[250 Pages Report] The global Blogger Outreach Software Market was valued at around US$ 118 Million in 2021. With a projected CAGR of 9.5% for the next ten years, the market is likely to reach a valuation of nearly US$ 320.21 Million by the end of 2032.
There are more than 500 Million blogs covering practically every imaginable topic, ranging from food, fashion, health, and finance to travel, technology, home improvement, and self-help. Blogger outreach software helps in public relations to promote businesses to identify, engage, and manage content creators to generate more sales in the most cost-effective way, owing to which the market is growing in double digits.
| Report Attributes | Details |
|---|---|
| Blogger Outreach Software Market Size (2021A) | US$ 118 Million |
| Estimated Market Value (2022E) | US$ 129.21 Million |
| Forecasted Market Value (2032F) | US$ 320.21 Million |
| Global Market Growth Rate (2022 to 2032) | 9.5% CAGR |
| United States Growth Rate (2022 to 2032) | 12.1% CAGR |
| Key Companies Covered |
|
Future Market Insights’ analysis reveals that in 2022 revenue through the Blogger Outreach Software Market is estimated at US$ 129.21 Million. Influencer marketing software and blogger outreach software are comparable and overlap in certain areas.
However, blogger outreach is more intently focused on curating reviews and product-related discussions than on word-of-mouth in general by establishing relationships with bloggers, public relations, and marketing experts to make use of reliable voices to shape public opinion, increase exposure, and promote long-term sales.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global market for Blogger Outreach Software expanded at a CAGR of 13.9% during 2015-2021. Word of mouth (WOM) generates at least 5X as many sales as a paid media impression, and in higher-consideration categories, up to 100X as many sales. Since bloggers and their readers have a high level of trust, their suggestions function as a type of WOM and have a similar economic effect.
The United States will continue to be the largest user of the Blogger Outreach Software Market throughout the analysis period accounting for over US$ 1.5 Mn absolute dollar opportunity in the coming 10-year period.
The market for blogger outreach software is expanding as a result of the increasing number of SMEs throughout the world who are eager to collaborate with online influencers. The blogger outreach software industry is expected to grow in the near future as internet usage increases in developing and poor nations.
One of the most economical methods of brand marketing is blogger outreach. It offers a way to advance SEO and content marketing tactics while also gaining targeted exposure. The monthly fee for the blogger outreach program is only US$ 49. The appropriate audience can be reached by promoting the particular firm to niche bloggers who are interested in the respective brand.
This approach has several advantages over conventional marketing strategies, including the fact that it requires significantly less time and money and generates more leads with positive feedback.
Because of how quickly the world is changing, it is clear that most organizations need to have a wide range of products and services. In order for the business to expand, it must make sure that it is investigating new possibilities. This indicates that a company is not putting all of its eggs in one basket.
The backlinks are significant since they direct visitors to the websites and obtaining several backlinks from other websites is one advantage of doing blogger outreach. The website's rating in search engines will improve as the number of high-quality backlinks increases, which will also increase the visibility of the respective brand, service, or product.
Principal Consultant
Although blogger outreach has a significant effect on SEO, the benefits go far beyond backlinks. The brand gains from long-term brand awareness and audience trust when bloggers develop relationships.
Compared to national periodicals, bloggers typically have a readership that is more fervent and devoted. Therefore, a significant portion of that trust is transferred to the respective brand when the outreach program is implemented for promotion.
To advertise it, the company works with bloggers and influencers that have a combined 9.7 Mn audience reach. By securing 200 organic content placements on high-authority blogs thanks to off-page SEO strategies, the website's backlinks can increase by 134% in mere 10 months.
With a 143% increase in terms of page one had an effect on organic traffic, resulting in a 358% rise in monthly organic visitors equated to around 12 Mn people. The reach of the website can increase by high-quality links, which can directly impact SEO. The market for software for blogger outreach is significantly impacted by this.
Although blogger outreach offers a crucial and flexible type of contemporary business marketing tool and strategy, it has received very little attention from business owners. One of the key growth barriers is the under-utilization of blogger outreach software. The company should think about outsourcing a blogger outreach firm to help market its brand if it wants to advance and outperform the competition.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
The large market share of North America is attributed to the presence of key players along with several emerging start-ups in the region. In 2021, the Blogger Outreach Software market in North America stood at US$ 134 Mn. By the end of 2032, the Blogger Outreach Software market software is expected to reach a valuation of US$ 380 Mn.
Blogger outreach agencies are largely situated in North America. The bloggers are quick to adapt the outreach software tool which helps them through the process of expanding into other markets and making a name for bloggers in those markets. This is one of the ways through which brands can be guaranteed more success in the different markets without spending excess money.
The United States will account for over US$ 327.1 Mn of the global Blogger Outreach Software Market by 2032. Blogger Outreach Software Market growth from 2015 to 2021 was estimated at 18.2% CAGR. Around 86% of marketing company executives reported using influencer marketing for product advertising, however measuring the return on investment of influencer programs was a key hurdle facing the executives.
The US-based company, Traackr's data-driven blogger outreach software solution by combining performance analytics, management, and discovery into a single platform. Marketers can identify and connect with influencers whose customers' special interests align with their own, enabling them to forgo generic searches and develop tailored marketing campaigns.
The growth through the Cloud-Based service expanded at a CAGR of 20.2% during 2015 -2021. For bloggers, cloud deployment lowers the cost of hardware and software. It can get the content research and performance analytics bloggers need quickly with an all-in-one content marketing tool on a cloud platform.
More than 300 Tn engagements, 8 Mn articles, and 1 Mn more are indexed every day, along with data from Facebook, Twitter, Pinterest, and Reddit, with extensive content analysis, influencers, trending news stories, and media alerts, provide bloggers with high-quality data that they can rely on with improved cyber security.
Blogger Outreach Software services providing companies are largely aiming for the launch of new services that cater to different domains. The blogger outreach market is trying to attract investment for the company expansions as well as getting into partnerships with other sister companies for better market capture.
The key companies operating in the Blogger Outreach Software Market include BlogDash, Upfluence Software, Tagger Media, MuckRack, BuzzSumo, Yesware, Buzzstream, Klear, Ninja Outreach, Traackr, Group High, Follow Up Then, Pitchbox, SEMrush, Snov.io, Mailshake, Hunter, Awario, Right Relevance, SalesHandy, Julius Works, ANewsTip, Social Animal, Howler AI, Pressfarm, and Respona.
Some of the recent developments by key providers of the Blogger Outreach Software Market are as follows:
Similarly, recent developments related to companies providing services for Blogger Outreach Software Market have been tracked by the team at Future Market Insights, which is available in the full report.
The global Blogger Outreach Software Market was valued at US$ 118 Mn in 2021.
The Blogger Outreach Software Market is set to witness a growth rate of 9.5% over the forecast period and be valued at US$ 320.21 Mn by 2032.
The Blogger Outreach Software Market expanded by a CAGR of 18.2% from 2015 through 2021.
The key players shaping the blogger outreach software market are BuzzSumo, BuzzStream, Mailshake, Traackr, and Ninjaoutreach.
United States, United Kingdom, China, Japan, and South Korea are expected to drive the most sales growth in the Blogger Outreach Software Market.
The Blogger Outreach Software Market in China accounts for US$ 63 Mn of the global market share by end of the forecast year.
The United States has the largest market of the Blogger Outreach Software Market with US$ 327.1 Mn of absolute Dollar opportunity.
1. Executive Summary 1.1. Global Market Outlook 1.2. Summary of Statistics 1.3. Key Market Characteristics & Attributes 1.4. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Risks and Trends Assessment 3.1. Risk Assessment 3.1.1. COVID-19 Crisis and Impact on Blogger Outreach Software Demand 3.1.2. COVID-19 Impact Benchmark with Previous Crisis 3.1.3. Impact on Market Value (US$ Mn) 3.1.4. Assessment by Key Countries 3.1.5. Assessment by Key Market Segments 3.1.6. Action Points and Recommendation for Suppliers 3.2. Key Trends Impacting the Market 3.3. Formulation and Product Development Trends 4. Market Background and Foundation Data Points 4.1. Global Blogger Outreach Software Market (US$ Mn) 4.2. Blogger Outreach Software Market Opportunity Assessment (US$ Mn) 4.2.1. Total Available Market 4.2.2. Serviceable Addressable Market 4.2.3. Serviceable Obtainable Market 4.3. Market Scenario Forecast 4.3.1. Demand in optimistic Scenario 4.3.2. Demand in Likely Scenario 4.3.3. Demand in Conservative Scenario 4.4. Investment Feasibility Analysis 4.4.1. Investment in Established Markets 4.4.1.1. In Short Term 4.4.1.2. In Long Term 4.4.2. Investment in Emerging Markets 4.4.2.1. In Short Term 4.4.2.2. In Long Term 4.5. Forecast Factors - Relevance & Impact 4.5.1. Top Companies Historical Growth 4.5.2. Global Blogger Outreach Software Market Growth 4.5.3. Blogger Outreach Software Adoption Rate, By Country 4.6. Market Dynamics 4.6.1. Market Driving Factors and Impact Assessment 4.6.2. Prominent Market Challenges and Impact Assessment 4.6.3. Blogger Outreach Software Market Opportunities 4.6.4. Prominent Trends in the Global Market & Their Impact Assessment 5. Key Success Factors 5.1. Manufacturers’ Focus on Low Penetration High Growth Markets 5.2. Banking on with Segments High Incremental Opportunity 5.3. Peer Benchmarking 6. Global Blogger Outreach Software Market Demand Analysis 2015-2021 and Forecast, 2022-2032 6.1. Historical Market Analysis, 2015-2021 6.2. Current and Future Market Projections, 2022-2032 6.3. Y-o-Y Growth Trend Analysis 7. Global Blogger Outreach Software Market Value Analysis 2015-2021 and Forecast, 2022-2032 7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021 7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032 7.2.1. Y-o-Y Growth Trend Analysis 7.2.2. Absolute $ Opportunity Analysis 8. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032 8.3.1. On-premise 8.3.2. Cloud-based 8.4. Market Attractiveness Analysis By Type 9. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Application 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Mn) Analysis By Application, 2015-2021 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Application, 2022-2032 9.3.1. Large Enterprises 9.3.2. SMEs 9.4. Market Attractiveness Analysis By Application 10. Global Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032, By Region 10.1. Introduction 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021 10.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032 10.3.1. North America 10.3.2. Latin America 10.3.3. Europe 10.3.4. Asia Pacific 10.3.5. Middle East and Africa (MEA) 10.4. Market Attractiveness Analysis By Region 11. North America Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 11.1. Introduction 11.2. Pricing Analysis 11.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 11.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 11.4.1. By Country 11.4.1.1. U.S. 11.4.1.2. Canada 11.4.1.3. Rest of North America 11.4.2. By Type 11.4.3. By Application 11.5. Market Attractiveness Analysis 11.5.1. By Country 11.5.2. By Type 11.5.3. By Application 12. Latin America Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 12.1. Introduction 12.2. Pricing Analysis 12.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 12.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 12.4.1. By Country 12.4.1.1. Brazil 12.4.1.2. Mexico 12.4.1.3. Rest of Latin America 12.4.2. By Type 12.4.3. By Application 12.5. Market Attractiveness Analysis 12.5.1. By Country 12.5.2. By Type 12.5.3. By Application 13. Europe Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 13.1. Introduction 13.2. Pricing Analysis 13.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 13.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 13.4.1. By Country 13.4.1.1. Germany 13.4.1.2. France 13.4.1.3. U.K. 13.4.1.4. Italy 13.4.1.5. Benelux 13.4.1.6. Nordic Countries 13.4.1.7. Rest of Europe 13.4.2. By Type 13.4.3. By Application 13.5. Market Attractiveness Analysis 13.5.1. By Country 13.5.2. By Type 13.5.3. By Application 14. Asia Pacific Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 14.1. Introduction 14.2. Pricing Analysis 14.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 14.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 14.4.1. By Country 14.4.1.1. China 14.4.1.2. Japan 14.4.1.3. South Korea 14.4.1.4. Rest of Asia Pacific 14.4.2. By Type 14.4.3. By Application 14.5. Market Attractiveness Analysis 14.5.1. By Country 14.5.2. By Type 14.5.3. By Application 15. Middle East and Africa Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Value (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021 15.4. Market Value (US$ Mn) & Forecast By Market Taxonomy, 2022-2032 15.4.1. By Country 15.4.1.1. GCC Countries 15.4.1.2. South Africa 15.4.1.3. Turkey 15.4.1.4. Rest of Middle East and Africa 15.4.2. By Type 15.4.3. By Application 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Type 15.5.3. By Application 16. Key Countries Blogger Outreach Software Market Analysis 2015-2021 and Forecast 2022-2032 16.1. Introduction 16.1.1. Market Value Proportion Analysis, By Key Countries 16.1.2. Global Vs. Country Growth Comparison 16.2. US Blogger Outreach Software Market Analysis 16.2.1. Value Proportion Analysis by Market Taxonomy 16.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.2.2.1. By Type 16.2.2.2. By Application 16.3. Canada Blogger Outreach Software Market Analysis 16.3.1. Value Proportion Analysis by Market Taxonomy 16.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.3.2.1. By Type 16.3.2.2. By Application 16.4. Mexico Blogger Outreach Software Market Analysis 16.4.1. Value Proportion Analysis by Market Taxonomy 16.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.4.2.1. By Type 16.4.2.2. By Application 16.5. Brazil Blogger Outreach Software Market Analysis 16.5.1. Value Proportion Analysis by Market Taxonomy 16.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.5.2.1. By Type 16.5.2.2. By Application 16.6. Germany Blogger Outreach Software Market Analysis 16.6.1. Value Proportion Analysis by Market Taxonomy 16.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.6.2.1. By Type 16.6.2.2. By Application 16.7. France Blogger Outreach Software Market Analysis 16.7.1. Value Proportion Analysis by Market Taxonomy 16.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.7.2.1. By Type 16.7.2.2. By Application 16.8. Italy Blogger Outreach Software Market Analysis 16.8.1. Value Proportion Analysis by Market Taxonomy 16.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.8.2.1. By Type 16.8.2.2. By Application 16.9. BENELUX Blogger Outreach Software Market Analysis 16.9.1. Value Proportion Analysis by Market Taxonomy 16.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.9.2.1. By Type 16.9.2.2. By Application 16.10. UK Blogger Outreach Software Market Analysis 16.10.1. Value Proportion Analysis by Market Taxonomy 16.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.10.2.1. By Type 16.10.2.2. By Application 16.11. Nordic Countries Blogger Outreach Software Market Analysis 16.11.1. Value Proportion Analysis by Market Taxonomy 16.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.11.2.1. By Type 16.11.2.2. By Application 16.12. China Blogger Outreach Software Market Analysis 16.12.1. Value Proportion Analysis by Market Taxonomy 16.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.12.2.1. By Type 16.12.2.2. By Application 16.13. Japan Blogger Outreach Software Market Analysis 16.13.1. Value Proportion Analysis by Market Taxonomy 16.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.13.2.1. By Type 16.13.2.2. By Application 16.14. South Korea Blogger Outreach Software Market Analysis 16.14.1. Value Proportion Analysis by Market Taxonomy 16.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.14.2.1. By Type 16.14.2.2. By Application 16.15. GCC Countries Blogger Outreach Software Market Analysis 16.15.1. Value Proportion Analysis by Market Taxonomy 16.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.15.2.1. By Type 16.15.2.2. By Application 16.16. South Africa Blogger Outreach Software Market Analysis 16.16.1. Value Proportion Analysis by Market Taxonomy 16.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.16.2.1. By Type 16.16.2.2. By Application 16.17. Turkey Blogger Outreach Software Market Analysis 16.17.1. Value Proportion Analysis by Market Taxonomy 16.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032 16.17.2.1. By Type 16.17.2.2. By Application 16.17.3. Competition Landscape and Player Concentration in the Country 17. Market Structure Analysis 17.1. Market Analysis by Tier of Companies 17.2. Market Concentration 17.3. Market Share Analysis of Top Players 17.4. Market Presence Analysis 17.4.1. By Regional footprint of Players 17.4.2. Product footprint by Players 18. Competition Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Competition Deep Dive 18.3.1. BuzzSumo 18.3.1.1. Overview 18.3.1.2. Product Portfolio 18.3.1.3. Sales Footprint 18.3.1.4. Strategy Overview 18.3.2. BuzzStream 18.3.2.1. Overview 18.3.2.2. Product Portfolio 18.3.2.3. Sales Footprint 18.3.2.4. Strategy Overview 18.3.3. Mailshake 18.3.3.1. Overview 18.3.3.2. Product Portfolio 18.3.3.3. Sales Footprint 18.3.3.4. Strategy Overview 18.3.4. Traackr 18.3.4.1. Overview 18.3.4.2. Product Portfolio 18.3.4.3. Sales Footprint 18.3.4.4. Strategy Overview 18.3.5. Ninjaoutreach 18.3.5.1. Overview 18.3.5.2. Product Portfolio 18.3.5.3. Sales Footprint 18.3.5.4. Strategy Overview 18.3.6. Julius 18.3.6.1. Overview 18.3.6.2. Product Portfolio 18.3.6.3. Sales Footprint 18.3.6.4. Strategy Overview 18.3.7. BlogDash 18.3.7.1. Overview 18.3.7.2. Product Portfolio 18.3.7.3. Sales Footprint 18.3.7.4. Strategy Overview 18.3.8. Upfluence Software 18.3.8.1. Overview 18.3.8.2. Product Portfolio 18.3.8.3. Sales Footprint 18.3.8.4. Strategy Overview 18.3.9. Klear 18.3.9.1. Overview 18.3.9.2. Product Portfolio 18.3.9.3. Sales Footprint 18.3.9.4. Strategy Overview 18.3.10. Pitchbox 18.3.10.1. Overview 18.3.10.2. Product Portfolio 18.3.10.3. Sales Footprint 18.3.10.4. Strategy Overview 18.3.11. GroupHigh 18.3.11.1. Overview 18.3.11.2. Product Portfolio 18.3.11.3. Sales Footprint 18.3.11.4. Strategy Overview 18.3.12. Tagger Media 18.3.12.1. Overview 18.3.12.2. Product Portfolio 18.3.12.3. Sales Footprint 18.3.12.4. Strategy Overview 19. Assumptions and Acronyms Used 20. Research Methodology
Explore Technology Insights
View Reports
Blogger Outreach Software Market
