The bleisure tourism market is predicted to surge at a CAGR of 19.5% during the forecast period. The industry is standing at USD 709.2 billion as of 2024 and is on its way forward to cross USD 4,219.5 billion by 2034.
The bleisure tourism industry is growing because more people can work from anywhere due to flexible work arrangements. This means they don't have to work only in offices. Many employees now combine business trips with leisure activities, which is good for the bleisure travel industry.
Another reason for the growth of the bleisure market is the increasing number of independent contractors and digital nomads who want a balance between work and life. Because they can work remotely often, they can travel and work at the same time, exploring new places while still doing their job. Especially among younger generations, this trend has grown in popularity over time.
Global Bleisure Tourism Industry Analysis
| Attributes | Description |
|---|---|
| Estimated Global Bleisure Tourism Market Size (2024E) | USD 709.2 billion |
| Projected Global Bleisure Tourism Market Value (2034F) | USD 4,219.5 billion |
| Value-based CAGR (2024 to 2034) | 19.5% |
Most business travelers, millennials, plan to include leisure when traveling for work, with about 8 out of 10 doing so. As more people take on the digital nomad lifestyle, they've found ways to combine work and fun. Nearly half of these workers said they planned their own leisure activities while on business trips.
Because of remote work flexibility, some business travelers are extending their trips to include vacations. In 2022, more than half of business travelers plan to make their trips longer post-pandemic for better work-life balance. This is expected to increase the demand for bleisure travel, giving service providers a chance to grow globally.
Hotels can attract business travelers by offering tour packages, pre-planned activities, and services for their partners and families. For example, Hyatt House, a multinational hospitality company, focuses on business travelers but is expanding to include leisure travelers in its target market starting in 2022.
The growth of the wellness tourism industry presents a promising opportunity for the work bleisure travel industry to expand, diversify, and attract more travelers seeking holistic experiences. With wellness tourism growing, bleisure travelers have more choices for relaxing and rejuvenating activities during their trips.
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The table shows how fast the global industry is expected to grow from 2024 to 2034. It also compares these new forecasts with the old ones from 2023 to 2033.
| Particular | Value CAGR |
|---|---|
| H1 | 19.7% (2023 to 2033) |
| H2 | 18.9% (2023 to 2033) |
| H1 | 19.1% (2024 to 2034) |
| H2 | 19.8% (2024 to 2034) |
The industry is expected to take its pace at a CAGR of 19.7% in the first half of the decade, from 2023 to 2033. This CAGR is predicted to slightly decrease to 18.9% in the second half of the same time frame. The CAGR is expected to go up once again in the preceding period, which runs from the first half of 2024 to the second half of 2034, starting with a CAGR of 19.1% and increasing with greater force in the second half at a CAGR of 19.8%.
Bleisure Travel Industry Set to Expand as Key Companies Show Interest
The industry is expected to grow because big companies are interested in it. Experts contemplate that business travel spending is going to recover fully by the end of 2024, compared to before the pandemic in 2019. Businesses spend a lot of money on business trips each year.
Business travelers are important because they bring in a lot of money. They know that travelers want an easy and connected experience without lots of choices to sift through. Many travel companies are simplifying their processes to manage the whole journey for clients, which is expected to make businesses want more leisure travel.
When it comes to paying for the bleisure trip, about 80% of companies cover the travel part, like flights. Some companies even pay for other expenses like hotels, rental cars, and meals, making bleisure travel more appealing.
Business Hotels Adapt to Remote Work Trend with Innovative Offerings
Remote work is now a big part of how people work nowadays, especially after pandemic. Being able to work from anywhere has changed how individuals work, removing limits and changing the usual office setup. As things got easier, several office workers discovered they have opportunities to work from anywhere after learning how to work from home. This has led to more demand for flexible work setups.
Hotels are tapping into the trend of remote work by offering different workspaces for remote workers. For example, Savvy Hotels now have longer stay options, customizable cleaning services, free fitness equipment in rooms, and many other extras like renting rooms during the day.
Hotels and co-working spaces are teaming up to make money together. Hilton, for instance, launched 'Workspaces by Hilton,' providing quiet work areas with big desks, office facilities, and strong Wi-Fi for focused remote work.
Bleisure Travelers Occurred as a Boon for the Hospitality Industry
Bleisure travel is opening up new opportunities in hospitality and creating a new type of traveler who combines business and leisure trips. This trend allows hotels and other hospitality businesses to adapt and offer tailored experiences for these travelers.
Many business and leisure travelers now choose the same accommodations, giving hotels a chance to showcase their relaxing side and provide great experiences to attract repeat business.
Online travel agencies also offer workation packages that allow users to work remotely from attractive locations. Travel agencies like Thomas Cook, MakeMyTrip, and Yatra provide a variety of locations that prioritize safety while offering relaxation and after-work activities alongside work and meetings. The growth of the MICE (meetings, incentives, conferences, and exhibitions) industry worldwide is expected to contribute positively to this trend's growth.
Bleisure Travelers Seek Eco-friendly Options for Responsible Tourism
The bleisure tourism industry is always changing and coming up with new ideas to meet tourists' needs. One trend is the growing popularity of "workstations" or “workcation,” where people can work and vacation together. Most workstations offer places to stay, office spaces, and fun activities.
Another big trend in the bleisure tourism industry is a focus on ethical and sustainable travel. Travelers are looking for eco-friendly and responsible travel options, realizing their impact on the environment. Businesses that offer ethical and sustainable travel experiences are going to be in high demand among bleisure travelers.
Principal Consultant
The market size of bleisure tourism was USD 293.4 billion in 2019 and USD 594.5 billion in 2023. Bearing in mind the CAGR of 19.3% from 2019 to 2023, it can be inferred that the bleisure tourism market investment and business potential are set to remain sky high like this.
The business and leisure travel trend is driven by factors like more flexible work arrangements, the gig economy getting bigger, and people wanting travel experiences. Technology like artificial intelligence and virtual reality will play a big role in travel, and the industry is also moving toward being more eco-friendly and helping local communities.
The pandemic has shown how important work-life balance is, especially with many people working from home. Lodging companies are creating new offerings for professionals on the lookout for a change of background. That’s why a 19.5% CAGR for the afterward decade seems practical.
Bleisure tourism market investment opportunities are huge for businesses and people interested in the travel sector. There's a growing demand for this type of travel, so investing in places to stay, transportation, and services for bleisure travelers is a good option. Businesses that can offer unique and modern experiences to bleisure travelers are likely to grow a lot in the future.
Even though bleisure travel is still quite fresh, it looks like it's going to stick around. Upon closer examination of the data, it can be inferred this type of travel is set to keep growing and is a good bleisure tourism market opportunity for tour providers. If one targets bleisure travelers well with the right deals, it can gain a big advantage and make lasting profits.
Tier 1 companies lead the bleisure tourism industry with big names like Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, AccorHotels, and InterContinental Hotels Group (IHG) dominating it. They bring in about USD 297.2 billion, which is 50% of the global industry share. They are known for their great services and presence in many important places where travelers go for business and leisure purposes.
Tier 2 companies like Airbnb, Expedia Group, Booking Holdings, American Express Global Business Travel, and CWT (formerly Carlson Wagonlit Travel) hold about 35% of the global industry value share, worth USD 208 billion. Tier 2 companies are not as big as Tier 1. People like them because they offer great services that are affordable.
Tier 3 includes companies like WeWork, TripAdvisor, Tiqets, KAYAK, and Sonder. Even though they're smaller than Tier 1 and Tier 2 companies, they still make a good amount of money, about USD 89.1 billion. This is about 15% of the industry. What makes them special is that they can grow bigger. If they keep getting more customers and offering new things, they could become strong competitors and change how things are in this industry.
Tier 1 companies are strong because they have many properties, are well-known, and offer many different services for travelers. Tier 2 companies do well by being innovative and using technology to give customers personalized experiences and easy booking. Tier 3 companies, though smaller, have new ideas and special services that certain travelers really like.
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The following section discusses the bleisure tourism market regional analysis. It includes details about important economies in Europe, Asia Pacific, and North America.
In North America, the United States is leading and is on its way to surge at 5.3% yearly until 2034. In Europe, the United Kingdom is the top in the bleisure tourism industry and is set to progress at 5.7% yearly until 2034. In Asia Pacific, India is on track to grow faster than China, with a yearly growth rate of 29.6% compared to China's 27.8% until 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.3% |
| Canada | 23.4% |
| China | 27.8% |
| United Kingdom | 5.7% |
| India | 29.6% |
The United States is expected to lead North America’s bleisure tourism industry due to more outbound tourists. The industry is set to grow further on the back of factors like low-cost airlines in the United States and a rising preference for a comfortable work environment while traveling.
With more business activities, many organizations are partnering with bleisure tourism companies to offer comfort, entertainment, and leisure. These trends will likely boost sales in the United States over the coming years.
The expected 5.3% CAGR for the United States bleisure tourism market shows that it is saturated now. On top of that, in this country, fewer people plan to extend their trips, unlike most other countries, which witness an increase. This might be because of limited annual leave or less flexibility at work, not a lack of interest from employees. The United States has the second lowest amount of paid vacation in the world, with an average of only 10 days a year.
By the end of the forecast period, however, Canada is set to establish itself as a key market for business travel with leisure at a 23.4% CAGR. Business events drive Canada's tourism economy, making up 40% of all tourism spending.
Business visitors often return later for vacations with friends and family, adding more tourism dollars. Business events showcase Canada, extend the tourism season, and attract business people who spend twice as much as leisure travelers.
The United Kingdom is a top destination for business travel in Europe and globally, especially for trade fairs and conferences. Business stays in this country are growing faster than in other parts of Europe, especially for foreign visitors.
The United Kingdom is now the number one choice for Americans mixing business and leisure. Companies in the United States are now permitting and even promoting employees to extend work trips into weekends and plan outings between meetings.
This strong business travel trend in this country is expected to keep boosting the bleisure industry in the future. However, the country does not expect business travel to go back to pre-pandemic levels.
Research shows that more than half of workers in this country who took three or more business trips before the pandemic never expect to take one again. As a result, the bleisure tourism market in the United Kingdom is anticipated to experience a moderate CAGR of 5.7%.
At this point, India is emerging as the new hotspot for work leisure travel activities. The bleisure tourism market in India is forecasted to expand at a CAGR of 29.6%. In a press statement, Trevolution Group says India is a top bleisure travel destination. This includes leisure and business tourists, as well as the growing Visiting Friends and Relatives (VFR) segment.
India is the second-ranked country in the world for bleisure travelers. Technology as well as new work and travel styles have blurred the lines between work and leisure. This has created a new generation of travelers who balance work and leisure on their trips. A report from FCM Travel Solutions says that bleisure travel is a new perk in India
India is set to lead the South Asia bleisure tourism industry due to more investments in tourism. The growth of international business in India will also boost bleisure travel in the coming years. The airfare sales in India have surpassed pre-pandemic levels, making 2023 the most profitable year so far. India's Ministry of Tourism is promoting bleisure travel among MICE travelers to encourage longer stays and visits to attractions outside major cities.
This section of bleisure tourism market forecast analysis arranges for specifics about the industry's top segments. In terms of booking channel, the online booking segment is estimated to dominate by holding a share of 39.5% in 2024. By application, the corporate category is projected to emerge as the definite winner by accounting for a share of 59.4% in 2024.
Convenience and accessibility are the top two reasons behind online booking channels’ immense popularity these days. Travelers can arrange their entire trip just by using online booking systems from any location with a little internet connection. For bleisure travelers, who frequently require to make adaptive or last-minute preparations to prolong their travels, this convenience is extremely helpful.
| Segment | Online Booking (Booking Channel) |
|---|---|
| Value Share (2024) | 39.5% |
Online booking platforms often provide discounts, rewards, and personalized recommendations. This increases their appeal to leisure tourists seeking affordable, customized experiences.
In-person booking, such as visiting a travel agency or booking directly with a hotel, is less popular for bleisure travelers because it requires physical presence. It also may not offer the same range of options or competitive prices as online platforms.
The corporate segment helps to generate better revenues in the bleisure travel industry because these businesses have larger budgets for travel. Companies often send employees to conferences, meetings, and training sessions. This favorably creates opportunities for bleisure trips since employees can extend their stays for leisure activities.
| Segment | Corporate (Application) |
|---|---|
| Value Share (2024) | 59.4% |
Corporate travel policies are usually more flexible and supportive of bleisure. Companies see the benefits of bleisure in terms of employee satisfaction and productivity. In contrast, government travel is more restricted by budgets and policies.
Corporate travelers are more likely to travel internationally, where they can explore new destinations. Government travel tends to be more domestic and purpose-driven, which limits the opportunity for bleisure.
Bleisure tourism market opportunity analysis indicates that companies compete depending on the quality and range of services they provide. Given that there are several major and minor participants, it is quite competitive.
As the demand for bleisure travel increases, they are continually making investments in new services and technology. These businesses are producing a wide range of personalized travel experiences to meet the specific requirements of leisure enthusiasts.
To stay ahead in the game, the key players are focusing on the unique selling points of their offerings to improve customer experiences. They do these through technology and innovation. To expedite the booking process, businesses are deploying digital solutions like chatbots, augmented reality, and virtual tours. In order to draw in and keep customers, they also provide customized services including itinerary planning, travel advice, and entry to private events.
Bleisure tourism market competitive landscape shows that top companies are also focusing on the affordability aspect, with online booking platforms offer discounts and personalized suggestions to attract bleisure travelers. Participating in travel expos, trade fairs, and industry events can increase visibility and networking opportunities for business and leisure travel companies.
Industry Updates
In terms of trip type, the industry is bifurcated into domestic trip and international trip.
Based on tour type, the industry is divided into independent tour and group tour.
Depending on application, the industry is segmented into corporate and government.
When it comes to service provider, the industry is trifurcated into phone booking, online booking, and in person booking.
Based on consumer orientation, the industry is branched into men and women.
In terms of occupation, the industry is categorized into technology/IT/software, manufacturing, finance, healthcare, and others.
Depending on travel duration, the industry is segmented into less than week, around a week, and more than a week.
A regional analysis of the industry is conducted across North America, Europe, the Middle East and Africa, East Asia, South Asia, Oceania, and Latin America.
The industry is set to reach a valuation of USD 709.2 billion in 2024
A CAGR of 19.5% is projected for the industry through 2034.
Bleisure tourism market forecast suggests opportunities worth USD 4,219.5 billion by 2034.
Online booking to account for a significant industry share in 2024.
India is predicted to be an investment hotspot for investors and stakeholders.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 5.1. Trip Type 5.2. Tour Type 5.3. Application 5.4. Booking Channel 5.5. Consumer Orientation 5.6. Occupation 5.7. Travel Duration 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Trip Type 6.1. Domestic Trip 6.2. International Trip 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type 7.1. Independent Tour 7.2. Group Tour 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 8.1. Corporate 8.2. Government 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel 9.1. Phone Booking 9.2. Online Booking 9.3. In Person Booking 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 10.1. Men 10.2. Women 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Occupation 11.1. Technology/IT/Software 11.2. Manufacturing 11.3. Finance 11.4. Healthcare 11.5. Others 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Travel Duration 12.1. Less Than Week 12.2. Around a Week 12.3. More Than a Week 13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 13.1. North America 13.2. Latin America 13.3. Western Europe 13.4. South Asia 13.5. East Asia 13.6. Eastern Europe 13.7. Middle East & Africa 14. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 19. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 20. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 21. Sales Forecast 2024 to 2034 by Trip Type, Tour Type, Application, Booking Channel, Consumer Orientation, Occupation, and Travel Duration for 30 Countries 22. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 23. Company Profile 23.1. American Express Travel 23.2. Expedia, Inc. 23.3. BCD Travel 23.4. Travel Leaders 23.5. JTB Business Travel 23.6. CT Business Travel 23.7. IMC International 23.8. AVIAREPS AG 23.9. Carlson Wagonlit Travel 23.10. World Travel Holding Inc.
Travel and Tourism
October 2022
REP-CN-2986
250 pages
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Bleisure Tourism Market
