growing in double digits.
| Report Attributes | Details |
|---|---|
| Blogger Outreach Software Market Size (2021A) | US$ 118 Million |
| Estimated Market Value (2022E) | US$ 129.21 Million |
| Forecasted Market Value (2032F) | US$ 320.21 Million |
| Global Market Growth Rate (2022 to 2032) | 9.5% CAGR |
| United States Growth Rate (2022 to 2032) | 12.1% CAGR |
| Key Companies Covered |
|
Future Market Insights’ analysis reveals that in 2022 revenue through the Blogger Outreach Software Market is estimated at US$ 129.21 Million. Influencer marketing software and blogger outreach software are comparable and overlap in certain areas.
However, blogger outreach is more intently focused on curating reviews and product-related discussions than on word-of-mouth in general by establishing relationships with bloggers, public relations, and marketing experts to make use of reliable voices to shape public opinion, increase exposure, and promote long-term sales.
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The global market for Blogger Outreach Software expanded at a CAGR of 13.9% during 2015-2021. Word of mouth (WOM) generates at least 5X as many sales as a paid media impression, and in higher-consideration categories, up to 100X as many sales. Since bloggers and their readers have a high level of trust, their suggestions function as a type of WOM and have a similar economic effect.
The United States will continue to be the largest user of the Blogger Outreach Software Market throughout the analysis period accounting for over US$ 1.5 Mn absolute dollar opportunity in the coming 10-year period.
The market for blogger outreach software is expanding as a result of the increasing number of SMEs throughout the world who are eager to collaborate with online influencers. The blogger outreach software industry is expected to grow in the near future as internet usage increases in developing and poor nations.
One of the most economical methods of brand marketing is blogger outreach. It offers a way to advance SEO and content marketing tactics while also gaining targeted exposure. The monthly fee for the blogger outreach program is only US$ 49. The appropriate audience can be reached by promoting the particular firm to niche bloggers who are interested in the respective brand.
This approach has several advantages over conventional marketing strategies, including the fact that it requires significantly less time and money and generates more leads with positive feedback.
Because of how quickly the world is changing, it is clear that most organizations need to have a wide range of products and services. In order for the business to expand, it must make sure that it is investigating new possibilities. This indicates that a company is not putting all of its eggs in one basket.
The backlinks are significant since they direct visitors to the websites and obtaining several backlinks from other websites is one advantage of doing blogger outreach. The website's rating in search engines will improve as the number of high-quality backlinks increases, which will also increase the visibility of the respective brand, service, or product.
Principal Consultant
Although blogger outreach has a significant effect on SEO, the benefits go far beyond backlinks. The brand gains from long-term brand awareness and audience trust when bloggers develop relationships.
Compared to national periodicals, bloggers typically have a readership that is more fervent and devoted. Therefore, a significant portion of that trust is transferred to the respective brand when the outreach program is implemented for promotion.
To advertise it, the company works with bloggers and influencers that have a combined 9.7 Mn audience reach. By securing 200 organic content placements on high-authority blogs thanks to off-page SEO strategies, the website's backlinks can increase by 134% in mere 10 months.
With a 143% increase in terms of page one had an effect on organic traffic, resulting in a 358% rise in monthly organic visitors equated to around 12 Mn people. The reach of the website can increase by high-quality links, which can directly impact SEO. The market for software for blogger outreach is significantly impacted by this.
Although blogger outreach offers a crucial and flexible type of contemporary business marketing tool and strategy, it has received very little attention from business owners. One of the key growth barriers is the under-utilization of blogger outreach software. The company should think about outsourcing a blogger outreach firm to help market its brand if it wants to advance and outperform the competition.
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The large market share of North America is attributed to the presence of key players along with several emerging start-ups in the region. In 2021, the Blogger Outreach Software market in North America stood at US$ 134 Mn. By the end of 2032, the Blogger Outreach Software market software is expected to reach a valuation of US$ 380 Mn.
Blogger outreach agencies are largely situated in North America. The bloggers are quick to adapt the outreach software tool which helps them through the process of expanding into other markets and making a name for bloggers in those markets. This is one of the ways through which brands can be guaranteed more success in the different markets without spending excess money.
The United States will account for over US$ 327.1 Mn of the global Blogger Outreach Software Market by 2032. Blogger Outreach Software Market growth from 2015 to 2021 was estimated at 18.2% CAGR. Around 86% of marketing company executives reported using influencer marketing for product advertising, however measuring the return on investment of influencer programs was a key hurdle facing the executives.
The US-based company, Traackr's data-driven blogger outreach software solution by combining performance analytics, management, and discovery into a single platform. Marketers can identify and connect with influencers whose customers' special interests align with their own, enabling them to forgo generic searches and develop tailored marketing campaigns.
The growth through the Cloud-Based service expanded at a CAGR of 20.2% during 2015 -2021. For bloggers, cloud deployment lowers the cost of hardware and software. It can get the content research and performance analytics bloggers need quickly with an all-in-one content marketing tool on a cloud platform.
More than 300 Tn engagements, 8 Mn articles, and 1 Mn more are indexed every day, along with data from Facebook, Twitter, Pinterest, and Reddit, with extensive content analysis, influencers, trending news stories, and media alerts, provide bloggers with high-quality data that they can rely on with improved cyber security.
Blogger Outreach Software services providing companies are largely aiming for the launch of new services that cater to different domains. The blogger outreach market is trying to attract investment for the company expansions as well as getting into partnerships with other sister companies for better market capture.
The key companies operating in the Blogger Outreach Software Market include BlogDash, Upfluence Software, Tagger Media, MuckRack, BuzzSumo, Yesware, Buzzstream, Klear, Ninja Outreach, Traackr, Group High, Follow Up Then, Pitchbox, SEMrush, Snov.io, Mailshake, Hunter, Awario, Right Relevance, SalesHandy, Julius Works, ANewsTip, Social Animal, Howler AI, Pressfarm, and Respona.
Some of the recent developments by key providers of the Blogger Outreach Software Market are as follows:
Similarly, recent developments related to companies providing services for Blogger Outreach Software Market have been tracked by the team at Future Market Insights, which is available in the full report.
The global Blogger Outreach Software Market was valued at US$ 118 Mn in 2021.
The Blogger Outreach Software Market is set to witness a growth rate of 9.5% over the forecast period and be valued at US$ 320.21 Mn by 2032.
The Blogger Outreach Software Market expanded by a CAGR of 18.2% from 2015 through 2021.
The key players shaping the blogger outreach software market are BuzzSumo, BuzzStream, Mailshake, Traackr, and Ninjaoutreach.
United States, United Kingdom, China, Japan, and South Korea are expected to drive the most sales growth in the Blogger Outreach Software Market.
The Blogger Outreach Software Market in China accounts for US$ 63 Mn of the global market share by end of the forecast year.
The United States has the largest market of the Blogger Outreach Software Market with US$ 327.1 Mn of absolute Dollar opportunity.
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Blogger Outreach Software Demand
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background and Foundation Data Points
4.1. Global Blogger Outreach Software Market (US$ Mn)
4.2. Blogger Outreach Software Market Opportunity Assessment (US$ Mn)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Global Blogger Outreach Software Market Growth
4.5.3. Blogger Outreach Software Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Blogger Outreach Software Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Blogger Outreach Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032
6.1. Historical Market Analysis, 2015-2021
6.2. Current and Future Market Projections, 2022-2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Blogger Outreach Software Market Value Analysis 2015-2021 and Forecast, 2022-2032
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032
8.3.1. On-premise
8.3.2. Cloud-based
8.4. Market Attractiveness Analysis By Type
9. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Application
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032
9.3.1. Large Enterprises
9.3.2. SMEs
9.4. Market Attractiveness Analysis By Application
10. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021
10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032
10.3.1. North America
10.3.2. Latin America
10.3.3. Europe
10.3.4. Asia Pacific
10.3.5. Middle East and Africa (MEA)
10.4. Market Attractiveness Analysis By Region
11. North America Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
11.1. Introduction
11.2. Pricing Analysis
11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
11.4.1. By Country
11.4.1.1. U.S.
11.4.1.2. Canada
11.4.1.3. Rest of North America
11.4.2. By Type
11.4.3. By Application
11.5. Market Attractiveness Analysis
11.5.1. By Country
11.5.2. By Type
11.5.3. By Application
12. Latin America Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
12.4.1. By Country
12.4.1.1. Brazil
12.4.1.2. Mexico
12.4.1.3. Rest of Latin America
12.4.2. By Type
12.4.3. By Application
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Type
12.5.3. By Application
13. Europe Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
13.4.1. By Country
13.4.1.1. Germany
13.4.1.2. France
13.4.1.3. U.K.
13.4.1.4. Italy
13.4.1.5. Benelux
13.4.1.6. Nordic Countries
13.4.1.7. Rest of Europe
13.4.2. By Type
13.4.3. By Application
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Type
13.5.3. By Application
14. Asia Pacific Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
14.4.1. By Country
14.4.1.1. China
14.4.1.2. Japan
14.4.1.3. South Korea
14.4.1.4. Rest of Asia Pacific
14.4.2. By Type
14.4.3. By Application
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Type
14.5.3. By Application
15. Middle East and Africa Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
15.4.1. By Country
15.4.1.1. GCC Countries
15.4.1.2. South Africa
15.4.1.3. Turkey
15.4.1.4. Rest of Middle East and Africa
15.4.2. By Type
15.4.3. By Application
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Type
15.5.3. By Application
16. Key Countries Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032
16.1. Introduction
16.1.1. Market Value Proportion Analysis, By Key Countries
16.1.2. Global Vs. Country Growth Comparison
16.2. US Blogger Outreach Software Market Analysis
16.2.1. Value Proportion Analysis by Market Taxonomy
16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.2.2.1. By Type
16.2.2.2. By Application
16.3. Canada Blogger Outreach Software Market Analysis
16.3.1. Value Proportion Analysis by Market Taxonomy
16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.3.2.1. By Type
16.3.2.2. By Application
16.4. Mexico Blogger Outreach Software Market Analysis
16.4.1. Value Proportion Analysis by Market Taxonomy
16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.4.2.1. By Type
16.4.2.2. By Application
16.5. Brazil Blogger Outreach Software Market Analysis
16.5.1. Value Proportion Analysis by Market Taxonomy
16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.5.2.1. By Type
16.5.2.2. By Application
16.6. Germany Blogger Outreach Software Market Analysis
16.6.1. Value Proportion Analysis by Market Taxonomy
16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.6.2.1. By Type
16.6.2.2. By Application
16.7. France Blogger Outreach Software Market Analysis
16.7.1. Value Proportion Analysis by Market Taxonomy
16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.7.2.1. By Type
16.7.2.2. By Application
16.8. Italy Blogger Outreach Software Market Analysis
16.8.1. Value Proportion Analysis by Market Taxonomy
16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.8.2.1. By Type
16.8.2.2. By Application
16.9. BENELUX Blogger Outreach Software Market Analysis
16.9.1. Value Proportion Analysis by Market Taxonomy
16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.9.2.1. By Type
16.9.2.2. By Application
16.10. UK Blogger Outreach Software Market Analysis
16.10.1. Value Proportion Analysis by Market Taxonomy
16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.10.2.1. By Type
16.10.2.2. By Application
16.11. Nordic Countries Blogger Outreach Software Market Analysis
16.11.1. Value Proportion Analysis by Market Taxonomy
16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.11.2.1. By Type
16.11.2.2. By Application
16.12. China Blogger Outreach Software Market Analysis
16.12.1. Value Proportion Analysis by Market Taxonomy
16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.12.2.1. By Type
16.12.2.2. By Application
16.13. Japan Blogger Outreach Software Market Analysis
16.13.1. Value Proportion Analysis by Market Taxonomy
16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.13.2.1. By Type
16.13.2.2. By Application
16.14. South Korea Blogger Outreach Software Market Analysis
16.14.1. Value Proportion Analysis by Market Taxonomy
16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.14.2.1. By Type
16.14.2.2. By Application
16.15. GCC Countries Blogger Outreach Software Market Analysis
16.15.1. Value Proportion Analysis by Market Taxonomy
16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.15.2.1. By Type
16.15.2.2. By Application
16.16. South Africa Blogger Outreach Software Market Analysis
16.16.1. Value Proportion Analysis by Market Taxonomy
16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.16.2.1. By Type
16.16.2.2. By Application
16.17. Turkey Blogger Outreach Software Market Analysis
16.17.1. Value Proportion Analysis by Market Taxonomy
16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
16.17.2.1. By Type
16.17.2.2. By Application
16.17.3. Competition Landscape and Player Concentration in the Country
17. Market Structure Analysis
17.1. Market Analysis by Tier of Companies
17.2. Market Concentration
17.3. Market Share Analysis of Top Players
17.4. Market Presence Analysis
17.4.1. By Regional footprint of Players
17.4.2. Product footprint by Players
18. Competition Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Competition Deep Dive
18.3.1. BuzzSumo
18.3.1.1. Overview
18.3.1.2. Product Portfolio
18.3.1.3. Sales Footprint
18.3.1.4. Strategy Overview
18.3.2. BuzzStream
18.3.2.1. Overview
18.3.2.2. Product Portfolio
18.3.2.3. Sales Footprint
18.3.2.4. Strategy Overview
18.3.3. Mailshake
18.3.3.1. Overview
18.3.3.2. Product Portfolio
18.3.3.3. Sales Footprint
18.3.3.4. Strategy Overview
18.3.4. Traackr
18.3.4.1. Overview
18.3.4.2. Product Portfolio
18.3.4.3. Sales Footprint
18.3.4.4. Strategy Overview
18.3.5. Ninjaoutreach
18.3.5.1. Overview
18.3.5.2. Product Portfolio
18.3.5.3. Sales Footprint
18.3.5.4. Strategy Overview
18.3.6. Julius
18.3.6.1. Overview
18.3.6.2. Product Portfolio
18.3.6.3. Sales Footprint
18.3.6.4. Strategy Overview
18.3.7. BlogDash
18.3.7.1. Overview
18.3.7.2. Product Portfolio
18.3.7.3. Sales Footprint
18.3.7.4. Strategy Overview
18.3.8. Upfluence Software
18.3.8.1. Overview
18.3.8.2. Product Portfolio
18.3.8.3. Sales Footprint
18.3.8.4. Strategy Overview
18.3.9. Klear
18.3.9.1. Overview
18.3.9.2. Product Portfolio
18.3.9.3. Sales Footprint
18.3.9.4. Strategy Overview
18.3.10. Pitchbox
18.3.10.1. Overview
18.3.10.2. Product Portfolio
18.3.10.3. Sales Footprint
18.3.10.4. Strategy Overview
18.3.11. GroupHigh
18.3.11.1. Overview
18.3.11.2. Product Portfolio
18.3.11.3. Sales Footprint
18.3.11.4. Strategy Overview
18.3.12. Tagger Media
18.3.12.1. Overview
18.3.12.2. Product Portfolio
18.3.12.3. Sales Footprint
18.3.12.4. Strategy Overview
19. Assumptions and Acronyms Used
20. Research Methodology
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